Chapter 442 Travel, B&B and the Wind of Resignation
"There is Wind" brought a fresh breeze in this spring.
Not only did it surpass 9 points in public evaluation and stepped over the classic score line, it also received high praise from the media:
"Going to a Windy Place" constructs a fresh and warm picture of rural life in addition to the romantic love line, trying to present an open, vibrant but also large and small problems of rural life through group portraits.
Perhaps because it is related to rural revitalization, the media praised "There is Wind" a lot, especially the local media and official accounts in YunN, who volunteered to promote "There is Wind" every day.
A professor at the Communication University also commented:
The biggest feature of this work is that it goes against the trend of "involution". With an immersive image style and tranquil aesthetic connotation, it shows how the tired souls of urban people in the 21st century rediscover the meaning and value of life in an idyllic life.
Amid unanimous praise, the local tourism industry in YunN suddenly saw an off-season boom.
After the local government conducted an investigation, it was extremely excited and immediately announced the relevant data, which was forwarded to Weibo as the actual achievement of "There is Wind" -
Only one week after the broadcast, the number of related searches in YunN skyrocketed rapidly, among which Dali increased by nearly 2 times, Shaxi Ancient Town increased by more than 10 times, and Fengyang County increased by 50 times.
The popularity brought a large number of tourists, among which the number of tourists on the Ancient Tea Horse Road in Fengyang County increased by nearly ten times. DLBZ Zhizhou received a total of 4.2393 million tourists, an increase of 219% year-on-year, and achieved a total tourism revenue of 3.16 billion yuan, an increase of 162% year-on-year, setting a historical record.
Next, the article explored the new model of "film and television + tourism". It was an official article, so netizens didn't care.
They were very amazed:
[Although the performance of "There is Wind" was not as explosive as Su Zhe's previous TV series, it was more realistic. How many jobs did it drive. ]
[No matter how many local advertisements are shot, it is not as good as a hot drama that keeps on playing. 】
【Moreover, "Windy" captured the local scenery and leisurely lifestyle so charmingly that I had a strong desire to travel after watching it. 】
【If I hadn't checked my wallet and calculated my Huabei, I would have set off. 】
Some netizens were dissuaded by their wallets, but naturally there were also netizens who were not short of money and went to the places in "Windy" to travel directly with the popularity. The slogan was -
【Support Mr. Xie's business】
There are also travel agencies that took the opportunity to launch a "Windy" + "Secret" travel route, because Su Zhe's version of "Secret" was also filmed in YunN.
This also makes people sigh:
【Su Zhe really loves YunN. 】
【I am from YunN, and I love Su Zhe very much~】
This actually has nothing to do with Su Zhe. "Windy" was originally filmed in YunN, and "Secret" was selected by Sun Mei.
But YunN's friends are more willing to give him the credit, especially when he brought such a large amount of traffic and customer flow to YunN.
There are also travel agencies that want Su Zhe to be the spokesperson, but Su Zhe refused without even hearing the price.
In his previous life, he didn't have money to travel, so he didn't need to join a tour group in this life, and he had never experienced a black-hearted tour group.
But he had heard similar news in both lives, and he didn't want to endorse a travel agency in a high-incidence area.
Next, the Yunnan Province came to him directly and wanted him to become a tourism ambassador.
Su Zhe thought about it, and the money didn't matter, but he added four words: tourism promotion ambassador.
He just used his own fame to help promote and promote.
As a result, as soon as he spread the word, his hometown was jealous again:
You are not from Yunnan, why are you an ambassador for them?
Su Zhe had to post the beautiful scenery and food of his hometown on Weibo overnight, and promoted his martial arts city by the way.
When posting on Weibo, Su Zhe found that in addition to promoting Yunnan, "There is Wind" also brought short-term rental of homestays to the forefront:
[If you can't go to Dali, stay in a homestay in the surrounding mountains for a few days. ]
[Take a two-week break, stay away from the world, and purify your soul. ]
[Damn, what kind of fairy job can take a two-week break? I can't even take two days off. 】
According to rough statistics, the business volume of homestays in various places has increased by about five times on average.
The owners of homestays would like to hang a photo of Su Zhe next to the statue of Guan Gong, and burn a stick of incense every morning and evening, so that this "homestay patron god" can enjoy incense with Erye.
There is also camping, which has also become popular with "There is Wind".
Even the domestic electric vehicles sponsored in "There is Wind" have seen a slight increase in sales because the plot shows the convenience of using electrical appliances when camping.
