Chapter One Thousand and Three: Betting with the Old Horse

July 18th.

Starting in the early morning, the big promotion in the mall has officially started.

As soon as the promotion started, it was full of gunpowder.

Compared with last year, the smell of gunpowder is stronger this year. Last year, Taobao did not participate in the early stage, but in the later stage, due to logistics problems, it failed to keep up with the rhythm, which led to the dominance of Yuanfang in the first half of the time.

On the far side, there were also many shortcomings last year.

Lack of communication with suppliers, high costs, tight logistics, and users are far lower than Taobao, which was overtaken by Taobao later.

In addition to these internal factors, the e-commerce market in 2007 was far inferior to that in 2008.

In 2007, when this kind of large-scale promotion was carried out for the first time, many users didn't even react.

This year, with the experience of last year and the promotion in place, the number of online shoppers has increased significantly, and the overall market size of e-commerce has also expanded again.

In this case, in the early hours of the 18th, the e-commerce war was pushed to the extreme.

At 1 o'clock in the evening, Taobao announced the data on the homepage, and the transaction volume in one hour reached 230 million.

Compared with later generations, it is naturally not worth mentioning. At its peak, Taobao's one-hour transaction volume exceeded 35 billion.

But at this moment, in 2008, it exceeded 200 million per hour, which is already an astronomical figure.

After all, the overall scale of the e-commerce market is not large at this time, and this time there are many e-commerce diversions. Taobao is obviously satisfied with this data.

If you are not satisfied, the data will not be released.

As soon as Taobao updated the data, Yuanfang followed closely and updated the data accordingly.

As the initiator of 718, this time, it has done more than a month of publicity in advance. The major suppliers have given the best policies. After several times of drainage, Yuanfang Mall has even surpassed Taobao in the number of users. Naturally, the transaction volume will not be higher than that of Taobao. Taobao is even lower.

Li Dong said that Taobao's 10 billion slapping is part of bragging, but there is also confidence in it.

Many people were a little surprised when the data from Yuanfang Mall was updated.

400000000!

One hour, 400 million yuan, although it is not twice as much as Taobao, it can beat Taobao by a large margin.

...

Once the data is updated, it's not just the netizens who don't sleep.

Li Dong paid attention at home, and Ma Yun also followed at home.

Even though it was one o'clock in the morning, the pp group on the computer was still flickering.

As soon as the data was released, people in the group of Huaxia Alumni Association bubbled up.

Wu Yajun made a smiling face, and said: "Congratulations to brother Dong, congratulations to brother Ma, you two are making money every day, you are so envious of others!"

Ma Yun is actually only a month younger than Wu Yajun, and generally no one would call him Brother Ma.

However, Wu Yajun is one of the few strong women in the business world. She insisted on shouting that, but the old horse didn't do it.

Wu Yajun had just finished congratulating, when someone came forward again, Feng Lun said: "It's not in vain that I haven't slept until now, this trick of the two of you is wonderful, complement each other, love and hate lingeringly, love and kill each other..."

Feng Lun talked too much, and Li Dong hadn't finished reading it yet, another group of people started bubbling.

At one o'clock in the morning, there are many night owls.

Everyone is a busy person. Some people have not finished their work at one o'clock, and it is normal not to sleep.

Almost everyone is congratulating, so the red envelope system has not come out now, otherwise there would be a bunch of booing and wanting to give out red envelopes.

The boss is also a human being, and as a human being, he has seven emotions and six desires, and it is common to joke and amuse him.

Everyone talked for a while, and Ma Yun and Li Dong didn't bubble up for the time being, but Li Dong knew that the other party must be online, and Ma Yun on the opposite side was also so sure.

Both held back their energy, waiting for the other to speak first.

Especially Ma Yun, who was hanged and beaten by Yuan Fang again this time. Although the transaction volume of more than 200 million yuan is not low, he still feels a little uncomfortable.

Ma Yun, who was sitting in front of the computer, thought about it for a while, and was about to say something eloquently, but he didn't want anyone to be faster than him.

Ma Huateng, who has been diving for a long time, suddenly said: "I told you, you are too partial to one another. Don't forget, e-commerce and Paipai.com."

Liu Chuanzhi: "Paipai.com? Never heard of it?"

Feng Lun: "Sorry, sorry,

Suddenly I forgot. "

Li Dongsheng: "pony, it's better to wash up and sleep, why bother to show up at this time, you will be desperate."

