Chapter 211 Where Did the Navy Come From? Can You Please Get Out of Here?

7:30 p.m.

Chengyu Group, the team currently responsible for the promotion and distribution of the "Black Robe Inspection Team" movie, failed to get home from get off work on time as usual.

This movie has placed high hopes on the entire team, from the boss to the employees. Now that there is a problem in the public opinion spotlight, it is necessary to work overtime to solve the problem.

After all, it is a large group. Although the problem of overtime is unavoidable, the overtime pay that should be paid is quite a penny, and the leader in charge of the project will also stay and work overtime together.

So the employees' complaints are not serious.

In fact, it is extremely rare for employees like Kuaiguang Group to have no overtime at all.

A man from the team wearing glasses, of medium height, and with obvious leadership qualities walked out of his office and asked, "Have you found out who is behind the rhythm of our movie?"

He had just received the notification and made an urgent call to Cheng Fei who was still eating.

He is the kind of steady employee who never hides away any problems he encounters, treats them with the utmost vigilance, reports them when he can, and asks for help when he can.

Nowadays, many employees are worried about being scolded by their leaders. When they encounter a problem, their first reaction is to cover it up and solve it secretly by themselves. They can do it without alerting their superiors.

Once the problem is solved quietly, you can basically pretend that nothing happened.

But if this fails to solve the problem in the end, and the problem ferments to the point where the paper cannot contain the fire, it will often be a big thunder.

With the mentality that he would rather do nothing than make a mistake, the leader immediately reported the problem to Cheng Fei as soon as it started to appear.

The employee who was working hard at the computer saw the leader coming and said quickly: "It's not that fast. It will probably take tomorrow to investigate clearly at the earliest."

If you want to investigate this kind of thing clearly, you have to disguise your identity and use insinuations or bribes to pry the answers out of the mouths of the people involved.

And in order to ensure the authenticity of the intelligence, it is necessary to check the information given by different people to avoid being misled by false information.

The workload can be imagined.

Being able to get things done within one working day is considered very efficient.

"Investigate it as soon as possible. I don't need to emphasize the importance of this movie anymore, right?"

"good……"

Just as the team was working intensively, the company door was suddenly opened, and a familiar voice came from the door.

"There is no need to investigate. We have already figured out that Yue Mansion is behind this. Start the next step of the plan directly."

Everyone stopped what they were doing when they heard the sound.

"Mr. Cheng, are you here?"

"Good evening, Mr. Cheng..."

Of course, many people were a little surprised: "Is it confirmed so quickly? Did the group headquarters step in to help?"

Cheng Fei looked at the time, shook his head and said, "I happened to meet people from the Kuaiguang Group and had a meal with them. They said they had completed the investigation and their efficiency was much higher than ours."

However, Cheng Fei didn't mean to blame his employees.

Their reaction was quick enough to take the matter seriously within hours of negative reviews appearing online.

On the contrary, it is incredible that the Kuaiguang Group got the news before it happened.

"Kuiguang Group..." An employee who had been busy for a while but had no results, raised his head in disbelief and said, "Could it be that they want to avenge their personal revenge? I heard that they and Yuefu Group have never dealt with each other."

Cheng Fei sighed: "If Mr. Yang's vision and ambition are at this level, how could he make the group so big in such a short period of time? Sometimes you have to think before you speak."

Another employee also expressed his opinion: "However, we reacted almost within a few hours after the incident occurred. No matter how fast they are, they can't predict it, right?"

He didn't mean to talk back, he just expressed his doubts.

Chengyu Media is not a company that does not allow employees to express their opinions.

"So, you have to use your brain." Cheng Fei looked at these elites who usually talked loudly and talked about the theory very clearly, and sighed, "Didn't we analyze the personnel composition of Kueiguang Group before?"

"Have you forgotten that among the employees of Kuaiguang Group, there is a former middle manager of Yuefu Group and an anchor?"

"They have worked in Yue Mansion for so long and have a deep foundation. Even if they switch jobs to Kuei Guang, won't they still be in contact with their old subordinates?"

Chengyu's employees were shocked: "So they can know in advance! So they can determine who is behind the scenes... That's it!"

Everything can be explained!

It seems that the Kuaiguang Group has penetrated the Yuefu Group like a sieve, and the information is one-way and transparent.

Maybe the leaders of the Yue Mansion could not obtain their own information as fast as Yang Ruoqian.

"Do you really think that Mr. Yang, who can support such a great power, will be a person with no government?" Cheng Fei said lightly, "Shopping malls are like battlefields. It is useless to just talk on paper. Learn more."