—— Compared with tourism, homestays, etc., this is a large-scale consumption after all, and the sales growth is not so obvious.
Seeing this, Su Zhe smiled:
"How much trend has "There is Wind" brought? Although the direct income of this drama is not as good as that of costume dramas, it has driven a lot of indirect income."
It's just a pity that the indirect income cannot be put in his pocket.
But it also allows Su Zhe to increase his network of contacts, which can be regarded as another kind of gain.
But the next "wind" makes Su Zhe a little worried-
As Xu Hongdou and Xie Zhiyao's feelings become deeper and deeper in "There is Wind", Xu Hongdou is determined to quit his job and start a business.
In the previous plot, although Xie Zhiyao liked Xu Hongdou more and more, he always restrained himself because he knew that Xu Hongdou was just a tourist and would return to Beijing sooner or later to her own life.
Long-distance relationship was a reality that they could not avoid. ——This just happened to echo Xu Hongdou's ex-boyfriend who only appeared in the lines but never appeared.
A friend advised Xie Zhiyao to let Xu Hongdou stay in Dali, but he asked in return, why should he ask Xu Hongdou to stay in Dali for love instead of going to Beijing with Xu Hongdou?
He couldn't be so selfish and use sweet words to deceive Xu Hongdou to leave her familiar relatives, work and life.
But he resigned from his well-paid position in Beijing and returned to his hometown to start a business in order to revitalize his hometown. He couldn't give up his hometown for love.
Dilemma!
In idol dramas, such realistic problems rarely appear.
The male and female protagonists can't be together, either because of family feuds, vicious female supporting roles, parents' obstruction, terminal illness car accidents, biological siblings, or the most realistic problem - being in different places.
The two people can't be together because of the distance, and it's impossible for them to give up their own lives and work and become completely dependent on each other.
This is so real that the audience sighed:
[When I see those idol dramas with difficulties such as family hatred and unequal status, I don't worry at all. Anyway, the male and female protagonists will definitely break through the obstacles and be together;]
[But when I see such realistic problems, I hesitate, because my life experience tells me that many lovers break up because of such realistic reasons. ]
[Will Su Zhe be angry again? If the two of them are not together at the end, I will really go crazy. ]
[Damn, I suddenly miss her. If I was braver at that time, maybe I would have a child now. ]
[But it is also possible that I will be covered with scars, not only losing love, but also losing life. ]
[Alas, this is why we are timid. In idol dramas, true love is always invincible, but in real life, who knows? ]
While expressing their feelings, the audience praised Xie Zhiyao again: ]
[This is a mature view of love! Those naive idol drama male protagonists are just like junior high school students, who only know how to say love comes first. Mr. Xie is a truly mature man, so charming. ]
[He looked at Xu Hongdou affectionately like a little deer, but because of responsibility, he buried it deeply in his heart. It's really charming. ]
But this also made CP fans anxious: ]
[Damn, the hidden and budding feelings between the two made me anxious, you guys should be together soon! Kiss quickly! ]
[I can be single, but the CP I support must be sweet! Let's get together soon! 】
Xie Zhiyao is very mature in his relationship, and so is Xu Hongdou. She is not like a silly and innocent girl who is crazy about Xie Bazong (rural version).
Xu Hongdou can feel Xie Zhiyao's love, but she is distant, and the reason is the same - she has not decided to stay.
This actually reveals a sense of a top beauty's scumbag.
Not really a scumbag, but the kind of person who has been favored by everyone since childhood, so she is calm and composed in the face of anyone's love.
——This actually does not fit Xu Hongdou's social animal personality, it is purely An Ling'er's true character.
But Xu Hongdou is not a scumbag, she is a person who is responsible for her feelings, so after deciding to accept Xie Zhiyao, she decided to resign and stay to start a business.
The reason for her decision is not just love, but she believes that Xie Zhiyao has laid an excellent foundation, the local homestay industry has great potential, and she also has connections and management experience, and can also attract investment.
She clearly expressed that she stayed because she was willing to, and did not let this relationship carry a heavy "sacrifice" at the beginning.
【Is Xu Hongdou too cool? If you stay, you should have your own career, not just for love. 】
【To be honest, according to my life experience, after one party pays for the other party, constantly emphasizing their sacrifice will wear out the relationship, because the psychological pressure on the other party is too great. 】
【Xu Hongdou's mentality and way of doing things are too mature. 】
【Finally, I saw two adults in love on a TV series, instead of two junior high school students playing house in love, or a boss "supporting" Cinderella. 】
This is also the most praised part of the emotional drama of "Wind" - mature, realistic, not superficial.