"..."

Everyone's speech obviously hurt Xiao Ma, and after a while he bubbled up again: "Is no one caring about the data of Paipai?"

"How much, is there 100 million?"

"I think it's about 50 million."

"It's hard to say, after all, we haven't heard of it."

"..."

Brother Xiao Ma made a crying emoji, and it took a long time before he replied: "Forget it, you are here to attack me, 15 million, I think it's okay."

"Is 15 million too embarrassing? You still use pp, pony, you have a thick skin."

"That's right. If it were me, I wouldn't come out even if I was killed. Look at these two guys, Li Dong and Ma Yun. They are secretly happy now. We chatted for a long time and didn't see them come out. They are counting money."

Li Dong on the computer side also said: "Don't praise me, everyone. Besides, no matter how much I sell, I'm helping you work. If you earn all the money, I will lose my reputation."

"That's what you said, Dongzi, you are still modest, how does it feel to kill the old horse?"

Li Dong said modestly: "Let's make concessions, it's just the beginning, and besides, it's everyone's help."

As soon as he finished speaking, Lao Ma finally froze, and said: "This is really true, Lao Liu, Dong Sheng, you are not authentic this time, why are Lenovo and tcl products in the distance lower than Taobao? "

Li Dongsheng said in a wronged tone: "Lao Ma, you can't blame me for this. Your third-party stores should also be rectified. Those tcl products you sell are always looking for after-sales from us, but it turns out that they are not ours."

"I agree!" Liu Chuanzhi made a final decision.

Others also complained one after another, and suddenly the congratulations meeting became a complaint meeting.

The corners of Ma Yun's mouth twitched, it seemed that he had become a public enemy.

Feeling helpless and having a headache, Ma Yun finally said after a long while: "Now we have started to rectify, if it wasn't for the strong crackdown on counterfeiting, this time it might not be just these transactions."

Obviously, the old horse is not too reconciled.

This is also normal. I have been the boss for several years, and suddenly I was deposed from the throne of the king. It is not comfortable for a person.

Everyone in the group knows the basics, if you really want to pretend that nothing happened, it will make people laugh.

After saying this, the old horse continued: "However, after falling behind, Li Dong, I really don't believe that you want to surpass me by 10 billion!"

Li Dong also replied: "It's a matter of human effort, it's hard to say."

"How about a bet?" Ma Yun spoke.

In fact, Lao Ma has a lot of gamblers, or people who can make their careers bigger generally have a gambler.

In the future, the horse and the king will bet against each other, bet with the financing party when they were investing, and bet with friends when playing ball. Although some of them are joking, you can also see the character of the old horse.

In addition to Lao Ma, Xiao Ma also likes to gamble. He sold Tencent shares at a low price in the future because of the loss of the gambling agreement.

Now when Ma Yun talked about betting, other people booed and asked how to bet.

Li Dong also said, "What are you betting on?"

"Just bet on whether you can surpass me by 10 billion this time. If you exceed it, I will advertise your Yuanfang Mall on Taobao for a month. If you lose, you will be the same."

Li Dong's face turned green, dammit, the old horse is really ruthless.

If it exceeds Taobao's 10 billion, bragging is fine.

If you really want to gamble, the possibility of losing is very high.

If the two parties do not gamble money, they gamble on this, and the loss is actually greater.

If you think about it, you will know that Yuanfang Mall advertises Taobao for a month. Isn't this a capital enemy?

You go to Yuanfang to buy things, but Yuanfang advertises Taobao. Consumers see it, yo, the relationship between the two companies is so close, it doesn’t matter who you go to.

In addition, some goods on Taobao are indeed cheaper than those from faraway places. In the end, it might attract a large number of customers to Taobao.

After being generalized by the old horse, Li Dong felt a bit of a toothache, but at this juncture, it is natural to lose the battle, Li Dong didn't hesitate, and immediately said: "It's a bet!"

"Dongzi, you're doing well!" Wu Yajun didn't think it was a big deal after watching the excitement, so he immediately replied.

Others also replied one after another: "Li Dong, you are so courageous. This time, you must make the old horse lose face. We will testify to you that no one who loses is allowed to renege!"

"..."

Li Dong was a little helpless, this time he was tricked by these guys.

But this is because he himself is willing to jump into the pit, man, it's good to put some pressure on himself, so that he really thinks that he is number one in the world.

If you lose, you lose, and it's a good story to spread.

