1210 Standing on the Tuyere to Borrow the East Wind

"Hey! I didn't expect that you still have such feelings!"

Xiao Feng started the joke with a smile, while Mr. Wan was serious at this moment.

"I was serious."

Xiao Feng's expression gradually became serious: "Why do you have such an idea?"

To be honest, he was very curious about Mr. Wan's changes.

Mr. Wan sighed: "This is mainly related to my trip to Japan some time ago."

"Stimulated?"

Xiao Feng asked with a smile, Master Wan sighed and nodded.

"Indeed, we used to like to call people Little Japan. But in recent years, I go skiing in Japan almost every year."

"But after several years of observation, I found that the physical fitness of Japanese people has been improving year by year, and they are really no longer the little Japan they used to be."

"Especially the average height of Japanese men has reached 1.70 meters, while the data in our country is 1.67 meters..."

"You know, during World War II, the average height of Japanese soldiers was only 1.57 meters, but now they have surpassed us."

"I used to be on the Internet, and I often saw people saying that our young people are also very tall now."

"Indeed, this mainly exists in the northern regions of our country, as well as in the cities. In the south, in the vast rural areas, we still have very serious adverse effects."

"Later, I asked someone to look up some information, and I found out that the Japanese grow taller year by year, not just because of their milk project."

When Mr. Wan said these words, his expression was very solemn, and Xiao Feng was taken aback when he heard it.

He is aware of the Japanese milk project. After World War II, the Japanese Prime Minister at the time also discovered the problem of the poor image of the Japanese in the world.

The main reason is that the Japanese are too short.

So the Japanese proposed a milk project, which is to require schools to provide a glass of milk to school children every day.

It was under the guarantee of such a policy that the average height of the Japanese quickly increased from the average height of less than 1.60 meters back then to the current average height of men reaching 1.7 meters.

And as long as people persist in this direction, their descendants will only grow taller.

But on the other hand, we have really fallen behind in this regard.

Because of the vastness of the territory, we still have many children who are below the poverty line and living under malnutrition.

It's just that Mr. Wan actually told Xiao Feng today that the Japanese people's ability to grow taller is not all caused by the milk project, which really surprised Xiao Feng.

Are there other reasons that can make the Japanese grow taller?

"That is, their children have also supplemented with sufficient protein!"

Hearing this, Xiao Feng seemed to understand something.

"You mean..."

"That's right, the younger generation of Japanese eat more chicken!"

"You have to know that the Japanese are known for their stubbornness. Before this, the main source of meat for the Japanese was almost all fish."

"And their country is the same as ours. Before World War II, the main meat was pork."

"But now, the younger generation of Japanese people are quietly changing their eating habits. They will eat more chicken."

"According to the survey report on the consumption habits of the Japanese Ministry of Health, Welfare and Welfare, young people under the age of 40 in Japan now consume the most meat, chicken. Can you imagine?"

After hearing what Mr. Wan said, Xiao Feng was also stunned.

You must know that the Japanese like to eat fish, which is famous all over the world.

The second is pork, which can be seen from the various fried pork cutlets and tonkotsu ramen in Japanese food stores.

The second is beef, but the consumption of beef by the Japanese has never been high.

But he really didn't know that the younger generation of Japanese actually like to eat chicken more.

To know the stubbornness of the Japanese,

It is also famous.

It is not so easy to get them to change their consumption and eating habits.

"Why is this happening?"

"It's simple, because chicken is cheaper and healthier!"

"You know, the International Health Organization has found that red meat is actually a very high-risk and fatal food based on years of follow-up research."

"If you consume too much every year, it will easily lead to arteriosclerosis."

"That's why the World Health Organization has been advocating that if you want to supplement protein, you should eat more white meat, and white meat is mainly fish and chicken."

"Although Japan's economy is developed, the price of fish is not cheap."

"After such a comparison, chicken is more delicious and cheaper. It is also more convenient to cook, so chicken is naturally more popular."

Mr. Wan finally touched on the key point, the reason why chicken has become more and more popular in Japan and even South Korea in recent years.

The main reason is because it is cheap.

It takes six to eight months for a pig to be slaughtered, and ten to twelve months for a cow to be slaughtered, not counting the previous breeding period.

