Chapter 969 Easter Movie Package

Eric quickly found a collection of short stories signed by Nancy Collins on Amazon and read the introduction. The idea of ​​"Underworld" obviously came from one of the novels called "Monster Love". .

Before Natasha came back, Eric called the girl's cell phone and asked her to stop by the bookstore to buy this novel.

"Eric, is this the book?" After another half an hour, Natasha handed a not too thick book to Eric: "I found it after three bookstores."

Eric glanced at the cover, then nodded and said, "This is the one, have you bought your leather suit, put it on me first?"

Natasha shook a few handbags in her hand and walked towards the bedroom.

Natasha left, Eric leaned on the sofa, opened the book and read the "Monster's Love" with only seven or eight pages. This is another story similar to "Romeo and Juliet", a pair of werewolves and Vampire men and women love each other, but because the two races are mortal enemies for generations, they failed to come together under the heavy obstruction of the clan, and finally both died in love.

After reading this novel, Eric was about to write an email to instruct the Firefly copyright department to take down the adaptation rights of this novel, when he heard the sound of dong dong boots hitting the ground.

Looking up, Natasha Henstridge in a black leather outfit walked in with a pair of equally black mountain boots. The tight leather outfit made the girl's already perfect body curve even more popular, and it was simply tied up. The ponytail and the high-top mountain boots on her feet also made her a little more sassy and heroic.

only.

Eric glanced at the black belt in Natasha's hand with a little 'frightened': "What are you doing?"

Natasha raised the belt in her hand and slapped the other palm twice, with a cold and arrogant queen on her face, came over and pushed Eric to the back of the sofa chair, bullying her body to sit astride on him, then bowed his head.

Feeling a warm little tongue slid across his neck all the way up, Eric took a deep breath and said loudly, "Stop!"

Natasha Henstridge stopped, looked up at Eric, and finally laughed: "I thought you would like this?"

Eric shook his head firmly: "No, I don't like it at all. If you dare to continue, I'll kick you out. Now, take off the ponytail first."

Natasha didn't get off Eric's body either, made a light face, dropped the belt in her hand, and untied her ponytail with her backhand. After shaking her head a few times, her blond hair was spread out, and a soft air suddenly offset her neutral temperament: "Is this all right?"

"Well, very good," Eric nodded, appreciating the beauty close at hand, and said: "That's it, I just called the restaurant in the club to make a reservation, let's go to lunch first, and at the same time Tell you about that movie."

With an excited expression on Natasha's face, she stretched out her arms around Eric's neck: "So, if I pass the audition?"

Eric nodded: "As long as your hair is dyed, your appearance will be fine, and your acting skills will be considered passable. For the rest, as long as you are not afraid of hard work in the future, this movie will be yours."

"Why is it so hard, is there a lot of fighting scenes, like, "Charlie's Angels"?"

"Almost, you are the only heroine, and the action scenes should add up to more than the three of them. Therefore, I need you to receive physical training for a few months in advance."

"Of course there's no problem," Natasha nodded quickly and got up again, "Then I'll change my clothes first."

Eric smiled and pulled her: "No, just wear this suit to the restaurant."

"Hehe, don't you like it?"

"If I don't like it, will I let you buy this dress?"

"That……"

"Not so many whys."

"Oh."

After the three-day work from Monday was completed, the crew returned to Los Angeles that afternoon, followed by the scenes at the Disney Theater in Los Angeles.

It was also shot at night, so there was no work during the day on Thursday, and Eric returned to Los Angeles with Natasha Henstridge the next morning.

After a week of work, the crew didn't work overtime this weekend.

Next Monday, March 23, will be the day of the 70th Academy Awards.

Eric had already received an invitation call from the chairman of the film academy two months in advance, and since it was Oscar's 70th birthday this time, he was naturally not suitable to continue to be absent this time, so he agreed and also Agreed to be the presenter for the best screenplay.

However, between the filming of "Iron Man", Eric is most concerned about this year's Easter schedule.

The time is already late March, and this year's Easter is April 12, and the Easter schedule usually starts a week earlier, that is, April 3.