Maybe both parties will benefit in the end, which is also uncertain.

When the scale of the e-commerce market was not large, in fact, the existence of Taobao was also beneficial to Yuanfang.

The two parties work together to expand the market and make efforts at the same time, which is stronger than one company.

As for who wins the game in the future, it still depends on luck and strength. It is difficult to tell the winner between Yuanfang and Taobao in a short time.

After chatting for a while, many people in the group had to come to Pingchuan to attend the charity gala tomorrow, so they didn't continue talking.

Before two o'clock, the group gradually returned to silence.

Li Dong also turned off the computer, lying on the bed thinking about how to continue to increase his performance, after all, no one wants to lose, and the previous words also have elements of self-comfort in them.

...

Early in the morning on the 18th, Li Dong went to the company.

Tan Haiying and Liu Hong came earlier than him.

In other words, Tan Haiying didn't go back at all last night, and her eye circles were all black.

Li Dong came over and immediately called several people for a meeting.

As soon as he entered the conference room, Li Dong said, "I made a bet with someone last night."

Everyone was a little curious, who did they bet with?

Li Dong didn't rush to speak, but asked, "How much is the transaction volume in the mall from last night to now?"

Tan Haiying immediately said: "By 7 o'clock, it will be exactly 1 billion."

There was 400 million in the first hour, and now it has been another 6 hours, and the increase is 600 million. It doesn't seem like much, but the actual increase is not bad.

After all, it just started in the early morning, when the number of customers accumulated was the most, and everyone couldn't wait to shop.

At night, there are not many people who continue to shop.

Li Dong nodded and said: "It's okay, there are more than I expected, what about Taobao?"

"600 million."

"400 million more..."

Li Dong calculated that the first day should be the day with the largest trading volume and the most.

Now in 7 hours, it has surpassed the opponent by 400 million, and at night, it will probably exceed 600 million.

In the future, the time will definitely decrease gradually, narrowing the gap.

Li Dong pondered for a while and then asked: "According to the current situation, both sides will not engage in other actions. By the 18th of next month, how much will they be able to surpass Taobao?"

Tan Haiying had estimated it a long time ago, but it is still too early to draw conclusions. After thinking about it, Tan Haiying said: "If everything goes well and develops according to the current situation, and the promotion month is over, our transaction volume should reach about 20 billion. Now The e-commerce market in China is more prosperous than I imagined."

"What about Taobao?"

"For Taobao, I think there must be 15 billion..." Tan Haiying paused and continued: "Maybe a little more."

Li Dong was a little helpless, shaking his head and said: "It seems that the goal of 10 billion will not be achieved. Wait until next month to advertise for Taobao for a month."

Everyone else was confused, Li Dong coughed dryly and said: "Didn't you say you made a bet with someone, the old horse was too arrogant last night and ran on me.

In the end, I made a bet with him, which exceeded his 10 billion transaction volume.

If it is completed, Taobao will give us homepage advertisements for one month, and if it is not completed, we will give them homepage advertisements for one month. "

"Cough cough cough..."

There was a lot of coughing in the conference room, and everyone looked at Li Dong speechlessly.

Our boss is not an ordinary bull. He never thinks about the consequences before bragging.

In other words, if it is really possible to achieve 10 billion, everyone has already shouted slogans.

It's all right now, the boss suddenly dared to bet with Ma Yun, isn't this clearly a courtship?

Liu Hong glanced at Li Dong sadly, and said with a wry smile: "Mr. Li, this...I think it's quite difficult, if we want to steadily surpass the other party, we can at least aim at 25 billion.

It can be promoted, and the more exhausted it gets in the later stage.

To accomplish this goal, it is difficult, very difficult..."

Tan Haiying gritted her teeth. Originally, she thought that the transaction volume could reach 20 billion, and she had already exceeded the task.

It turned out to be good now, the boss made a bet with others, and if he lost, Yuanfang Mall would be ashamed.

Even if it surpasses Taobao in terms of transaction volume, all previous credits will be obliterated.

After thinking about it for a while, Tan Haiying gritted her teeth and said, "President Li, let's try to complete the task..."

She didn't dare to say a guarantee, she really couldn't guarantee it.

Li Dong saw that everyone was in a dilemma, and he knew it was his fault. He knocked on the table and said, "I have an idea, see if it can work."

Several people looked at Li Dong expectantly, wanting to hear his suggestions. Li Dong is not good at technology, but it is still possible to come up with ideas.

