Chapter 40 The Humble Young Master

At the night market the day after the video was released, they prepared twice as much stinky tofu as usual, but to their surprise, there was still not enough to sell.

Jin Wanwan was already stunned by this battle, especially when she heard someone calling her "mother-in-law" or "mother-in-law."

Su Qingyu lowered her head and laughed for a while, then told the confused woman, "This can't be taken seriously. It's what everyone on the Internet likes to shout."

"Oh." Jin Wanwan smiled and said to those people: "I can only be one person's mother-in-law, or... mother-in-law."

"What! Could it be the mother-in-law? I seem to have discovered something?"

"Mother-in-law! Mother-in-law! I am your daughter-in-law who is living abroad!"

"Mother-in-law! I have made a lifelong commitment to Jiang Chu!"

"..."

The vendors near the night market looked here frequently and were dumbfounded.

I have never seen so many women calling mother-in-law together, oh, there are also men. Some women call mother-in-law, and some men call mother-in-law. What's going on?

However, the vendors here did not feel noisy at all, but were very happy.

They were a little jealous at first. Since Jin Wanwan's son came back, the business at their stall has improved.

In the past, when there were no customers, they would all chat about how business was going today and how much money they made. Jin Wanwan had always made the least money in their area.

And now, she has become the one who earns the most.

The people queuing up at her stall made their place deserted and desolate.

It didn't take long for them to realize that they were narrow-minded. In fact, they were making more money than before.

The most important thing is the flow of people.

In the past, their night market was a bit remote and not as good as another night market. Now many people come here. You can't just eat stinky tofu at night. Some people can't even eat stinky tofu, so they have to eat something else and drink something else. of.

Their business gradually improved.

Taking into account the people they knew at the Central Night Market, their income was not much less than that of the people at the Central Night Market!

After understanding this, many people look at Jin Wanwan and Su Qingyu with a grateful heart, and are even more enthusiastic towards their mother and son.

The quantity was doubled that night, but it was still sold out before nine o'clock.

Jin Wanwan was very happy to be recognized and praised. Before going back, she bought two bunches of candied haws and a bag of candied roasted chestnuts as rewards for Su Qingyu and Xi Qinghe.

The two accepted it happily.

Jin Wanwan said to Su Qingyu: "Son, this is great. According to the amount tonight, we will be able to pay off the money soon."

Su Qingyu laughed and said, "Mom, where are you going?"

Jin Wanwan was shocked, "Isn't this enough?"

Su Qingyu nodded and asked Jin Wanwan: "Mom, do you know anyone else in Xiangli County who makes stinky tofu with great care and deliciousness?"

Jin Wanwan learned to make stinky tofu from the old people here. She has been doing it for more than ten years, and she knows the people who make stinky tofu in this small place.

"There is a second aunt in the Central Night Market who makes stinky tofu. She makes stinky tofu very well, but she has a bad temper."

"There was another person named Li Gang. He had a lot of work doing stinky tofu. But one year, he thought his stinky tofu was selling well, so he left the night market to open a shop. As a result, no one left the night market with him, and the rent was high. , he lost a lot of money, and later he used that shop to open a restaurant and stopped making stinky tofu."

Jin Wanwan told Su Qingyu everything she knew.

This place sells a lot of stinky tofu, and indeed there are many people who make delicious stinky tofu.

After Su Qingyu heard this, he and Xi Qinghe went to find these people the next day.

The first one is the second aunt Jin Wanwan talked about. She lives in their village.

The second aunt really had a bad temper. When she saw them, she didn't have a good expression. She said directly: "Isn't this a celebrity in our county? Why are you here in my shabby place?"

The second aunt sells stinky tofu at the central night market. The night market on Jinwanwan City West Road has suddenly become popular in the past few days. In addition to outsiders, there are also many locals.

There are only so many local people who love to eat at the night market. There are more people going to the Chengxi Night Market, but fewer people go to the Central Night Market.

The second aunt grew up in the village. She is stubborn and old-fashioned, and looks down on people who use "crooked ways" to steal business.

Su Qingyu glanced around the second aunt's yard. He had already heard Jin Wanwan talk about it before he came.

The second aunt had a son. The son married a wife and gave birth to a daughter. The family was originally very happy. A few years ago, the second aunt's son was working as a construction worker outside. He fell from a tall building and became paralyzed. His daughter-in-law took care of him for less than a month before taking all the family money and running away.

Now the whole family can only support their paralyzed son and young granddaughter by selling stinky tofu.

Su Qingyu said directly: "Second Grandma, I am looking for you to make money together."

