Chapter 1019 Carrot and Stick

July 26th.

Southern Jiangsu, Jinling.

In the Xinjiekou business district, the largest department store in Jinling is far away.

Accompanied by Zhou Haidong, Minister of Supervision, Zhang Mingduo, President of East China Region, and Zhao Honggang, President of South Jiangsu Branch, Li Dong inspected the top three department stores in South Jiangsu.

It happened to be Saturday, and there were many customers coming and going in the mall.

The store manager of Xinjiekou Department Store led the crowd to the third floor.

Walking up the escalator, the manager of the mall said with emotion: "In Jinling, or South Jiangsu, or even the whole country, the competition for department stores in the Xinjiekou business district is considered the most intense.

There are central shopping malls that have been established for more than 70 years, and Friendship Hualian Commercial Building, whose sales exceeded 900 million in the 1990s.

There is also Cinbai, which was once known as the number one department store in China, with sales of a single store exceeding 1.3 billion in 2000.

In addition to the Oriental Mall of Cenbest Holdings, the business is also very good.

There are also the expansion of local and foreign departments, such as Suning, Dayang Department Store, Golden Eagle Mall, and Deji Plaza, which opened in the first phase of 2006.

In Xinjiekou, our Yuanfang shopping mall can only be said to be moderate.

This is related to our positioning, mainly mid-to-low-end department stores, and the other is that the place is not big.

Moreover, our main business is not a department store type, and there is a certain gap in management.

All in all, our competitiveness here is still too weak. "

Li Dong nodded slightly when he heard this. The department store competition in Xinjiekou is not only famous in southern Jiangsu, but also in the national retail circle.

A series of large retail groups such as Wal-Mart, Gome, and Suning all want to come here to get a share.

However, there are too many old-fashioned shopping malls here, and most of them are department stores, so it is difficult for a single store to survive.

Several large retail groups are not well-known here, and the biggest ones are those department stores.

Yuanfang is here, and it has not made breakthrough development, which is actually quite normal.

Seeing that the chairman is not unhappy,

The manager of the mall breathed a sigh of relief, and continued: "The performance statistics for the first half of the year show that our Yuanfang Mall is actually pretty good, with sales exceeding 300 million."

In half a year, sales exceeded 300 million, and it can reach at least 700 million in the whole year, which is considered very good.

At least in the Yuanfang department store system, Xinjiekou shopping mall can enter the top three.

But Li Dong still asked, "Where are the other companies?"

"That..." The manager of the mall wiped the sweat from his forehead, and said a little nervously, "We can't just compare sales with other companies..."

"I know."

Li Dong interrupted with a wave of his hand: "They all belong to the complex series, they are different from us, you just say it, do you think I will hold them accountable?"

The mall manager sneered, that's what he was afraid of.

For their own chairman, many people are actually a little scared.

Department stores like the Central Shopping Center are actually different from the Yuanfang system, and cannot simply compare sales.

But it's not that Li Dong has never done this kind of thing, he and Taobao are comparing this.

It stands to reason that Taobao, a B2C-based e-commerce mall, should not be compared with Yuanfang, but if Li Dong wants to do this, who can say anything.

Although the sales of Yuanfang Department Store in the first half of the year exceeded 300 million, it is actually nothing in Xinjiekou.

Since Li Dong said that he will not be held accountable, the manager is not so worried, and continued: "The central shopping mall has announced its financial report for the first half of the year. As of June 30, the revenue is 2.2 billion.

Golden Eagle Shopping Center is 1.6 billion, Xinbai has a revenue of 900 million in the first half of the year..."

The manager talked about several companies in a row. The worst Ocean Department Store had a revenue of 500 million in the first half of the year.

If you have money, you can go to Deji, but if you don't have money, you can go to Ocean.

From this point of view, Dayang is only a representative of the low-end, and even Dayang has 500 million, which shows how hot the business in Xinjiekou is.

The investment in the mall in Xinjiekou is not low, and the rent alone is astronomical for ordinary people.

300 million in half a year, looks good, but compared with other shopping malls, it's just that.

After listening to what the manager said, Li Dong stroked his chin and said, "Then, in Xinjiekou, we can only be ranked in the top ten, not even in the top five?"

The manager smiled wryly, for sure.

Not to mention the top five, the top ten are all hanging, but it should be about the same.

In short, as a manager here in Xinjiekou, he is still under a lot of pressure.

Now he was afraid that Li Dong didn't understand the market and felt that his performance was poor, so he took the opportunity to send him off.

So from the very beginning, he explained that the competition here was fierce, and he first talked about his own turnover, which gave Li Dong a preconceived notion.

Otherwise, report the revenue of other people's family first, and then report their own. This sense of gap must make Li Dong dissatisfied.

