Chapter 1348 I'm Very Optimistic, so I Don't Give a Publicity Plan

After reading these comments, Gao Ming's heart is even colder.

Because this situation is fundamentally different from the previous public opinion crisis!

The previous video of Mr. Tian was hotly discussed, fully discussed, and reposted repeatedly. This can be said to be a theoretical battle.

It exposes the chronic diseases of these intermediary companies at present, clarifies the fundamental reasons why the intermediary companies will not change their medicines no matter how they reform, and even predicts the future development and changes of the intermediary companies.

That is to let the tenants understand that these intermediary companies talk about serving the tenants, but they are actually trying to make more profits.

Of course, it is only natural for an enterprise to make a profit. Without profit, an enterprise cannot develop.

But a company also has values.

Is there a bottom line in the pursuit of profit? If profit and responsibility are placed on opposite ends of the scale, which one is more important?

At present, the vast majority of intermediary companies in China regard profit far more than responsibility.

Therefore, there are various incidents that endanger the life and health of the tenants, and there will be riotous operations called renting that are actually financial.

Even if the responsibility is emphasized, it is only to make a superficial statement, to better expand the market and form a monopoly, in the final analysis, it is for more interests.

Before netizens really form such a consensus, they may be fooled by the rectification measures of the home group.

After all, he is a short-handed general, and other companies are not as good as the home group.

But after this theory was widely disseminated and widely recognized, netizens realized that these rectification measures of the home group were far from enough.

But if that's the case, the Zhujia Group would be nothing more than a few more scoldings.

After all, there is no theory but no practice, which means that there is no place to use it. I know what is good in my heart, but I really want to spend real money to support it, but I can't find a place.

But things are different now, because a new pattern has emerged!

The "Reality Service Department" of Chixing Studio has built "Real Estate Agency Simulator" into a platform that is completely different from the home group, which is equivalent to jumping out of the business model and evaluation system of traditional agency companies, giving everyone a brand new experience. choose.

And the content that was hotly discussed on the Internet before has naturally become the help of this new platform!

Of course, after the emergence of a new platform, the popularity and attention are not enough, and there must be enough resources on hand.

After all, the business laws of the real society are very harsh. Without resources, it is destined to be difficult to move, and it is impossible to escape the encirclement and suppression of the vested interests.

But the "Reality Service Department" of Chixing Studio has resources. It integrates the resources of Shenhua Real Estate and Sloth Apartment!

There is no shortage of funds, no shortage of word of mouth, and no shortage of popularity.

The only thing missing might be time.

Shenhua Real Estate has projects all over the country. As long as a small part is used for renting, it can form a very good advertising effect. It is not a big deal for their massive marketing expenses every year, and maybe it can also promote the sales of houses;

And once the sloth apartment starts the rent-to-buy model, the expansion rate will inevitably accelerate suddenly.

Just like Moyu Internet Cafe, Moyu Takeaway, Managed Fitness, Headwind Logistics and other Tengda's other physical industries, the process of taking root in Jingzhou and cultivating word-of-mouth has been a long process. During this period, it did not show any aggression at all. Mature, and then expand outward, that is the trend of wildfire!

This time, for the home group, the blow will be even heavier.

Because the stock price plummeted before, just because of the crisis of public opinion.

And now, a powerful competitor is directly declaring war on them, and there are two giants behind this competitor, and countless ordinary tenants who have been complaining for a long time!

Of course, there is nothing wrong with the Zhujia Group in terms of the size and the share of the entire rental market, but the problem is that after the environment of this public opinion war is finalized, the Zhujia Group has naturally become a bit shorter.

And for a long time in the foreseeable future, this is a shortcoming that the home group will never be able to make up for.

As we all know, what Mr. Pei is best at is to attack the soft underbelly of competitors. The original competition between GOG and ioi is a vivid example.

Gao Ming slumped in the chair, his mind blank.

Just then, the phone on the desk rang.

Urgent meeting!

One wave has not settled, and another wave has arisen. I thought that after this announcement was issued, this public opinion turmoil could at least come to an end, but I did not expect that this is just the calm before the storm, and a bigger crisis is brewing.

Gao Ming stood up silently and rushed to the conference room.

At this moment, he suddenly felt that he was a little bit like the epitome of the live-in group: obviously helpless, but still trying to make an appearance of trying to change something...

...

...

Tuesday, December 4th.

In the reception room of the office area of ​​the Horror Hotel, Meng Chang was drinking tea while chatting with Chen Kangtuo.

All day yesterday and this morning, Meng Chang had already inspected the horror hotel roller coaster project.

This roller coaster called "Operation Skylark" has been fully built and has been in trial operation for some time. It is a roller coaster after all, and its safety must be ensured.

