Chapter 395

Chen Ze hoped to get a good suggestion from Li Mu, but Li Mu himself was a little confused.

Frowning and thinking for a long time, Li Mu said, "How can a racing track make a profit? To be honest, I'm at a loss. This thing is similar to a stadium. How can it be profitable except for external leasing? It's not even as diverse as a stadium. In addition to undertaking sports activities, the gymnasium can also do performances and concerts, but in the case of the racing field, there is no other purpose than racing, right? Moreover, domestic motorsports seems to be very backward, and this industry is also very unpopular, and unpopularity is destined to be difficult. It's hard to have capital willing to enter, and the possibility of making a profit is too small..."

"Yeah." Chen Ze sighed: "My wish is to be able to push the domestic motorsports forward one step, even a small step, but what is still uncertain is how much it will cost to push it forward. he."

With that said, Chen Ze looked at Li Mu and said with some confidence: "Actually, I want you to do it with me. You have more business acumen than me. If you come in and do it once, all the operational matters will be left to you. , it would be better if I ******** to start a team."

Li Mu nodded, but when he thought about how to make money from such a large investment in the racing field, he was at a loss. After drinking two glasses of whisky mixed with soda water with Chen Ze in a row, a thought suddenly flashed in his mind, and he blurted out: "Yes No, let's just start a club!"

"Doing a club?" Chen Ze asked in surprise, "How do you say it?"

What Li Mu thought of at this moment was the various supercar clubs that the second generation of the previous life had established. Although he did not understand the internal operating mechanism of such clubs, such sports car clubs were all the rage, both for sports car owners and ordinary people. It is very attractive and often becomes a hot topic in society. If we can create a super-running club now, and bring together those who drive super-running, let’s not talk about the interest groups behind these people. Their spending power alone is already very strong.

The more Li Mu thought about it, the more feasible it was, so he said to Chen Ze: "We simply built a super sports car club based on the racetrack. We relied on the racetrack to package this club into the most high-end and authoritative sports car club in China. This club is not only a platform for sports car owners to communicate and make friends, but also a place where they can drive their own supercars to unleash their wildness. The most important thing is that a sports car can easily cost millions, and anyone who can afford a sports car must be He is a very good character, either he is very good or his background is very good.

If a sports car is used to gather these people together, the potential of networking in this club will become infinite. The owner of a real estate company may be a member of this club, and the son of a certain group company may also be in this club. Even a certain official, the second or third generation of a certain family, these people can collide with each other to create more possibilities. If we operate well, some people will even buy a special car for the club's strong network in the future. Sports cars may also be added. "

Chen Ze said: "There are many high-end clubs in China.

There are no less than five in Yanjing alone. The Prince Gong Mansion we visited today is one of them. There is also the Chang'an Club and the American Club. The members of these clubs are very good, and they have basically realized the kind of network potential you mentioned. "

Li Mu smiled and said: "It's different. The biggest difference between the clubs you mentioned and the supercar clubs I mentioned is the carrier. What is their carrier? High-end clubs, catering, entertainment, and conferences are all relatively common, and are more suitable for those Relatively older, more calm and reserved successful people, for young people like us, these clubs may not be really interesting, but if supercars are used as carriers, it will be very different. Those who like supercars Most of them are young people, young and frivolous, their hormones are extremely strong, and they need a more direct release, so they will buy sports cars. If we can do a good job in the concept of this club, let all car owners who do not have supercars join our club. Dreaming of making all supercar owners proud to join our club is half the battle.”

"Since it is a club, it is natural to charge membership fees. People who drive supercars don't care about tens of thousands or hundreds of thousands or hundreds of thousands of membership fees a year. The key depends on what kind of services you can provide them. Don't forget Now, we have to make our own track, and it is a Formula 3 track. In this case, we can pass on the construction and operation costs of the track to members. Except for team training days, we are open to members at other times. And organize members to participate in various racing activities, which can greatly reduce our track costs."

The more Li Mu said, the brighter Chen Ze's eyes became, as if he had seized the key to success at once.

