1232 Made by Celebrity Chefs Who Are Coveted by Capital
When it comes to food industrialization, many people will definitely scoff.
To say that foreign fast food is rubbish is actually just a stereotype left by traditional propaganda.
If we really want to talk about the fast food of Golden Arches and Kaifeng Cai, we cannot say that they are all junk food.
The reason why the Golden Arches can be so successful is that it has become the world's number one fast food, and even the signature facade of the United States.
His industrial food style is one of the important reasons.
Because they unify the style, taste, and nutritional content of food.
Like a beef burger from the Golden Arches, which is definitely not junk food.
A beef burger contains a patty, two slices of bread, a certain amount of lettuce, a slice of cheese, and a certain amount of tomato sauce.
Among them, beef patties are a source of high-quality protein, bread provides carbohydrates that are essential for human beings every day, cheese provides high-quality fat, and lettuce provides vitamins.
Therefore, such a food combination can be said to cover all kinds of nutrients that the human body needs every day.
So when it comes to the beef burgers at the Golden Arches, they are definitely not junk food.
Moreover, the content of each component is very uniform, and it not only provides various nutrients that human beings need every day.
The most important thing is that he also calculated the basic calorie value contained in these foods.
Therefore, people only need to eat according to this amount of calories every day, as long as they understand the basic calories they need, and as long as they do not exceed the standard, they can guarantee not to become obese.
And what is the real junk food in the Golden Arches and Kaifeng dishes?
It is fried French fries, chicken chops, and fried chicken burgers, all kinds of high-fat and high-sugar snacks, and the fat house happy water that is indispensable for meals.
So if it is a pure beef burger, it can definitely be regarded as a masterpiece of food industrialization, and it must not be called junk food.
And this is exactly where Western-style fast food is better than Chinese-style fast food.
In each of his burgers, the content of various ingredients and calories are marked.
And this is exactly what Chinese fast food didn't pay attention to before, and it didn't do it.
For example, a classic signature beef brisket rice made by famous chefs, everyone only knows that it contains a portion of rice, potatoes, carrots, onions, and large pieces of beef.
However, no one has ever known or cared about the content of each ingredient and the number of calories in a meal.
But now it's different, the celebrity chefs have accurately announced these contents.
Still take beef brisket rice as an example, how many grams of rice are in it.
How many grams are in carrots, how many grams are in potatoes, how many grams are in onions, and how many grams are in beef brisket, all of which are clearly written for you.
The most important thing is the calories announced below, which tells you how much energy you can add to this meal.
This is of great benefit to health.
Especially for those who strictly control their diet, they will know how much they should eat in a day by looking at the calorie value.
What surprised everyone even more was that Master Chef also introduced staple foods such as brown rice and buckwheat noodles with lower calories.
With the same weight, the calories of the meal are lower, and it can ensure enough satiety.
Such a company that achieves the ultimate in market segmentation, if he is not popular, who is popular?
So although in recent years, tens of millions of capital have entered the field of Chinese fast food.
There are more than a dozen Chinese fast food companies that they have hyped and become popular, but after the big waves have passed.
Celebrity Chef's status as the leader of martial arts in the industry remains unmoved.
In the beginning, Celebrity Chef's business might have taken a bit of a hit.
But he just made a few fine-tuning movements, and immediately became firm as before.
No matter how many more fierce back waves you come, you will never be able to threaten the status of famous chefs in the arena.
And with their series of actions, it made them stand more and more firmly in this circle.
The other back waves can only follow them and eat ashes behind them.
And if you learn from others, you will also announce the details of each fast food you have, as well as the calories of fast food, and the better you do it.
On the contrary, those who are vague and dare not announce it will soon be eliminated by the market.
Because consumers are not stupid, everyone wants to eat well, but more like eating healthy.
You don't even dare to announce the list of ingredients, and you don't even know the calorie value of your own meal. What else do you do?
Therefore, the famous chef made an invisible action, which raised the entry standard of Chinese fast food in Huaguo.
Doing so seems to raise the operating cost of the enterprise, but in the long run, it is a great achievement for both consumers and enterprises.
Therefore, the status of famous chefs in the domestic catering industry is definitely the top one!
Don't look at him as fast food, but in China, it doesn't matter whether you have a Michelin three-star restaurant or a chain of hundreds of hot pots.
In front of celebrity chefs, everyone has to bow their heads obediently and call out big brother!
Such enterprises, where do you think the government does not want them to go?
