Chapter 118 No Money Again (Asking for Monthly Tickets)

(The previous chapter has been slightly modified)

"What do you mean by happier?"

Meiting asked Gao Yuan's question while lying on his chest and drawing circles.

She didn't doubt that the capsule had any side effects. After all, Gao Yuan had taken it. She just couldn't understand why Gao Yuan came all the way to give her a pill.

"What's the hurry?"

Gao Yuan said as he touched Meiting's body and began to use Chinese massage techniques. After a while, Meiting felt happy.

And not only happy, but also very eager.

This was the first time that Meiting experienced this double happiness. Gao Yuan stayed at Meiting's house until lunch.

Of course,

Cooking was impossible. Meiting's family didn't prepare any ingredients. She hadn't cooked for a long time.

Almost every meal was eaten outside.

The two ordered a hearty takeout and made do with it.

Back to the office again.

He found that the office was actually busy.

After asking, he found out that the Douyin live broadcast platform had exploded.

With the full investment, although the live broadcast room still maintains more than 20 people, people have been placing orders.

There have been nearly 100 orders from this morning to now.

This result is very good. The Douyin team is only live on the second day.

Gao Yuan glanced in the direction of the live broadcast room and found that the lights were not on in the live broadcast room, so he asked curiously: "Where did they go to live broadcast?"

"Vientiane City!"

Gao Yuan immediately took out his mobile phone and opened the account of GY flagship store.

This really made him laugh.

I don't know if it was the idea of ​​the operator or the anchor.

At this time, the background of the GY flagship store live broadcast was actually the LV counter, and the anchor had a mask on his face.

Gao Yuan watched for a while and found that his anchor's ability to control the scene was still good. He interacted well with the tourists in the live broadcast room, and he would insert the GY mask from time to time during the communication.

"Anchor, go into the LV store and take a look."

"Yes, take a look at the luxury goods."

Gao Yuan saw the content in the comment area and knew that everyone's attention to luxury goods was still quite high.

The Douyin team chose this model, which is also a small innovation.

"No, we can only stay outside for a while."

"If we stay outside for a long time, it will affect other people's business."

Hearing what his anchor said, Gao Yuan didn't care. It was definitely inappropriate to broadcast in the store, which would affect other people's business.

It's okay to broadcast in the aisle of the mall.

Gao Yuan didn't pay too much attention to the live broadcast. He just left it to the people below. It's good to have ideas, and he will support them to try.

But the ultimate goal is definitely for sales.

Gao Yuan also has things to do today.

The first is that he made an appointment with the waiter in the beauty industry of the Douyin platform.

After so many years of working on Douyin, he knows very well how to get traffic and how to build online brands.

The most important point is to reach a win-win strategy with the platform.

Every platform hopes to cultivate some brands on its own platform. After these brands grow up, they will be highly dependent on the platform and will not be easily lost.

Just like the previous cat brands, those brands are still operating and selling with Tmall as their base camp.

Gao Yuan knows that Douyin also has its own brand plan, and he just wants GY to get on this train.

He has put in a lot of effort here, but Douyin can't support him enough to promote the flow.

So, he contacted the waiter of Douyin's beauty brand, hoping to have a chat and see if he can promote this matter.

Two o'clock in the afternoon.

Gao Yuan drove to Douyin's headquarters in Yuhang District.

From a distance, he saw the East China Center Future Science and Technology City under construction opposite this office building, which is Douyin's future office center in Hangzhou.

Judging from the current construction progress, it is estimated that it will be completed in another year.

Gao Yuan couldn't help but think about when he could also build Yuanfang Company into a giant Yuanfang Group with its own office building.

Gao Yuan temporarily buried this idea in his heart. He believed that one day he could stand on his own office building and overlook the whole Hangzhou.

Byte Company, reception area.

Gao Yuan and the waiter of the beauty brand were talking about brand building.

The rapid development of Douyin in recent years has been recognized by all merchants and brands.

There are quite a lot of companies that want to build brands on the Douyin platform, but few can afford this price.

ByteDance also has its own brand building strategy, which divides several levels according to the level of users.

The best is the opening screen advertisement + topic list + hot search list + exclusive crowd package traffic support.

And these contents and traffic will form a super brand day exclusively for the brand.

The two communicated for a while, and Gao Yuan returned to the company with some information.

The waiter did not despise him because he was a startup and a new brand, but gave a lot of suggestions.

The most important thing is two points.

First, before doing the super brand day, you must do a good job of the product system and prepare a package that meets the purchasing habits of consumers.

Second, the brand account must publish relevant vertical content and have a certain amount of material reserves.

As for the money, the waiter did not mention it.

The information Gao Yuan brought back clearly marked the prices of each level, which is not something that a waiter can decide.

What Xiaoer can do is to provide certain guidance and strive for more traffic support after reaching a cooperation.

Gao Yuan directly called Sun Qiang, Wang Hao, Ma Yiming, and Si Xue to the office.

