1838: Clear Positioning, Precise Sniping (3 More)
There is a kind of person that is the most terrifying. No matter what you want to do, she can walk in front of you, walk your way, and leave you nowhere to go.
According to the trajectory of the previous life, there was no time when Xu Jing and Ma Hai were in their early stages.
Without Xia Xiaolan, Xu Jing's ancestral home may not have been sold so quickly. Maybe his girlfriend Xiang Li could not bear to be in a foreign country long ago, and he dumped Xu Jing early, and Xu Jing would not go abroad and learn this line of work.
Or, Xu Jing's fate in his previous life was roughly the same as his current life. He still went abroad, he was dumped, he was still poor, and he wanted to develop an electronic dictionary.
Xia Xiaolan's intervention not only changed the fate of Xu Jing and Ma Hai, but also made the electronic dictionary appear in China in advance.
In the last life, the electronic dictionary would not appear until two years later, and it was introduced to the mainland from Hong Kong Island.
Because everyone doesn't know what to do in this market, the self-positioning of electronic dictionaries is very chaotic.
It's crazy, you are an electronic education product, you don't want any face?
People who make game consoles are more specialized in games than electronic dictionaries. It is hard to think of an electronic dictionary competing with others.
Xia Xiaolan's shot was different.
Whether it's a game console or a 'learning machine' with a real game on the name of learning, it's all the same thing. It's aimed at the student group, and it's the children who pester their parents to buy this thing.
Xia Xiaolan is too lazy to care about those students who have no money in their pockets. The way of publicity is to target parents who have economic strength and value education!
It doesn't matter whether students like it or not, parents have to like it and trust the electronic dictionary.
Who cares about students' opinions? If you don't have any money in your pocket, let your parents call the shots.
Anyway, the college entrance examination has to take the English course. If you don't want to study it, so many scores, don't you want all of them!
"Send a gift to Wenqu Xing at the beginning of school", this advertisement is played once, and the advertisement word is listened to once. It is virally implanted. If you listen to it too much, you will be brainwashed.
Xia Xiaolan can only say sorry to a famous health product advertisement.
She has left the way, others should go the other way. She is also a person who has been poisoned by brainwashing advertisements. Selling electronic dictionaries with this word is better than selling health care products that can't be used to eat stomach farts!
President Xia's conscience is as secure as a rock.
Not calm are Xu Jing and Ma Hai.
The ads worked a little too well.
The sales channel of Xinhua Bookstore, which had never been discussed, waited for the advertisement to be broadcast, and Ma Hai got in touch with the other party smoothly:
"There is no problem here in Guangdong Province. According to what Mr. Xia said, the sales are in the form of rental counter sales. As soon as the advertisement was broadcast, some people took the initiative to come to the door to act as an agent. In addition, the publicity that was done before the opening of Tsengrong Plaza, In the past two days, the sales volume has more than doubled tenfold every day!"
Sounds awesome, right? How about a tenfold increase in retail sales?
Let’s pull it down. Wenquxing’s sales still have a long way to go. The business of Tsengrong Plaza was so hot three days before its opening. Wenquxing’s counter location is still very good.
So it sounds like the retail sales have increased tenfold, but the base is actually too small. It has increased from a few units to dozens of units per day!
Compared with other stalls, they only sell electronic watches, retail and wholesale. If they don’t ship hundreds of electronic watches one day, the stall owner feels that his business has failed.
Xia Xiaolan didn't attack Ma Hai either, the advertisement is up, let's keep up with the channels here, and the others will wait for time to ferment. Every new thing needs a process from birth to acceptance:
"Take your time, the early stage is always particularly difficult."
This is one thing that makes Xia Xiaolan very happy.
This project invested in the United States did not spend a lot of energy, but not too much money. It was successfully put into production and then pushed to the sales market. Shouldn’t you be happy when you see the hope of making a return?
The advertisement of the electronic dictionary has been on for two days, and a new discussion has been set off in the newspapers, whether it is right or wrong to shoot an advertisement for the top student in the college entrance examination.
Some people say that the top scorer in the college entrance examination has been infected with the smell of copper.
Some people say that the top scorer in the college entrance examination is not doing a good job, and students should go to school well, and doing other things is not doing a good job.
The comments of the critics do not represent the opinions of most parents.
From 1977 to 1987, this year is the tenth year after the resumption of the college entrance examination.
How important is the college entrance examination?
It has given candidates across the country and young people an opportunity to develop upwards. As long as they are willing to study hard in the cold window, they will have the opportunity to leap into the dragon gate! Whether it will be reincarnated or not is not something that can be decided by individuals.
But whether or not to work hard is always in your own hands.
The college entrance examination provides such a platform and opportunity for millions of people.
Learning is valuable than anything else.
For thousands of years, it has been recognized by the Chinese people as golden and good words.
The college entrance examination is so important, a higher score can overwhelm many people to be admitted to their favorite universities.
A higher score is the difference between whether the undergraduate line is online or not.
If you have a higher score, you may not need to repeat it.
It is so difficult to improve the score. In 1987, the tenth year of the resumption of the college entrance examination, excellent teachers have explored certain test-taking experience from practice... However, there are still large gaps in the teaching aid market.
The questions are all made by the school teachers themselves.
What Huanggang dense paper, Hengshui gold paper, what three years simulate the five-year college entrance examination, all have not yet [Yuyou reading www.
uutxt.vip] have it!
How to improve children's academic performance, in addition to learning in the classroom, what else can parents do?
Why can't the top student in the college entrance examination be able to shoot advertisements?
They are not selling anything else in advertisements, but recommending Wenquxing Electronic Dictionary.
"Why don't you buy one for your child to try? 498 yuan is not cheap. If you can improve your English score a little, 498 yuan is worth a thousand dollars!"
"It looks quite convenient, you can translate the words you enter, and there are real people's standard pronunciation to teach you how to read... If you become interested first, maybe you will be willing to take the initiative to learn English?"
There were criticisms in the newspapers.
The number one student of the college entrance examination who shot the advertisement, took the initiative to shrink his head and tried to dilute his sense of existence.
In the discussion and criticism, some parents are really willing to buy it.
Those discussions in the newspapers actually catalyzed the popularity of the Wenquxing Electronic Dictionary. The focus of everyone's debate is whether the top scorer in the college entrance examination should make an advertisement, but no experts actively jumped out and said that the Wenquxing Electronic Dictionary is bullshit. I advise everyone not to buy it!
The more discussion, the greater the product publicity.
During this discussion, Ma Hai finalized the sales agreement for the Xinhua Bookstore in the Guangdong Province. Many Xinhua Bookstores in Guangdong Province have a set of electronic dictionaries in the glass-encrusted counters, and the shells are flashing with high coldness. The metallic luster... It looks so tech-savvy.
Seeing the real thing, knowing the function, and selling it for 498 yuan is actually not particularly difficult to accept.
Commodities related to "electronics" are not cheap.
Parents who can afford this price financially are afraid that their children will fall behind. If they are reluctant to buy here, if someone else buys it and their English scores improve, won’t their children lose?
When giving gifts at the beginning of school, just give Wenquxing electronic dictionary, give it to send it, there is no way, save a little in other places!