"Okay, let's not talk so much nonsense. Now that we know that our opponent is from Yue Mansion, how are you going to deal with it?"

Another employee who was working a little further away said immediately: "Following the standard processing method, at this stage we only have news and no evidence, so we will release some false information first. At least let the public know that someone is spending money to discredit the movie."

"Find some of our own people, license some exclusive clips, buy exposure and recommendations, and use a large number of good movie reviews and real content to drown out the bad reviews..."

"After we find substantial evidence, then..."

"No need." Listening to these solutions that were similar to what she had told Yang Ruoqian, Cheng Fei shook her head, "Invest half of the resources in collecting evidence, and the other half will buy some trolls and let them communicate with the people in the comment area. Those people go dog bite dog.”

According to Yang Ruoqian's idea, Yuefu should be used in reverse, and netizens like to quarrel and escalate the situation to increase the popularity of the movie.

Counterattacks can be postponed later.

Then Chengyu followed the trend and found some trolls to confront those slanderous comments and raise the popularity to a higher level.

"Uh, Mr. Cheng, are you going to buy the pirated goods directly?" One employee seemed to suspect that there was something wrong with his ears, so he asked repeatedly.

This is the first time that Chengyu Media has bought a troll!

Why does it feel a bit too... not elitist to directly ask someone to give you good reviews?

Shouldn't they use upright means and smash all conspiracies and conspiracies with the force of thunder?

"Yes." Cheng Fei walked into her office, "If you want to gain a foothold in the entertainment industry, you have to adapt to this method."

"Because the enemy will not talk to you about morality."

…

The next day, the office of the president of Kuaiguang Group.

Yang Ruoqian was in a good mood after successfully deceiving his partner. He played games for half a morning before starting his official work.

"There should be quite a few uploads by now that have uploaded film review videos that discredit "The Black Robe", right?"

"Look to see if the comment area has been destroyed, and whether it has been occupied by various original crystal powders..."

In this regard, Yang Ruoqian is very confident.

When the promotional video first came out, many viewers may not have realized how seriously the movie smeared the prototype.

Now with a little bit of guidance, this audience should come to their senses and the road has turned dark.

Yang Ruoqian clicked on the "Xiao Liu Movie" account, found his latest video, and briefly browsed the entire video at multiple speeds.

After reading it, he nodded slightly.

Yes, the black is very good.

The black points mentioned before such as "disrespecting the prototype" are mentioned repeatedly in the video. If they are highlighted, they should leave a deep bad impression on the audience.

Yang Ruoqian paused the video and dragged the interface to the comment area below the playback bar.

"It's not so embarrassing to be embarrassed, right? It's a bit too subjective."

"No, can you imagine so much content from just one promotional video? The movie hasn't even been released yet."

"What's going on recently? Why did several big ups suddenly appear and criticize this movie? The copywriting is almost the same. Was it discussed in advance?"

"Did the owner of the up page receive dirty money? The copywriter is so mentally retarded that I even suspected that you were cheating."

"Are you cheating? I think you are really retarded."

"To be honest, I can understand that it's not easy for up owners to make videos. They need money to live. If you accept some advertising, it will be fine even if you receive tens of billions of subsidies, but you really shouldn't get this kind of bad money."

"I didn't fall behind in every big movie. To be honest, I didn't feel offended at all. The up owner looked down on us prototype fans a little too much."

"..."

Yang Ruoqian, who was in a good mood, almost stood up from his seat when he looked at the hot comments, which reached hundreds of them.

The feedback from the audience is not quite right, right? !

Why are they all rebuttals and abuses, and not even a single supportive comment can be found?

You wouldn't believe it if you say that Yuefu only asked movie reviewers to post smear videos and didn't ask trolls to write bad reviews.

But what about the navy?

Yue Mansion, where are your navy troops? Why did it fail to give him such a big chance?

Seeing that his good opportunity to let go was wasted by Yue Mansion, Mr. Yang became a little angry. He pulled the comment box to the top again and switched the sorting of comments from "by popularity" to "by time."

He would take a closer look today to see where the problem lies.

Sure enough, as soon as the sort order of the comments was changed, many ghosts and ghosts appeared.

"Support the master!"

"The video of the up owner is very good, you can connect it three times with just one click."

"The video is very realistic. Come on, please update more."

"Come on, Master Up. I want to see the follow-up and make the video quickly. I can't wait!"

“I have used this product and the quality is very good. I will repurchase it!”

Yang Ruoqian looked at these harsh comments and fell silent for a moment.

No, is the professional level of the navy hired by Yue Mansion that bad?

