Chapter 432 Lifetime Contract

Stern also had a headache.

I originally wanted to praise Lin Dong, but I didn't expect that this guy actually didn't need to be praised at all. On the contrary, it had directly destroyed the balance.

Especially the Sonics' elevator door tactic, combined with the Sonics' outrageously accurate outside line, is simply a bummer.

Other teams in the league also learned it, but they didn't learn it like they did. They didn't have that kind of advance awareness, and their coordination wasn't subtle enough. The only way to use it was to move the pick-and-roll.

But SuperSonics can be used, because Sakuragi Hanamichi and Payton, who are responsible for opening and closing the door, have great awareness and cooperation.

Both of them can always stand in advance when covering, and their feet don't move at all. They rely solely on the squeezing of their bodies to complete the closing call at that moment, leaving the referee unable to find anything to criticize.

If the Sonics could only compete with other teams with this trick, or only have a winning rate of about 80%, Stern thinks everyone would tolerate it, but this 100% winning rate is really a bit too much. Pass……

So on the day that the SuperSonics won a record-breaking 34-game winning streak, new league regulations were released overnight.

——Added a double coverage foul.

Regardless of whether your feet are moving or not, whether you are blocked in advance or not, as long as the attacker uses the cover of two people to make a profit when attacking, it will be blown directly.

The introduction of the new policy obviously made the SuperSonics, who had adapted smoothly for 34 games, somewhat uncomfortable.

On November 24th, the SuperSonics challenged the San Antonio Spurs away from home.

When GDP exploded at full strength, without the cover of the elevator door, the Supersonics, who were accustomed to the comfort of the outside line, collectively missed the accuracy. Sakuragi Hanamichi, who was accustomed to the elevator door, was also a little confused. Not only was he at a loss on the offensive end, but also Also because of his habitual awareness of double coverage, several whistles were blown directly.

Therefore, although Lin Dong broke out and scored 61 points, 12 rebounds and 11 assists, he was still unable to turn the tide.

112:108, the Spurs ended the SuperSonics' winning streak.

In another tough battle that followed, the Dallas Mavericks, the SuperSonics' outside problem was still unresolved, and the hand could not adapt. Lin Dong was in a critical business period of renewing his contract with Under Armor, and various negotiations were involved. It took a lot of energy, and the previous winning streak was broken and slackened off, so that in this game, I only got 33 points, 12 assists and 7 rebounds.

The Mavericks relied on the performance of the Three Musketeers to once again win the SuperSonics by a huge margin of 18 points.

The Sonics' two-game losing streak and the Mavericks' big win made the entire league finally breathe a sigh of relief.

If the Sonics continue their winning streak like this, I am afraid that all teams will soon lose the confidence to play against the Sonics.

However, Lin Dong's endorsement contract renewal, which is currently in the negotiation stage, has become the focus of media attention and has become a new hot topic in the United States.

His endorsement contract with Under Armor lasts until December 10, and some details of the negotiations have been leaked.

What Under Armor prepared for him was a 7-year, $500 million long-term contract.

Frankly speaking, considering Lin Dong's current popularity and the benefits he has brought to Under Armor, 500 million US dollars in 7 years cannot match his worth.

But it is also known that Under Armor is in the expansion period, and now it has absolutely no money. This should be the greatest sincerity that Under Armor can show, and it also implies that Lin Dong has 15% of Under Armor's shares. If he does not If Under Armor signs a contract, Under Armour's guaranteed market value will plummet, and his stocks will also depreciate immediately. Judging from Under Armor's current market value of nearly 10 billion, this is more than one billion US dollars. It is also Under Armor's decision to renew Lin's contract. The biggest kidnapping bargaining chip in the East.

It also means that if another company wants to sign Lin Dong, it will have to come up with a contract worth more than nearly 2 billion US dollars.

Although everyone knows that Lin Dong is definitely worth it, the price is too high, which makes many big brands shy away.

