Chapter 410 Learning Machine

Feng Yu has been envious of the game console market for a long time. Just look at Nintendo, whose annual profit is hundreds of millions of dollars! And how much does a game console cost? Tens of dollars to hundreds of dollars, but the selling price can reach hundreds of dollars, or even more than two thousand dollars.

According to Feng Yu's research, there are only small and simple game consoles in China. A game console costs only one hundred and eighty yuan. Compared with Nintendo's thousands of yuan product, it is extremely cheap.

It is mainly due to the market impact of Xiaobawang. The game consoles they launched are cheap, but they are compatible with Nintendo's game cartridges. Whereas game consoles are sold, there are pirated game cartridges. This makes it difficult for Nintendo in China. The price dropped again and again, but there was no market at all.

As for game consoles, they are not allowed to be imported at all at this time!

Xiaobawang's game console is already the leader in the domestic market at this time, with a market share of more than 60%, and no one can shake its dominant position.

Xiaobawang is fighting a price war, relying on low prices to attract consumers. But at this time, the price of a game console is still more than one hundred yuan. Feng Yu remembered that the game console in the previous life was finally reduced to more than 40 yuan, excluding the dealer's profit and transportation and storage costs, that is to say, the manufacturing cost of a game console will not exceed 30 yuan.

Xiaobawang relies on the popularity of CCTV advertisements and prize promotions. However, if Aihua or Fengyu launch game consoles, there will definitely be consumers who will buy this product because of their love for the brand.

The difficulty is that the price of Fengfeng or Aihua game consoles cannot be lower than that of Xiaobawang, because these two brands are mainly high-end, and the products with the same function are priced higher than other brands. A ten-yuan game console will give people a feeling of cheap products, and it will affect the sales of Walkmans or super electric fans.

But is there no other way for Feng Yu? What was the most profitable product of Xiaobawang in his previous life? Game console? No. It is the learning machine of Xiaobawang!

What is a learning machine? The appearance is a keyboard with a main board, which can also be said to be a microcomputer, or 486. In it, you can learn simple programming languages, you can learn to type, you can learn words, not only idioms, but also English words, as long as you match the corresponding cassette.

The reason why Xiaobawang wants to launch this learning machine is because China has allowed the import of game consoles, and Nintendo and others have fully attacked the China market. And Xiaobawang's game console is actually a complete pirated version of Nintendo, and other people's game consoles also have patents. To be precise, the advertisement it made on CCTV is also an illegal advertisement!

Nintendo didn't sell many products in China at first, because the import of game consoles was not allowed in China at that time, so except for some bought from abroad. Most of the Nintendo game consoles bought,

They are all parallel imports, that is, smuggled goods!

China's blockade gave Xiaobawang an opportunity to take advantage of. Of course, it's not just Xiaobawang's family doing this, many small factories across the country are doing it. It's just that Xiaobawang is the biggest and has become the domestic boss!

Doesn't Xiaobawang know that they are pirated copies? of course I know! But at this time, there is no awareness of copyright protection in China at all, and every high-tech product like Taihua Company produces a high-tech product. There are very few patent applications.

Anyway, everyone is doing this, the country doesn't care, and Nintendo can't sue them, so of course they take the opportunity to make it big. At the beginning of last year, Xiaobawang was still in debt of two million.

But this year, Xiaobawang's assets have exceeded 10 million, and it is still growing rapidly!

But the development of Xiaobawang has come to an end here, because the product that AIWA cooperated with Nintendo is the learning machine launched by Xiaobawang in the previous life.

This idea was first used by Feng Yu. The brand is called Aihua Learning Machine, which is only supplied to the Chinese mainland market. Because the idea was proposed by AIWA, and AIWA's Aiwa brand is very influential in China, so for this Aihua learning machine product, AIWA accounts for 70% of the profit, and Nintendo only accounts for 30%.

What Nintendo values ​​is the Chinese market, and requires AIWA's Chinese channels to be used by Nintendo for free. They firmly believe that with their game console technology, they will definitely occupy the Chinese market. As for ridiculous things like learning machines, it would be considered good if they could sell 10,000 units, and they didn't care about the profit.

Therefore, Nintendo doesn't mind at all about using the Aiwa brand for learning machines, and they even voluntarily gave it up to AIWA, and they still use their Nintendo brand to sell game consoles. Nintendo is the best game console in the world. What kind of learning machine does not conform to Nintendo's product concept at all.

Proud Nintendo thinks they can dominate the game console market in the world, even the mighty Sega has been defeated by them, who else can fight against them?

The Chinese market, such a huge market, they firmly believe that, just like they conquered the United States and Europe, when their game consoles are released to the market, they will definitely be able to defeat other competitors!

Feng Yu has a different view from Nintendo. Games are the biggest wealth of a game kingdom. Nintendo thought that the games developed in the future would still dominate the world, but they never expected that they would soon be replaced by computer games and handheld game consoles. replace.

And no matter how sophisticated and advanced the technology of their game consoles is, as the prices of game consoles continue to drop, their profits will also continue to decline. Nintendo will not be able to jump for a few years.

The cooperation between AIWA and Nintendo is progressing very fast. It is estimated that the prototype of the learning machine will be launched in about a month, and production will start in July, and it will fully enter the Chinese market.

In order to allow Nintendo to cooperate with AIWA, Feng Yu also contacted Lu Shao for public relations, allowing game consoles to be officially imported to China. According to Feng Yu, even if the import of game consoles is opened, foreign game consoles will not sell much.

Not to mention the market impact of low-end game consoles such as Xiaobawang, just talking about the Aihua brand learning machine with a price similar to that of Nintendo game consoles can steal most of the market.

For the same price, a learning machine can be used for learning and entertaining, while a game machine can only play games. Which one do you think parents will buy for their children? Which parent doesn't want their child to become a dragon? Which parent will let their children play games all day long? Just the three words of learning machine can stimulate the sales of products!

If Nintendo really rises beyond Feng Yu's expectations, then Feng Yu will take another action to support the Huaxia brand. Sony can handle it, and don't believe it can handle a Nintendo?

While guarding against foreign countries, we must also guard against domestic affairs. Xiaobawang will also launch learning machines from the end of this year to early next year, but Feng Yu will not give them another chance. He still has a big move, so that Xiaobawang can only swallow the bitter fruit!

"Okay, Mr. Feng, I see, I will register this brand."

After hanging up the phone, Wu Zhigang immediately went to the Industrial and Commercial Bureau to register the brand "Learning Machine". In other words, other products in the future cannot be called learning machines. This is a brand, a concept brand created by Aihua!

After hanging up the phone, Feng Yu showed a smug smile on his face. Without the learning machine, let's see how Xiaobawang still competes with Aihua, Xiaobawang, this company, come to my arms obediently... (To be continued.)

PS: Thanks to the book friend 150816212428079 and the wild fire burning scholar for their reward of 100 points each. The fourth watch, around five o'clock in the afternoon.