Chapter 791 Not Shabby (Two in One)

Friends Farm.

When Friends.com launched a farm game with the same name, Zeng Liqing didn't pay attention.

As the chief operating officer of Penguin, he has seen two mentions of Sina beta games in other department reports before, but new games are always emerging, whether on the market or within the Penguin game platform.

To be truly worthy of attention, we must look at the market’s response or the producer’s reputation and reputation.

Even if it is developed by Sina, tested internally, and then operated by friends.com, so what?

Will it definitely be popular?

Well, judging from the current situation, purely objective description, Friends Farm is becoming more and more popular every day after its launch.

In just one week, the two major customer groups, campus and workplace, have received clear feedback. They like such a small game based on social relationships. In addition to the increase in user activity on Friends.com, the growth rate of new users seems to have become faster. .

I have to admit that even though QQ Dating is backed by the huge traffic of its own chat software and the number of users is soaring very quickly, the medium and high active users who are really willing to share and interact are not as good as Friends.com.

The current competitive strategy of QQ Dating is to first crush the number of users, and then backhand to deeply cultivate the community culture and become the industry leader.

However, when the number of users of QQ Dating and Xiaonei Network is inextricably linked, and the other party seems to want to have a social game with a sweeping trend, it will be a bit difficult to handle.

The simplest way to compete is of course, if the other party has it, then I should have it too.

The problem is...

The problem is that if QQ Dating really follows up like this, it will look very embarrassing!

Fang Zhuo's accusation of "following the same pace" and "I believe that QQ Dating will definitely be able to come up with something of its own, and I won't learn from Friends Network anymore. Let's cheer for Penguin and encourage me." The yin and yang words are still in my ears. If it is a private occasion, forget it.

By chance, he chose a venue for an exchange meeting between Chinese and American entrepreneurs. Leaders on the stage, Chinese and foreign elites, media on the sidelines, and the audience in the audience all witnessed each other's dialogue.

This is not over yet. On the first day after Friends.com launched the farm game, Zhihu asked a question - Will QQ Dating make micro-innovations on the latest farm game launched by Friends.com?

Such questions and related discussions soon began to ferment on the three oldest portal websites of Sina, NetEase, and Sohu.

Everyone is talking about it and wants to see the fun.

Zeng Liqing is convinced that as long as such an online public opinion atmosphere is handled coldly, it will not cause too much trouble.

But he also felt that if it was really treated coldly, would this buffer time be exactly what Fang Zhuo wanted to get?

If Friend Farm can really continue the popularity or even create higher popularity, will it be impossible to catch up with QQ Dating?

But, but, having said that, QQ Dating has now launched a similar farming game. Will the subsequent public opinion impact, brand damage and even damage to your own personal reputation be a bit unimaginable?

Zeng Liqing thought about this over and over again and felt a headache coming from him. Why is this Mr. Fang so cunning?

For several days in a row, there was no discussion in the department report, but there was a shy order from the person in charge of the QQ Dating business group - to develop an interactive game that belongs to the unique social relationship of QQ Dating.

A day later, the order was changed to discuss the need to develop interactive games that are unique social relationships in QQ Dating.

The orders from Mr. Zeng in the past two days made everyone in the department feel his inner struggle.

Is brand culture important? Should we step on the trap of public opinion? Is the prospect of gaming worthy of micro-innovation?

These require judgment and decision-making.

So on November 11th, B2C e-commerce e-commerce Tesco once again held its annual promotional shopping event, which was still the same as last year's three-day event.

This also attracted Zeng Liqing, who had been troubled in recent days.

After finishing his lunch, he clicked on Tesco's promotion page before the afternoon meeting started.

Zeng Liqing turned his thoughts, subconsciously pulled the mouse, and browsed the webpage casually.

Speaking of which, Paipai.com, which entered the e-commerce track, also encountered competition problems. eBay completely declined in the second half of this year, but its vacated share was not divided with Taobao as Paipai.com expected. Most of them were absorbed by the latter.

Since its establishment, Paipai.com has developed quite well. It also relies on traffic import from QQ and has quickly attracted a large number of sellers.

However, this kind of traffic cannot solve the operational problems of Paipai. As eBay, which is difficult to localize, comes to an end, Paipai suddenly finds that Taobao, which is constantly conquering cities and territories, is a greater competitive test.

"Crack."

Zeng Li counted a cigarette and unconsciously considered Mr. Fang's e-commerce strategy. It was clear that C2C was far more popular than B2C in China before, but he resolutely spent money on the latter.

Will Mr. Fang be short of money if he is an asset-light C2C company?

