Chapter 966 Rebound

On February 3, 2009, Taiji, the world's leading foundry company, released an industry white paper.

With its optimistic outlook on the recovery of the semiconductor industry, Zhang Zhongmou, who announced his retirement in 2006, returned to the stage and replaced Cai Lixing, who had served as CEO for more than three years, and once again became the head of Taiji.

Cai Lixing, known as "Little Zhang Zhongmou", has always been a trained successor. This time, he went from being the head of Taiji, which managed 20,000 employees, to the general manager of a new business department that manages less than ten employees. It can be said that this is not a Waterloo.

It is reported that Zhang Zhongmou made this decision in just ten minutes, and at the subsequent press conference, he announced that this time he was not a transitional choice as CEO, and he wanted to help Taiji cope with the global economic crisis and rapidly growing competitors.

The industry white paper praised the mainland company Bingxin, and Bingxin was mentioned again at the press conference.

Bingxin, which occupied a considerable presence in Zhang Zhongmou's first show after the return of the founder, appeared in more media pages almost along with the major changes of Taiji.

Taiwanese media exclaimed "the rise of mainland semiconductors", and the American media, who also paid attention to the situation of Taiwanese reporters, could not help but review the development history of Bingxin, believing that it was almost another rapidly developing SMIC.

Bingxin remained silent and did not respond.

The mainland media also did not make any moves, and did not increase the popularity of Bingxin as usual. Even the Penguin portal, which was not easy to deal with, did not reprint foreign news, but quietly published the financial report of Apple, a smart phone manufacturer.

However, Fang Zhuo slightly adjusted his schedule and planned to fly to the United States a week in advance to communicate with Geithner and others in person about the participation in the disposal of toxic assets.

Just the day after the news of Taiwanese reporters and Apple, he presided over a high-level meeting of Yike and talked about YMS and competitors.

Apple's total revenue in 2008 was 37.4 billion US dollars, 2.5 times that of Yike.

Among them, the iPhone series of mobile phones only contributed 30% of Apple's revenue. It seems that the main body is the Mac computer business that has created the best annual sales in history. In addition, iPod still maintains its growth momentum.

Unlike Yike's choice to actively reduce the sales of music players, Apple took advantage of the situation to eat into part of the player market share.

In addition, Apple's iTunes software ecosystem has also opened up new growth points.

"Apple's R&D rate last year was 2.96%, which is lower than our 4.8%, but its revenue is higher, and the absolute number of R&D investment is much higher. Our $700 million is 400 million away from its $1.1 billion."

"We can't relax in R&D, our opponents may explode at any time."

"You think, if Apple is like this, what about Nokia, which has been pestering us? Maybe as long as it exerts its strength, we will become a thing of the past."

Fang Zhuo gave a reminder and a slight intimidation.

"Mr. Fang, then should we make computers? This seems to be linked to our mobile phones." European President Pan Ben raised a question about the direction.

Fang Zhuo said without hesitation: "No, it is precisely because we focus our energy on mobile phones that we can achieve the current results. The distance between our competitors is not far, we can't be paralyzed and relaxed, and we can't be complacent and distracted."

This is not a difficult thing to judge.

The rapid growth period of mobile phones is still here, so let's make this market bigger and stronger first.

"Apple's revenue and market value are here. I want to remind you that Apple will definitely enter the Chinese market this year. Our leading position in the local market does not necessarily mean the final victory."

"This financial crisis will have far-reaching impacts, but at least in the second half of the year, there will be a clear multi-faceted recovery. Yike must be prepared to meet market conditions and more intense competition."

Fang Zhuo made a serious summary speech.

2009 will be a year that will lay the foundation for the future mobile phone market structure to a certain extent. The old overlord is about to end, and the new king is beginning to show his prowess.

The high-level meeting was not long. Yike still needs to gather resources, focus on research and development, and develop in multiple markets.

On February 4, Apple's US stock rebounded sharply due to the financial report, and its stock price rose from US$83 to US$97.

Due to the impact of the financial crisis, Apple's stock price, which exceeded $200 at the beginning of 2008, had fallen to $80 at the end of the year, and its market value was halved from $170 billion to $68 billion, which is just a microcosm of the impact of the crisis.

As another microcosm, Yike's stock price was also affected by the overall market. In the second quarter of last year, the stock price, which had risen to $140 due to the hot sales of Mars, fell below $50 at the end of the year, and its market value fell from more than $40 billion to less than $13 billion.

Since the release of Yike's financial report on January 30, YIKE's stock price has rebounded, rising to $70 after a slight fluctuation, and its market value has returned to the $20 billion mark.

Although some media and institutions are pessimistic about the patent dispute between Yike and Nokia, Yike's stock price is still rising honestly.

According to Fang Zhuo's estimate, the short-selling public opinion will last for some time, and they will not leave immediately. They will really take action after Yike's stock price is stimulated by the continued favorable terminal and more specific patent competition news.

What we need to do now is to continue to push up the company's stock price and create more space for profit-seekers.

Just when Fang Zhuo was about to fly to Luzhou Bingxin, Nokia sent a good news to Yike. The Finnish overlord is about to release a capacitive touch screen smart flagship this month, which means that Yike may be able to communicate with Nokia for more patent licensing.

Fang Zhuo has not forgotten his original intention.

Fang Zhuo is not crazy.

He still remembers that the arrangement of the MIGA fund is to escort Yike's US market.

Therefore, Nokia's movement is still used as an opportunity for communication. It happened that co-founder Yu Hong was also in Germany, Europe, negotiating an acquisition with Infineon, so she also communicated with the Finnish overlord under the instruction of her boss.

——Yike: Let's talk?

——Nokia: No!

——Yike: Then how do you solve the patent of the capacitive screen?

——Nokia: I have my own way.

Soon, Nokia rejected the contact from Yike.

I don't know whether it is true or false. Nokia executives said that "they have their own way" and did not even try to talk about patent licensing fees.

After receiving the feedback from Mr. Yu, Fang Zhuo could only let it go and wait and see whether Nokia could circumvent the patent, or Nokia was thinking of using the ITC ruling to drag down Yike.

Once Yike has a blank period of several months or half a year, even if it can come up with new models, the competition situation at that time may be very different.

On February 6, Fang Zhuo convened a small-scale high-level meeting of Bingxin in Luzhou.

"Heartbroken, heartbroken, Zhang Zhongmou of Taiji is targeting us this time."

"Bingxin is not afraid of market competition, but we must also be wary of what happened to SMIC."

"Zhang Zhongmou of Taiji is not a good person!"

Fang Zhuo felt the strong malice coming from the south and was deeply alert for this.