Chapter 360: Take Action in Advance
Just two days after the production, an unexpected incident made Chen Changliu entangled!
Because at this time, a report on the disclosure of the new product of Zhonghuajia suddenly appeared on the Internet.
The report not only included the appearance of the new product, but also its main performance parameters.
Zhonghuajia Technology Co., Ltd. immediately became the focus of the market.
Some consumers began to discuss the leaked appearance of Zhonghuajia crazily.
"Is what's circulating online true? Are these really the three mobile phones that Zhonghuajia will launch?
If it's true, I want to buy a Bluebird series!"
"It's so beautiful, this is the design, it's still Zhonghuajia, the design is as good as ever."
"2 million pixels, wow, look forward to it!"
"The performance parameters I disclosed are true, it can be said that it is full of materials and full of sincerity!"
"Is the disclosed silver color of the Bluebird series true? It looks very textured, and why does the silver color of Zhonghuajia make me feel so high-end when compared with the colors of other brands?"
"I thought I was the only one who felt this way. The color disclosed online is called Frost Silver.
Wow, this name is very freehand, unlike the current mobile phone colors that are either called white, black, or silver, There is no poetry at all. "
"And have you noticed that the disclosed Bluebird and Suzaku series phones are so thin!"
"Hey, I'm curious about how many colors the Flower Planter has, is there any white one!"
"I like the Suzaku series phones, they feel more stable!"
"I like the Bluebird series, they are very fashionable!"
"No, aren't you curious about the price?"
"Oh, I'm a student, I hope it's not too expensive, otherwise I can't afford it!"
"It's hard to say, although the price of Flower Planter's products is not as expensive as foreign products, it is definitely expensive among domestic products!"
"Hehe, if you think it's expensive, you can buy cheaper ones, Flower Planter has cheap products."
In short, the disclosure of Flower Planter's new products has caused online discussions, some are eating melons, some are really amazed by the appearance of the products, and some are sarcastic.
But in general, the attitude of the vast majority towards the appearance of the Bluebird and Suzaku series is amazement and expectation.
Chen Changliu looked at the online discussions and was still a little unhappy, so the expression on his face was serious.
It was only a matter of time before the product was disclosed after being outsourced to other factories, but he did not expect that it would be disclosed in just two days, which would affect the plan of Zhonghuajia.
It is not time for the product to be launched yet, and it is not because of insufficient publicity.
It is definitely not enough according to the original plan, but this wave of discussion on the Internet can play a role to some extent.
There are three reasons for the immaturity of the product and its impact on Zhonghuajia:
First, there is no stock, and production takes time.
Second, the appearance of the product will be disclosed. Those big manufacturers who have been paying attention to Zhonghuajia will definitely take action, because the appearance of Zhonghuajia has really amazed consumers this time.
So, will those big manufacturers imitate it?
It is hard to say!
However, the supply chain bosses in Pengcheng will definitely take advantage of this popularity to copy it, which will definitely affect the production of Zhonghuajia.
Third, because they have not reached a cooperation with the mobile phone distribution channel, although they are also actively building their own direct stores, if they are launched in advance, these direct stores will definitely not be fully laid out, which will affect those consumers who want to see the product in the physical store before buying it.
Chen Changliu thought for a while in the office alone, and immediately asked Zhao Yanan to notify everyone to hold a meeting of senior management.
The atmosphere in the small meeting room of the flower-growing family was a bit serious. When Chen Changliu came in, it also meant that the meeting officially began.
"Okay, today's meeting is about the premature disclosure of the new machine, which will definitely affect some of our subsequent work. We need to come up with countermeasures."
Everyone had been prepared for a long time, and they did not hesitate to express their ideas. In short, most people unanimously preferred to start the product launch conference in advance.
"Mr. Chen, I suggest that the product launch conference be held immediately, and then the first batch of prototypes will be sent to various direct stores, and then pre-sales will be opened. You can also start scheduled sales on Taobao, divided into several time periods every day, so that it can create a gimmick that one machine is hard to get."
Ke Meng's views were detailed to the details, and she was getting better and better at hunger marketing.
But Chen Changliu had to say that she was right.
Alas, although he started the vicious hunger marketing mode on MP3, it was a last resort, and the capital was not enough.
After that, he never did hunger marketing, including this time he didn't plan to do it, so he borrowed so much money, just to prepare enough goods.
In the last life, he actually hated hunger marketing, but now it seems that the former dragon slayer has to become a dragon.
"Okay, then hold the new product launch conference in advance and launch it in advance, set it for 3 days later, Assistant Ke, can all the videos and PPTs needed for the conference be made?"
"No problem, Mr. Chen, I have arranged people to do it when the product is finalized, and I am waiting for your decision."
Chen Changliu nodded with satisfaction:
"Okay, Assistant Ke, you will host and explain this new product launch conference. Anyway, this product launch conference is your stage."
Ke Meng was a little confused. She was not prepared, and Chen Changliu didn't tell her privately.
Everyone also saw Ke Mengna's confused expression and couldn't help laughing. The serious atmosphere in the entire conference room finally disappeared and became relaxed.
"Mr. Chen, it would be more appropriate for you or Mr. Feng to come. After all..."
Chen Changliu smiled and waved his hand:
"It's you. There is no one more suitable than you. You know, if you stand on the stage like this, haha, you will definitely be the front page headline of all portals the next day.
Beautiful executives + mobile phones, this is what both men and women like to see.
Think about it, if Mr. Huang is holding the Blue Bird and Suzaku series mobile phones with such high appearance, wouldn't it be a bit mismatched."
"Hahaha..."
Everyone laughed in the meeting, even Huang Zhang, who was teased by Chen Changliu, couldn't help laughing.
Although Chen Changliu's point of view seems to be a joke, everyone knows that what he said is right. Beautiful executives can indeed make the products of the flower grower more popular and attract more attention.
And Ke Meng is the most worthy person in the company. The company's first beauty is not called randomly. Even Zhao Yanan, who was born in Zhongda, can't compare with her.
Ke Meng could only nod with a wry smile.
"According to Assistant Ke's idea just now, Taobao will conduct rush purchases at fixed time periods in the early stage, and offline direct stores can also open pre-orders.
Mr. Feng, please coordinate with those authorized stores. Before the supply is sufficient, give them the same quota as our direct stores...
Mr. Feng, contact a certain website, our product launch..."
After the meeting, the high efficiency of the senior management of Zhonghuajia was reflected.
That afternoon, Zhonghuajia coordinated with Taobao and Suda to adjust the publicity direction. After all, these are related to the interests of the other two companies.
And the invitation list has been released. Some people were invited by Chen Changliu by phone, such as the general manager of Dama, some government-related leaders, etc.
Feng Xiao is responsible for the CEOs of related companies in the upstream and downstream industrial chains, and selects some lucky netizens from the company's official website pollen forum.
Ke Meng reached a cooperation with a certain website for the live broadcast of the product launch conference.
(I drank too much at the party last night and woke up in the afternoon. I just finished coding a chapter. I will continue coding after dinner. Forgive me!)
PS: The typos will be corrected later.