Chapter 825 Controversy of the Golden Globe Awards

Initially, after the announcement that "Titanic" grossed less than $30 million in the first three days of its first weekend, amidst the schadenfreude, almost all forecasters believed that this supergiant, with a total investment of $265 million, would be a huge hit in North America. It most likely won't make more than $90 million at the box office.

But in fact, in only ten days, the box office of "Titanic" has reached 89.69 million US dollars, which is only one step away from 90 million US dollars, which makes most of the media's predictions a week ago instantly turned into a joke. The box office of "Titanic" bucked the trend and rose to $35.44 million in the next three weekends, which made all the media who originally ridiculed "Titanic" shut their mouths.

The next working day, because it coincides with the New Year, coupled with the further spread of "Titanic" word of mouth and the publicity effect brought about by the reverse drop in the box office the next week, "Titanic" on the second working day. Compared with the weekend, the single-day box office of ” has only a drop of less than 30%, and the box office of the two days before and after New Year’s Day has once again returned to the level of tens of millions of dollars in a single day.

After the second week, the Firefly Group announced the second-week box office of "Titanic" for the first time, which was $73.52 million.

With the excellent box office performance on weekdays, the box office of "Titanic" in the second week fell by an astonishing 35% compared to the first week.

What is this concept? In the North American film market, when a film is launched on a large scale, the next week's box office 'drop' can be maintained at about 35%, and the filmmakers are already very satisfied, because this means that the film's Word of mouth and box office are excellent, and it has been a commercial success. As for those box-office hits that can be on par with the first week, or even slightly reversed, all of them are block-office blockbusters that can make a name for themselves in film and television. A film company may not be able to encounter such a situation in ten or twenty years or even until it goes bankrupt. God-level blockbuster.

But now, the box office trend of "Titanic" has completely broken everyone's traditional perception of the movie box office curve. No matter inside or outside Hollywood, most people will see the box office data of "Titanic" for the next week, and they will be born in their hearts. A strong confusion: shouldn't it be a 35% drop?

No matter how powerful the thoughts of millions of people are filled with question marks, they cannot change the fact that the second week of "Titanic" indeed achieved a 35% drop in the box office, reaching 73.52 million in a single week. It grossed $127 million at the box office.

However, everything has just begun.

New Year, Friday, January 3rd.

According to the time division rules of the North American film market, this is the first week of the 1997 year.

The two-week statutory holiday ended, and the single-week box office of "Titanic" also fell back to $45.01 million.

The box office fell 38%.

When everyone thought the film's box office curve was starting to return to 'normal', in the fourth week, "Titanic" once again saw its box-office drop shrink sharply to 16%, taking in another $37.56 million.

At this time, the box office of "Titanic" has reached 210.34 million US dollars in four weeks. In contrast, a month ago, "Mission Impossible 2", which had a strong first-week box office of 82.7 million US dollars, was only four weeks ago. At $181.3 million, "Mission Impossible 2" has dropped by about $20 million after four weeks of screening, while "Titanic" remains in the box office range of $40 million with great potential.

After half a month of confusion, confusion, and silence, as the total box office of "Titanic" exceeded 200 million US dollars, the North American media finally began to speak up, changing the bad sings before the film's release and the ridicule at the beginning of the release. , and then analyze the causes and consequences of the box office success of "Titanic". It is 200 million in four weeks, and the potential for box office stamina is endless. Although there is still a lot of cost pressure, no one dares to rashly say "Titanic" anymore. No." can't recover the production cost.

On the other hand, although many critics of "Titanic" are still stubborn in the face of the film's godlike box office trend, as more and more film critics appear in newspapers and magazines across the United States, "Titanic" The overall reputation of the Nickelodeon film has also begun to reverse one-sidedly.

The New York Times, which was the first to express praise for "Titanic", once again published a special film review after the film's box office exceeded 200 million.

"The expensive luxury set, the shocking and magnificent shipwreck special effects, the beautiful and atmospheric soundtrack, the touching love story... All of these have to make people recall the sensational "Gone with the Wind"."

