Chapter 867: Rabbit Tail Live Streaming

Pei Qian was in the office, continuing to check the recent news.

The documentary of the FV team in Los Angeles has been released, which has aroused enthusiastic responses.

The FV team signed a big contract with the live broadcast platform during the Spring Festival, and also received a lot of endorsements. A lot of capital expressed their willingness to invest in the FV team, and the valuation of the team skyrocketed.

Although Wu Yue hasn't come to report how much money he has earned, Pei Qian estimates that it must be indispensable.

Back then, Pei Qian spent 3 million to buy 70% of the shares of the FV team. Now the FV team will make money for Tenda whether it is signing a live broadcast platform, accepting endorsements or selling shares.

Moreover, the brand is an important manifestation of the value of the e-sports club. FV has achieved results and popularity, and various capitals have come to invest. The valuation of the club has risen, which means that the shares held by Pei Qian have also doubled.

The shares bought for 3 million can easily rise to tens of millions, and the value will increase tenfold in an instant.

Moreover, Pei Qian was caught in a dilemma, sell it, you will earn too much, it hurts your heart; don't sell it, the club's various profits, dividends and the advertising effect brought by the popularity will continue to make money.

Advance is also a knife, and retreat is also a knife, which makes people very desperate.

Pei Qian was melancholy when there was a knock on the door outside the office.

Looking up, it was Zhang Yuan.

"Mr. Pei, let me report on the GPL sponsors and live broadcast rights auction mentioned earlier."

"The transfer fees for the DGE players have already arrived, and the total is 13 million. The exclusive title of the GPL was bought by Shenhua Mobile at a price of 26 million a year; the cooperation offer for a single type of business is 6 million a year. At present, many manufacturers such as computer manufacturers, peripheral manufacturers, sportswear, snacks, etc. have taken the auction, and the total price is about 42 million; the broadcasting rights have been authorized to three live broadcast platforms, and the price of each company is about 12 million..."

"These funds add up to about 110 million a year."

Pei Qian suddenly felt something was wrong: "Wait a minute, why does it seem to be higher than the price you asked me before?"

Zhang Yuan nodded: "Yes, Boss Pei, because I asked these sponsors to pay in installments as you told me before, and spread the money evenly every month."

"Sponsors are very appreciative, and it has eased their financial pressure tremendously, so the bidding has become more intense."

"Moreover, there are still some cooperations under negotiation. If successful, it shouldn't be a problem to get another 10 to 20 million sponsorships."

Pei Qian couldn't help but froze.

Sponsors are very grateful for the installment payment!

Is it okay if the bidding becomes more intense?

You will be completely wrong! I just want to allocate the funds so that I can burn the money more calmly every month!

After listening to Zhang Yuan's report, Pei Qian felt a little tired, nodded and said, "Okay, I see."

Seeing Mr. Pei's expression, Zhang Yuan couldn't help feeling secretly.

Sure enough, it is Mr. Pei!

The GPL league has only been held for less than half a year, and it has already earned more than 100 million yuan. As a result, Boss Pei felt ordinary and not excited at all.

Of course, more than 100 million is not a big amount to Mr. Pei, but the money was earned by the GPL league after all.

Throughout the world, the vast majority of e-sports competitions are still burning money to buy popularity. There are very few e-sports leagues, and running an e-sports league is the only one that can get so much sponsorship and earn so much money. up!

Mr. Pei was not surprised or excited by such a historic progress.

It seems that Mr. Pei should have greater expectations for the GPL.

Well, I have to keep trying!

Zhang Yuan cheered himself up silently in his heart, decided to follow Mr. Pei's example, continue to make the GPL better, and then left.

After Zhang Yuan left, Pei Qian felt restless.

He stood up and walked around the office twice.

"No, this is too much money, and the existing methods may not be able to spend it all."

""Mission and Choice" can no longer throw money into it. If the progress is slowed down and the settlement is affected, it will be troublesome; although the Palpitation Hotel has decided to start a new project, it has already set aside separate funds. , This kind of project takes a long time, and if you add more money, I am afraid that the construction period will not be guaranteed.”

"We have to think of a way to burn money quickly and not affect the settlement."

"Well... If that's the case, let's arrange the live broadcast platform!"

"At such a critical moment, we still have to rely on the old horse, the minister."

Pei Qian immediately sent a message to Ma Yang asking him to come to the office.

In fact, Pei Qian has long planned to spend money on a live broadcast platform, but the reason why he has not taken any action is mainly due to two reasons.

First of all, the start-up of the live broadcast platform requires a lot of funds. Before Tenda had other methods of burning money, it was not easy to squeeze out excess funds to build a live broadcast platform;

The second is that the live broadcast platform is currently an emerging industry. Although the major live broadcast platforms are also burning money, the battle situation is still unclear. Pei Qian was afraid that his own live broadcast platform would become popular, and he had the upper hand in the early stage of the live broadcast battle, so it would be difficult to make up for it.

Therefore, Pei Qian planned to wait until the market shares of several live broadcasting platforms were divided up, and then slowly enter the arena. It would be safer to burn a little money by following these big platforms in a low-key way.