The second aunt was stunned for a moment, "Let's make money together?"

Su Qingyu nodded, and said to the second aunt: "Second aunt, we should not just focus on this three-acre land in Xiangli County, we must develop outward. In the past two days, you have also seen how I made money. If you believe me, Just try it.”

A little girl ran behind the second aunt and looked at Su Qingyu timidly.

Su Qingyu glanced at her and said: "Second Grandma, I was raised by my mother selling stinky tofu. I know how difficult it is for people here. I was admitted to a university in a big city and came back to us just to let us People here live a better life, and I want more children to get into college like me."

These words moved the second aunt even more than the previous ones. Although she needed a lot of money to raise a son and a granddaughter, and wanted to go to a big city to try to cure her son's disease, she wanted to make money in a down-to-earth manner.

And this sentence really touched the second aunt.

Let the people here live a better life, and let more children pass the exam like this college student who is known from all over the country.

For most of her life, she had suffered enough from poverty and illiteracy.

If her son had gone to college, he would not have become a construction worker, nor would he have been paralyzed.

No one knows how long the second aunt, who had a bad temper, held her son and cried in her arms late at night after her daughter-in-law took all the money from the family and ran away.

As for why I didn’t go to college, in the final analysis it was because of poverty.

Poor people are poor, the poorer they are, the more miserable they are, and the poorer they are, the more miserable they are.

She and her son have no choice, and her granddaughter and many children in this place can't do this anymore.

The second aunt wiped the tofu residue on her hands and asked sternly: "Are you serious? Are you not lying?"

"Otherwise, what should I do back here? I have more opportunities to make money in big cities." Su Qingyu said, "You can try it. I won't charge you a penny, and you won't suffer even if you fail."

After convincing the second sister-in-law, Su Qingyu went to find Li Gang again.

Li Gang is different from Er Auntzi. He has failed due to changes, so he is particularly afraid of starting a business.

Su Qingyu said: "In this way, I will directly sign a contract with you and pay you a fixed salary of 10,000 a month. I will also pay you pension, medical insurance, etc., and everything will be arranged for you."

Li Gang: "How much?! Ten thousand?!"

Is their average salary in Xiangli County 2,000?

Su Qingyu: "You're at a bit of a disadvantage if you get a dead salary like this."

Li Gang: "???"

Su Qingyu took Er Auntzi and Li Gang home.

The three people who make the best stinky tofu in Xiangli County sat together and looked at Su Qingyu.

Jin Wanwan spoke first as the representative, "Son, what are your plans?"

The second aunt also asked: "Chu Wa, what do you mean when you tell me not to stare at this three-acre land in Xiangli County?"

Su Qingyu said: "The total number of people in Xiangli County, including the whole family, is less than 500,000, including more than half below the poverty line. How many of them like to eat stinky tofu? How many people are willing to buy stinky tofu?" ?”

"So, we're not trying to sell here, we're trying to sell out."

"Sell it?" Wang Gang said, "Are we going to open a store in the city? Stores in the city are so expensive!"

Su Qingyu shook his head, "It's not enough, we need a wide space."

The second aunt and Li Gang couldn't think of a wider space, but Jin Wanwan could still think of, "Go to city B? I wanted to sell there last time, Chuchu, didn't you say it wasn't suitable?"

Su Qingyu said directly: "We want to sell across the country, to every city in the country, and maybe even to the whole world in the future, to foreigners."

The three people, all of different ages, with the youngest in his forties, looked at him in shock with wide eyes like children.

Much later, when the second aunt was interviewed by the media, she still couldn't help but talk about the scene over and over again with red eyes, "He pointed out to me, an old woman who grew up in the village, a place that was farther and brighter than the sun. place."

But now, they just think this is a fantasy.

Li Gang was immediately discouraged. He had been outside and was not so superstitious about college students. He has heard people say that college students only know how to take exams, and that they have unrealistic romantic fantasies.

In his opinion, this is what Jiang Chu is like.

"You said it nicely, how are we going to sell it if we are the only ones?" he said dejectedly and a little angry.

Su Qingyu: "Sell online first."

"What?"

People in Xiangli County don't know when they started selling stinky tofu. They all learned the craft from relatives and neighbors, made it at home, and then went to the streets and markets to fry and sell it.

The stinky stinky tofu is fried in a pot and becomes crispy and tender. With various toppings and vegetables, it is best eaten while it is hot.

Even though they know that many young people now buy things online, they have never had the awareness to sell online.

Isn’t stinky tofu meant to be freshly cooked and fried and eaten hot?