This is also a treasure that was opened in the mall, and even psychology was used.

Seeing his expression, Li Dong knew he was right, and said, "How about the profit?"

When it comes to profit, the manager breathed a sigh of relief, and quickly said: "We are different from others, we are mainly self-operated, and we don't attract much investment.

In terms of net profit, it can reach about 10%.

In the first half of the year, our net profit exceeded 30 million, and in the second half of the year it will not be lower than this much. "

"not bad."

Li Dong boasted that the average profit of Yuanfang Supermarket is only about 8%, and the profit of department stores is actually lower, mainly because of labor and rent.

It can reach 10%, which is very high in the same type of shopping malls.

Then Li Dong didn't ask any more questions, but started to inspect the shop.

As for the specific revenue, profit, etc., there will be a special inspection in these two days, and Li Dong mainly wants to get a general idea.

In fact, before coming here, he also read the report, but only his own, the mall will not be too busy to report other people's performance, wouldn't that be a slap in the face.

After walking around the distant shopping mall, Li Dong went downstairs with everyone.

Yuanfang shopping mall is not far from the central shopping mall. The two sides are separated by a street, and it is also very close to Dayang Department Store.

When Li Dong went downstairs, a group of people came out from the entrance of the Central Mall just opposite.

Although it was a little far away, Li Dong had good eyesight and recognized who was opposite at a glance.

Good luck!

He didn't expect to meet him today, Li Dong smiled and nodded towards the other side.

Zhu Yicai on the opposite side responded dryly. Long before Li Dong saw him, he saw Li Dong.

Li Dong was coming to southern Jiangsu for inspection, and he also received the news.

I just didn't expect that it would be today, and it happened to be inspecting the Xinjiekou store.

The reason why Zhu Yicai appeared here was similar to Li Dong's purpose.

The central shopping mall is actually a shopping mall controlled by Zhu Yicai. For the central shopping mall, Zhu Yicai even values ​​it more than Yurun.

A large department store with annual sales of more than RMB 4 billion has a stable source of funds and a fast return on funds. It is also an old-fashioned department store. It took a lot of effort for Zhu Yicai to complete the holding.

I thought that after I withdrew from Jiangbei, I had no contact with Li Dong.

Unexpectedly, this guy turned against him and opened a shopping mall opposite him.

Zhu Yicai secretly scorned in his heart: "So what if you open it, I really think the whole world has to revolve around you!"

Yuanfang shopping mall is on the side of Xinjiekou, and its reputation is not obvious, and its sales are only one-seventh of that of the central shopping mall. Of course, Zhu Yicai doesn't like the opposite.

In his opinion, Li Dong deliberately disgusted himself.

Whether Xinjiekou is big or small, it can’t open a shopping mall, but it’s just across from me, so it’s obvious to find fault.

Although the overall strength is not as good as Yuanfang, but in Xinjiekou, it is not too easy to hang Li Dong.

The pride in his heart belongs to the pride, Zhu Yicai is not stupid enough to say it, it will completely tear his face.

The relationship between him and Li Dong is not very good. He was swayed by Li Dong before, but in the end it was the gecko who cut off his tail and gave up Jiangbei's business to get away proudly.

Now when you face Li Dong again, that guy is a lunatic, don't stare at yourself again.

Seeing that Li Dong was still looking at him, Zhu Yicai was a little awkward, forced a few laughs, then gestured to Li Dong, and got into the car directly.

The senior executives of the shopping mall and Yurun who followed him felt a little ashamed.

The chairman is usually not like this, and today he behaved a little bit at a loss.

Everyone slandered in their hearts, probably because they were really frightened by Li Dong.

But slander is slander, Yurun's people are really a little scared of Li Dong.

Normally, the central shopping mall would often crowd out Yuanfang on the opposite side. In the past, it was fine if Li Dong didn't come, but now that Li Dong is here, they are really afraid that Li Dong will find fault.

The name of the person, the shadow of the tree, and the loss in Li Dong's body, the shadow in his heart.

Even if they knew that Yuanfang could not touch the interests of the central shopping mall, everyone didn't want to confront him.

Seeing that the chairman had retreated, several senior executives got into the car one after another, so they dared not say anything.

...

In front of the distant shopping mall.

Li Donggang was about to stretch out his hand, but saw Zhu Yicai running away directly, he said a little embarrassedly: "This guy is too arrogant, I just said hello, and I didn't let him treat him to dinner, so do I need to run so fast?"

Zhou Haidong and the others all sullenly feared that they would laugh.

Zhu Yicai was in Jiangbei, he was so tormented by Li Dong and Xu Shengzhe that he almost fled Jiangbei with his helmet and armor abandoned.