"We have played all the activities that can be played, such as discounts, discount coupons, one-day delivery...these have already been used, and the effect of using them again is not great.

But I have another idea, how about the red envelope from the sky? "

A few people were a little confused, Li Dong explained: "When you enter the mall page, it will rain red envelopes from the sky. Do you know the red envelopes? We have received them during the Chinese New Year..."

Li Dong explained briefly, and everyone was not stupid, and immediately understood the principle.

Li Dong said again: "This time, the real gold and silver red envelopes, the cash red envelopes, of course, will also be mixed with some product discount coupons. It doesn't need to be too much every day, about 5 million in cash and 5 million discount coupons. .

We prepared in the early stage, but in the last 10 days it broke out, and it was too late for the opponent to follow suit.

And the red envelope system this time can also be used as an experiment. If the effect is good, I plan to roll it out later.

This thing is quite good for pp, it can increase user viscosity and fun.

By the way, it can also improve everyone's habit of using Wanka. We can distribute the money in red envelopes to Wanka.

Of course, there are some things I don't understand too well. Are there any technical problems? "

Liu Hong frowned slightly. He was from a technical background, so he knew about these things.

Li Dong said it was simple, but in fact it was not simple at all.

The difficulty of developing a red envelope system is actually not that big, the big one is data analysis.

Grabbing red envelopes will generate a huge data stream anytime and anywhere, especially the kind of random red envelopes, which is even more huge.

With Yuanfang's current situation, it is difficult to support this kind of data calculation.

The huge shopping mall system, pp, weibo and other things have already made the distant side exhausted.

If we want to develop another system, we will either put our own data center into use in the distance, or continue to rent servers from several major operators.

And the time is too late, after all, there is too little time for them, and internal calculations are still needed.

Once there is a loophole, it is money, who is responsible for the mistake, and who is held accountable?

After thinking for a while, Liu Hong said: "President Li, this idea is very good, really good, even I am very interested after hearing it, and I want to try the feeling of grabbing red envelopes.

Especially this kind of randomness, no one knows whether a big prize will be won, and Chinese people are still very interested in this.

But I'm afraid it's too late, and it's better to wait until our data center is put into use before operating.

Even if we don't use it this year, we will definitely be able to use it next year. "

Tan Haiying also said with some regret: "Mr. Li, if you brought it up earlier, we can try it by working overtime.

But now that the event has started, 20 days is too late.

Of course, my thoughts are the same as Mr. Liu's. The red envelope is indeed a good idea, a good idea.

Not to mention increasing user activity and fun, if the operation and publicity are done well, it can also be used as a trump card to give QQ and Taobao a heavy blow.

My suggestion is that a project team for developing the red envelope system can be established from now on.

When our data center is officially put into operation next year, or speed up a bit, there will be hope by the end of the year.

Taking advantage of the Chinese New Year, we launched a red envelope system to complement each other.

At that time, it will definitely attract a large number of users, even stronger than it is now. "

Others nodded one after another. There is still half a year between now and the new year. If you work overtime, it will definitely be completed, and if the time is extended, more internal tests can be carried out to reduce loopholes.

Several executives with technical backgrounds were a little excited. They might not be able to use it this time, but it was really going to be developed. They felt that it would definitely work well.

Seeing what everyone said, Li Dong also understood that it might be too late this time.

Feeling helpless, Li Dong sighed and said, "Forget it, then follow what you said. As for the bet with the old horse, it's nothing more than a one-month advertisement for him later."

Having said that, Li Dong still has some regrets.

As for the red envelope system, it's not that Li Dong didn't say anything on purpose. He has been waiting for the promotion of smart phones before developing it.

After all, grabbing red envelopes on the web is not that refreshing, and it is better on mobile phones.

And with the development of the red envelope system, Li Dong plans to promote Wankao on a large scale. Yu'e Bao only appeared 13 years ago in his previous life. Li Dong plans to launch Yu'e Bao ahead of schedule this time with the emergence of red envelopes.

But now that it's said, it's OK to develop it now.

As for when it will be launched, there is no need to rush to the end of this year. In fact, the time is ripe for the end of next year. From 2009 to 2010, the development of smart phones is quite fast.

Next, Li Dong chatted with everyone, detailing the situation of red envelopes in later generations.

Generally speaking, it is clear that as for the development of Yuanfang, it depends on the results, and it will not be too late to improve. For more exciting novels from rw, welcome to visit our reading institute