Su Qingyu said affirmatively: "Of course it can be sold online. Don't you know? Fermented stinky tofu is not easy to spoil. What's more, the express delivery industry is so developed now. There is no problem at all selling raw stinky tofu embryos with dipping sauce and stock online."

Xi Qinghe did some research and found that no one in Xiangli County sells stinky tofu online.

There are so many people selling stinky tofu in Xiangli County, but no one sells it online. This is actually quite sad.

The sad thing is that many people here have no awareness of online sales, and they still live in a closed and traditional model world.

The sad thing is that even if one or two people thought about it, they gave up.

It has become increasingly difficult to sell things online in the past two years. Without promotion traffic, they cannot let buyers see them. Even if they want to sell online, they do not have the business ability, money, or even channels.

Su Qingyu is solving this problem by running Weibo and making videos.

Xi Qinghe has also done online research. There are many places online that sell stinky tofu, but the varieties are single and they have no characteristics of their own. In addition, many people who like to eat stinky tofu don’t know that stinky tofu can also be bought online. There is a big vacancy in this area, and they can definitely seize this opportunity.

Xi Qinghe said: "I have gone to the county in advance to learn about the business license and other procedures, said hello, and I have chosen the factory."

Onlookers may not feel that deeply, but the local government village committee knows how rare it is for them to return home, and attaches great importance to and supports their return to their hometowns to encourage villagers to start businesses. As long as the regulations are met, these will be done quickly.

Xiangli County has sufficient land and labor and low costs, which is very suitable for them to produce and sell stinky tofu on a large scale in a short period of time.

The three of them were stunned when they heard what they said. They didn't understand many things, but they felt that the two of them did have more vision and methods than they did.

Maybe, you can try it?

Ten days after the release of the last video, Su Qingyu released another video. This time it was released not only on Weibo but also on major websites and video platforms.

After ten days, the last video brought him more than 300,000 fans. More importantly, everyone knew that he could shoot videos and started waiting for him to post them.

[This time I was smart and bought a piece of stinky tofu and came back to watch the video. 】

[I don’t want to go out to buy stinky tofu. The stinky tofu in takeout is from barbecue and fried skewers restaurants. It’s not authentic at first glance. 】

[This time I brought a baby meal bag to wipe my saliva, so my mother no longer has to worry about my drooling. 】

Like last time, there was no stinky tofu at the beginning of the video, but everyone was always on guard.

The video begins with Jiang Chu and Jin’s mother enjoying the cool air in the courtyard.

The small courtyard has been cleaned very clean. On the right side of the courtyard are green onions, beans and other vegetables used to make stinky tofu. On the left side, a small flower field has been cultivated. In it are common roses, hydrangeas and sunflowers. Several of their flowers are in full bloom. In a vase on the table under the pergola.

The picture is very fresh and leisurely.

The audience was about to get confused when they heard Jiang Chu ask Jin's mother: "Mom, do you know who else in Xiangli County makes stinky tofu with great care and deliciousness?"

【I'm coming! 】

[I knew there would be stinky tofu today! 】

Mother Jin said that their county has a long history of making stinky tofu. Many people make it well, but there are two people who make it particularly well.

After Jiang Chu found out about these two people, he went to visit them.

The first one he went to was his second aunt's house. As soon as Jiang Chu knocked on the door, he bumped into his second aunt's Hedong lion roar, "Are you the one who sells stinky tofu in the west of the city?"

Jiang Chu held up an overly serious invitation card and handed it to the second aunt respectfully.

The invitation card read: Xiangli County Stinky Tofu Conference.

[Hahahahaha God damn Xiangli County Stinky Tofu Conference, I thought it was a martial arts conference! 】

[Oh, my husband has become a celebrity in Xiangli County. 】

["Crooked Ways"]

Then came Li Gang's family. Li Gang no longer made stinky tofu and switched to opening a restaurant.

Facing the invitation card handed over by Jiang Chu, he shook his head and sighed, "I have been retired for a long time."

Jiang Chu: "Now is the time of crisis for the stinky tofu industry in Xiangli County. It's time for you to come back to the world."

【Ha ha ha ha ha ha ha ha! 】

[Brother Gangzi, you are indispensable in the stinky tofu industry in Xiangli County! 】

[The task of saving the world is right in front of you. I see that Brother Gangzi has an extraordinary skeleton. This arduous task must be handed over to you. 】

The next day, the second aunt and Brother Gangzi dressed up, brought their family and dogs.

When they and Jin Wanwan were sitting in a row on the long bench, the barrage of [Three Giants of Xiangli County] was displayed from top to bottom.

The three of them actually discussed how to make stinky tofu. First they discussed in theory and tried to challenge each other.

