Chapter 1279 Five Versions and the Story Behind the Scenes

Qin Jue thoughtfully left time for the ladies to express their feelings. After being bombarded with a lot of questions like "So handsome?" So handsome? So handsome? ! ]’s barrage confused her face for half a minute before she smiled and said:

"Very good. Judging from your reactions, I didn't shoot this commercial in vain."

[Not only was the shot not in vain! ! ! 】

[I was stunned by the handsomeness without any defense...so cute and handsome...]

[There is no substitute for the whole process, how come you can do everything! ! Who do you want to be handsome when snowboarding? #Crazy#Crazy】

[The storyboards and transitions are so amazing, they are obviously real people but they are shot like animations! 】

Qin Jue nodded with a smile: "Yes, the design took a long time. Not counting the three pre-selected plans early in the morning, Leo - I'm talking about Kou Ze Shufang's side - probably changed five or six versions, very carefully. of a production.”

[Oh my god, how long did it take to shoot?]

"The shooting was really fast." Qin Jue told the truth, "I went to two places at that time, a tropical rain forest and a Tibetan city in the Himalayas. I was responsible for shooting here and shot a lot of material. Why do I have a headache? The editor is the staff of Kou Zeshu Fangying series."

Then he continued with a smile, "Looking at the final effect, I think it is unjustifiable not to increase bonuses for the staff."

【reward! Big reward! 】

[The cameraman and makeup teacher both added chicken legs to me! 】

[I’m curious about the content of the abolished case, can you tell me? (Xingxingyan pulls at Teacher Qin’s sleeves)]

[Strongly agree, please share the behind-the-scenes details, I want to hear them! 】

"Let me think about it." Qin Jue pondered for a moment, and then briefly explained to the ladies some of the more common advertising plans that Kou Ze Shufang had originally prepared, and then talked about the whole process without covering up, "—— These three are not impossible to shoot, but the Eagle series is quite a special product in my opinion, so I think it can be a little exciting and out of the ordinary.”

"I happened to have collaborated with Grayson before when I was shooting Vintage. The style of that vintage advertisement was to focus on the clothing itself and also add storytelling. The two were integrated to express the brand's theme.

"Mr. Parr, the person in charge of Kouze, has seen my past works, so after we communicated in detail, we agreed that the Eagle series jacket advertisement also has a lot of room for storytelling, and we decided at that time to use a relatively specific plot. Drive the atmosphere, emphasize the characteristics of the product, and depict the concept of the entire Eagle series.

"The two outdoor shooting locations were decided on first, and they were not as twists and turns as the plan. Speaking of the plan, my character in the first version was the designer of the jacket. And the plot is actually a bit sad. It tells the story of this designer who treats his work very much. Serious, even to the point of being stubborn.

“In order to make a jacket that was both beautiful and practical, he personally went to tropical rainforests and snow-capped mountains to inspect and experience it, and then secluded himself in a mountain hut to revise the design draft day after day. During this period, only one animal was rescued by him by chance. The once-passing eagle often came to keep him company.

"In the end, the jacket was born in the hands of the designer, but at this time the designer had spent his whole life and slept in the hut. In the second half of the story, the eagle grabbed two samples of the jacket and gave them to him People come to the rainforest and snow-capped mountains for camping and adventure, so this style of jacket has been deeply connected with the image of the eagle, and the story of the designer and the eagle has been passed down together. "

Qin Jue paused after speaking, "Not long after this version of the plan came out, Leo and I - oh, Mr. Parr - in short, we killed it very quickly, without even taking a picture."

“Because to be honest, selling feelings is not the way to sell it. It is not only suspected of false propaganda, but also very subtle sensationalism. The overall atmosphere is heavy, as if customers buy jackets out of sympathy or touching stories, not because of the product itself. "

Qin Jue said bluntly, "And the relationship between the eagle and the jacket in this version of the plan is a bit far-fetched. Although the designer did get some inspiration from the eagle in the story, I always felt that replacing the eagle with another animal would Plants, things, or people don’t seem to have that uniqueness, you know.”

"So the second version of the plan was quickly born. This version is much more lively in comparison. It tells the story of an eagle farmer who encountered many problems in the process of raising his own eagle cubs. For example, the eagle's claws became sharper and sharper, and it would scratch Clothes, for example, if you don’t wear conspicuous enough, you can’t be found by an eagle immediately in the forest, or if it’s very real and very funny, what should you do if the eagle suddenly pees on you while holding the eagle on your arm, and the fabric is soaked...”

Qin Jue smiled and waved his hand, "I think you guys can guess the creative point. It's that the eagle keepers gradually started to improve the jacket according to their own situation, and finally modified a jacket that has outstanding performance and is very practical. Jackets.”

