Chapter 62 New User Diffusion

On feature phones, operators mainly use SPs to complete data services.

SPs are so-called service providers, and they are "shops" attached to operators, with their own products and CP products in the shops.

They need to operate products and users, and formulate charging strategies, deduct fees from users' recharge accounts through the operator's deduction channels, and then distribute them to CPs.

If SPs want to do well, they must hold on to the thighs of operators tightly, because operators have the right to deduct fees and the right to share money, and they are not so transparent.

Power means corruption, and operators are more independent in local areas and easier to collude. Therefore, in recent years, the phenomenon of SPs' random deductions has emerged in an endless stream, and the number of user complaints has increased dramatically.

The higher-ups had no choice but to come forward and order rectification. Once rectified, it was found that nine out of ten were not clean. Then, the knife was rectified and gone...

When they helped again, they found that they could not help anymore, either because the rectification made the people run away, or the company was disbanded, or they were imprisoned, or they were tired and didn't want to do it anymore. Those who still have some strength have switched to smartphones instead of playing with operators.

This has led to fewer and fewer applications for users of feature phones, and there is a lack of successors.

Operators also know that smartphones are the trend of the future, but the original feature phones still account for more than 80% of the market share. Although they will die sooner or later, they cannot die suddenly, but must die slowly. Therefore, the operators are very anxious.

As a content provider, Cao Shen should have connected with SPs, but when the operators saw this product.

They were excited!

Candy Crush, a casual game with the broadest mass base.

18+, users love this the most!

It's the same experience as on smartphones, how the hell did they do this!

Brilliant, no, this is the last glimmer of feature phones, we must let it shine in and shine directly into my heart!

As long as it works well, as an excellent case example, we can fool those SPs back:

Look, our feature phones still have a large market and can still make money.

Come on, accompany me to sink!

So he made a big move and directly operated the game officially, promising a 90% profit split, with Cao Shen taking 90% and the operator taking 10%.

This was much better than Cao Shen's previous estimate of a 40% deduction.

But then, the operator was depressed. Why didn't it charge? This game is so popular, why didn't you design a payment point? If you don't charge, how can I make money by fooling those SP feature phones!

So the emperor was not anxious, but the eunuch was anxious. He asked Cao Shen every now and then when he would charge.

Cao Shen was not a philanthropist. He made games for cash flow. Not charging was just waiting.

When making games, you plan this and that. In essence, you are planning what players do in the game every day. Why do you look forward to the next day after a day of hard work? You can continue to work hard on the third day, and keep working hard.

In the entire life cycle of the player's game, you have to arrange everything properly.

And Cao Shen did not design any payment points in the first step, which was to arrange the early "user diffusion".

Today is Sunday. Jiang Tao, a social animal, rarely wakes up naturally. When he opened his eyes, it was already 11 o'clock in the afternoon. Today, I'll be a little extravagant and treat myself to a Pizza Hut, so I can have breakfast and lunch together.

Holding the phone in one hand and the pizza in the other, I can't put down the smartphone I just bought this week. I went to the app store to see if there were any fun games.

I saw an "18+" game right at the top of my head. Damn, a Candy Crush game, a Candy Crush game?

I downloaded it without hesitation and installed it with anticipation.

Real-name registration, well, you need to register with your real name to play games in this world.

"Tip: It is recommended that users use headphones when playing games."

Jiang Tao skipped it without hesitation. It's just a game. Do you really think it's a short video?

"Ah Nata, Hayaku Hayaku~"

The numb and delicate voice made Jiang Tao feel like he was electrocuted.

He threw away the pizza in his hand and started to pick at his headphones without hesitation!

"Yo, what are you doing?" Zhao Qi, my roommate, came to hear the sound with sleepy eyes, wearing only shorts and scratching his messy hair.

Jiang Tao plugged in his headphones: "Nothing, nothing! Just playing a game, Candy Crush."

"Fuck, why are you blushing? Do you think I'm deaf?" He sat down next to Jiang Tao and leaned over: "Look!"

Jiang Tao tilted the screen a little: "Look, it's really a game of elimination. Look at this block, the color matching is pretty good." Watching Zhao Qi casually click on the screen, he muttered in his heart, isn't it just an ordinary elimination game? Although the interface is a little better, but to make a 18+ gimmick, these game manufacturers really don't care about their moral integrity for traffic!

"Ah, uncle, you're here." Jiang Tao heard the voice from the headphones, was startled, and immediately turned around.

On the screen, he saw a woman who had just come out of the bath, wrapped in a bath towel, with mist around her, shy and exposed!

Slowly sitting on the edge of the bathtub, a pair of eyes as tender as water, shyly said: "You, do you want to play?"

Gulp, Jiang Tao swallowed a splash of saliva.

Zhao Qi's sleepy eyes immediately brightened up, and he pointed at the screen: "Is this Candy Crush?"

"It's...Love Candy Crush."

Zhao Qi stood up, ran into the room quickly, and came out quickly, taking out his phone: "Send me the link!"

"It's really a game!"

"Send me the game too!"

Two minutes later...

"Hehe, I've been waiting for my brother for a long time."

Zhao Qi's hand trembled, and he looked at Jiang Tao and touched the back of his neck: "Actually, I'm not particularly interested in Yujie."

Jiang Tao lowered his eyes and pointed at him: "Your body betrays you!"

Leaning over, "Fuck! How about we exchange?"

This figure, this face value, this black silk! What else do you want!

Zhao Qi decisively pulled the phone to his chest:

"No! Impossible!"

The two of them stood side by side and started playing cubes.

"This is well done! I like the blasting feeling when eliminating, and it also has vibration."

"Damn, eliminating a large area of ​​this sound effect and this dynamic, it's very cool."

"Ah, I'm dying, my sister asked me to work harder, this sound is too deadly."

"Ah, I can't stand it anymore, my sister-in-law said it's almost time."

"Hey, these points can be exchanged for clothes, so you can change clothes!"

"Hey, this set looks good! Well, not enough points! Liver!"

"Huh? Why can't I recharge to buy life? Isn't elimination all recharge to buy life?"

"Share it, you idiot! Share a registered one, there is one life value! Friends can also send lives."

"How many times have you shared it?"

"More than thirty times... I must buy this set of clothes today Come on!"

"Hahaha, you can also post photos on the official community and get free health points. Wipe, wipe, wipe, wipe! Jiang Tao, look, there are so many different kinds! There are lolita! Ah, I like this pure one too!"

"Who is too good! Look at this one, two pieces of lace!"

After Zhao Qi shared his "Xiao Ji", he pointed to the official announcement: "Look, there will be a shapeshifting potion in half a month. If you buy it, you can transform into any identity, but I can't bear to part with my Xiao Ji."

"Isn't there a lucky star? If you buy it, you can open another character!"

Zhao Qi squinted at Jiang Tao: "You scumbag, you want to open a harem."

"You don't want to?"

"I do!"

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The next chapter is theoretical and summary, you can skip it if you don't like it.