Chapter Three Hundred and Eighty Fifth Test Piece

"Dancing With Wolves" has a length of 236 minutes, nearly four hours, which is definitely not enough to watch in one morning. Eric and Fox's distribution director and several well-known film critics watched the first two hours together, eating After lunch, I read the next two hours.

Eric hadn't seen this movie in his previous life. He just read the published original book hastily during the investigation. Watching this four-hour movie at this time, Eric is not like Fox's release. Like a human being, when watching a movie, they will subconsciously think about what kind of distribution strategy the movie should use, where to promote it, and so on.

Because of his dedication to the plot, Eric watched it with as much gusto as the invited critics.

Traditional western films often promote the heroism of white supremacy, and the plot is usually the resistance and conquest of white people under the oppression of local evil forces in the process of pioneering.

But "Dancing With Wolves" is the complete opposite.

The protagonist of the film, Lieutenant Dunbar, chose to commit suicide because of his disability and confusion about the war in the war. After being rescued, he was mistakenly regarded as a hero. , which is destined to be unusual in the tone of the film, laying the groundwork for Lieutenant Dunbar's 'rebellious' surrender to the Indians at the end of the film.

After recovering from his injuries, Lieutenant Dunbar was sent to a remote outpost on the border with the Indian settlements, expecting to live a peaceful and peaceful life.

But a horse theft by the children of the nearby Sioux tribe connected Lieutenant Dunbar with the Indian tribe. Later, Lieutenant Dunbar accidentally rescues Standing Fist Dance and sends it back to the Sioux Tribe. Started the contact between the two sides, and then tried again and again, interacted again and again, and exchanged jerky again and again, as time went by. The two sides finally established a sincere friendship, and Lieutenant Dunbar also fell in love with and bonded with a white woman who was exiled to the Sioux tribe.

The director used a lot of detailed descriptions in this process, but these seemingly bland shots do not feel lengthy at all, but often smile because of the jerky interaction between the two sides in the case of language barriers.

Lieutenant Dunbar was about to completely move to the Sioux tribe after marrying Standup Dance, when he returned to the post to pick up his luggage. However, they found that a team of soldiers had been stationed there again.

And after noticing the appearance of Lieutenant Dunbar dressed as an Indian, the team of white soldiers shot him indiscriminately. The arrogant white soldiers in their bones ignored Lieutenant Dunbar's defense of the Sioux and turned him He was beaten as a traitor, and then escorted to a nearby fortress for trial.

in the process of escort.

The Sioux killed the group of soldiers and rescued Lieutenant Dunbar.

Disappointed by the brutality and arrogance of the white people, Lieutenant Dunbar changed his name completely to 'Dancing With Wolves', announcing a break with the white world, but in order not to implicate the Sioux, Lieutenant Dunbar also reluctantly brought a standing fist dance. left the tribe.

All good movies have one characteristic that makes people watch them without realizing it, even if they're four hours long. And the bad movie is only 90 minutes long. It also often creates an urge to leave early.

The style of "Dancing With Wolves" is simple and fresh, the shots are unpretentious, and the details are rich and infectious. Let people sink into it unconsciously.

Whether it is the current or future Internet era, the Oscars are greatly influenced by film critics. If a film that is highly praised by film critics does not even get an Oscar nomination, then the credibility of the Oscars will definitely be questioned. Therefore, before the Oscar jury votes, it often takes the word-of-mouth of the nominated film among film critics as an important basis.

So any movie that wants to hit the Oscars. The first thing to do is PR to film critics.

After the screening, almost all of the film critics who were invited gave the film high praise. After sending the group away, a few more executives from Fox's distribution division had another brief meeting. It was only when Karta began negotiating with Eric about the release details of Dances with Wolves.

"Eric, although the film critics have given a high evaluation of this film just now, the length is the biggest flaw after all, and many theaters are reluctant to show such a long film. Therefore, we have roughly negotiated two options. , one is to be released during Easter next year, so that Fox can arrange 1,500 screens, and if the box office goes well, it can be increased. Of course, this is definitely not in line with the distribution strategy of the film, but it can stimulate the film to the greatest extent. The box office potential of the movie.”

Although the film won the best picture and best director in memory, Eric really does not know how the box office of this film is, but Oscar has not become a niche yet. Looking back on the best Oscars in recent years Movies such as "Driving Miss Daisy", "Rain Man" and "Field Platoon" have all received very high North American box office.

Therefore, "Dancing With Wolves" is definitely right to follow the typical distribution strategy of the Olympic film. The worst thing is that after winning the best picture, it can also earn more benefits through video tape revenue. And if it is released on Easter next year, although it can get more canvases, when the Oscar PR is released at the end of the year, even if the word of mouth of "Dancing With Wolves" is still strong, its influence and publicity will definitely not be comparable to those movies released at the end of the year. , even if you can still get the Oscar, but the box office rebound bonus after the Oscar will definitely not be enjoyed.

Therefore, Eric shook his head directly and said, "Kalta, let's talk about the second option."

"The second one is to release the film at the end of next year according to the strategy of the film, but in this case, your investment will be held down for another year. I heard that Liz spent 3,000 yuan to win the film. Ten thousand……"

Karta said, remembering Eric's current wealth, and shook his head with a smile: "Okay, you definitely don't care about the money, let's talk about the second plan, put this movie on release at the end of next year. , but Orion's original hairstyle strategy can't be adopted. They put the shift time on November 9th, and it feels like nonsense, oh, Orion's release has always been messy. But think about Orion's current situation. I understand that they have been losing money for the past few years, so they don’t want to miss any profit opportunities, but they want to hit the Oscars and don’t want to give up the two-month holiday ticket warehouse, which seems too greedy, and they don’t think about holidays. The competition is so fierce, if the movie can't even hold the two-month holiday slot, how can you enjoy the box office bonus after the Oscars." (To be continued)