He created a small group on WeChat and said, "There is something you need to arrange today."

"First, we will cooperate with an advertising company next, and the direction of cooperation is content output."

"The content includes graphic content and video content."

"You two teams should sort out the needs. I will pull the person in charge of the advertising company into the group, and you can communicate in the group."

This matter is a good thing for both Tmall and Douyin teams.

Good materials and content not only reflect the brand tone, but also drive the growth of traffic and reduce promotion costs.

After Gao Yuan finished speaking, he directly pulled the person in charge of the advertising company into the group, and x-on:Wang Hao and Ma Yiming, and introduced them to the advertising company.

After Wang Hao and Ma Yiming left, Gao Yuan turned to Sun Qiang and said, "The company will continue to recruit people and will create another national style brand, and the same three platforms will be launched at the same time."

"Time is tight and the task is heavy. We can cooperate with more headhunting companies and give them an additional commission of 5%-20% based on the talents they provide."

After Gao Yuan finished speaking, he did not wait for Sister Sun to leave, and said to Si Xue, "Next, I will deposit another sum of money into the company's account. You need to do a good job of serving them. The approval of less than 10,000 yuan can be signed by the store manager."

Gao Yuan began to delegate power to the people below.

He was not worried that the people below would enrich themselves. To be honest, if people do not work for themselves, they will be punished by heaven and earth. Everyone has selfishness.

When he was the director, he also took kickbacks and had some gray income.

But he improved the company's performance and the whole team was full of cohesion.

Gao Yuan has a deep understanding of the truth that there are no fish in the water when it is too clear.

As long as they are not that kind of termites, he can tolerate more beneficial insects in the company.

Sun Qiang and Si Xue left the office, and Gao Yuan came to the window again.

He realized the difference between a boss and a director.

When he was a director, he only needed to be responsible for performance and team building.

But as a boss, the first thing he had to do was to be responsible for funds, because he had no superiors, and all the expenses in the company had to be provided by him.

And now,

Gao Yuan is short of money again!

If he maintains the current operation, the money in his hand is enough.

But in this way, the operation cycle will be extended a lot, and it may even be so long that some employees can't bear it first.

Besides, in the Internet age, who will give him time! Everyone is racing against time!

The opportunities he can see will also be seen by many smart people, and the plans he can't grasp will also be grasped by other companies!

Time won't wait for him!

Opportunities won't wait for him!

The Douyin platform and traffic will not wait for him either!

December 15th.

Gao Yuan sat in the office looking at the latest sales report.

As of today, the GY flagship store has been officially open for a week.

1,107 orders were generated, with a total sales of 3 yuan.

39,700 yuan was spent on promotion.

This week, it can be said that it was all about losing money to gain publicity, but Gao Yuan was very satisfied with this result.

It was only a week.

Moreover, more than a thousand orders generated more than a thousand users.

Women are a group with a strong desire to share. They will share things with their girlfriends, colleagues, family, and even with their regular sexual partners.

There will be many festivals in the second half of the month. At that time, the promotion will be increased, and the order volume will definitely increase exponentially.

In December, Gao Yuan’s goal is to make the money equal to the promotion fee. He will lose employee wages and office costs.

"Knock, knock."

"Come in."

The person who pushed the door in was Wang Hao, the store manager of GY.

"Mr. Gao, I want to apply for a batch of products for trial. The plan has been sent to your DingTalk."

"Sit down and talk."

Gao Yuan got up from his desk, sat on the sofa with Wang Hao, and started to make tea for him.

After Wang Hao's explanation, Gao Yuan understood his plan.

Simply put, it is to use Taoke, 1 yuan per order, do flash sales to try out the products, let users experience the products, and then buy the genuine products.

Wang Hao's idea mainly comes from his girlfriend.

Before, he just thought that the company's products were ordinary skin care products, but he didn't expect his girlfriend to praise them after using them, and said that they were better than those big brands.

This made him realize the importance of trying out new products.

As a senior e-commerce operator, Wang Hao is familiar with these operating methods.

He knows very well that doing new products and Taoke is a pure loss, and the user stickiness is very low, and these people are full of wool parties.

However,

now that he knows that the company's products are so powerful, he checked many aspects of data and felt that he should try it.

Gao Yuan is also very familiar with the selection of new products on Taoke and Tmall platforms.

This is a good way for the fast-moving consumer goods industry. Although it will lose money, it can also bring a group of users to repurchase.

But he doesn't plan to do this in the early stages. This channel should be something the brand does after it has made its voice heard, to increase the brand's reach and user base.

But Gao Yuan did not want to discourage Wang Hao's enthusiasm, but encouraged him: "Your idea is good. Let me take a look at your plan and consider the amount of products we will invest in at the beginning, and then I will give you a reply."

After Wang Hao left with a happy look on his face, Gao Yuan fell into deep thought.

PS: Thank you for the reward support from Tianqing Mingyue!