Chapter 167

Zhongshan County, Caojia Workshop.

"The first batch of cars have been debugged and have gone through tens of thousands of miles of testing. There are absolutely no problems."

Zhang Sanbao handed a dossier of data to Cao Zijing, "As expected, it can be released to the public."

Cao Zijing took the data and looked at it carefully. All parameters were observed in great detail.

From time to time, he stopped to think for a moment and nodded slightly, but basically no flaws were found.

"Okay, Dogwood, take a look."

Cao Zijing handed the file to Cao Juyu, "Without Wuming, you are the most professional now."

If Shen Wuming had not gone to the capital, he would have definitely participated in the final review in person.

But now, Cao Juyu can only complete this work.

"Don't worry, I've seen the data a long time ago."

Cao Zhuyu didn't answer, "Besides, I also wrote to Wuming and gave him all the data one by one."

When Cao Zijing heard this, he immediately became unhappy. He narrowed his eyes and grinned.

"Okay, I didn't even see the data, so you just sent it to him, tsk tsk tsk."

Hearing her father's eccentric expression, Cao Zhuyu smiled disdainfully, "Let me show you, do you understand?"

"If you hadn't been unable to handle the situation, would I have disturbed Wuming's spring exam? I don't know what to do."

"What did you say?" Cao Zijing stared, "No matter how big or small, I am your father after all."

Cao Juyu's momentum weakened, and she muttered with her lips pursing, "If you weren't my father, I wouldn't do this business for you."

Cao Zijing glanced at her bitterly and said coldly, "What did he say?"

"No problem!" Cao Zhuyu took out Shen Wuming's reply letter from her sleeve and handed it to him.

"Wuming said it's okay, so I showed it to you. Otherwise, it would be a waste of time to show it to you."

"Then you can ask me to come over, just to go through the process."

"Not really." Cao Zhuyu shook his head, "Wuming told some internal details."

"Let us pay attention to the fact that we need to conduct a warm-up before going on sale."

"Preheating?" Cao Zijing raised his eyebrows, "What do you mean? I've only heard that cooking requires preheating."

Although he had strong objections to Shen Wuming abducting his daughter, he knew that Shen Wuming's business thinking was definitely far better than his.

It's definitely not nonsense.

This so-called preheating must have another meaning.

Cao Juyu explained: "To put it simply, we don't want to sell it first, but promote it."

"Hold an exhibition, send invitations to those wealthy businessmen or powerful people, and ask them to come and watch."

"There are no external thresholds. Anyone can watch it, and there is no need to verify capital. We just want them to promote it."

"We don't need to quote prices at the exhibition, but we have to quote the sales volume, which means how many units we will sell in the first batch."

Cao Zijing was thoughtful and asked Zhang Sanbao, "How many were made in the first batch?"

"A total of ten thousand vehicles!"

"Then sell it directly!" Cao Zijing was a little confused.

"Taking the market in Beihan as an example, after promotion, this is not enough to sell, so what else needs to be done?"

"Hunger marketing." Cao Juyu said a new word, "The market needs a lot, but we don't provide it."

"If all their needs are met, then we can't raise prices. We must make them hungry first."

"And the cars we make are all the same, but the details must be different."

"The core power system and so on remain unchanged, but we can add some other things to the car."

"For example, the protective formation, the material of the chair, the aromatherapy provided, etc."

"There are also some related services, such as car washing, car repair, etc. High-end cars can be free or discounted."

"If it's a low-end car, we need to charge the full price. Do you understand what this means?"

Cao Zijing is an old yin.

At this time, I heard the elegant meaning of the string sound and quickly understood the meaning. I couldn't help but take a breath of cold air.

"So cruel?"

"Although this is cruel, it does not violate the spirit of business ethics." Cao Zhuyu said nonchalantly.

"In business, you can't cheat, but we get what we pay for, and we just make reasonable profits."

"What's more, this is not just a matter of money, but a service to high-end cars."

“It’s not just about goods and services, but about making them feel treated differently.”

"In this way, people who buy high-end cars will feel that they are worth their money, and people who buy low-end cars will also be envious."

"When they have money, they may buy high-end cars to stimulate their consumption motivation."

Shen Wuming is not a business wizard, but he only needs to copy it.

These are all stated in the letter, and Cao Juyu is just retelling them.

"Also, our marketing slogans must be good and make people feel how good the car is."

"For example, we used colored glaze for the cabin of this car..."

Liuli is glass, which is not uncommon in this era. After all, the Mohists can make it.

"But we have to change the advertising slogan. This is using three layers of composite tempered glass."

"It can withstand fire and flooding, it will not deform under 100 feet of water, and it is difficult to penetrate even a crossbow!"

"But it's only as thick as a copper coin..."

"Wait, I understand." Cao Zijing suddenly interrupted her.

"I've watched the manufacturing process of colored glaze. Steel mesh is added to it, which can indeed achieve this effect."

"But how can it be as thick as a copper coin!"

"I've seen it, it's as thick as a finger, and it's more than ten copper coins."

Cao Zhuyu smiled, then took out a copper coin from his pocket, and propped it up.

"I'm talking about a copper coin standing upright."

"Isn't this a lie?"

"Am I lying?"

"But people will know it at a glance."

"Then when he hears this word, he will choose to look at it, and if he looks at it, we may be able to make this deal."

At this moment, Cao Zhuyu gave Cao Zijing, the leader of the business world, a good marketing lesson.

When the class was over, Cao Zijing suddenly felt that his moral level was so high.

"Awesome."

He also learned this word from Shen Wuming, expressing his inner speechlessness while also carrying a little admiration.

"Then you try it."

In the end, Cao Zijing handed the entire project to Cao Zhuyu, and he felt a little embarrassed.

If people knew about this, they would laugh at him, so he should just put the blame on his daughter.

"Sorry." Cao Zhuyu just spread his hands, "I'm leaving now."

"I've already written a note to the higher-ups to take up a post in the capital, and the former Yubu Langzhong just happened to be transferred to the Military Equipment Bureau!"

"I took over as Yubu Langzhong, so you have to be in charge of the business yourself."

"Ah?" Cao Zijing was surprised at first, then realized, "How reluctant are you to part with that kid?"

"He's only been gone for a few days, and you're already rushing to send him off. Should you be more reserved like a girl?"