Chapter 409 Independent Series Lee
Li Qing showed excellent form in training, and head coach Southgate saw the possibility that the team would achieve a major breakthrough under his leadership.
As the opening match of the World Cup approaches, more and more Chinese fans are pouring into Russia, exceeding 100,000. Moreover, as time goes by, the number of Chinese fans coming to Russia has surpassed that of American fans, becoming the largest number of foreign fans pouring into Russia.
If the Chinese working and studying in Russia are included, Chinese fans are definitely the most in the world.
Speaking of this, the many Chinese bests disclosed by the Chinese media made Li Qing feel both amused and sad. In summary, except for the Chinese men's football team not participating in the World Cup, everything went to Russia.
There were six flag bearers from China at the opening ceremony of the Russian World Cup, which is the first time in the history of the World Cup.
It is worth mentioning that all the balls used in the game were produced by Dongguan City, China, and the indispensable mascots, special products and commemorative coins were produced by Zhejiang Province and Jinling Mint Company respectively.
The advertisements in the stadium are basically monopolized by companies such as Wanda, Mengniu, Hisense, and Vivo. If you are a foodie, you will definitely notice that the crayfish on sale in all Russian bars are firmly controlled by Hubei Province, and more than 100,000 crayfish are transported to Russia by rail.
What makes Li Qing feel a little incredible is that the national flags and uniforms of the 32 World Cup teams are also produced in China. Among the group match tickets purchased through online channels, 43,000 are from Chinese fans, making it the country that bought the most tickets among all foreign countries.
According to big data statistics, China sponsored a full 5.315 billion Chinese yuan to the Russian World Cup, which is still the No. 1 in the world.
Therefore, there are Chinese fans who self-deprecatingly say: "Chinese football is not good, but Chinese people are very good!"
The teams participating in the World Cup are fully preparing for the World Cup that will start soon, and major businesses are stepping up their time to promote it. For example, Nike, Vacheron Constantin, Armani, Warwick Mobile, Mengniu, Anping Insurance, Pepsi Cola, Xuanmai Chewing Gum, Liji Automobile, Nanling Airlines and other businesses endorsed by Li Qing have begun to take advantage of traffic.
Many Chinese companies have become England's official sponsors, helping England to fight in the World Cup.
As the mortal enemy of Adidas, the official top sports equipment supplier of the World Cup, Nike will certainly increase its exposure points on the World Cup stage through various eye-catching ways.
In addition to the England-Argentina battle, one of the most interesting events in the first round of the Russian World Cup, Nike, which Li Qing signed with, used the focus before the World Cup to promote a pair of sneakers specially developed for Li Qing.
Lee series sneakers.
As we all know, Nike football has only four series, namely Assassin, Legend, Magus and Venom Bee.
Even the cr7 Nike football shoes worn by Ronaldo are a branch of the Assassin series, and the Lee series specially developed by Nike for Li Qing is equivalent to an independent new series of sneakers, just like Nike's AJ, so it is bound to cause an uproar.
If such treatment is used on Ronaldo, it is easy to understand. Ronaldo has cooperated with Nike for many years, and it seems natural to create a new series of sneakers, but Li Qing signed with Nike after the Champions League final.
Li Qing did perform amazingly in the 2017-2018 season, but it gave people a sense of unease, like waking up from a dream, with very empty content.
It is precisely because of this that Nike's public relations war has achieved expected success!
Ten thousand pairs of sneakers launched worldwide were sold out in an instant.
This Lee series of football shoes endorsed by Li Qing gathers the core speed and agility of the Assassin and the Venom Bee, and can also allow players to maintain the most original control over the football, which is equivalent to the Lee series of football shoes gathering the advantages of the Assassin, the Venom Bee and the Joker.
Of course, there is no perfect sneaker in the world, and the same is true for the Lee series. Li Qing is the most clear about the shortcomings that the official has not disclosed. In order to ensure that the speed and agility of players can handle the ball quickly enough between lightning and flint, the materials used for the upper are relatively light, and the inevitable result of lightness is that the upper is relatively thin, which will lack effective protection, thereby increasing the pain when being shoveled.
Obviously, no one in this world will actively expose the shortcomings of the product, because it is often the advantages that impress people, and Nike is the same.
Li Qing has become the brand spokesperson for Mengniu, and now there are advertisements everywhere.
"I am Li Qing. I was once not favored. Facing the huge pressure of winning or losing, and the ruthless opponents, I have been lost, but... I still feel the innate power in my heart, asking me to stand up and move forward bravely. I am not born strong, I am born to be strong..."
As a spokesperson, Li Qing has naturally seen the finished product. Compared with the Mengniu advertisement shot by Messi as a fan in the past, seeing his own advertisement feels more or less exciting and expectant.
In addition, Li Qing is of Chinese descent in England. China Channel 5, which has the broadcasting rights for the World Cup, filmed an album of the entire England team before the opening match of the World Cup.
Saying that it is the entire England team is actually just a rhetoric. China Channel 5 mainly focuses on the player Li Qing.
The English Football Association has had a very good cooperation experience with China Channel 5 in the past, and naturally will not refuse China Channel 5's player interviews and collective recordings without affecting the training of the England team.
As the most loyal partner of the Premier League overseas, China has to give some face to the English Football Association.
So, the day before the opening game of the World Cup, China Channel 5’s interview and filming team entered England’s training base in Moscow, which is also the training base of the first team of the Russian Super League team Spartak Moscow.
The team was led by He Wei, China Channel 5’s number one football commentator. Li Qing and He Wei had dealt with each other many times, and this was not their first interview in front of the camera. The two of them worked together very well, and it took almost only half a day. That’s all for one day’s shooting.
Before China 5's filming and interview team left the training base, He Wei gave Li Qing a thumbs up: "I want to help the European China team win the World Cup!"
"Do your best."
Li Qing nodded lightly.
At three o'clock in the afternoon the next day, the opening ceremony of the 2018 Russia World Cup kicked off at the Luzhniki Stadium in Moscow. Since the England team's first group match was in Moscow, many players went to Luzhniki without affecting the team's training. Watch the opening ceremony at Ziniki Stadium.
Before the opening ceremony, a speech by the Russian leader is indispensable. Unlike the opening ceremony of the Olympic Games, which lasted for several hours, the Russian World Cup, like previous World Cups, limited the opening ceremony to half an hour, so the first brother spoke briefly and The theme is clear.
Football is the theme of this gluttonous feast.
The content of the opening ceremony was exactly the same as the performance in Li Qing's memory, starting with the alien Ronaldo and ending with the classic middle finger gesture from British singer Robbie Williams.
In less than ten minutes, the opening ceremony came to an end. The staff was very efficient. In just a few minutes, the opening ceremony accessories arranged in the stadium were cleared, and then the players from both sides entered the stadium to warm up.
The result of the game was exactly the same as what Li Qing saw before he traveled through the world. The host country, Russia, defeated Saudi Arabia 5-0, which was said to have not eaten before the game.
With the end of the opening game, the 2018 World Cup in Russia was officially announced.