1748: How to Pry Open Parents' Wallets (2 More)

It's not that Xia Xiaolan didn't want to shoot commercials, she was fooling the two with a nonsense reason.

Audience is really important.

Who is buying the electronic dictionary?

Parents are buying.

Electronic dictionaries are not commodities that students can consume by themselves. Unlike delicious soda and bubble gum, students can buy them with their own money.

Xia Xiaolan is too delicate and beautiful, and the students are impressed by her appearance to shoot electronic dictionary advertisements. Can parents like it?

It is necessary to look for the kind of good-looking, who looks like a good student in the college entrance examination. This kind of image is most liked by parents. Once the advertisement is broadcast, it is easy to gain the trust of parents!

In fact, think about it with your toes, the electronic dictionary has just come off the production line, even if the top scorer in the college entrance examination can get full marks in English, it cannot be the credit of the electronic dictionary.

But Xu Jing and Ma Hai had no objection to Xia Xiaolan's proposal.

There is definitely an element of exaggeration in advertising.

This is not a health product. Bullshit can cure all diseases. Xu Jing and Ma Hai don't have much psychological burden.

In fact, they are still ideal entrepreneurs, and they are full of confidence that electronic dictionaries can improve the English level of users... At this time, electronic dictionaries are indeed used for learning, and the memory is so large, no one thought of adding a few small ones. Game in.

As for the future electronic dictionaries and learning machines, Xia Xiaolan is also very fascinated by why they have to install games.

Market demand determines the integrity of businessmen. Wenquxing does not install games now, but backgammon is willing to add it. There are many educational product brands vying to add it. Xu Jing and Ma Hai's integrity will sooner or later be lost.

——Forget it, let these two keep this integrity for a long time [new www.xxbiquge.vip], and remind them when there are competitors!

It is not difficult to come up with a list of the top candidates for the college entrance examination.

The college entrance examination in 1986 has only passed a few months, and it is not popular to go abroad after graduating from high school.

In the end, Xu Jing and Ma Hai initially selected two candidates.

One is the top scholar in liberal arts last year in northern Hebei Province, who is now studying at Beijing University.

The other is the champion of science in southern Hunan Province last year, who is now studying at the University of Science and Technology of China.

Xia Xiaolan no longer needs to take care of these details, and Xu Jing and Ma Hai can handle the details themselves. The last person we talked about was the champion of science in Southern Hunan Province from the University of Science and Technology of China. He was a handsome male student with decent features.

The first generation of Wenquxing electronic dictionary is actually not very helpful for a scholar to such a degree. No matter how simple the English test paper is, without a reserve of thousands of words, it is impossible to get a high score in the English subject of the college entrance examination.

People don't want to shoot commercials to become popular.

This science champion is interested in Xu Jing and Ma Hai. Xu Jing used to be a teacher at Beijing Normal University. He went abroad at his own expense and then returned to China to start a business. This experience is quite interesting.

Of course, there is also a reason for getting paid to shoot commercials.

A college entrance examination champion like Xia Xiaolan who is not short of money is an outlier. Ahem, other champions, to some extent, have to bow down to Ah Duwu's face.

Everyone has a sense of vanity. This electronic dictionary happens to be called "Wenquxing". The old saying goes that the champion is the Wenquxing. Just talking about the provincial champion, there are dozens of people in the country every year, but he is the champion of science in southern Hunan Province. Still a little proud.

It's not too embarrassing to shoot an advertisement for an electronic dictionary.

This thing is an e-book for learning, and nothing else. Although you can't be the next champion if you buy it, it's not useless. Some parents with good financial conditions are still willing to pay for them for their children.

In short, with Xia Xiaolan's reminder, this matter progressed very quickly. "Wenquxing" also doesn't need to be advertised nationwide, and now there is no ability to spread the goods all over the country, so why make such a big noise.

Test the waters around Guangdong Province first.

Compared with inland cities, coastal cities are more open, and people have more money in their pockets. This is the best market to enter.

Of course, the market is blank, Xu Jing and Ma Hai are only one step ahead, and mass production of electronic dictionaries is only the first step, including advertising and so on, and it is only publicity.

They are different from Chenrong Plaza.

Tseng Rong Plaza is a store that stands on the spot, attracting all kinds of merchants to settle in.

However, Xu Jing and Ma Hai wanted to promote the electronic dictionary. The advertisements are attractive, and the stalls of the electronic square are for display. The ultimate goal is to make the merchants who sell electronic products feel that this thing is profitable. , actively sell it!

Have your own sales channel!

To build one by one?

No, that would be too slow.

You should use someone else's channel.

In the last life, how did those electronic dictionaries, learning machines, and point-and-click machines sell?

They borrowed the channel of the bookstore—the channel of the Xinhua Bookstore, tsk, so some people are very smart without rebirth. The person who thought of this trick first is really amazing, there is really no more suitable channel than the Xinhua Bookstore, it is The country's largest state-owned book distribution company, with distribution outlets all over the country.

Well, even if there isn't one in town, or even in smaller counties, there are definitely Xinhua Bookstores at the city level.

Xia Xiaolan went to the factory again and caught the busy Ma Hai:

"If the advertisement is to be launched, the channels should not be forgotten. You cannot passively wait for someone to come to your door. You should take the initiative to expand. Let's start with Guangdong Province and find a way to rent the counter of the Xinhua Bookstore in Guangdong Province."

It doesn't need to be big, the electronic dictionary is just like that.

Even the salesmen don't need much training, they are from Xinhua Bookstore

The clerk can also sell this part-time.

A commission for the sale of one.

Now many state-owned store clerks have a bad attitude, and that's because of the environment they live in.

Customers have no choice whether to speak well or not. They can only go to state-owned stores to buy things... This monopoly has not been broken yet, but it will become weaker and weaker as time goes on.

The number of private stores will gradually increase, and the monopoly will be broken.

Private capital has begun to touch department stores, and with competition, those arrogant state-run store salespeople can't eat their noses any longer.

In the past life, the Asian shopping mall became a hit. In addition to advertising and various gimmicks, it was the service attitude.

It is said that when they walked into the Asia mall, customers felt that they were regarded as "God" for the first time.

Xia Xiaolan has no time to train employees for others, but she knows that there must be brave men under the heavy reward, just like the shop assistants in the clothing store. Are they all good-natured and can always greet customers with a smile?

No, because of the contrast, because of the commission.

Hold nostrils to people, and customers won't buy clothes from them.

And every piece of clothing is related to their performance and how much commission they can get!

There is no commission for selling books, but there is no commission for selling electronic dictionaries. This is extra income besides salary, and it is quite tempting, right?

Ma Hai heard Xia Xiaolan talk, and some messy thoughts in his mind were straightened out.

"Mr. Xia...you are a born businessman!"

It is too shrewd to rent other people's channels, and even rent other people's sales.

Ma Hai was both excited and couldn't help sweating. Fortunately, he didn't have any thoughts that he shouldn't have, or he might not be able to hide from President Xia.