But TV series cannot only be realistic, and next, it's time to sprinkle sugar -
Kiss.
All kinds of kisses.
Lips and teeth bite, eyes draw.
Realistic dramas must have realistic love between men and women.
Xu Hongdou said: "Humans need to feel each other's body temperature and breath to get spiritual comfort."
In other words, worldly love is flesh and blood with desire.
So, they feel each other's body temperature and breath, bursting with the strong breath of spring.
The audience was stunned:
[Please, is there an abridged version? It's too exciting. ]
[These two people just kissed, why can they make it so erotic? ]
[Eroticism is not the scale, it's the X tension between the two! ]
[Su Zhe has indeed grown up. In the previous "It's a Kiss", the kissing scene was still pure, full of ignorance and curiosity; the kissing scene in "Windy" has become extremely tempting, and I can already imagine the next posture. ]
[Talk about growth in detail. ]
[Talk about postures in detail. ]
Most of the audience are more concerned about the concept of love, the kissing scene, and even Su Zhe's growth.
However, some viewers, seeing Xu Hongdou quit her job to start a business and gain love and career, felt extremely envious and resolutely chose to resign:
[Learn from Xu Hongdou, quit your job and invest in a B&B! ]
[Fire the boss, let's be a capitalist in the future! ]
[Throw the resignation letter in the boss's face: The world is so big, I want to see it. 】
This resignation letter even made # The world is so big, I want to see it # a hot search.
It even inspired many people to resign, fight against involution, and pursue self-realization.
They said:
[Life is unpredictable, no one knows when you will leave like Chen Nanxing. "There is Wind" tells us to pursue our dreams boldly, otherwise it will be too late. ]
[Su Zhe encourages us to take that step boldly! ]
After seeing the "resignation trend" and "entrepreneurship trend", Su Zhe was numb and just wanted to say:
"I am not, I don't have it, don't talk nonsense."
In fact, this matter has nothing to do with him. What the audience gets from the TV series is their own business.
Even if the business fails in the future and owes a lot of debt, Su Zhe does not have to pay it back.
——Resigning to start a business has a chance to succeed, but for those who act impulsively after watching TV series, Su Zhe really doubts their chances of success.
He thought about it and wrote:
[After careful business research, Xu Hongdou personally participated in attracting Shaohua Bookstore (an online celebrity bookstore with its own customer traffic), and only resigned to start a business after understanding the prospects. ]
He didn't say much. Some people said too much with good intentions, but were disliked by others for "delaying my entrepreneurship and making a lot of money."
After writing this Weibo, he advised everyone not to act impulsively, which was considered to be a good thing.
He didn't have the energy to care about the winds from "There is Wind". Zhang Hongwei came to him and told him an important thing.
Some time ago, wasn't a joint variety show around the China region being prepared?
In addition to variety shows, there are actually a series of co-production plans, which can be regarded as cultural exchanges and will be released in various countries.
The relevant departments organized a symposium, and Long Aotian, as the leader in the industry, took the lead in some tasks.
Su Zhe looked at it:
"Co-production? "Detective Chinatown 3" is going to be filmed in Tokyo, does it count?"
"Of course it counts, it's better to shoot another TV series, how about with South Korea? We can use the Korean drama channel to enter various countries."
"Let me co-produce a Korean drama?" Su Zhe was about to refuse, but suddenly paused, thinking in his heart, "Korean drama channel?"
The influence of Korean dramas in the world should not be underestimated.
"Squid Game" has become a global hit, and those "Korean Wave" love dramas also have loyal audiences in many countries.
This thing has a huge influence. We Chinese know that South Korea is noisy and arrogant, with scumbag men and women per capita, and the Viagra content in the Han River exceeds the standard.
But in the areas affected by Korean dramas, Korean men are very popular with girls, who think they are gentle and affectionate (like in the TV series).
For example, young girls in Russia are very fond of Korea, so much so that even Putin has talked about this.
Go to Twitter and see that some Russian female internet celebrities are very beautiful and have good figures, but they found a very ugly Korean man, who is not rich.
Su Zhe was moved.
He was not moved by the Russian women, but by the Korean drama channel.
But the problem is that he hates Korean dramas. Except for a few Korean dramas that do not involve love, such as "Signal", he has hardly watched other Korean dramas in their entirety!
How to copy this?
[Super Memory] cannot be created out of nothing!