【Grass! 】

[After a bit of brainstorming about the scene, I feel that if it were shot, it would be an impressive advertisement hahahahahahahaha]

"Indeed." Qin Jue couldn't help but laugh, "But compared to the first version, this second version is a bit too hard, and it doesn't integrate well with the environment, so I still pass."

She raised an index finger and shook it, smiling as she narrowed her eyes.

"Then came the third version. This version weakened the storyline and gave more space to thrilling scenes. The specific content was divided into two parts according to different outdoor environments.

"First of all, the first group of people accidentally encountered danger during an investigation in the tropical rainforest. At the critical moment, an eagle appeared holding a jacket. The lone scientific researcher relied on the jacket to successfully survive in the wild for a day until he found the companions he was looking for;

"Then we turned to the snow-capped mountains. The second group of people went into the mountains to explore and hunt for treasures. They were holding treasure maps with eagle logos in their hands. Finally, they found the treasure chest. The moment they opened it, the golden light shone. When they took a closer look, they saw a pile of jackets.

"Compared with the previous plan, the third version does not pay much attention to logic. It focuses on one cool scene and the specifications are based on blockbusters, so that everyone can enjoy watching it.

"However... Leo felt that it was too wasteful for me to play the two roles of scientific researcher and leader of the adventure team. Although the shots are definitely not bad, it is still 'short of quality'."

Qin Jue shrugged, "In this way, we have reached the fourth edition. I feel that the responsibility for this edition lies with me. That's what happened. When I first chatted with Kou Zeshufan, the other person asked me if I could use one word. As the core of the promotion of the Eagle series, what would I choose, and my answer is - loyalty."

"This is an emotional word with a bit of an anthropomorphic meaning. I believe that anyone who has raised a pet or trained an animal companion must have experienced the feeling of being connected with your animal friend, and this series of products is Outdoor jackets, this kind of clothing, or this kind of equipment, bring you a sense of security when you engage in thrilling outdoor sports, because they accompany you and protect you all the time during the whole process.

"That's why I say 'loyalty' - the jacket you wear is like a living animal friend who can't speak human words and is always by your side.

"Leo and I hit it off on this point of view. He liked the answer I gave him very much, and he always tried hard to include this element when conceiving and finalizing the plan."

"But as you have just seen, the Eagle series of clothes can introduce too many points." Qin Jue raised his fingers dumbfounded, "Windproof, waterproof, scratchproof and wear-resistant, suitable for rainforests and snowy mountains, etc. There are also various user-friendly details such as easy-to-wipe clean, lots of pockets and fixed straps, etc. It is really difficult to add conceptual expression to these. ”

"An advertisement only lasts so long. If you add it all at once, it will only become bloated and messy."

Qin Jue smiled helplessly.

“The fourth version discussed at that time was like this: I am the protagonist of the story, and I have a jacket that my grandfather left to my father, and my father left it to me, which is similar to a family heirloom.

"And the eagle-shaped logo of the jacket is actually a 'spirit', a spirit behind, a guardian spirit. Like my ancestors, I love nature and often go outdoors. Whenever I encounter danger or trouble, the jacket on me will It will appear and solve my troubles so that I can enjoy traveling in the wild safely, happily and freely.

"The idea itself... is a good one. It not only explains the concept of 'loyal waiting', but also demonstrates the performance of the jacket, and at the same time allows the audience to feel the charm of nature.

"Until a staff member accompanying the team said: 'Isn't this the Aladdin Condor?'"

Qin Jue covered his face with one hand, chuckled and rubbed his forehead twice.

"Oh, everyone was withered at that time, do you know--" she couldn't laugh or cry, "the plot suddenly became very cunning, just like that..."

【It’s so funny! ! ! 】

【When you are in trouble, rub the eagle logo on your jacket, right? o(*≧▽≦)ツ┏━┓】

[What summoned beast (x)]

"So the fourth version was slightly adjusted, and the protagonist was changed to a girl, and I became the eagle living on the jacket." Qin Jue shook his head with a smile, "Then the plot developed all the way to a romance. After two scenes, I tried I can’t stand it anymore. I think it’s better not to make such a hard-core jacket look like a fantasy sweet pet drama. It’s weird, brother, it’s really weird.”

"And what do you want those gay men who buy hard-shell jackets to think about this commercial? When you buy it, wear it, and look at the commercial again, it seems that after you put on this clothes, there is a loving man lying behind you. I'll protect you, don't say you're gay, just say it if it's not scary."

The barrage burst into laughter.

"Leo was misled by what I said about 'loyalty'. This blame is really mine." Qin Jue reviewed again, "Fortunately, we did not waste time and quickly adjusted our thinking, and the whole team started again."