Obviously not, but money is not everything. If you spend money to do C2C, sooner or later you will have to face Taobao, which has extremely strong resources and operational capabilities.

By analogy, is traffic omnipotent?

At the very least, its performance in the e-commerce field seems to have encountered a bottleneck.

Thinking about it this way, funds can maximize their value in the heavy asset field.

Zeng Liqing put out his cigarette and admired Mr. Fang's strategic vision.

At two o'clock in the afternoon, Penguin COO and head of QQ Dating Group walked out of his office and arrived at the conference room, ready to seriously discuss with everyone how to deal with the competitor's social game.

If you really want to follow up, you must also go through strict data evaluation and professional judgment.

What if this farm is just a sudden gust of wind?

Zeng Liqing did not preset his position in his mind, intending to have a full discussion and respect everyone's opinions.

At three o'clock in the afternoon, when Zeng Liqing was discussing with the executives of the QQ Dating team in the conference room at the most passionate time, the secretary knocked on the door and then pushed the door and hurried in.

"What's the matter?" Zeng Liqing held back his displeasure. Since he was interrupted during the meeting, there must be something urgent.

"Well, that, xxxx launched QQ Farm." The secretary's voice was a little light in his ear, and the tone was a little strange.

Zeng Liqing heard that it was about the farm game being discussed, and he turned his body and said directly: "I didn't hear it clearly, say it again."

This time, the secretary reported in a normal voice: "QQ Space has launched a new game QQ Farm."

Zeng Liqing was very surprised: "?"

The executives of the QQ dating team in the conference room were also surprised: "?"

Zeng Liqing suddenly felt a little confused, slowed down his speech, and asked: "It's QQ Space, our Penguin QQ Space? It launched a game, if I understand correctly, a game similar to Friends Farm, QQ Farm?"

As he sorted out his thoughts, his face unconsciously sank.

The atmosphere in the conference room also became silent.

What kind of thing is this?

Everyone knows that QQ Dating and Friends Network are in direct and fierce competition, including the embarrassing situation faced by Friends Farm this time, which should also be understood.

Unfortunately, the brother department did not help, but stabbed it directly from the back?

This, this is not a joke for outsiders!

Zeng Liqing's face changed several times. For him, this was not only a matter of business competition, but more importantly, as COO, he was not aware of it in advance!

He was still arguing whether to learn from Friend Farm, but the next door had already quietly developed and launched it!

"Bang!"

Zeng Liqing slammed the table angrily and said angrily: "Go and call Zheng Zhihao!"

Zheng Zhihao is an executive who just joined Penguin in September this year. Because of his previous work experience, he is now the general manager of Penguin QQ Space Product Center.

In theory, Zeng Liqing has been responsible for Penguin's social network strategy since the first half of the year, and QQ Space should also be included, but in fact, he is mainly responsible for the QQ Dating Business Group. QQ Space, which has been operating well since its establishment last year, retains a large amount of operating rights.

However, even so, Zeng Liqing still feels greatly offended!

Zheng Zhihao is two levels lower than him. It is impossible for him not to know the situation facing QQ Dating. He actually went directly to QQ Farm without even saying hello?

This is simply arrogant!

The secretary trotted out of the conference room and went to find someone as instructed.

Soon, Zheng Zhihao, the person in charge of QQ Space, walked into the conference room calmly.

"Zheng Zhihao, why did you decide to launch QQ Farm without authorization?" Zeng Liqing stared at Zheng Zhihao and called him by name.

Before Zheng Zhihao could answer, Xu Chenye, who was also one of the "Five Tigers of Penguin", walked into the conference room happily.

He glanced at the executives of the QQ dating team in the room and said kindly: "You guys go out first."

A group of executives got up and left silently. It was obvious that there was going to be a dispute.

The door of the conference room was gently closed, and only three people were left here.

At this time, Zheng Zhihao calmly replied: "I have talked to Mr. Xu and Mr. Wu."

Mr. Xu was Xu Chenye, who arrived at the conference room one after another. In addition to his high rank, he did not have the direct business decision-making power of QQ Space in name, but Mr. Wu mentioned by Zheng Zhihao was different.

Mr. Wu refers to Wu Xiaogang, who is both an old man in the company and has a high qualification. He is now in charge of the Internet business system.

Penguin has adjusted its internal structure since last year, integrating all businesses and dividing into 8 parallel systems. The Internet business system belongs to B2, which includes the Internet R&D department, community product department and other businesses.

Zeng Liqing is currently in charge of the QQ dating business group, which is also in this system. In theory, his decisions must be notified to Wu Xiaogang, but he also has an overall social network strategy, which provides an additional direct line to develop acquaintance social business.