Now Tengda has a large amount of funds that cannot be spent, and several large live broadcast platforms have almost divided the anchors and audiences. Small live broadcast platforms have begun to fail one after another, and the situation of the live broadcast war has gradually become clear.

For Pei Qian, this is an excellent opportunity to enter the market and lose money.

That's why Pei Qian finally made up his mind to call Lao Ma to take charge of this matter.

Not long after, Ma Yang arrived.

"Brother Qian! Is there anything I can help you with? Does the company have any new products that I need to bring?" Ma Yang's long face was full of anticipation.

Pei Qian raised his hand: "No need!"

Previously, Pei Qian asked Ma Yang to bring the fully automatic intelligent bar lifter in reverse, but he never expected that the bar lifter became even more popular.

Therefore, Pei Qian will never take any more risks, and does not want Ma Yang to "carry" any Tengda products.

However, regarding this matter, Pei Qian did not get too angry with Ma Yang. Even if the blame was shared, the first blame should be given to Chen Yufeng who was in charge of writing the manuscript. After all, Lao Ma also tried his best, talking about the shortcomings of the automatic smart bar lifter all the time, but the audience just wanted to buy it, so what can we do.

Pei Qian asked Ma Yang to sit down and said, "This time, I have a very important task for you."

"I told you before that when the time is right, we will also build a live broadcast platform ourselves, and you will be the CEO. Now, the time has come."

Ma Yang's eyes lit up: "Really? Brother Qian? That's great!"

"To be honest, I have made a lot of progress during the live broadcast in the past few months. If you want to say that the position of CEO of this live broadcast platform, no matter in terms of experience, qualifications or ability, it is definitely mine!"

"Leave this matter to me, Brother Qian, you can rest assured!"

Pei Qian nodded: "Well, I also believe in your ability. In this way, don't get too excited, let me tell you briefly how this live broadcast platform works."

Ma Yang's expression immediately became serious, and he listened carefully.

Pei Qian sorted out his thoughts and said, "The first is the name of this live broadcast platform."

"The current live broadcast platforms are mainly divided into two categories. One is such as Waiwai Live and ZZ Live, and the other is Maoer Live and Langya Live. The former are mainly old-fashioned live broadcast platforms. But those names are clearly out of place."

"The name of the live broadcast platform should not only be easy to remember, but also preferably have a clear meaning. For example, Maoer live broadcast, the mascot is a cat, and the gifts are also cat food, canned cat food, cat teasers, etc. , it will make users feel more friendly.”

"Moreover, the name should be cute, so that it fits the relaxed and happy atmosphere of the live broadcast."

"So, we also have to have a second name."

Ma Yang nodded sharply: "Yes, Brother Qian, I fully agree!"

Pei Qian continued: "I decided that our live broadcast will be called Rabbit Tail Live. The mascot is a rabbit, and the gifts are all vegetables and carrots."

A trace of confusion appeared on Ma Yang's long face: "Brother Qian, why isn't it called Moyu Live? This also meets the requirements for naming, and our Moyu Internet Cafe and Moyu Takeaway have already gained a certain reputation. They are called Moyu Live." Isn't it easier for everyone to remember?"

Pei Qian said in his heart, hehe, because Moyu Internet Cafe and Moyu Takeaway have already gained a certain reputation, so I don't want to call Moyu Live!

Anyway, no matter what industry, as long as it is connected with Tenda's existing industry, the chance of success will be greatly improved.

Pei Qian was afraid that Moyu Live would become popular inexplicably, so he decided to call Tuwei Live, trying not to let users associate this live broadcast platform with Tenda.

Moreover, the true meaning of the live broadcast of the rabbit tail is "the tail of the rabbit cannot grow", implying that the live broadcast platform will not be able to make ends meet for a long time and lead to bankruptcy, which pins Pei Qian's good wishes.

But these reasons must not be told to Ma Yangming.

Pei Qian coughed twice: "Now there are too many X-fish live broadcasts on the market, such as sailfish, sharks, salted fish... If you catch a lot, if we fight with the fish, the name will not be recognizable. , it is easy to lose sight of the crowd and be buried."

"But there is no live broadcast platform that chooses a rabbit as a mascot on the market. It is more memorable to call the rabbit tail live broadcast."

Ma Yang nodded: "So that's the case, Brother Qian, what you said makes sense."

Pei Qian breathed a sigh of relief, as expected, Ma Yang was really easy to fool and was more worry-free.

He continued: "About the live broadcast of Tuwei, there are a few points that you must keep in mind."

"First of all, we don't force anchors to be recruited, and we don't force them to stay. All anchors are free to come and go on our platform. We don't make time requirements for all anchors, and we can broadcast for as long as we want."

"Secondly, the platform does not make any fake data. There are as many people as there are in the room, and as much as the gift should be. It refuses to settle in the guild, does not make fake popularity, and does not make agreement gifts."

"Finally, strictly abide by the relevant laws and regulations, and those who play the sidelines, verbal insults that cause adverse effects, or have incorrect value orientations will be severely punished."