Anyone with a discerning eye will know that this kind of comment is fake right away!

But what surprised Mr. Yang even more was that among these fake comments, there were not only content supporting Liu Bi, but also content opposing Liu Bi.

"Stepped on."

"The content is causing controversy, please report it."

"The video is very crude and not worth watching!"

"..."

Two completely different types of trolls were engaged in a verbal spat back and forth in the comment section. The situation was so intense that people were told to stop fighting. If the fight continued like this, they would not be able to kill anyone.

Yang Ruoqian looked through the comments posted by these low-level accounts in confusion, feeling extremely confused.

Yue Mansion invited the navy, but I didn't. What is the situation of this navy battle?

After thinking for a while, an idea suddenly popped into Yang Ruoqian's mind.

Could it be that Cheng Yu hired these navy troops? !

Damn it, I was too hasty, too far-fetched, and under too much pressure when I was talking nonsense yesterday, and I accidentally missed this!

I only deceived Cheng Fei not to fight back at the official level, but I forgot to deceive her not to hire a navy to do public relations!

Now it seems that most of the people in the comment area are optimistic about "Black Robe Inspection Team", occupying the popular position in the comment area, and continuously suppressing the disparaging parties, resulting in negative reviews quickly sinking to the bottom even if they are posted. , unable to form an effective counterattack at all.

What should we do if the strength of the two sides is imbalanced? !

Yang Ruoqian watched as the balance of victory gradually tipped towards him, feeling deeply that something was not good. He took a breath, as if he was making a very difficult decision.

He wants to help Liu Bi and other up owners who received black money buy a navy! Help them retake the battlefield in the comments section.

The reason why this decision is very difficult is because the system believes that buying pirates is vicious competition, so all expenses can only be paid by yourself, and the system and company funds cannot be used.

Of course... after all, this movie is related to the reputation of the partners and the reputation of his own actors. Yang Ruoqian will definitely not smear it out of thin air.

He just wants to remind those fans of the original work and fans of the prototype - this movie is not made for you, so don't contribute to the box office!

If these superhero audiences can be allowed to contribute to the box office, how much can other audiences who are not audiences of this subject contribute?

Moreover, negative reviews from crystal fans are never taken seriously by anyone, and can even be annoying, so even if these people are full of ill intentions towards "The Black Robe", it will not make the movie's reputation drop much.

In this way, a plan that will not affect the film's reputation and effectively reduce the box office can be successfully completed.

After Yang Ruoqian made his decision, he logged out of his large WeChat account and logged in to a small account named "Yang Rujiao".

I sent a private message to Liu Bi using this account.

"I want to do some public relations work in the comment section, do you have any ideas?"

Although it can be seen from the last incident that Liu Bi is an up owner who can stick to the bottom line and does not waste money casually.

However, for people in their line of business, if they don’t engage in some “operations” and don’t know a few sailors, they won’t believe it.

If you can spend a little money to get recommendations, increase playback, increase revenue, and increase real popularity, then how could these movie reviewers who are already short of money not do it?

These "operations" include likes, fans, and views, as well as trolls.

Over there, Liu Bi, who had driven out the video overnight, didn't expect that his father, a generous financial backer, would actually find him again.

Although Liu Bi was not familiar with the Kuaiguang Group before the cooperation, he was not a slow person. After finishing the video, he almost non-stop filled in all kinds of information about the Kuaiguang Group.

Finally, a preliminary conclusion was drawn - an emerging enterprise, a locally powerful company, with strong partners, very good at controlling the market, and very good at operations.

Doesn’t such a company have its own online marketing channels?

Is it possible that before today, the management of artists under the Kuaiguang Group was completely "upright"?

No...impossible.

It must be that they don't want to use their connections for the time being to avoid being caught?

Or is it because the act of buying fake money is a personal act of the person named "Yang Rujiao" to improve his performance, and he cannot use the company's channels?

Liu Bi thought for a while and decided to ignore such noisy matters and pushed a WeChat account to the other party.

"Manager Yang, just add this WeChat account. I've already told him, just add him and ask for the price directly."

After Yang Ruoqian received the news, he quickly added him as a friend and noted this person as "Navy No. 1."

Navy One: "I passed your friend verification request, now we can start chatting!"

Yang Ruoqian thought for a while and then went straight to the point: "Help me publicize what the rules are for the comment section or personal account?"

It was also very clean and tidy, with no unnecessary nonsense and just a few densely packed pictures.

"Project 1: Fans (attention)."

"Zombie follow (no level, no activity, no followers will be lost after following, only for momentum). 1,000 for 5 yuan."

