One Thousand Nine Hundred and Sixty-Seven, It Became so Popular Overseas

Brothers, I have opened a new book again: Restarting Life: I can call myself ten years ago. Brothers, help me collect it and give some recommendations!

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In recent years, although Germany has also opened up its export of machine tools to rabbit countries.

But to be honest, the machine tools exported are ordinary goods, not high-end goods.

And even if it is for export, the purpose of these machine tools is still locked.

Many machine tools are shipped from Germany to the rabbit country factory, and the German factory sends people to track them throughout the process.

Moreover, from installation to debugging, even later maintenance, all must be carried out by personnel sent by the German factory.

Even the technicians from the Rabbit Country were not allowed to take a look at it, and they even had to clear the area during maintenance.

The Germans are so strict, and they are afraid that the rabbit country will steal their technology.

Therefore, the Germans are quite confident in machine tools.

For example, their BMW engine has more than 2,000 parts in total.

But after the final assembly, the maximum tolerance range of the entire engine is within 2 μm.

This is the machining capability that the Germans are proud of. Such fine tolerances can be said to be unique to Scorpion Baba in the world.

Even though the Japanese have recently been catching up in machine tools, when it comes to the real high-end finishing field, the Japanese still don't have enough.

The reason why BBA can be defined as a high-end model by consumers around the world is because of the ultra-high precision of its engine.

It is this seemingly inconspicuous 2μm tolerance that allows other people's engines to crush you in terms of performance.

Whether it is in terms of explosive power increase, long-term stability, or fuel-saving performance, they will always maintain an advantage over your ordinary car.

That's why people dare to say that the performance of our cars is twice as good as your ordinary cars, that's why people dare to define themselves as luxury cars.

Only then do you dare to set a price like that, but this is something that even your Japanese, Korean, and American cars can't do.

If it weren’t for the emergence of hybrid and electric vehicles,

The Germans just rest on their laurels on the internal combustion engine, which is enough to last them another fifty or a hundred years.

Originally, the Germans thought that electric vehicles like Tesla might be the ones to defeat them in the future.

But even if electric vehicles and hybrid vehicles become popular, they may not be defeated immediately.

After all, when it comes to the technological accumulation of electric vehicles, German cars are actually not weak.

There are more than 2,000 important electric vehicle patents in the world, 1,500 of which are in the hands of Rabbit people.

Eight hundred pieces are in the hands of the Americans, while the other 500 pieces are in the hands of the Germans.

So even though the Germans may lose when it comes to electric vehicles, they believe that even if they charge patent fees, they can still live a comfortable life.

But no one expected that retribution would come so quickly.

And according to their analysis, fuel vehicles will have a dividend period of at least fifteen to twenty years in the future.

After all, until people come to solve the problem of fast charging of batteries and the problem of using cars in cold winter environments, humans’ anxiety about the range of electric cars will not be alleviated.

Therefore, fuel vehicles will not be eliminated for a long time in the future.

So they still have at least twenty years of dividends to reap.

This is also the main reason why they are not rushing to follow suit and build electric cars.

But they never expected that right under their noses, two rabbit country car companies would swagger and complete a counterattack.

For example, Chery's new Tiggo 8 was just unveiled at the Chengdu Auto Show.

But this car is not only popular in Rabbit Country, but also internationally.

Especially in Brazil, South America, you must know that Chery has a factory in Brazil.

Moreover, after so many years of operation in Brazil, Chery has a pretty good reputation in Brazil.

In the past few years, it even won an award in Brazil and is considered a very popular model among local consumers.

Currently in Brazil, it is now the main battlefield for the American, Japanese, Korean, German, and rising star Rabbit series.

You must know that in the past, Brazil's car market was definitely dominated by American cars.

But since the 1980s and 1990s, when Japanese cars began to enter Brazil in a big way, American cars are no longer the only choice here.

No way, Brazil is not rich in oil, and American cars have always been oil-hungry.

Therefore, ordinary Brazilians cannot afford to drive them. On the contrary, cheap and durable Japanese cars are very popular.

Later, Korean cars also began to enter South America, and their first destination was Brazil.

At that time, the Brazilian car market was dominated by Japanese and German cars. German cars at that time were also quite popular in Brazil.

However, Korean cars also rely on their high quality and low price to gradually open up the Brazilian market.

Tu Guoche is definitely the latest one to come, and he is not very popular either.

After all, in the traditional perception of Brazilians, only the Japanese and Germans can build good cars.

As for the Rabbit Country...hehe, let's forget it!

Until a few years ago, the Chery 5X won the country's annual marketing award that year.

But everyone clearly sees that it is a marketing award...