Jin Wanwan smiled restrainedly: "My stinky tofu is the most popular in Xiangli County these days. I sell much more than you. It seems that my stinky tofu is the most delicious."

The second aunt sneered, "When I was making stinky tofu, you were still making soy sauce. What you were doing was adding winter bamboo shoots to the brine. Did you know? One of the secrets to the delicious stinky tofu is to add winter bamboo shoots to the brine. Big dried squid, the squid from my mother-in-law’s place is the best.”

Li Gang said: "You don't know how to do that. I told you that hairy stinky tofu is delicious, but you don't understand."

The three of them started arguing as they talked.

Two primary school students holding homework stuck their heads out at the door, "Why are you arguing? Just do it. Whose stinky tofu can make us cry and whose stinky tofu is the best."

The three of them were silent for a while, each clapped their hands and asked someone to bring ingredients and props, and each took their own side of the small courtyard to start making stinky tofu.

[As expected of the three giants in Xiangli County, this knife skill is 666! 】

[I was dazzled by this pile of ingredients, and I didn’t recognize several of them. 】

【Fuck! The second aunt sacrificed such a big squid. What kind of flavor would it be like to marinate the dried squid? 】

[There is a way to add squid brine. I heard that it will be particularly delicious if done this way, but many businesses no longer do this. 】

[Why did Brother Gangzi put the tofu on the straw? 】

[This is another way to make stinky tofu, which can make white hair grow, suck, and taste delicious! 】

Just as the audience was watching, a line of subtitles appeared on the video: [This battle lasted three days and three nights].

The video consists of a flash of photos of them fermenting, drying, and making soup.

At the end when I was making dipping sauce and fried stinky tofu, the video returned to normal speed.

They are indeed the stinky tofu bosses rolled out of Xiangli County. They each have their own unique skills.

Jin Wanwan and the others have already met her. The ingredients are delicious and carefully prepared. The most amazing thing is the dipping sauce she cooks. Every time she looks at it, her mouth water.

Er Auntzi’s ingredients are very thoughtful, such as dried squid, lemongrass, Houttuynia cordata, etc. After deep-frying her stinky tofu, you will want to try out its unique flavor.

As for Brother Gangzi, he really knows how to make all kinds of tofu. In the plate of tofu he brought, there were black braised stinky tofu, golden tofu with long white hair, and gray vegetable ash that was difficult to make. The tofu, as well as the tender tofu wrapped in milk, is an eye-opener for everyone and is just breathtaking.

Is the child crying?

Only stupid children will cry, and smart children will eat them all.

The two children ate with their mouths full of juice.

They are not crying, the audience is crying.

[Give me a mouthful of dipping sauce, let me dip a shoe insole and eat it. 】

[I want to try the taste of Er Auntzi’s stinky tofu. 】

[I want to try gray tofu. I heard that this requires very high technical requirements. We have never seen anyone make it here. 】

The three of them nervously asked the two children who made the delicious food.

Little boy: "They're all delicious."

The little girl thought for a while and said, "The teacher said we should learn from each other's strengths and complement each other's weaknesses. Why don't you combine our efforts? Maybe you can make better stinky tofu."

The three of them looked at each other and seemed to have opened up new ideas.

Next, the audience saw them discussing seriously together, combining each other's strengths, constantly experimenting with making brine, constantly using different ingredients to improve dipping sauces, and even trying the hardness of tofu again and again, and finally made a plate of stinky tofu that they were all satisfied with. .

【Fuck! Three big guys together, how delicious is this? 】

【That dipping sauce! You sell chili sauce! 】

[Why is my mouth watering even though I don’t like stinky tofu? 】

This time the two children were really greedy and cried. The three cunning guys just threw it away after using it and refused to let them eat it.

They drove away the children and sat at the table to eat. The more they ate, the more satisfied and excited they became.

The children cried and the audience drooled.

Second Aunt: "I have been making stinky tofu for decades and have eaten countless stinky tofu. This is the best."

Li Gang: "No, this is the result of more than a hundred years of experience between the three of us. Isn't it delicious?"

Mother Jin: "Such a delicious and meaningful stinky tofu, let's give it a name?"

Second Aunt: “We are all from Xiangli, why not just call it Xiangli Stinky Tofu?”

Li Gang: "No, no, we can't just call it that. Can we call it Xianglili?"

Mother Jin: "It's a cute name. It sounds like something sweet."

Second Aunt: “Okay, let’s call it Xianglili!”

[Hahahaha, a stinky tofu is called Xianglili! I believed your evil deeds. 】

[But this name is so cute and easy to pronounce. 】

The audience thought that this video would end here, but they didn't expect that there would be another one later, from another perspective.

