Chapter 435 Small Reward
After Christmas Eve, it was Christmas again.
According to the atmosphere in New York, Yike gave employees a holiday except for the necessary work. Even Fang Zhuo had a good sleep to relieve fatigue.
The road show was over, and the final prospectus was printed and distributed to investors. Fang Zhuo had no objection to the issue price and quantity recommended by Goldman Sachs. The IPO process only had the final effective link.
In the past few days, Goldman Sachs still arranged an interview and even asked Fang Zhuo if he was willing to appear on a financial program or talk show.
Fang Zhuo couldn't do that, so he simply refused.
However, the head of the Goldman Sachs team responsible for semiconductor equipment procurement gave an additional suggestion, thinking that Mr. Fang could appear on the show to increase his popularity in the United States, which could effectively reduce the difficulty of procurement.
Because of this suggestion, Fang Zhuo thought about it and decided to do one thing on Christmas Day. He wanted to take a break from his busy schedule to watch an NBA game.
Every Christmas, the NBA selects heavyweight teams to have a "Christmas Battle" to attract the attention of fans. This year, there is also this event. One of the three games is the Los Angeles Lakers vs. Houston Rockets.
Yao Ming is one of Yike's brand spokespersons in the United States. At the same time, Sina in China also intercepted Sohu to sign Yao Ming's exclusive.
Marketing Director Yu Hong has dealt with Yao Ming and sometimes goes to watch the Rockets' games, but Fang Zhuo has never met this spokesperson, so this time he plans to get to know him.
At the same time, he is also considering whether the image of a president of a listed company + a sports lover can have a reputation as Goldman Sachs suggests.
In any case, just after the Christmas lunch, Fang Zhuo flew to Los Angeles with Yu Hong and two assistants.
New York is more than 3,000 kilometers away from Los Angeles, and it takes about 6 hours to fly there, but it is still possible to catch the game.
"The response to the advertisement shot for Yao Ming is quite good."
Yu Hong talked about Yao Ming on the plane. The advertisement shot by Yike for Yao Ming was very effective. The two advertisements before and after made the audience feel quite interesting.
The first ad has three scenes. Yao Ming wears M1, eating while listening to music, practicing while listening to music, dunking while riding a shark while listening to music, and the last scene uses special effects to create a real shark in the sea.
And O'Neal, a dominant center player in the NBA, is called "the shark" by domestic fans. The ad made a joke with expectations.
Then, O'Neal was really invited to shoot the second ad. In the two scenes, Yao Ming and O'Neal are evenly matched without listening to music, and Yao Ming, who wears M1 and listens to music, dunks again while riding the "shark".
Domestic fans love Yike's ads, and some of the creativity here comes from Fang Zhuo.
"Yeah." Fang Zhuo responded absent-mindedly.
Yu Hong glanced sideways and asked, "Are you considering Mr. Ni's business?"
"Ah? No, there's nothing to consider about his business." Fang Zhuo shook his head and said worriedly, "I'm considering how to build some popularity in the United States. I originally thought that I could just ask the Wall Street media to praise me, but from what Goldman Sachs said, this doesn't seem to be enough. Do you really want me to go on the show?"
Yu Hong was silent when she heard something beyond her knowledge.
"Go on the show? Talk show? Sing and dance? Cameo in a movie? You are fired?" Fang Zhuo listed the options in a casual manner.
"I want to see dancing." Yu Hong gave a suggestion.
"I'm the chairman of two listed companies going to dance?" Fang Zhuo pretended to be angry, and suddenly a light flashed in his mind, "Yike is going to go public! The last time I won Sina, the reward I got was a sports car!"
Yu Hong was puzzled: "So?"
"So, how about buying a team and bringing Yao Ming over this time?" Fang Zhuo smiled.
Yu Hong: "..."
After a moment, she asked, "Are you serious?"
"Every time a person succeeds, he should give himself positive feedback. Isn't this the right way to do things?" Fang Zhuo said with some pride, "This will be written into 'Fang Zhuo's Way to Success' or 'Fang Zhuo's Ten Words for You' or something like that."
Yu Hong: "..."
She always had trouble keeping up with her boss's thinking: "Are you sure this will help you increase your popularity? Is the price a bit too high? This seems to be much more expensive than a sports car."
"No hurry, it's not like I'll buy it the next second. I'll wait until I have money and a suitable opportunity. If I want to buy it, people may not be willing to sell it." Fang Zhuo shrugged, "If I really buy it, I'll be the boss who knows basketball the most."
"Buy a press release to let the media reporters promote it like this?" Yu Hong said.
"No, really." Fang Zhuo was a relatively loyal fan in his previous life, and now he feels that he can make himself a part of Yao Ming's youth.
First round tour? Lineup? Championship?
Having been busy for the past few years, Fang Zhuo is about to ring the bell to send the company to the market. He feels an inexplicable sense of relief, and he doesn't mind rewarding himself a little again, and completing Goldman Sachs's suggestion.
Fame is money, a pass, and even MIGA and PL funds can take the opportunity to attract more funds.
That night, Fang Zhuo and Yu Hong sat in the first row of the Christmas game stadium and watched the game between the Rockets and the Lakers at the closest distance.
The Lakers have the OK combination, and the Rockets have Francis and Yao Ming. The game process is quite exciting.
Yao Ming and O'Neal scored the same 16 points in the first half, but O'Neal was slightly better in the second half, with 22 points and 10 rebounds, while Yao Ming scored 18 points and 8 rebounds. In the end, the Rockets defeated the Lakers 99-87.
Fang Zhuo sat in the first row and communicated with Yao Ming before and during the game, and left his contact information. During the game, he saw the camera filming him, and he probably thought he was a celebrity from China.
No, he was a celebrity. I guess domestic basketball fans can also see his smile.
After the game, Fang Zhuo had a meal with Yao Ming, but he didn't mention that he planned to give him a gift. He just talked about the team lineup and the situation this season. It felt like the keyboard walked into reality.
Yao Ming smiled throughout the whole process, and occasionally said "Mr. Fang knows a lot about basketball" out of politeness, and Fang Zhuo felt that this was a great affirmation.
He stayed in Los Angeles that night. Before going to the room, Yu Hong expressed his opinion as a bystander.
"Mr. Fang, this is your first time meeting Yao Ming, right? Why are you smiling the whole time? You should wait until you have a team... don't do this again."
"You don't understand. Whether or not there is a team is a later story. I just suddenly feel that having money is really great." Fang Zhuo smiled and reminded, "For example, when you can sell your shares in Yike, you can use the money to invest in your father's political achievements."
"Go to sleep." Yu Hong ended the topic and walked straight to her room.
"Hey, the company is listed and new products are released. You can consider taking a long vacation or adjusting your work content. It's up to you." Fang Zhuo shouted at Xiao Yu's back.
The figure in front did not turn his head, but just raised his right hand and waved it casually in the air.
The world is wide when you think about listing, and Xiao Yu's back is really beautiful.
Fang Zhuo looked at Yi more, opened the door, and thought about the arrival of the new year and new atmosphere.