So actually it’s still cheap…

This situation did not begin to change qualitatively until Chery launched the Kunpeng series of engines the year before last.

After all, this is an engine that truly achieves a thermal efficiency of 38%. If it were to participate in an international competition, it would definitely win a grand prize.

Brazilians are very knowledgeable about products, they are powerful and fuel-efficient. The Tiger 8 equipped with this engine is naturally popular.

However, due to the pandemic, Chery's sales growth slowed down.

And this time with the Chengdu Auto Show, they once again launched a blockbuster new car.

As a result, this car was not only a hot seller in China, but orders in Brazil also exploded.

Originally, the number of vehicles Chery exported per month was stable at around 14,000 to 5,000 per month.

During this period, most models were still shipped to the Middle East and North Africa, but this month their overseas orders doubled.

The number has reached about 30,000, and most of them are the repriced new Tiggo 8.

You must know that Chery used to only earn a few hundred yuan from selling a car, but after re-pricing this car, it became their profit hotspot.

Someone has calculated that the average net profit per unit of this car is at least more than 10,000 yuan.

Of course, that's in overseas markets where competition is relatively less fierce, especially in Brazil.

Because the pandemic in Brazil has not yet been fully controlled, work has not been fully resumed.

In addition, due to the constraints of tight "chip supply", local automobile production and manufacturing in Brazil have not yet resumed.

Imports from overseas have become Brazil’s largest source of local cars.

The most popular among them is undoubtedly Chery’s Tiggo 8.

In the past, Chery's monthly sales were only one or two thousand units, but this time it is supported by the new Tiggo 8.

Their monthly sales directly exceed 10,000. After all, after so many years of operation, they have also won a certain reputation in Brazil.

And now that such a hot-selling car with black technology is suddenly launched, everyone naturally wants to try it.

Because Japanese cars and German cars in the same price range either don’t have as powerful engines as they do, or they don’t have as much space.

The engine might be as powerful as theirs, but it wasn't as fuel-efficient as their cars at the time.

At the same price, Brazilian car fans are not fools and naturally know what to choose.

The Great Wall also suffered the same treatment, and their first overseas hot spot was in Kangaroo Country.

You must know that they had agents in Kangaroo Country before.

However, the sales of Great Wall's cars in Kangaroo Country have always been lukewarm, and they are typical niche models.

After all, there is no unique technology in the engine, and it is considered a third-tier brand behind Japanese and Korean cars.

In the Australian market, Japanese cars are completely dominated by one company.

In the past, they also had 'independent' brands such as Holden, but they were actually just rebranded and generic.

But the problem is that that car also inherited the usual shortcomings of American cars, which is that it consumes horribly high fuel.

My family doesn't have much money, so I really can't afford to drive that car.

In the past, Australians still liked this 'independent' brand, but in recent years, fuel consumption has increased.

More and more Australians can no longer afford this ‘independent’ brand.

You can only choose Japanese brands that are more affordable and high-quality, so Australia and New Zealand have become quite large overseas Japanese second-hand car sales markets.

Of course, there are also many modern brands and enterprises that buy well locally.

As for Great Wall, it can only be regarded as a fourth-tier niche brand.

And the highest-selling model is just their pickup truck.

And this time with the emergence of their Tank 300 hybrid model, this car has not only become an instant hit in China.

It even became popular overseas.

You must know that this Chengdu Auto Show is not only attended by domestic self-media, but also a large number of overseas self-media broadcasters.

After all, many overseas auto shows have been canceled during the pandemic.

And these podcasters also have to catch up. In recent years, the auto show in Rabbit Country has become more and more prosperous, and many car companies have released new cars here.

In addition, many Rabbit Country car companies are making better and better new cars now, so many overseas car podcasters frequently come to Rabbit Country to participate in auto shows.

This time Great Wall's popular tank attracted their attention.

As a result, many podcasters have focused on tracking and reporting on this car.

If we talk about the previous Tank 300, even if it is popular, it can only be popular in China.

After all, he has many competing products overseas, such as the overseas Prado. The Japanese do not dare to set prices as aggressively as they do at home.

That is, it is priced at 20,000 to 300,000 yuan. This price standard is coupled with the word-of-mouth effect accumulated over the years.

If overseas consumers are faced with a choice, they will definitely choose Prado!

There is no denying that the appearance, interior, and power of your Tank 300 are good, but you are a rabbit country brand after all.

And it has just been launched, so no one can believe it!

But this time it’s different. This time the Tank 300 hybrid product is too powerful.

It has even formed a posture of surpassing and even crushing Prado, and now foreign consumers are not calm anymore...