Firefly, MGM and Fox's joint Easter marketing plan has entered the final stage. Now, whether it is movie theaters or street billboard posters, or advertising time on several major TV networks, "Wedding Singer" can be seen frequently. ", "Alien", "Ace Power Spy" three movie posters and mixed-cut preview video.

The three studios completely bundled the three films together, spending a full $50 million on the advertising and marketing budget alone.

That kind of budget is even bigger than a blockbuster movie with a production cost of over 100 million dollars, because the usual blockbuster, the total marketing and distribution budget, is less than 50 million US dollars. The combined production cost of the three films was only $83 million.

Speaking of which, there was originally another movie that was hoped to be included in this "Easter Movie Package", that is, "City of Angels" produced by Warner Bros.

This fantasy romance, starring Nicolas Cage and Meg Ryan, cost $55 million to produce thanks to the addition of two first-line celebrities. Warners is also confident that the film will become an Easter hit.

Therefore, when Firefly proposed a bundled promotion, although the management of Warner Bros. was very interested in cooperating, because the cast and budget of "City of Angels" exceeded the other three films by an order of magnitude, the other party inevitably proposed a The series leans towards the terms of City of Angels.

Because of the mountains inside, Warner's work efficiency is horribly inefficient.

Eric felt that if he really waited for these conditions to be negotiated, Easter might have passed long ago, so he had to give up and play their own way.

In fact, even the three companies have their own concerns about this cooperation. The biggest disagreement is how to split the $50 million marketing budget this time. Some people want to split evenly, while others want to split according to budget costs.

Eric naturally did not want these differences to affect this cooperation, so he came forward in person and made a firm decision: according to the final North American box office of the three films, the ones with the highest box office will get more in the future, and the ones with less box office will be paid less. , so that no one will feel disadvantaged.

"Wedding Singer", "Alien Species" and "Ace Power Spy" focus on warm love, sci-fi thriller and vulgar comedy respectively, and specially launched discounted holiday packages.

The marketing cost of 50 million US dollars was smashed, and the effect was still very obvious under the fresh gimmicks and overwhelming publicity and marketing.

After survey feedback, most potential audience groups have already known the existence of these three films. More than 80 percent of moviegoers surveyed said they might choose one or several movies to watch in cinemas depending on the situation.

In comparison, although Warner's "City of Angels" also invested a budget of 25 million US dollars, its momentum is far from the "Easter movie package" of the Firefly system.

Although Nicolas Cage and Meg Ryan's box office appeal is strong, on the Firefly system side, Mike Myers of "Ace of Power" and Ben Stiller of "Wedding Singer" They are all ace comedians from "Saturday Night Live" and are well-known in the United States. And the female No. 1 Aniston of "The Wedding Singer" has accumulated nearly ten years and 200 episodes of "Friends", and the status of the No. 1 sweetheart in the United States has been unshakable, even the heroine of "Alien" Heather Graham, Since her debut in the 1980s, she has also been a sexy goddess in the hearts of many fans.

Therefore, the popularity of these people combined is not inferior to Cage and Meg Ryan.

Even, in terms of publicity, these people have far more advantages than Cage and Meg Ryan. Just like TV show promotion, both Cage and Meg Ryan can only land on a few popular talk shows according to Warner's arrangement.

But the group of four here is very imaginative, and "Saturday Night Live" will definitely not be able to run, and the four of them take turns to brush it again.

"The Late Late Show with David Letterman", "Jay Leno's Talk Show", etc., with their contacts in the TV circle, even if Firefly does not arrange it, it is easy to land. Even, the second half of "Friends", which has returned after the winter break, also specially arranged a crossover episode related to these films, Mike Myers and Ben Stiller, Heather Guerra Ham also appeared as a guest guest.

After careful consideration, "Ace of Power" will be released on April 3, at the same time as Warner's "City of Angels", "Alien" and "Wedding Singer" are scheduled for April 10, the week of Easter.

Due to the massive publicity campaign, although the three films were not considered blockbusters, the major theater chains in North America were very enthusiastic about the arrangement of these three films.

The scale of the opening screens for the three films has reached about 3,000, which is already considered a treatment that can only be obtained by large-scale films. Of course, the reason why we can get so many screens is also because Easter is not too popular after all.