The next step is to wait until the end of this month to officially open to tourists.

Chen Kangtuo had a confident smile on his face: "How about it, this project is great, right? Is it enough to become the next fist project of Horror Hostel?"

Meng Chang nodded: "Indeed."

The smile on Chen Kangtuo's face became stronger: "Then... in terms of publicity resources..."

Of course he knew what Meng Chang was here for.

After the inspection, make a publicity plan!

At present, Meng Chang is in charge of the marketing and promotion of most of the projects within Tenda Group, and even many companies that are not directly affiliated to Tenda Group, such as Chixing Studio, are also responsible for the promotion of new products.

It has to be said that this permission is still very important.

Publicity funds determine the popularity and popularity of the project at the initial stage, and also affect the success or failure of the project to a certain extent.

For Chen Kangtuo, this roller coaster of "Operation Skylark" embodies a lot of his hard work. Whether it was the initial burst of inspiration or the long construction that lasted for a year, he devoted himself to this project. Lots of feelings.

Therefore, he certainly hopes that this project can be supported by publicity, and the more resources, the better!

Looking at Meng Chang's appearance now, he seems to be quite optimistic about this roller coaster.

If that's the case, shouldn't it be more appropriate to give more propaganda money?

There should be no problem with this logic.

However, Meng Chang took a sip of tea: "I don't plan to make a publicity plan for the 'Lark Action' project."

Chen Kangtuo's smile froze on his face: "Huh?"

"Didn't you just say that you are quite optimistic about this project?"

Meng Chang nodded: "Yes, it is precisely because he is very optimistic that he does not make a publicity plan."

Chen Kangtuo scratched his head, his eyes were full of confusion.

Meng Chang explained: "Although Tengda has a big business, it has limited publicity resources and uses it where it is most needed."

Chen Kangtuo nodded: "Yes, 'Operation Skylark' has invested more than 100 million yuan. It is a major project within Tenda. Moreover, the operation of the hotel is in good condition, and it has not received marketing help for a long time. , shouldn't you take care of it?"

Meng Chang said calmly, "Don't worry, just listen to me."

"According to President Pei's thinking on marketing, it has always been to spend small money to do big things, and use the least marketing expenditure to achieve the best publicity effect. Although Tengda has more marketing expenditures now, it can't be extravagant and wasteful."

"You have to know that Tengda's project classification is not based on investment, but on the deeper nature."

"Some projects will naturally become popular without having to worry about anything; and some projects may not be accepted at the beginning, but after a certain way of operation, people's views on it will be completely reversed, thus ushering in greater success."

"Marketing funds naturally cannot be given to the former, but must be concentrated on the latter."

"Now the project of 'Operation Skylark' is obviously the former. It will naturally become popular. There is no need for me to develop a marketing plan. It is unnecessary."

"Of course, there will also be marketing funds and regular publicity, but this has nothing to do with my plan."

"What's more, there are other investors behind the Fright Hostel, so there will be no shortage of publicity funds."

"In my opinion, the "Successor" side needs me more."

What Meng Chang said was indeed one of the reasons, but not the whole reason.

Another very important reason is that he feels that the project "Operation Skylark" cannot be promoted with Pei's propaganda method at all, and it cannot be "suppressed" at all!

The roller coaster, apart from the safety issues, is fun if it is fun, and it is not fun if it is not fun. It is difficult to have a vague state in the middle.

In Meng Chang's view, "Operation Skylark" is obviously a very fun category, and there is no need to use Pei's propaganda method to promote it.

Because Pei's propaganda method is a technique of slaughtering dragons, in other words, using it to kill chickens and ducks will definitely not work.

What's more, Meng Chang still wanted to take the commission.

Chen Kangtuo was a little unhappy instinctively. After all, who doesn't want to get more publicity resources for their projects?

But he thought about it for a while, and felt that what Meng Chang said was quite reasonable.

As the person in charge of the advertising and marketing department, Meng Chang has to make overall plans. Now "Successor" obviously needs more publicity funds than "Operation Skylark".

Moreover, Chen Kangtuo himself can find a way to promote it, whether it is to use the original reputation of the Frightening Hostel, or go to Mr. Li and the others to discuss cooperation, or find a way to link up with Tenda Games, using the "Fortress at Sea" DLC and The popularity of "Mission and Choice" is a good way.

As a Tengda person, you have to take into account the overall situation and cannot have a door-to-door view, which is what President Pei has always emphasized.

Thinking of this, Chen Kangtuo nodded: "What you said also makes sense. Well, you'll be busy with the "Successor" side first, and I'll think of a solution for the 'Operation Skylark'."