Now that we met in South Jiangsu, it's not bad if you don't yell at them, but you still want them to treat you to dinner.

No one said anything, Li Dong shook his head and said: "This guy is also the richest man in southern Jiangsu, his reputation is for nothing..."

Zhao Honggang, the president of the provincial branch, said weakly: "Now Suning's Mr. Zhang is the richest man, Suntech's Mr. Shi is second, and Mr. Zhu is only ranked third."

Li Dong glanced at him and got into the car without saying a word.

It wasn't until Li Dong got into the car that Zhao Hong realized it just now, and was immediately annoyed. Didn't he make himself uncomfortable.

Whatever the chairman said, he just listened to himself, and insisted on saying more.

...

in the car.

Li Dong didn't care whether the people behind followed him or not, and told Zhou Haidong: "In South Jiangsu, Yuanfang's investment of no less than tens of billions is the most important thing.

Although this year's performance has not declined, relatively speaking, it has not increased too much.

It stands to reason that during the 2008 financial crisis, the business of luxury and high-end shopping malls may be affected to a certain extent.

But for those of us low-end department stores, there should be a certain increase.

No matter how difficult life is, food and clothing are always needed, but Sunan's performance in the first half of this year has not increased, and it is the same as the second half of last year, which should not be the case. "

Zhou Haidong nodded and said: "It's not just Mr. Li who is paying attention to this, the group has already been paying attention.

Not only the Ministry of Supervision, Mr. Yuan also came to Sunan personally to hold a symposium before, and Mr. Sun also came several times.

The big problem has not been found out for the time being. The main reason is that there are too many small problems.

Previously, we acquired Changke Long and Yongle, and took over some Suguo stores, which caused our system in southern Jiangsu to be chaotic.

In the first half of this year, there were several incidents in which store managers led their employees to quit collectively. "

Upon hearing this, Zhang Mingduo, who was sitting on the other side, quickly explained: "President Li, there is a reason for job hopping.

The overlapping coverage of those stores is a waste of resources, and we are preparing to close them down.

As a result, several store managers got the news, thinking that we had given up on them, so they resigned angrily, and we have comforted them afterwards. "

Li Dong frowned and said: "You should be vigilant about this matter, first, why did the decision of your region leak out in advance?

Second, the communication between the upper and lower levels is not smooth. Knowing that they have just entered the distant system, they are panic-stricken, so why don't they comfort them more, and only rush to comfort them when the matter is imminent.

Third, resign in anger. The word 'angry' is enough to explain many things.

Yuanfang's treatment is not bad. Compared with the same period last year, we are pretty good. Why are you angry?

On the south of Jiangsu side, close to Jiangbei, I don't think you will dare to make big mistakes.

But minor problems keep coming!

There are ups and downs in personnel, employees have a weak sense of belonging, and corporate culture promotion is not in place.

In the previous era of mergers and acquisitions, I visited it once, and the effect was not bad, and the staff served wholeheartedly.

Now, although I haven't seen it, I have heard many people say it.

The service quality in Sunan has plummeted, the employees are impatient, and the management is superficial.

In the past few years, I am afraid that it is the last golden stage of physical retail, whose performance is not growing.

Sunan is good. He has integrated the resources of several companies, but the performance has not changed. Who are you fooling! "

Zhang Mingduo's face turned pale, and he didn't dare to say anything.

Li Dong continued: "You are the president of the East China region, and you have to take care of everything you need to manage! The reason why the Shanghai stock market is not entrusted to you is because the Shanghai stock market has just been developed and requires more energy.

Mr. Chen is over there now, and he will return to the headquarters sooner or later. At that time, the management of the East China region will still belong to the East China region.

Don't keep thinking about these things, do some practical achievements.

If I really want to achieve results, I, Li Dong, have never treated anyone badly.

It won't work for me to count on intrigue to be superior! "

Li Dong's radish and stick made Zhang Mingduo feel sorry for him.

Sooner or later, the Shanghai stock market will be handed over to the jurisdiction of the East China region. This is a radish, but it is a slander to fight for power.

Zhang Mingduo's expression changed for a while, and after a while he whispered: "President Li, I understand."

"Just understand, understand, then cooperate with the audit team to do a good job, don't set up obstacles.

I'm here, if you have any questions, you can talk to me directly.

In the same way, I put my harsh words here, don't think that Sunan has a large investment and complicated personnel, so I dare not move!

It made me anxious, Sunan, I just cut it across the board, hundreds of millions of billions of losses, I can bear it! "

Li Dong said something lightly, then ignored the few people, closed his eyes and took a nap.

The others were silent like cicadas. They dared not believe what others said, but they dared not believe what Li Dong said.