Chapter 50 Marketing Planning

The three chatted for a while and decided on the follow-up matters. Secretary Lin Hongnian came in to remind them that there was a meeting at five o'clock.

Gao Yuan also took the opportunity to say goodbye.

Lin Wanyu looked at Lin Hongnian with dissatisfaction. She thought Lin Hongnian was deliberately driving them away.

Lin Hongnian was also a little helpless. This was really not his intentional arrangement. The Double 11 promotion had just been completed, and the company was also busy dealing with various material suppliers during this period.

"So, if you two have nothing to do, you can go to the factory for a visit."

"Let's go home and have dinner together in the evening."

Gao Yuan naturally couldn't refuse Lin Hongnian's invitation again, but looked at Lin Wanyu.

"No, no, I'm so busy recently. I have to do a lot of things in my business. How can I have time to eat!"

After saying that, she took Gao Yuan's hand and walked out.

Gao Yuan could only look at Lin Hongnian apologetically and let Lin Wanyu pull him away.

On the way back.

The two began to discuss the plan.

When the company is registered and GY's TM logo is obtained, they can open a store online immediately.

The platforms for opening the store are Taobao and Douyin for the time being.

"Brother Yuan, should we rent an office building and hire people?"

"No."

Lin Wanyu didn't understand Gao Yuan's words.

We have to open two flagship stores at once, and there will be problems such as shipping in the future. How can we do it without hiring people?

Gao Yuan has already considered this. In the early stage of entrepreneurship, we should save as much as possible. Every person hired is an expense. It is better to spend this money on promotion.

He can handle the early operations, customer service, shipping, and after-sales by himself.

If he is too busy, Lin Wanyu can help him.

As for design, after the samples are out, find a professional photography agency to take pictures, and Gao Yuan can finish all these by staying up all night.

Moreover,

At the beginning, there was actually only one mask product in the store, and it was not so much work to combine five baby links.

After listening to Gao Yuan's explanation, Lin Wanyu also felt that there was no need to find people.

There is no need to rent an office building, just stay at home.

After returning home, Gao Yuan looked at the time. It was still early to cook.

He directly contacted a design company he had worked with before and sent them his requirements for the outer packaging design of the mask.

At the same time, he paid a down payment of 10,000 yuan.

He wanted to see the first draft of this set of design drawings within a week, and decide on the final plan within the next week, and start material production.

This time just matches the production of the Lin Group.

They will produce samples in the first week, and complete the quality inspection and testing of the samples in the second week.

As for the mass production of masks, it is actually very fast.

At six o'clock, Li Mengqing came.

Gao Yuan went to the kitchen to cook for the three people, and the two began to talk about the mask business.

In the kitchen, Gao Yuan was cooking and heard two women discussing how much money they could make!

The two calculated it based on 20 yuan for an ordinary mask.

One mask makes 5 yuan.

A box of masks makes 185 yuan.

Ten thousand masks, one hundred thousand masks

Gao Yuan shook his head when he heard it.

Is this how the account is calculated?

Packaging box, courier fee, platform deduction, promotion fee, are all these free?

Now Gao Yuan is a little skeptical, can he really make money by starting a business like this?

After making a simple bowl of tomato and egg noodles, Gao Yuan really didn't dare to stay in the kitchen any longer.

He was afraid that if he stayed a little longer, these two people would regard him as the richest man!

After a quick dinner, Gao Yuan decided to do some calculations for them.

Assuming that the ordinary series of masks are 9 yuan each.

The cost of the mask is 5 yuan. Gao Yuan only placed an order for 200,000 masks in the initial stage, which required 300,000 yuan.

Design and photography costs 30,000 yuan.

Even for the ordinary series, Gao Yuan also wants to create an absolute visual experience, and he can't save on the packaging box, so that consumers feel that it is worth the money when they get it.

The courier box should also use a zipper to facilitate users to open it, and come with a small handle.

The cost of these two pieces is about 150,000 yuan. .

Choose SF Express directly for courier, which does not give users time to react. As long as the order is placed, it will be delivered to the user at the fastest speed.