As for a chicken, it only takes thirty-nine days from hatching to slaughter.

The breeding cycle is short and the nutritional value is not low, so it will naturally become more and more popular.

"And in Europe and the United States, chicken has long been the main source of protein for people."

"Hey, to put it bluntly, even people in developed countries in Europe and America, not everyone can afford a big steak every day."

"Because of its low price and low fat content, especially chicken breast meat, chicken is more popular among people who value health."

"And did you know? In the United States, the annual consumption of chicken per capita is as high as 40 kilograms. In Mexico, it is 30 kilograms."

"In developed countries in Europe, the per capita annual chicken consumption is as high as 25 kilograms."

"Now Japan's per capita annual chicken consumption has also increased to about 18 kilograms, and this figure is still rising."

"Look at us. The per capita chicken consumption in our country is only ten kilograms per year."

"And to be honest, there are more low-income people in our country, so I judge that our country's future chicken consumption will increase significantly!"

When Mr. Wan finished speaking, he was unavoidably elated.

And after Xiao Feng listened to it, he suddenly became enlightened. No wonder in the past year or so, famous chefs in China have created fast food restaurants.

The number of sold chicken sets began to rise sharply.

It turns out that the price is really the reason for the larger proportion.

The taste is not much worse than the beef set meal, but a portion is two to three yuan cheaper, and you can eat so much meat, so many people will choose the chicken set meal.

It seems that in the future, people will really develop more and cheaper chicken sets.

I really didn't expect that Mr. Wan's investigation would be of great help to Xiao Feng's management.

"But this road, I'm afraid it will not be so easy! Although the domestic meat market and the chicken market have great potential, it may not be so easy for those people to accept your white feather chickens on a large scale!"

Xiao Feng asked again.

Think about who made the rumors about instant chicken, hormone chicken, and six-winged chicken?

Isn't it those types of businesses that directly compete with white feather chickens?

But fast-growing chicken is unhealthy, and it has taken root in the hearts of many domestic consumers.

If you want them to change their minds and accept fast-growing chicken, I'm afraid it's not that easy.

"Hey, for this, I have to thank you."

"Thank me? Why?"

Xiao Feng was a little confused when he heard this.

"In the past, white-feathered chickens were raised, because they never came out of the cage. In order to prevent the chickens from getting sick, they really had to be given antibiotics."

"Actually, many ordinary people don't understand that these antibiotics are mainly filtered through chicken viscera, and there are very few residues in chicken parts for human consumption."

"But people don't understand it, and they think that chicken contains too many antibiotics, and eating too much will be unhealthy."

"No matter how you explain this, you can't explain it clearly. And people with ulterior motives will come to fight you with free-range chickens, saying that free-range chickens will not be given injections."

"But in fact, they are all idiots. If free-range chickens are raised on a large scale, they will also need injections."

"In this world, there is no chicken farm that can survive without antibiotics!"

"But since our chickens ate the feed you provided, I found that the spirits of these chickens are much better."

"With good physical fitness, there is no need to take antibiotics! So this is naturally the selling point of the white-feathered chickens I raise!"

"No hormones, no antibiotics."

"I have already invested in a few Internet celebrities, hey, I plan to let them live broadcast the whole process of our breeding."

"In addition, I have also invested in several institutions, and plan to cultivate more popular science Internet celebrities."

"These Internet celebrities are mainly fitness coaches or nutrition experts."

"I just want to continue to popularize nutrition and fitness knowledge to people through them."

"Hey, if you want to get a good figure through fitness, then you have to eat more chicken."

"If you want to eat healthy and regular, you also need to eat more chicken."

"Anyway, it is to let the general public know that eating more chicken can not only ensure their daily protein supplement."

"You don't need to spend so much money like eating beef. Anyway, if we ordinary people want to supplement protein at the lowest cost and ensure good health, then we should eat more chicken."

Xiao Feng immediately rolled his eyes after hearing Mr. Wan's thoughts.

This guy went back and forth to his old job, which he was naturally very familiar with.

But his idea is good. How could he miss such a good short video with goods?

Besides, the idea of ​​popularizing more knowledge about healthy eating to consumers is not wrong.

Standing on the wind and borrowing the east wind, it's no wonder Mr. Wan is so confident this time!