One Thousand Nine Hundred and Sixty Six: Having Trouble Sleeping and Eating
Brothers, I have opened a new book again: Restarting Life: I can call myself ten years ago. Brothers, help me collect it and give some recommendations!
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After much deliberation, there is only one way, and that is to directly enter the rabbit country market and fight with them hand-to-hand.
Why do this?
Because first of all, if Prado is made in China, it can become a reasonable excuse for them to cut prices on a large scale.
Otherwise, if the prices of directly imported cars are greatly reduced or even plunged, it will greatly damage the brand image they have built over the years and damage their reputation.
Secondly, it will also seriously impact their previous pricing system of the entire series.
But if this car is made in rabbit country, there will be a reasonable excuse to reduce the price.
And as long as the pricing is reasonable, they think they can still capture a certain number of consumers.
At that time, they can tremble in the Rabbit Country Market and the Great Wall Tank 300. On the one hand, they will not have the energy to go abroad.
On the other hand, it can also buy yourself more time to develop new cars...
This plan will definitely kill two birds with one stone...
He couldn't even care about himself. Who could control the life and death of those car dealers at this time?
At this time, traders who specialized in importing and exporting cars were also dumbfounded.
In fact, these second-rate dealers can be said to have contributed a lot to the extremely high prices of foreign medium and large cars in China over the years.
It is precisely because they collude with those car companies and raise each other's prices that the Chinese people can create a scene where the prices of foreign cars are high because of their good quality.
So much so that a certain brand can cut corners in such a big way, and can wantonly fool Chinese consumers, but it can still sell well.
These people are the main accomplices.
Just like the popularity of those little fresh meats hyped by capital in the domestic entertainment circle, they obviously have no works, but they can rely on participating in various variety shows.
Relying on running a fan club, he became famous inexplicably and cut leeks.
In fact, those domestic companies that import and export cars,
It is the same as those capitals that do evil.
It just relies on kidnapping, hype, marketing, and then just trying to fool some of the less intelligent consumers in China.
This has created a deformed view of consumption in the country.
This situation has existed for a long time, and the national level has taken many actions against them.
However, the rise of domestically produced cars this time has taught these car dealers a hard lesson.
Many people had to shed tears and sell off their imported cars.
However, although they lost a lot of money this time, it would not make them bankrupt. After all, they have been in the business of buying used cars at high prices for decades.
I made so much money in the past few years, so I didn’t know how to go bankrupt this time.
But in the future, this business will definitely not be as easy as before.
After all, domestic models of the same category have begun to gradually catch up in terms of quality. If they still want to make huge profits as easily as before, they will definitely not be able to do it.
However, there are many other models that can be made, and the price is definitely not as false as before.
At the same time, Japanese car manufacturers are thinking about converting models that were not previously produced in China into joint ventures for domestic production.
To get as much final dividend as possible, the others who are most anxious are undoubtedly the German and American car dealers.
But relatively speaking, American car dealers are having a better time.
Because the positioning of American car manufacturers in the country is clearer and slightly lower than that of German and Japanese cars.
For example, the prices of several American models are quite ridiculous at first glance. They are higher than the Japanese models, but slightly lower than the German models.
However, the actual selling price is greatly reduced. Because of rough workmanship and other reasons, American cars are not very popular in the market.
Moreover, fuel consumption is still high, so the prices of American cars often drop very low.
The price is often scary when it comes on the market, but once half a year passes, the price often drops very impressively.
Even the prices of some models tend to drop to about the same level as domestically produced cars, so American cars are actually quite conscientious compared to other joint venture models.
Of course, the reason why I say this is not because American cars are cheap.
Mainly because most American cars are global models!
Many consumers may be confused. What is a global model?
In fact, it means that the models sold domestically are basically the same as those internationally. ,
This is much more kind than German and Japanese cars. You must know the models of domestic German and Japanese cars.
Are there many cars exclusively for the Rabbit Country market?
Why exclusive supply? Just to cut corners and fool those stupid consumers in Rabbit Country who only recognize the license plate but not the quality!
To put it bluntly, it is a special model designed to cater to the consumers of rabbit country, cut corners, and then give the car a facelift, increase the size, and then increase the price.
For example, SAIC-Volkswagen's Passat is the only Volkswagen B and Magotan in foreign countries. However, in China, a Passat was suddenly created.
Moreover, due to the facelift, this car has a fatal flaw that cannot be corrected, that is, the steering wheel is misaligned. Unfortunately, stupid domestic consumers care more about Volkswagen's VW logo, so they turn a blind eye to Volkswagen's many problems.