At this time, Li Mu added: "If we only provide racing services to our members, it is not enough. Racing is our unique advantage, and we also need to provide basic services for other clubs. Our club is located in Next to the track, we can build a high-level clubhouse, build a high-standard hotel, and add professional supercar maintenance and repair services. The maintenance of domestic supercars is definitely still a very troublesome problem. Last time Lin Lin’s 911 After rear-ending my car, her 911 couldn't even be repaired in Yanjing, 911 can only be regarded as an entry-level sports car, it's all like this, what about Ferrari? What about Lamborghini?"

"We will organically combine the life and entertainment of our members with the car, so that they can enjoy car life, car entertainment and all customized services related to cars. In this way, we can increase a lot of derived income based on supercar owners. In addition, That is, these supercar owners are all financial sponsors, and in the future, our racing circuit and team need sponsors and advertisers, and they are the best choice, which will be of great help to the operation of the track and team.”

"In addition to these, it is necessary to do a good job of user classification. For example, the conditions for joining the club are to have a sports car, to own a million-level sports car, to pay tens of thousands of yuan in membership fees every year, to become an ordinary member, and to enjoy the corresponding rights and interests of ordinary members; A sports car of 2 million yuan can become an intermediate member and enjoy the corresponding rights of an intermediate member with an annual membership fee of 100,000 yuan; a sports car with a class of more than 3 million can become a senior member and enjoy the corresponding rights and interests of a senior member. Fully customize different car life services for members of different levels, and at the same time allow them to make a lot of friends with similar interests while enjoying the service. Then you can bring in your car trade and sell sports cars in the club. We can also cooperate with foreign private flight companies, domestic high-end yacht clubs, and sea-view villa areas in Hainan to plan various extraordinary experiences for our supercar owners, in short, various organic combinations.”

When Chen Ze heard this, he drank all the wine in the glass in one breath, and said excitedly: "Although such a club has high hardware requirements, its profitability must also be very strong. The clubs I just mentioned are very good. make money!"

Li Mu nodded and said, "If the club operates well, it will definitely make money."

Chen Ze clapped the table and stood up, and said excitedly: "It's too awesome! Just do as you say!"

Li Mu was also persuaded by himself, nodded and said, "Okay, let's do it together!"

Chen Ze said: "If we do it, do you have a good idea for the location of the club?"

Li Mu thought about it and said: "I tend to be near the airport. First of all, the noise near the airport is very high, and it is naturally suitable for the same high-noise form of the racing field. The planes in the sky are constantly taking off and landing, and no one will say that a racing field is disturbing people; Another is that the land near the airport should be very cheap and underdeveloped. Real estate developers are now desperately developing the north and southeast of Yanjing, and no one wants to go to the airport for development, so the area near the airport is basically a place where birds don't shit; One, the traffic in the direction of the airport is good, not to mention the airport expressway. Didn't the country promise before the Olympic bid that the airport would be connected to the Olympic Village by subway? When the time comes, the airport subway and airport expressway will be more convenient than other areas. ."

Chen Ze pondered for a while, then nodded again and again and said, "It makes sense. From this point of view, the surrounding area of ​​the airport is really the most suitable place. Now the area around the airport is basically deserted, let alone building a racing track, even if it is building another airport. Also more than enough.”

Li Mu said: "You have something to do with this. You can first select the site, finalize the land, and start construction immediately after the land is settled."

Having said that, Li Mu looked at Chen Ze deeply and said, "The track is a part, and the supporting facilities are a part. If we want to establish a club, the scale of the supporting facilities will be very large, which is larger than those of the clubs in the city. It is much larger, and the membership center alone must have a series of sections such as catering, accommodation, sports, entertainment, parking, car supporting services, etc. Therefore, from the perspective of architectural design, it must have its own style. In my opinion, wait for us After the land is settled and the whole thing is taken the first step, you can have a good chat with Duffy, don't let her work in the United States, and hand over all the supporting facilities of the club to her. Such a big deal The project should be enough for her to fulfill her ambitions, right? And it can also help you relieve the pain of lovesickness..."

Chen Ze lowered his head and pondered for a moment, then gave Li Mu a thumbs up: "Brother, your thinking logic is really awesome!"

After all, he couldn't wait to say: "You quickly give our future sports car club a name!"

Li Mu thought about it and said, "Let's call it the 'China Supercar Club', the English name is China-Supercar-Club, or CSC for short!"