"There are undoubtedly too many similarities between the two films. Gone with the Wind perfectly reproduces the rise and fall of the southern federal plantation more than a hundred years ago, and Titanic also shows flawlessly. Gone with the Wind wasn't the first film in color, but it brought Hollywood color into its heyday, as did "Titanic" It is not the first CG special effects blockbuster. Before that, we already had special effects blockbusters such as "Tornado", "Terminator", "Jurassic Park", "Men in Black", but there is no doubt that "Titanic" "No." will also open up a new era for Hollywood, an era of special effects movies."

With the reversal of word-of-mouth for the movie Titanic, at the end of January, as the American Film and Television Golden Globe Awards loomed, the topic of "Titanic" receiving only one inconsequential Best Screenplay nomination at the Golden Globes , was suddenly hyped up again, and as a result caused a wave of intense controversy.

Everyone can see that even if "Titanic" belongs to a commercial film, even if the Golden Globes judges have a cold look at commercial films, even if the Golden Globes does not have a purely technical award, except for the best screenwriter In addition to the nominations, in the nominations for the Best Film Score and Best Original Song awards, "Titanic" undoubtedly has a 100% qualification for nomination. "The sound of nature, even the most insensitive to music, after hearing this, their hearts will tremble.

However, the Golden Globe Awards jury nominated these two films for "Shakespeare in Love", "Mrs. Veron", and "Shining Style". The soundtracks and songs have no place to shine, but they ignored "Titans". Nick's. Moreover, in terms of performance awards, even Madonna, who won the worst actress in the golden raspberry three times, was nominated for the best actress, but Rachel Weisz, who performed amazingly in the film, did not win the Golden Globe Award in the slightest. Favor, these have become the focus of important topics for the media to criticize this Golden Globe Awards.

"There is no doubt that Hollywood once again provided us with a lot of excellent films last year. Commercially, we have box office hits such as The Matrix, The Mummy 2, Pocahontas, and Charlie's Angels 2. In terms of art, we have You can also see excellent films such as "Shakespeare in Love", "Red Alert", "Frozen", "Shining Style". However, although "Shakespeare in Love", "Red Alert", "Frozen" , "Shining Demeanor" and other films have made great achievements in film art, but this cannot be the reason why "Titanic" has been ignored. Perhaps, the Golden Globe Awards jury should reflect on its own. selection strategy."

This review in The Hollywood Reporter was definitely the mildest, with no mention of the potential manipulation of the Golden Globes, but many other outlets have been less polite.

A reporter from the "San Francisco Chronicle" bluntly exposed the scars of the Golden Globes: "Do you still remember Pia Zadora in 1982? I'm just very curious, who will pay this time. Money, to make the gentlemen of the Golden Globes jury completely ignore the excellent film "Titanic"?"

The 1982 "Butterfly" actress Pia Zadora's award-buying event was definitely the biggest scandal in the history of the Golden Globe Awards. At that time, Pia Zadora's rich husband invested heavily in public relations for his wife. That year's Golden Globe Award for Best Newcomer.

After the scandal came to light, not only did the credibility of the Golden Globe Awards drop sharply, but cbs TV also stopped cooperating with the organizers of the Golden Globe Awards for its television broadcasts. Subsequently, the Golden Globe Awards were directly cancelled in order to make people forget about it as much as possible. Best Newcomer award.

The all-round reversal of "Titanic" in terms of word of mouth and box office is undoubtedly the most exciting for the film's large number of fans. Audiences have the most direct sense of a movie. They clearly remember the cold reception and ridicule the movie received before and at the beginning of its release. Fans who love Nick and almost empathize with the whole process have recently been in a mood of a Jedi Rebirth excitement and pride, and are paying more attention to everything about Titanic.

When the Golden Globes controversy over the "Titanic" nomination erupted, fans were quick to give the most direct and rude feedback on the Internet media that has exploded in recent years.

"It's hard to imagine that the 90-odd Golden Globes judges could completely ignore all the good things about Titanic. I can only guess that these old men must have fallen asleep before the movie started, since You guys are so old that you can't watch movies, is there any reason for the Golden Globes to exist?"

"In any case, the excellence of "Titanic" cannot be concealed. The North American box office of this film has exceeded 200 million US dollars, and it is said that the overseas box office is also very good, so why should we struggle with such an irrelevant award? , everyone chooses to ignore it, perhaps the best 'respect' for the Golden Globes, I hope that on January 19th, everyone will not jump to nbc TV."