The cost is calculated at the lowest of 8 yuan, and the estimated cost is 80,000-100,000 yuan.

If the operating and promotion costs are controlled at 30%, it will be 1.2 million yuan.

In other words, after selling these 200,000 masks, deducting various expenses such as packaging and promotion, the company will have 2 million yuan left in its account.

The comprehensive cost accounts for about 40% of the total sales.

This is still the case of selling according to plan. If the labor cost is added in the future, the profit can be controlled at 50%, which is perfect.

Of course, this is just a rough calculation. As the business volume increases, the team is improved, and the product system is improved, there will be professional personnel to calculate the profit and loss.

However.

According to Gao Yuan's calculation, as long as the early stage goes smoothly, the money earned will be enough for him to stock up and produce samples of other products in the next step.

However,

Gao Yuan also knows that this is only an ideal state, and it is actually countless times more difficult.

Chinese people are too enthusiastic about overseas big brands, and the online sales data are basically occupied by big brands.

Later, I must come up with some ways to break the circle!

"Gao Yuan, how are you going to market?"

Li Mengqing asked when she heard Gao Yuan mention operation and promotion.

"Basic operation + through train!"

Taobao operation is actually very simple. After opening the store, start brushing up, do basic evaluation, buyer show, ask everyone, and then fill up the through train directly.

"No more?"

"No more"

Gao Yuan spread his hands and answered directly.

What else can be done? There are actually many ways to play Taobao, but Gao Yuan is too lazy to do other things, which is not very meaningful.

The profit of facial masks is low. If he does other marketing, it will not help others make money. When can he drive a Rolls-Royce?

Li Mengqing was speechless for a while.

Other merchants are crazy about planting grass on Douyin and a certain book, and looking for big anchors to bring goods, but Gao Yuan is completely rough and directly promotes.

"I mean, don't you have preparations for planting grass and Internet celebrities to bring goods?"

At this time, Gao Yuan knew that Li Mengqing was asking about this.

However, he really didn't plan to do these in the early stage.

The profit is so low, and he is still planting grass and Internet celebrities to bring goods. Is he crazy?

"Free promotion is fine, at most ten masks will be given away."

"As for online celebrities promoting products, we won't consider it. 200,000 masks may not be enough for us to sell."

Lin Wanyu doesn't know much about e-commerce, but she nodded when she heard Gao Yuan say that.

Li Mengqing was so shocked that she could put an egg in her mouth.

Is this the courage that Gigi Leung gave Gao Yuan, or the confidence that Wu Bai gave Gao Yuan?

Now that there are so many people, it's realistic. If they still want to promote products for free, Li Mengqing can't ignore the facts even if she is on Gao Yuan's side.

On Wuyou Media alone, online celebrities with more than 10,000 fans will not be able to post more than 10,000 yuan for a promotion video.

The anchors with millions of fans will have to pay more than 100,000 yuan for the slot fee + more than 30% commission for promoting products.

Li Mengqing suddenly didn't know how to start.

Gao Yuan's marketing plan is too crazy.

Gao Yuan naturally saw the change in Li Mengqing's expression.

He understood very well, and even if Gao Yuan directly took the products from Lin Wanyu's house, he would market them in the usual way.

But he knew that this was a secret recipe provided by the system, and it was completely incomparable to other products.

Other products are hydrating and whitening, but to be honest, they are useless.

Most consumers feel comforted after using them.

But the system clearly stated that it would increase skin activity by 10%, which is already a miracle.

Even if the mask of the top brand can reach 5%, it is considered a conscientious product.

Besides, it is not that those big brands do not want to improve the skin care of their products, but they can't do it!

Now Gao Yuan holds the secret recipe of skin care products in his hand. If it is said with playing cards, it is all bombs. Once it is put on the market, it will definitely cause huge waves after brewing and fermentation.

But he can't say these, he can only wait until the product is produced and let the users say it themselves.

"Do you believe me?"

Gao Yuan looked into Li Mengqing's eyes and asked this sentence with a certain taste of moral kidnapping.

PS: Thanks to Yu Qi, Hamster is very cute, and denglaian for their rewards and support!