"This time we retained the idea of ​​'I am equal to the eagle', but overturned an important previous idea - we did not intend to have a direct connection between the eagle and the jacket."

Qin Jue suppressed his smile and became serious.

"For a long time, everyone has been thinking about how to combine the concept of the eagle with the product of the jacket, but the results of the solutions they came up with were not satisfactory. Therefore, we cut off our wrists and simply let the eagle become a part of the entire commercial design. Became the passive party.

"The fifth version is almost the same as the final film. In this version, I am a wild eagle, an anthropomorphic image of an eagle. 'I' myself is a part of nature and also symbolizes nature. .

"When people step out of indoors and into the wild, it is an escape from the shackles of the world. People struggle to escape from the heavy study and work, take a breath, let go of everything in this short time, and talk to nature without any distractions. This The process is very wonderful and beautiful.

“But at the same time, nature will not treat you well just because you are human. It is always there and always free. It has a gentle side, but also hides many unknown dangers. That is why we use the word ‘adventure’ to describe outdoor sports. Everyone gets pleasure from these sports by taking risks. This is a kind of courage and determination to go to the tiger mountain even though we know there are tigers there. The reason why we choose to take risks is because we yearn for freedom in our hearts, are unwilling to be ordinary, and desire an exciting life.

“Among all this, what Koze Shufang’s jacket can do is to provide you with protection when you take risks.

"After we figured this out, our conception went very smoothly. In the plan, my eagle represents wild creatures and nature. In the rainforest, the heroine is in crisis, and the eagle chooses to help her. The heroine also treats the eagle kindly, using human technology and methods to give back to nature; in the snowy mountains, skiers are driven by curiosity to pursue the mysteries of nature. They are cruelly tested by nature, but they have a glimmer of hope in danger and finally escape from danger with the help of the eagle.

"We don't want to avoid the danger of outdoor sports, and we don't want to portray nature as peaceful and peaceful. This is unrealistic and unrealistic.

"Or, it is because it is dangerous and people are taking risks that we need such a jacket to protect you as much as possible.

"In the commercial, the jacket is a gift from humans to the eagle, and it is a bridge for harmonious coexistence between humans and nature. I think this design is quite interesting.

"Because we humans are very powerful, our small bodies may be too fragile to withstand the thunder and anger of nature, but we can make ourselves stronger by creating equipment, and become able to communicate with nature on an equal footing.

"When the powerful humans faced the eagle representing nature, their first reaction was not to capture it, invade or conquer it, nor to take it away and bring it back to the human city, but to choose to send their own equipment out, share human wisdom with it, so that it can also be protected by this wise and powerful force."

Qin Jue's eyes gradually became warm as he recalled the memories.

"In the end, the eagle stayed in the rain forest and the snowy mountains, and people returned to real life after resting. The two are like friends in different places, usually living their own lives, but when they get together occasionally, they can still play happily and intimately. I think this is a very healthy way for ordinary people to get along with nature. When we are busy as usual, we go outdoors to release the accumulated pressure when we are free, take a deep breath between the mountains and snowfields, and find peace of mind. "

Qin Jue said this and thought of the time when he sneaked out to have fun during the filming, and couldn't help but smile.

"I like the core of this commercial very much, and I believe that many "outdoorsy" friends will resonate with me."

[Damn, a homebody like me lost the opportunity to resonate with Teacher Qin]

"That can't be said, I'm also a homebody." Qin Jue laughed, "But who says staying at home in nature is not considered a homebody? If you take good protective measures, go camping alone, set up a tent, lie quietly in the forest to read books and watch movies, and the feeling of being away from the hustle and bustle of the world is very good."

[New definition of the concept of homebody.jpg]

[Indeed, I often go out for a walk alone. When I'm tired, I really relax when I go to a place where no one knows me around.]

[Good for bringing goods, x-on:The partner should put this live reaction on the homepage (bushi]

[Qin Jue to Kou Ze Shu Fang: If you want me to be your spokesperson, you have found the right person]

[Urgent, urgent, when will this video be synchronized to the entire network]

[← You can already see it elsewhere, although the full version is only available on Kou Ze's V blog and E station official account]

When Leordo conceived the plan, his thinking was close to Grayson's Vintage micro-film, and the promotion and marketing approach was basically the same as Qin Jue's commercial. The whole film is long, but it can be flexibly divided into one or two minutes or shorter clips for advertising.

In order to better fit the Longzhou market, "Walking with Eagles" is six minutes long, which just meets the audio-visual habits of contemporary audiences. They can receive enough information without being discouraged by the length of time and losing interest in watching. For those platform users who have no patience to watch videos over three minutes, Kou Ze Shu Fang also cut out the tropical rainforest part, the snow mountain part and the last two scenes according to the content. Two-minute short films interlaced with each other are provided for them to watch.