This situation didn't happen until last year, when a certain evaluation agency made a fatal impact on Volkswagen and finally took off Volkswagen's pants.
Then the sales of this car plummeted. In fact, this is also related to the feelings of domestic consumers that Volkswagen has consumed for many years.
There is also a certain Honda model, the same pickup truck, but the A-pillar was directly broken, but this car is fine and is on the sales list every day.
This shows that there are many stupid people among domestic consumers.
Relatively speaking, American cars are much kinder in this regard, and they are all designed by Pan Asia Design Institute.
Then use a unified template globally, and we will never cut corners just because consumers in one place are stupid.
Therefore, global models often mean that the materials used are reliable.
But many people don’t understand. Since American cars are so kind, why can’t they beat German and Japanese cars?
It's simple. Because they don't cut corners, most American cars of the same level are heavier than Japanese and German cars.
Therefore, the fuel consumption is high, and the workmanship is very rough, as well as the interior.
Lao Mei has never paid special attention to the interior, unless it is a particularly high-end high-end model.
They will pay great attention to luxury, but they will use ordinary cars as transportation.
So as long as the basic functions are complete, it's OK, but the Japanese will especially create a sense of luxury in this regard.
For example, Nissan's large sofas and Honda's sofas are also very well made. In this regard, the interiors of American cars make people feel as if they came from the Stone Age.
There is also space. Because it is a global model and no corners are cut, American cars are impeccable in terms of chassis.
Even if it's an entry-level B-class car, it's a leverage when driving with override.
But here’s the problem. If you don’t cut corners on the chassis, you can’t easily lengthen the wheelbase.
And because the materials are abundant and the unsprung mass is sufficient, the rear space is naturally small.
This is also the main reason why American cars often look big, but the space inside the car feels very cramped.
Because they don’t cut corners on the rear wheel.
The opposite case is Honda. Everyone who has driven a Honda car knows that their designers are truly invincible in this space.
It's obviously about the same size as other brands, but the interior space is simply invincible, but how did Honda designers do it?
It's very simple, they just cut corners on the unsprung mass of the rear wheel!
So as long as the Honda car goes a hundred yards, it will start to float. If there is a bit of cross wind that day, then if it goes on the highway, it will start to drift. The driver can squeeze water out of the steering wheel.
It can be said that Japanese cars have no control at all.
This is where American cars are relatively kind. The rise of domestic car companies now has little impact on American cars.
Because their pricing is relatively low, and now that domestically produced cars are on the rise, in their view, it’s not a big deal.
If it doesn't work, the price should be lowered. Anyway, they still have a lot of room for profit.
The really uncomfortable ones are Japanese car companies and German car companies.
Fortunately for the Japanese, their pricing system is high, and they are trying to stay competitive at this time.
At worst, just lower the price by one level, and then take the models that were not produced in China before and get them to joint venture car companies to produce them in China.
This leaves more room for price reductions.
But the German system is more difficult.
You must know that in the past two years, with the rise of domestically produced cars, and German cars in the past few years, consumers' sentiments have been over-consumed.
Coupled with the fact that they have been involved in frequent scandals in the past two years, their sales have experienced a sharp decline.
Now Great Wall and Chery have launched two hard-core new cars, which immediately hit their weaknesses.
What to do?
Originally, their sales plummeted due to the crash and the particle catcher.
I haven't gotten over it yet.
But now they are facing the attack of two major domestic car companies, which makes them very uncomfortable.
You know, just five years ago, they could completely ignore these two car companies.
But now, other people's flagship products can not only compete with their flagship products, but there is even a trend of surpassing them.
These Germans can't sit still.
Especially after the technicians they sent carefully experienced the two domestic benchmark models inside and out at the Chengdu Auto Show.
After these technicians returned home, they wrote reports that made the executives of VW have trouble sleeping and eating.
They never imagined that the car companies in this rabbit country would make technological breakthroughs so quickly.
You must know that in the past, they were confident in their products, and that was all-round.
For no other reason than mechanical quality, in their view, those car companies from China cannot catch up within a few decades.
The reason is very simple. The leading mechanical quality of their car companies is based on Germany's strong machine tool design and production capabilities.
There is no way, although they are in the lead in all aspects of industrial motherboards!
But now, they are stupid!
You know, when it comes to high-end machine tools, they are very stuck.
But how did the people from the Rabbit Country catch up?