"Golden Globe Awards, ha, who cares, is there a partner in Queens, New York? Maybe we can buy tickets together at night to watch it again. I only care about the box office of "Titanic" now."

"From the beginning, it was a conspiracy, some people hoped that Titanic would be a complete failure, so they would snipe the film at the Golden Globes, but Titanic once again told us It proves that gold always shines the famous saying, obviously, "Titanic" is not only gold, but also diamond, and the most dazzling 'heart of the ocean'."

"The boycott of the Golden Globes has been launched, and I hope that friends who support "Titanic" will actively support. Our website is..."

In the one-sided questioning and condemnation from the media and the Internet, the organizer of the Golden Globe Awards had to take the initiative to make an announcement before the awards ceremony, firmly denying all the accusations made by the 'unscrupulous' media on the Golden Globe Awards jury members, and stated that the Golden Globe Awards The judging process of the Globe Awards is absolutely fair. The reason why "Titanic" was not nominated is only because there are too many excellent films in this session, and "Titanic" is not outstanding in terms of artistry.

Eric returned to Los Angeles after the New Year in preparation for the Super Bowl trailer for Casino Royale.

Eric just laughed at the statement of the Golden Globe Awards jury that was obviously nonsense. The Firefly Group did not contribute to the recent media turmoil, and the Yahoo Forum even deleted some of the excessive remarks against the Golden Globe Award.

After all, although "Titanic" was not shortlisted, "Red Alert" directed by Catherine and "Shakespeare in Love" operated by Miramax on Fox are the two most popular this awards season, because they are both slow and slow. It is a popular art film genre. The distribution strategies adopted by the two films are similar. They are currently in the stage of small-scale release in 300 or 400 theaters. Drama and musical comedy do not conflict in the main nominations. If they can win the award, it will play a good role in promoting the late box office of the two films.

Now that "Titanic" has become a reality, Eric will not affect the release rhythm of these two films for a moment.

Of course, it's impossible for Firefly to be indifferent to the apparent injustice that "Titanic" received, although the crew of "Titanic" received an invitation from the organizers of the Golden Globes, hoping that they can participate in this year's awards ceremony, Kim The Ball Awards jury chair even called and invited Eric himself, but Eric refused because he was busy with work. As for the creators of "Titanic", none of them would attend the day. Although he was nominated for Best Screenplay, Cameron's resentment towards the Golden Globes is definitely heavier than anyone on the crew, and of course he won't be there.

During his return to Los Angeles, in addition to restarting the post-production work of "Casino Royale", Eric also devoted a lot of energy to the follow-up publicity work of "Titanic".

Because of the widespread bad-mouthing in the industry before the film was released, when "Titanic" was released in North America, there were only nine overseas countries that achieved basic synchronization. In addition to the United Kingdom and Australia, Europe's major box-office towns such as Germany, France, Italy and Spain, all Not yet shown.

Originally, if Firefly was forcibly released, with the strong distribution strength of the group, "Titanic" should also be able to get the release schedule in January or February in the overseas major market, but this is not what Eric wants.

For the major overseas film markets in Europe, East Asia and Latin America, the January and February schedules after the New Year are all unpopular schedules that have just passed the holidays. Although they cannot stop the destined rise of "Titanic", these schedules are definitely Couldn't make "Titanic" have enough box office potential.

According to the current box office trend of "Titanic", Eric predicts that the film will break the North American box office record and the total box office will exceed 500 million US dollars, probably at the end of March. At the same time, there is also a Hollywood movie in March For the most important event, that is the Oscars.

As you can imagine, as long as it works properly, March is definitely the most prosperous moment for "Titanic".

Therefore, Eric focused on the next overseas release of "Titanic" on Easter in March. At that time, with the powerful influence of "Titanic" because of breaking the box office record and winning the Oscar, the global box office of "Titanic" in this space and time will definitely exceed the scale of the previous life of 1.8 billion US dollars.

The North American box office trend of "Titanic" has been determined. What Firefly needs to do next is of course to ensure that "Titanic" gets enough Oscar statuettes. (To be continued.)