Only Nike jumped in and offered a terrifying bargaining chip.

1 billion US dollars, 3% of Nike equity and 25% of royalties on the sales of all branded merchandise.

This is a lifetime contract.

At the same time, as long as Lin Dong is willing, Nike can also invest in acquiring 15% of his Under Armour shares at the current market price!

Someone has roughly estimated the value of this contract.

Nike's current stock market value is not much, but it is still worth 22.3 billion U.S. dollars. 3% of the equity means more than 600 million U.S. dollars. Counting the 1 billion lifetime endorsement contract, Lin Dong can get 1.6 billion as long as he signs it. This is far more than the value of his 15% equity in Under Armour. After all, if those 15% stocks are really sold, they are guaranteed to depreciate immediately, and it is considered good to be able to cash out half of them in the end.

And he also holds a lifetime clause of 25% of the royalties from Nike, which is exactly the same as Michael Jordan's Nike AJ franchise. This is the real big deal. It can be said that this contract alone will allow him to have food and clothing for the rest of his life. Coupled with the market value gains brought about by the strong alliance between Lin Dong and Nike, etc., the overall value is estimated to reach at least US$5 billion within 10 years!

Nike even considered the value of Lin Dong’s stock losses when he left Under Armour. If this part is taken into account, the long-term value of this contract has even exceeded 6 billion, which will far exceed Lin Dong and An Under Armor will benefit from its cooperation, unless Under Armor can defeat Nike and become the number one brand in the United States, but that is obviously unlikely.

It seems that Nike is determined this time. Even Jordan did not receive such treatment back then... But the living example of Under Armor's business miracle is right in front of him. This makes it impossible to doubt that Lin Dong is worth so much. money!

Frankly speaking, no one in the United States thinks that anyone can refuse such a contract, except Lin Dong.

Because of Under Armor? Because of the so-called affection?

Lin Dong really wouldn't be tempted to have a romantic relationship with an American businessman.

When I originally chose Under Armor, I just took a fancy to the fact that he could provide the flexibility of a two-year short-term contract and pave the way for my future commercial value. Even if I really throw away my Under Armor shares now, I would still be interested in it. As for Under Armor, after bringing it from a small factory to today's scale in two years, Under Armor is still making a lot of money, so there is no backstab deficit at all.

There is only one reason that really makes Lin Dong hesitate, and that is the Nike brand itself.

One day he will return to China, and he really can't get used to the American burgers.

So if you really bind yourself to Nike for life to this extent, then you will definitely be the one who will be ruined.

As for money, I only love basketball and have no business ambitions. There is not much difference between 10 billion and 1 billion for me, both are enough.

Therefore, you can sign a short-term contract immediately, carefully consider the length of a long-term contract, and skip the negotiation for a lifetime contract!

Of course, for moral reasons, Under Armor still needs to talk about it first. At least with the help of Nike's sky-high contract, the pressure will be put on Under Armour. Isn't 500 million in 7 years a little too little?

No money? It doesn’t matter if you don’t have money. How about we start with 300 million in 2 years? 200 million a year is okay. Don’t just look at your sales in a year. What Under Armor needs to look at is the market value and the overall income. And you are worthy of this price.

As for Nike, Nike rejected its short-term contract conditions last time, and now it has laid the foundation for its own value. This time, its appetite is not small, so it is expected to be difficult to negotiate. Talking about Under Armor first is also the opposite. Put pressure on Nike.

Of course, if Under Armor can really negotiate a sky-high endorsement fee of 500 million for two years, then it would be a good choice to continue hanging on to Nike for two years and sign with Under Armor first. Anyway, with the McDavid knee pad in hand, I can You still have a long career, so there is no need to rush to gain value like selling yourself out, because you have no accidents to speak of!

Lin Dong's idea is very simple. There is not much difference between a lot of money and a lot of money, but the premise is that you must first have a lot of money!