"High-quality active fans, (level 3 or above, random IP, updated from time to time). 1,000 for 10 yuan."

"Item 2: Video views."

"..."

"Project 3: Video data (completed playback, likes, coins, collections, etc.)."

"..."

Yang Ruoqian quickly flipped through these projects that he was not interested in at all, just wanting to quickly find a project that could lead to a battle in the comment area.

Turning to the fourth picture, Yang Ruoqian finally found what he wanted to see.

"Item Four: Comments."

"Machine batch comments: they can be positive or negative, but the content of the comments has nothing to do with the video content. Use it for impulse. 1 piece is worth 1 cent, and the starting rate is 10 pieces. (low-level account)"

"Exquisite batch comments: The comment template will be customized according to the video content, and the comment content will be related to the video content to a certain extent. 3 cents per comment, starting at 20 comments. (low-level account)"

"Batch comments for high-quality accounts: Same as above, but the comment account is level 3 or above. 5 cents per item, starting bid for 20 items."

"Handmade comments from top accounts: the account is level 4 or above, the IP is instant, each comment is completed manually, the wording is extremely credible, our store strongly recommends it!!! 1 yuan per item, starting price is 20 items."

Yang Ruoqian looked at this picture and was a little confused.

There are four levels of these online reviews. If the volume is large enough, you can get a discount, but how should you choose?

Now it seems that those comments that appear in the comment area are extremely mentally retarded and look like robot trolls. They should be done in batches by robots.

Both Yuefu and Chengyu probably bought some of the four types of troll comments. Spam comments were used for momentum, creating a phenomenon where the comment area was very popular.

Premium comments are to buy some likes and trolls among trolls, and put them in a prominent position.

Seeing that Yang Ruoqian had been silent for a long time, he asked: "How does the boss plan to operate it? What is the budget? How many packages can I recommend to you?"

"No need." Yang Ruoqian quickly made a decision, "Buy three 1,000 yuan combo packages, comment positively, and send them to..."

"The content of the comments is probably something like, 'I like these superheroes so much, they are so heart-warming,' or 'The kind-hearted hero of the motherland!' Is that okay?"

If you want to restore the decline in the comment area that is already on the verge of collapse, it is useless to only attack and curse.

Even when the audience is already disgusted with crystal fans, crying and pretending to be a grandchild will still attract hatred.

Nowadays, many passers-by no longer accept this trick.

Therefore, Yang Ruoqian wants to do the opposite and deliberately make some comments that are very retarded but do not look like robots.

A tyrannical hero who kills innocents indiscriminately is praised as "warm" and "kind-hearted". Wouldn't this remind fans of the original novel of this character's prototype and also anger them with lies?

It perfectly fits my plan of not affecting the reputation of the movie but also dissuading crystal fans.

Moreover, if a passerby comes in and sees this earth-shattering scene in the comment area, and then looks at the video to see the complete opposite, they will definitely feel that the producer is trying to sell someone else's meat.

Anyone can see that such comments are trolls.

This wave is called false propaganda!

Sometimes the only people who can defeat you are not only powerful enemies, but also cheating teammates.

Mr. Yang planned to be this cheating teammate so that the balance of victory would no longer tip to his side.

Navy No. 1 agreed: "The boss is very knowledgeable, no problem. We will edit the comments and post them immediately!"

…

In the office of the president of Kuaiguang Group, after Yang Ruoqian called the money to Shuijun No. 1, he quit the WeChat account and returned to the large account.

All preparations for the release of the movie are now complete.

All is ready except for the opportunity.

It’s time to start planning for the issues that will arise after the movie is released.

Those up owners who collect illegal money to discredit themselves, as well as the Yuefu Group that provides these up owners with illegal money, are all waiting to be sued.

After checking the time, Yang Ruoqian opened the employee group and took a look at Ding Daoyi, the head of the legal department.

"Lawyer Ding, please come to my office."

Since Kuaiguang Group has no internal disputes and no specific economic disputes with other companies, the role of the legal department is to draft contracts and do consulting work.

So far, there has not been even one lawsuit.

Ding Daoyi, who received a high salary and basically didn't have to do anything every day, was a little flustered. When he saw that he had finally come to work, he quickly walked to the president's office in three steps and two steps at a time.

They, the older generation, are not at ease if they do not work for wages.

Ding Daoyi walked to Yang Ruoqian's desk and made a joke: "Mr. Yang, here we come! Just don't forget that there is someone like me in the company!"

Yang Ruoqian asked Ding Daoyi to sit down and asked mysteriously: "Lawyer Ding, let me ask you a question. How many colleagues do you know?"