Chapter 749 2 Options
Chapter 749
After all, Lifetime TV's foundation is still somewhat lacking. Eric checked the program list of Lifetime TV in the past year. Throughout 1994, Lifetime TV only ran 11 low-budget TV movies and several soap operas during the prime time period of the evening. , and other programs in other time periods have nothing new. ≧ Small ≯ Say＞ ﹤≤≦≦≦﹤≦≦
However, since "American Model Contest" and "Project Runway" have already made a good start and accumulated a lot of popularity, then it is logical to continue to increase program investment.
"Terry, I admit you're right, but this situation will soon be a thing of the past, and since Lifetime can make Project Runway and America's Model, of course we can continue to make more A very successful TV show. Although the two reality shows will be roughly completed before the new year, Lifetime TV has decided to start the production of the second season of "America's Model", which will be launched on time tomorrow in the spring, so you don't have to worry at all. The popularity of Lifetime TV."
After Eric finished speaking, he thought again of Cindy's appearance in the morning when Baba came to play with his thoughts, which made him feel a little funny.
Due to the broadcast cycle of "Project Runway", there is no hope for two seasons a year. Therefore, Eric can only hope that Cindy can start the production of the second season of "America's Model Contest" at the end of the year, so as to maintain the lifetime TV station just now. Rising popularity.
However, although there are many workaholics around him, the two beauties, Cindy and Linda, are obviously not. It must be very tiring to produce two seasons of the show a year and have to take care of many other jobs.
Eric has been thinking about how to convince Cindy in the past few days, and even planned to give the girl some salary if necessary. Then, before this matter could be said, Cindy delivered it to the door.
Terry Semel didn't know what Eric was thinking, so he naturally regarded the smile that suddenly appeared on his face as his ambition, hesitated for a moment, and said, "Eric, 20 cents, this is what Warner can do. The highest price ever offered."
Eric put away his smile, looked at Terry Semel, and said, "For 20 cents, no problem, Terry, but I have one condition?"
Terry Semel reached out and said, "Please speak."
"Lifetime TV can sign a three-year fixed-sharing contract with Warner Cable at a fixed price of 20 cents. However, Warner Cable needs to carry Lifetime TV's signal across all its cable packages."
"Eric,
It's impossible," Terry Semel shook his head immediately.
In the plan, after obtaining the broadcast authorization, Warner Cable will provide some cable TV packages equipped with Lifetime TV for users who need it to choose. After all, the audience of Lifetime TV is limited. At that time, the subscribers of Lifetime TV under Warner Cable are expected to increase to about 600,000 subscribers based on the original user base, which will not exceed the total subscribers of 1500,000 under Warner Cable at most. half of .
But Eric's condition at this time is ambitious to swallow all the user resources of Warner Cable in one go, no matter what kind of consideration, Terry Semel will not agree.
Eric didn't react much to Terry Semel's refusal, saying: "In this case, Terry, then, another option is to increase the broadcast share to 30 cents, and then we can renegotiate the share every year. price."
Terry Semel shook his head again and said, "30 cents is too high, Eric, I just said that Lifetime TV is only worth 20 cents at most."
Eric nodded noncommittally, took a sip of the coffee in front of him, and said, "If that's the case, let's go here today, Terry, I'm not good at business negotiation, these things are generally handled by Jeffrey and the others. Yes, you can think about it when you go back, and then send someone to contact the senior management of Firefly."
After finishing speaking, Eric looked at his watch seriously and said, "It's lunch time soon, you can try my apple pie later. I don't usually like to eat this kind of sweets, but Joan did it well. very good."
Terry Semel's face became a little ugly, and it was obvious that Eric was going to use procrastination again. If it enters the formal business negotiation stage, it will not be resolved within ten days and a half months. Eric already knows the current situation of Time Warner like the back of his hand, and Lifetime TV can afford it. After all, Comcast Special, telecommunications, and many other small cable TV operators and satellite TV operators are actively introducing Lifetime TV. Lifetime has no shortage of channels, but Warner Cable is losing tens of thousands of users every day. It can't be delayed any longer.
Terry Semel hesitated for a few minutes, Eric knew that he was considering the pros and cons, so he didn't bother and waited patiently.
After a while, Terry Semel finally spoke again: "Okay, Eric, 25 cents, can't go any higher."
Eric shook his head and shrugged: "Terry, I only have two options here. In fact, 30 cents is not high, and the espn broadcast fee is $1.3. Moreover, I actually recommend you to choose the first option, Trust me, the Lifetime TV show will definitely surprise everyone in the next few years, when it will become a regular TV station in all operators' packages, and Time Warner will also enjoy three years of cheap share prices."
Seeing that there was no room for bargaining, Terry Semel had no choice but to say, "Eric, since that's the case, I'll give you an answer tomorrow."
"Of course there's no problem," Eric didn't urge. He knew that Terry Semel's situation in Time Warner in the past two years was not very good, so he became a little cautious, even this small-scale cooperation. Both have to be discussed with the senior management of the group or the board of directors.
...
The next day, Eric received a call from Terry Semel, and Time Warner finally chose the second option, increasing the broadcast share to 3o cents.
The formulation of the specific cooperation plan is of course the responsibility of the management, and Eric began to pay attention to the production of Lifetime TV in the following days.
At this point, no one mentioned the original $100 million budget plan, and it was clear to everyone that they wanted to increase the ratings of other Lifetime TV programs to equal the popularity of "America's Model" and "Project Runway". The level of investment of 100 million US dollars is not enough in any case.
The biggest concern of the Firefly Group and the Hearst Group is how to maintain the strong popularity brought by the two reality shows as much as possible.
Of course, the answer is also very simple, make or buy more quality TV shows.