In a big city with bustling traffic and numerous high-rise buildings, a rich second generation got off work tiredly.

He came out of the luxury car listlessly and saw a express box at the door of the villa.

He looked at it in confusion, took it home and opened it. Inside was a neatly packaged lunch box with the cute words "Xianglili" printed on it.

Inside is actually fermented and marinated stinky tofu embryo!

There are detailed instructions next to it. The method of eating is very simple. Just put the raw stinky tofu in heated oil and fry it until it bubbles. There are two bags of special dipping ingredients, dry and wet. The wet one is more delicious when heated, one bag of pickles, and one bag of boiled vegetables. Made stock.

Even a rich second generation who has never cooked can cook it.

He only added a little chive himself and couldn't wait to take a piece and put it in his mouth.

At that second, the fatigue on his face disappeared, his eyes widened, and he slowly spit out: "I...fuck..."

【? ? ? 】

[Why does he have fragrant lili! Am I not worthy because I am poor? 】

【I want fragrant lili too! Husband, did you hear that (hoarse.jpg)]

【Not quite right. 】

The video ends with a page of text: At 8pm on September 1st, Xianglili will be sold online for the first time. Please pay attention to the live broadcast room x-on:Xianglili.

【? ? ? 】

[Hey guys, I watched the forty-minute video with great interest, but it turned out to be an advertisement? ! 】

[I’ll buy it, can’t I just buy it? I'll buy it short for you. 】

[It turns out that you can fry this kind of semi-finished stinky tofu at home! This is the first time I know. 】

【Oh yeah! You don’t have to go to Xiangli County to eat Xianglili! 】

At 8 pm on September 1st, which was the 48th hour after the video was released, Su Qingyu allowed time for the video to ferment and spread, and then took advantage of the popularity to start a live broadcast.

During the live broadcast, he called Jin Wanwan, Second Aunt Zi and Li Gang, but it was fine for them to take videos when there were no outsiders at home, but he felt uncomfortable in front of so many people during the live broadcast.

Su Qingyu simply asked them to cook stinky tofu without showing their faces. This was something they could do without embarrassment.

At eight o'clock in the evening, more and more people poured into the live broadcast room. As soon as they entered, they were greeted by the delicious food of three stinky tofu giants.

However, this time they divided it into two batches. Jin Wanwan and Er Auntzi made stinky tofu freshly, while Li Gang used their packaged products to make it. When the two plates were served, there was no difference.

Su Qingyu ate a piece from this plate and then a piece from that plate, feeling very satisfied.

He ate even more greedily than Hua Shuming ate. Both his spirit and taste were hooked, and he was really drooling.

【? ? ? 】

[Don’t just eat it, put it on the shelves for us! 】

[Hurry up and put me on the shelf, don’t force me to kneel down for you. 】

[Honey, I’m already crying in the toilet, oooh. 】

Su Qingyu ate a few pieces and said: "The difference is really not big. Everyone knows that stinky tofu is a fermented food and is not easy to spoil. The marinated and fermented stinky tofu is left raw for a few days. It is just as delicious when you go home and fry it yourself. You can't finish it. Just put it in the refrigerator.”

[I know, I know, it’s about to be released and I can’t hold it anymore! 】

【Hurry up and apply it externally! 】

Su Qingyu still talked about fragrant lychees in detail, including their preparation, eating methods and different varieties.

After the audience left the demonstration, he was finally going to go on sale.

He turned to the three of them and asked, "How many should we put on the shelves?"

Because they haven't recruited many people to help at this time, they mainly rely on Jin Wanwan, Er Auntzi and Li Gang to control the number. Su Qingyu wants to confirm with them.

The audience only saw three people making stinky tofu, and now they couldn't see their faces. At this time, they were shouting "Big Brother, come out", "Big Brother, let me see you", "Big Brother, add more".

The three of them lowered their heads and talked quietly.

In fact, as long as you have a big venue, it’s not troublesome to do more.

What they consider mainly is how much they can sell.

Together, the three of them usually sell stinky tofu in Xiangli County. When the market is bad, they sell about 30 servings a day. On good days, they can sell up to 50, with an average of about 40 servings a day.

Now sold in the live broadcast room, ten times the price for three people is about the same. After all, one portion online is 20 pieces, but they usually sell one portion for 10 pieces.

Jin Wanwan whispered to Su Qingyu: "One thousand... one thousand five hundred copies!"

Su Qingyu looked up at the more than 300,000 viewers in the live broadcast room and fell silent.