Not to mention moving the headquarters there, even if they go to their city and open a branch, they will be so happy!
The current celebrity chef production can be said to be lying down and making money.
Their appearance has completely reshuffled the domestic catering industry.
The foreign fast food, which used to be so beautiful, is having a hard time now.
Old-fashioned foreign fast food such as Golden Arches and Kaifeng Cuisine are not bad. After all, they have been rooted for many years and their brand image is not bad.
But later Burger King, and Frog's Dex, now life is very difficult.
There are also many non-standard enterprises that have also been eliminated in this wave of reshuffle.
There are also those high-end foreign fast food, such as Pizza Hut, whose business has received a lot of impact now.
Although they tried their best to advertise in various channels, they still couldn't stop their profit margin from declining.
And this also means that the rapid rise of celebrity chefs.
Although they only have more than 6,000 stores in China now, of which there are more than 5,000 franchise stores and 1,000 directly-operated stores.
But these more than 6,000 stores have already overturned the entire domestic catering industry ecology.
Countless people are now appealing to Famous Chef Group to open the quota for the fourth national investment promotion as soon as possible.
With the cultivation of famous chefs in the domestic market in recent years, the domestic market has gradually matured.
People are more and more accepting of celebrity chefs who focus on health concepts.
Even in Yangcheng, where the taste is the most picky, and in eastern Guangdong province.
People also hope that Celebrity Chef Manufacturing can open more fast food restaurants. After all, those fast food restaurants in the past can no longer meet the needs of local consumers.
Just imagine, in those fast-paced big cities, a busy day in the company.
It's already six or seven o'clock when I get home from get off work at night, who is in the mood to buy vegetables, wash vegetables and cook?
Wouldn't it be nice to spend the time on this doing something else?
And going to a famous chef to eat a meal is only a dozen or twenty yuan, which is really not much more expensive than buying and cooking by yourself.
How much does it cost you to buy your own groceries? What about the time spent on cooking?
The most important thing is that after famous chefs have promoted various health concepts, you will find that the meals you cook at home are really not as balanced and reasonable as other people's nutritional mix.
And you can't make other people's taste.
So what are you doing at home? Be lonely!
It's better to spend some money and go to the famous chef to have a meal.
It saves time and effort, and it doesn't cost much more than doing it yourself.
It is precisely this change in consumption concepts that has quietly established the concept of celebrity chefs as the nation's first fast food in people's subconscious!
In the current capital market, almost everyone is closely watching the trend of celebrity chefs.
Now everyone can understand that this famous chef is a cash cow!
Although this company is not listed, everyone cannot enjoy the dividends it brings in the capital market.
But everyone can join in!
Look at the Yida Group, which has joined hundreds of stores before, what else is there, such as Dale City, Intime Department Store, which one is not making a lot of money?
Each of them has only joined a few hundred stores, but these hundreds of stores can bring them millions of stable cash flow every day.
The most important thing is that these franchise stores can also bring a regular flow of people to their shopping malls.
Now all the big supermarkets in Huaguo have reached a consensus. If there is no famous chef in your shopping mall to make fast food, then you are not qualified to be called a 3A standard supermarket.
So now countless capitals are gearing up, waiting for the opening of the 4th Global Merchants and Franchise Conference of Celebrity Chef Manufacturing.
As long as the celebrity chef group is open to find opportunities to join, they will flock to it.
Therefore, in the future, there will be no chance for small retail investors to join the famous chefs.
It will be a carnival feast for financial institutions and capital.
Even in the capital market, many people have already regarded the franchise quota made by famous chefs as a very hard circulation capital.
This franchise quota is comparable to the taxi licenses in the early years.
Everyone knows that as long as you have this quota, you will definitely make money, and it will be a very stable cash flow.
So everyone can wait like a wolf!
Even if the domestic quota is full by then, it doesn't matter.
They can go to grab foreign franchise places.
Hey, the pricing standard made by famous chefs is very stupid.
Their fast food sales standards are set according to the consumption standards of the local countries where they join.
So if it is the European Union, or the franchise store quota in developed regions such as Britain, Australia and Canada, it is very expensive.
Because the pricing standard of famous chefs in their country is also very high, which is basically about 20% higher than that of local foreign fast food.
But because it tastes good and is healthy, local residents flock to it even if the price is a little higher.
Therefore, these gangs of capital predators have always been eyeing the overseas places made by celebrity chefs!