"I have already communicated with the headquarters that Lifetime will be able to get the rights to broadcast three films that are very popular with women, including "Sleepless in Seattle", "Ghosts" and "Pretty Woman". "In the aBc headquarters office, Anne Sweeney reports to Eric on the latest work.
The box office of the three films reached hundreds of millions of dollars at the beginning. Even if it has been a few years, the price of a single broadcast right is maintained at more than one million dollars. Although they both belong to the Firefly Group, the finances between each part still need to be accounted for clearly. Yes, of course, Lifetime TV is sure to get a very good price.
Eric sat on the other side of the conference table, flipped through the memo that Anne Sweeney had handed him, and asked, "Then how do you plan to schedule them?"
"As a lead, to promote our new drama next year, Lifetime has won a total of six broadcast rights. The regular prime time is 22 hours a week, but Lifetime TV is not strong enough to cover the whole time, so I plan to broadcast next spring. At the beginning, focus on creating two hours a day every Sunday to Thursday five days, and one hour a day on Friday and Saturday, for a total of 12 hours of prime-time programming.”
Under normal circumstances, only the traditional three major TV stations can cover 22 hours of prime time per week, even the current Fox TV station has not achieved this level, and Fox currently only has 18 hours of prime time programs per week.
Eric was very satisfied with Anne Sweeney's programming plan, nodded and asked, "Have you read the original book and the first two episodes of "Wanted City"?"
"Well," Anne Sweeney nodded.
"Then what do you think?"
Anne Sweeney thought for a while and said, "Bold, avant-garde, fashionable, and the delicate and cunning of some little women. I personally like this story very much, and I believe female audiences will also like it very much."
Eric smiled and said: "That's right, and, avant-garde and fashion, these two words can be used as a standard for future Lifetime TV production programs, although during the user survey process, we are now "American Model Contest". " and "Project Runway" both have nearly 30% male viewers, but you must not think about broadening the audience of TV stations. TV stations of all ages are a matter of several major public TV networks. What we want is precise positioning , Lifetime TV must nail its audience to the fashionable female group with strong spending power between the ages of 18 and 34, and produce TV programs around women in this age group."
Eric shook his head and shrugged: "Terry, I only have two options here. In fact, 30 cents is not high, and the espn broadcast fee is $1.3. Moreover, I actually recommend you to choose the first option, Trust me, the Lifetime TV show will definitely surprise everyone in the next few years, when it will become a regular TV station in all operators' packages, and Time Warner will also enjoy three years of cheap share prices."
Seeing that there was no room for bargaining, Terry Semel had no choice but to say, "Eric, since that's the case, I'll give you an answer tomorrow."
"Of course there's no problem," Eric didn't urge. He knew that Terry Semel's situation in Time Warner in the past two years was not very good, so he became a little cautious, even this small-scale cooperation. Both have to be discussed with the senior management of the group or the board of directors.
...
The next day, Eric received a call from Terry Semel, and Time Warner finally chose the second option, increasing the broadcast share to 3o cents.
The formulation of the specific cooperation plan is of course the responsibility of the management, and Eric began to pay attention to the production of Lifetime TV in the following days.
At this point, no one mentioned the original $100 million budget plan, and it was clear to everyone that they wanted to increase the ratings of other Lifetime TV programs to equal the popularity of "America's Model" and "Project Runway". The level of investment of 100 million US dollars is not enough in any case.
The biggest concern of the Firefly Group and the Hearst Group is how to maintain the strong popularity brought by the two reality shows as much as possible.
Of course, the answer is also very simple, make or buy more quality TV shows.
"I have already communicated with the headquarters that Lifetime will be able to get the rights to broadcast three films that are very popular with women, including "Sleepless in Seattle", "Ghosts" and "Pretty Woman". "In the aBc headquarters office, Anne Sweeney reports to Eric on the latest work.
The box office of the three films reached hundreds of millions of dollars at the beginning. Even if it has been a few years, the price of a single broadcast right is maintained at more than one million dollars. Although they both belong to the Firefly Group, the finances between each part still need to be accounted for clearly. Yes, of course, Lifetime TV is sure to get a very good price.
Eric sat on the other side of the conference table, flipped through the memo that Anne Sweeney had handed him, and asked, "Then how do you plan to schedule them?"
"As a lead, to promote our new drama next year, Lifetime has won a total of six broadcast rights. The regular prime time is 22 hours a week, but Lifetime TV is not strong enough to cover the whole time, so I plan to broadcast next spring. At the beginning, focus on creating two hours a day every Sunday to Thursday five days, and one hour a day on Friday and Saturday, for a total of 12 hours of prime-time programming.”
Under normal circumstances, only the traditional three major TV stations can cover 22 hours of prime time per week. Even the current Fox TV station has not achieved this level, and Fox currently only has 18 hours of prime time programs per week.
Eric was very satisfied with Anne Sweeney's programming plan, nodded and asked, "Have you read the original book and the first two episodes of "Wanted City"?"
"Well," Anne Sweeney nodded.
"Then what do you think?"
Anne Sweeney thought for a while and said, "Bold, avant-garde, fashionable, and the delicate and cunning of some little women. I personally like this story very much, and I believe female audiences will also like it very much."
Eric smiled and said: "That's right, and, avant-garde and fashion, these two words can be used as a standard for future Lifetime TV production programs, although during the user survey process, we are now "American Model Contest". " and "Project Runway" both have nearly 30% male viewers, but you must not think about broadening the audience of TV stations. TV stations of all ages are a matter of several major public TV networks. What we want is precise positioning , Lifetime TV must nail its audience to the fashionable female group with strong spending power between the ages of 18 and 34, and produce TV programs around women in this age group." (To be continued.)