Chapter 140 "Space Invaders" Is Now on Sale! Global Orders

Chapter 140 "Space Invaders" is a hot product! Global order revenue of 670 million US dollars! !

With Xu Qingsheng in charge of Dongyang.

Coupled with the Nishikaku Tomohiro effect.

A steady stream of talents in Dongyang games were recruited to Hong Kong by Empire Group and Empire Games Company with high salaries.

During the month that Nishikaku Tomohiro and others were in Hong Kong, hundreds of talents from the Dongyang game industry joined Empire Games Company in Dongyang.

Under the guidance of Yang Ming and Nishikaku Tomohiro.

"Space Invaders" accelerated research and development, breakthroughs and improvements on the original basis.

April 1, 1978.

April Fool's Day.

Empire Group Game Headquarters.

In addition to Empire Group and Empire Games Chairman Yang Ming, Empire Group General Manager Mai Lisi, and Empire Games Deputy General Manager Barlow.

Empire Games Design Director Nishikaku Tomohiro and others.

Attended this very grand "Space Invaders" game launch conference.

At the launch conference.

Tomohiro Nishikado officially introduced the game "Space Invaders" to media reporters from Hong Kong and overseas.

Arcade games are not big in Hong Kong.

However, because it was a press conference held by Empire Games, a subsidiary of Empire Group, many reporters came to attend the press conference.

Most of the reporters who paid more attention to this game were from Japan and the United States.

At the press conference, Tomohiro Nishikado introduced this game in detail.

This is a masterpiece in the game industry and the arcade market.

The first interactive style game.

The first game to use high score records.

The first game that can save player scores.

The first game in which players fight off groups of monsters.

The first game to use background soundtracks and variations.

The first game to move from the real world to the virtual world.

. . .

When Tomohiro Nishikado showed this game to the reporters present, even though some reporters had never played arcade games, they still liked this game at first sight.

At this time, for consumers, the most important thing is what the unified retail price of this game will be after it is launched on the market.

"Director Nishikado Tomohiro, what is the launch price of this game? Can ordinary consumers afford it?"

Early arcade game machines were really not cheap.

This was caused by various aspects of the environment during this period.

Yang Ming and Nishikado Tomohiro and others discussed for a long time, and based on the current global arcade game machine prices and the price of this game hardware.

The final global unified retail price is US$6,500.

Converted to Hong Kong dollars, that is 35,750 Hong Kong dollars.

Converted to Japanese yen, that is 1.3 million Japanese yen.

This price is really not cheap.

Except for some wealthy families or middle-class consumers in Europe and the United States, it is difficult for ordinary families to afford it.

In addition, some merchants can also afford it.

Historically, from April to December 1978, Taito Co., Ltd. installed more than 100,000 Space Invaders game machines in Japan, with revenue of US$670 million.

As of June 1979, Taito manufactured about 200,000 Space Invaders game machines in Japan.

These machines can earn 10,000 yen a day.

Space Invaders was licensed overseas to Midway, and by the end of 1979, Space Invaders had sold 750,000 units worldwide.

Between 1978 and 1980, Space Invaders was the top player in the arcade industry, second only to Pac-Man.

In 1982, its total revenue exceeded $3.9 billion, and Taito's annual profit reached $500 million that year.

In 1980, Space Invaders was launched on Atari 2600, and 2 million units were sold in the first year.

When Nishikaku Tomohiro announced the price, the reporters present were shocked.

At $6,500 per unit, I'm afraid that these reporters can't afford it.

Some businesses in Hong Kong can operate game consoles, so that ordinary people may have the opportunity to play this kind of game.

After the press conference.

This news still shocked many Hong Kong reporters, as well as reporters from Japan and the United States.

Now that "Space Invaders" has officially been launched,

Next, in addition to receiving orders, this arcade machine will be mass-produced in companies in Hong Kong and Japan.

Tomohiro Nishikado is leading his team to develop the second new game.

"Pac-Man"!

Pac-Man is a brand new game. Historically, it was designed by Toru Iwatani of Namco and released by Midway Games in 1980.

Pac-Man is considered one of the most classic arcade games in the 1980s. The image of the game's protagonist, the elf, is even used as a popular culture symbol or a representative image of this industry.

However, Yang Ming first proposed it and registered the relevant patents.

The game talents such as Tomohiro Nishikado were shocked that the boss could come up with such a game.

However, in Tomohiro Nishikado's view, the more powerful the boss Mr. Yang is, the better their future will be.

Now, in addition to abundant funds, Empire Game Company also attaches great importance to their talents. It is precisely because of that that Tomohiro Nishikado found that they can better display their talents than in the game industry in Japan.

The game "Space Invaders" quickly became famous and popular in the Japanese, European and American gaming circles.

Tomohiro Nishikado and his team have begun to secretly develop "Pac-Man", striving to make this game available worldwide in the second half of the year.

. . .

One month later.

May 2, 1978.

Tuesday.

Yang Ming has just arrived at the office of the chairman of the Empire Group.

Coming down from upstairs.

Fujiwara Akiyoshi, the head of the sales department of Empire Games, personally reported to Yang Ming on the order of "Space Invaders".

Fujiwara Akiyoshi was originally a subordinate of Tomohiro Nishikado, and this time he also came to Hong Kong.

At first, he planned to continue working in the R&D department with Tomohiro Nishikado. Tomohiro Nishikado found that he was better at sales work, so he recommended him to Yang Ming for sales work.

Fujiwara Akiyoshi also changed from an ordinary R&D staff to the current deputy director of the sales department of Empire Games.

Now the position of director of sales is vacant, so he is the head of the sales department.

"Boss, Space Invaders was just released yesterday, and it has become popular all over the world. Among them, the orders from Japan are nearly 50,000 units, and the orders from the United States are more than 30,000 units. In addition, Hong Kong, Taiwan, Southeast Asia and other places have a total of 10,000 units, and Europe has 10,000 units."

In other words, in just one month, the order volume of Space Invaders has reached nearly 100,000 units.

What is the concept of 100,000 units?

According to the price of 6,500 US dollars per unit, the order revenue has involved 670 million US dollars, which is 3.575 billion Hong Kong dollars in Hong Kong dollars.

This is revenue, not pure profit, but the current game consoles are still quite profitable.

In addition, Yang Ming believes that the order volume of this game will continue to soar.

"The order is good." Yang Ming said.

The popularity of Space Invaders was within his expectations.

Now that the order has just exceeded 100,000 units, he doesn't think it's a big deal.

Because he knows that this is inevitable.

"Fujiwara Akiyoshi, the orders for Space Invaders will continue to surge. As the deputy director of the sales department, your job is to maintain good cooperation with merchants."

"Yes, boss."

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