Chapter 170 Bottom Line
"Yes, Robert, that's why I invited you today, isn't it?" Since the other party spoke first, Eric quickly opened the topic.
Robert Shea smiled dryly, hiding the embarrassment in his expression. In this secret confrontation, he had already decided to admit defeat, but he had to go around again. After Eric said this, he once again felt a sense of falling in. Downwind illusion.
After drinking a sip of bitter coffee to stabilize his mood, Robert said, "Okay, Eric, I'm actually very interested in our cooperation. Can you tell me about your conditions first?"
"You know, Robert, what I value is the distribution channel of New Line, so, I plan to acquire New Line wholly, and the initial asking price is 150 million US dollars, of course, this price can be negotiated, and, after the acquisition is completed, I will It can also give you the position of CEO of Firefly after the integration, you are only fifty years old, and you don't want to retire, right?"
"I've been a boss for more than 20 years, and I suddenly became a wage earner. Even a CEO is not very attractive," Robert Shea smiled and spread his hands, and continued: "Maybe we can merge, Just like MGM-Lianmei, New Line has distribution channels, and Firefly has excellent movie content. If we merge, maybe Hollywood will have another movie giant called Firefly-New Line in the next few years, you What do you say?"
"Then how do you think the equity should be distributed after the merger?" Eric smiled when he heard Robert Shea's words, Firefly-New Line, very interesting, but Firefly is Firefly, he doesn't plan to drag one behind Little Tail, the label of the new line will definitely be retained, but it can only be used as a subsidiary of Firefly.
Hearing this question, Robert Shea glanced at Eric, then picked up the coffee cup and pondered. In fact, he had already started thinking about this question when he received the invitation to Eric's dinner party. Firefly was only established for more than half a year. , the distribution capacity is zero, and the accumulation of the film library can be ignored. It was originally worth little money, but the reality is that the profitability of Firefly is really terrible.
Even if "Home Alone" is not a Firefly's work, it can be excluded from it, but "Pretty Moon" earned a profit of more than 100 million US dollars. If "Dark War" has a domestic box office of 200 million, even if the overseas box office If it is also 200 million, Firefly can get at least 80 million US dollars at the box office. What's more, Robert Shea also learned that Eric will work with Fox in the next two movies, and also produced. Three movies, of which "Home Alone 2" is a must-have, "Sleepless in Seattle" is directed by Eric himself, and Tom Hanks joins, and it will definitely not lose money. The other three movies are said to be no more than one movie. A low-cost investment of tens of millions of dollars, with Eric's reputation, will definitely make a small profit, so all these statistics, if Firefly simply calculates the box office profit this year, it may be worth at least two movie giants The combined box office profits amounted to a staggering $400 million.
And the market value of a company is about ten times the company's annual profit. For example, if the year is good, the annual profit is about 200 million US dollars, and its market value is generally 2 billion US dollars. As for Columbia's rising market value is completely blown up. Before the news of Sony's acquisition was revealed, Columbia's market value was also 2 billion. As for the new line, among the six films produced and released last year, only one "Monster Street 4" achieved a profit of more than 10 million US dollars, and the other films combined only made a profit of several million, plus video tapes and other peripherals. Divided into, the new line's profit last year was about 30 million US dollars, which means that the market value of the new line is about 300 million US dollars.
certainly,
Such calculation methods only give the layman a rough impression.
In fact, the market value of a company must not be calculated in this way. The new line achieved a profit of 30 million US dollars last year. That is because the year was good, and "Monster Street 4" was also fortunately sold. The second and third films only had box office in the early 20 million yuan range. After dividing the cost, the two films basically did not make much money. Therefore, in the information that Eric obtained, the formal financial audit company only valued the new line at 150 million US dollars, and also included the new line's film library, serial film rights and distribution channels and other assets, a very unstable annual Profit is only a small reference.
But Firefly is very troublesome. Eric only spent less than 10 million US dollars on renting office space and purchasing equipment, plus the copyright of "Home Alone", "Fengyue" and "Dark War". ' and a couple of other movie rights, you could say it's worth $100 million, you could say it's worth a billion dollars.
Therefore, when Eric asked how many shares of the merged company Robert planned to get, although he had been thinking about it for several days, Robert could not answer for a while.
After thinking for a full five minutes, Robert lifted the coffee cup with his left hand to his mouth, and at the same time raised his right hand on the table, and stretched out three fingers obviously unconfidently.
"Three percent?" Eric leaned forward slightly and asked curiously.
puff--
Robert Shea couldn't hold back a sip of coffee and spit it out. Fortunately, he turned in time so that he didn't spray all of it on the tabletop and Eric on the opposite side, but because of the direction of turning his head, some water droplets splashed on Aniston's long dress. on the chest.
The little girl, who was already a little absent-minded, didn't expect this to happen at all. She didn't even have time to dodge, until she felt a little wet in her chest, then she exclaimed and grabbed the napkin to wipe the water stains on her chest, and at the same time glared at Ai Rui in dissatisfaction. Ke, she didn't understand what happened, only that Eric said 'three percent' or something, and then her skirt suffered.
The service in the restaurant is still very good. Seeing the situation here, a waiter hurriedly brought tissues and helped to clean the table and floor.
Many waiters packed everything up and quietly retreated not far away.
"I'm so sorry," Robert Shea said apologetically to Aniston, wiping his mouth and his chest with a napkin, then turned to Eric, with a strong dissatisfaction in his expression: "Eric, did I work so hard? Is a 20-year-old company only worth three percent of your shares? If so, what else can we talk about?"
"Okay, I see, you mean... 30%?" Eric confirmed again.
Robert Shea nodded: "I have accumulated some net worth in these years of operation, so I am not inclined to cash acquisitions. I hope that the two companies can merge, and I want to take 30% of the shares. It's my bottom line."