Large companies not only make timely adjustments based on market conditions, but also have subtle overlapping competition due to seniority levels and business conditions.

Zeng Liqing was not afraid of hearing "Mr. Xu, Mr. Wu", but was furious: "Zheng Zhihao, what do you mean?"

He turned his head and called Xu Chenye by his name: "Xu Chenye, what do you mean? Are you here to support him?"

"Old Zeng, look at what you are saying." Xu Chenye said with a smile, "Mr. Zheng did talk to Xiaoguang and me about the development and launch of the game on QQ Space. We all think that this matter should be followed up."

He actually expressed his position and continued: "The reason why I didn't say hello to QQ Friends is because I took into account your difficulties. I didn't want QQ Friends to be swept up by public opinion. I wanted QQ Space to try it out first. If it doesn't work, then QQ Friends won't try again."

Zeng Liqing sneered: "Okay, that's better than singing. If it's on QQ Space, what's the difference between it and QQ Friends? QQ Friends is really miserable. On one hand, you have to bear the infamy, and on the other hand, you have to be stabbed by QQ Space. Is this a colleague?"

Zheng Zhihao took the initiative to speak. He said simply: "Mr. Zeng, QQ Space needs to have a farm game. This is the judgment of me and the team. I don't understand why you are so excited."

"Let's talk about the matter. QQ Friends has not responded to the friend farm for a long time. How much consideration is there for you to be held back by Fang Zhuo?"

"Since you have called me here today, I will ask directly, should I respect your resume or be loyal to my business judgment?"

Zheng Zhihao is not afraid of Zeng Liqing's status and qualifications. Before coming to Penguin, he served as an executive at Microsoft, Intel, and Boeing. Although he was an outsider, he took over the work of QQ Space directly after coming in.

He did not think there was a problem with his work process, but felt that Zeng Liqing was not decisive enough in QQ Friends.

Does the company need to be personalized? No.

What can bring development to the company's business is good. If competitors are dissatisfied, they can just go through legal procedures.

Xu Chenye heard Zheng's questioning and said dissatisfiedly: "Zheng, apologize to Zeng!"

Zeng Liqing laughed instead: "Zheng Zhihao, do you think I, Zeng Liqing, am afraid of being scolded by others? Is it me, Zeng Liqing, or QQ Dating that is being held up? Pony and I attended the meeting that day. Is it Pony or Penguin that was held up?"

"Do you think that when you, a QQ space middleman, launched QQ Farm, people outside blamed QQ Space? Is it QQ Dating?"

"Or, is it Penguin?"

Zeng Liqing stopped looking at Zheng Zhihao and looked at Xu Chenye: "Has this matter been discussed by the General Office?"

Compared with the parallel eight systems divided by Penguin, there is still an organization that bears the right to coordinate and allocate, and this is the "President's Office".

Xu Chenye pondered and said, "I mentioned it briefly to General Manager Liu. Actually, Lao Zeng, this is to protect you. If QQ Friends is launched, Fang Zhuo will be waiting for you."

"Then let's discuss it in the President's Office." Zeng Liqing insisted, "Let's see which is more important."

Zheng Zhihao flashed a fleeting smile. The General Office is not a place for old people. Liu Chiping, who joined Penguin as Chief Strategic Investment Officer from Goldman Sachs last year, was promoted to President in February this year. He also has a lot of say.

As for the development of social networks, this matter has also been briefly communicated with General Manager Liu.

The answer is in front of us, we must launch it, and we must launch it quickly.

……

On November 11, Penguin's QQ Space launched QQ Farm, which is similar to Friends Farm.

Only one day later, Zeng Liqing, who was disloyal, asked QQ Friends to announce that the data of QQ Space and QQ Farm were shared, and users of both sides could log in to the farm game directly.

That night, Fang Zhuo, who was closely following the promotion performance of his own Yiguo, was attacked by people on Zhihu. When he went online, he saw an overwhelming mockery.

——Wow, they are stealing vegetables, but Penguin is stealing farms directly!

——Does Mr. Zeng have an account on Zhihu? Who will send Mr. Zeng an invitation code? I want to see Mr. Fang and Mr. Zeng confront each other!

——I deeply understand the micro-innovation model of Penguin.

——QQ dating: I said I won’t go online, but I didn’t say I won’t go online with my brothers.

Fang Zhuo saw the news of the linkage between QQ dating and space, and felt a little strange about this action.

He happily browsed Zhihu and replied only one sentence.

“Haha, I have psychological expectations for Mr. Zeng and Penguin. Micro-innovation is not bad.”