In addition, there are many highlights edited separately, such as "mud splashed on the outerwear and easily washed away", "the heroine 'swish' took out her pocket", "the snow mountain boy accurately grabbed the fixed strap", and "the boy jumped down and covered his mouth" to show the face of the modern spokesperson, "the boy looked back at the snow mountain" and "the boy snowboarded in the air", etc.

These are short clips of less than 30 seconds. The beginning and the end can be put online with the logo of the Kozer Shufang Eagle series. It can be predicted that the effect will be very good.

[I must say that the double eyebrows falling in the snow are a fairy taste! ! At first glance, I thought they were bleached eyebrows, but when I looked closely, they turned out to be snow. What a stunning look back, I was stunned by the beauty]

[I always feel that Kozer has internal love (?) Many shots are given very well]

[Yes, the heroine raised her head, and the grass leaves flew, and a boy sitting on a tree came to her face. The high-angle super clear close-up shot, what kind of girl comic is this?]

[I am so happy about the pure and wild rainforest eagle cub and the cold-faced but warm-hearted snow mountain eagle cub^q^]

[One has messy hair and the other has long flowing hair, which is also very civilized... Who will feed me some narcissus food... (melting)]

[And they are both eagle monsters that can transform into human form, and there is no reproductive isolation between species!!]

"Stop, stop, wait a moment." Qin Jue, who came back from answering the courier call, glanced at the barrage in the live broadcast room, "There is no need to be so particular!"

[You know what the rigor of a fan girl is! ] The ladies are not afraid.

"Huh." Qin Jue frowned and gave them a classic emoticon package on Qin Jue's phone in the study.

But to be honest, she, the main character, doesn't mind chatting and laughing with her lovers. After all, this is a pairing that emanates from the characters. Compared with those who filter every word and action of the real actors and make up for it, the former makes her feel more comfortable and easier to accept.

[Off topic, are there any live broadcasts tomorrow and the day after tomorrow? The seventh episode of "Heart Shadow" is about to be released # pitiful # pointing fingers]

"Don't broadcast it yet, save it until the eighth episode to watch together." Qin Jue recalled his recent schedule, "I'm a bit busy recently."

Tomorrow, "Heart Shadow Link" will be officially completed, and the Golden Orchid Award Ceremony will be held on November 8th. Qin Jue has to prepare makeup and check into a nearby hotel in the next few days. This year's Golden Orchid Award has "FROZEN", a hot special effects musical, shortlisted, and the attention it has received is not as high as before. Qin Jue holds the invitation right given by the "Entertainment Intern" program team, and has a lot of serious things to worry about.

In the remaining fragmented time, she planned to personally talk to the "Super Power" sports drink, and by the way, play the prototype of "Sword Shadow Tianjiao" ancient style online game, and truly experience the state of mind of the protagonist controlled by the player when experiencing many important main plots.

[Busy, be busy, the child has grown up # Wipe tears]

[Speaking of which, is there a road show for the endorsement of the Eagle series! ! ]

"Uh... No." Qin Jue shook his head honestly, "I really don't like to run announcements. As an actor, it's better to keep a little distance and mystery."

[Woo woo woo, okay]

[It's also good to have an online live broadcast——]

"Isn't it live broadcasting online?" Qin Jue laughed, deliberately misinterpreting the meaning of this barrage and changing the subject.

[It's talking about the commercial activities of Kou Ze Shufang ah ah ah # Go crazy, expose more, brother, don't be too low-key! ! ! 】

Seeing that he was about to be irritated by another wave of comments from "career fans", Qin Jue waved his phone at the camera with a normal expression:

"Didn't I just receive a call? It was from Kou Ze, saying that the goods would be delivered to your door in a while."

He teased again, "I've been busy unpacking recently."

[Laughing to death! 】

[Don't remind me of the "FROZEN" gift pack (sad cry), who didn't get the spot goods? It was me! 】

【Thanks for the invitation. I am in the live broadcast room of the official flagship store of Kou Ze Shu Fang. The anchor lady said that there is a super discount if you order the same style as Brother Jue now. I declare you the king of bringing goods (dog head holding a rose)

【Sister in front, give me the address!!】

【I want it too, I want it too】

Qin Jue started a new topic in front, and some of the ladies who were very sensitive to the atmosphere of the barrage took over in time. Those discordant voices were dispersed before they gathered.

The knock on the door sounded like timely rain.

"Oh? What a coincidence."

Qin Jue smiled, got up and left his seat, waving his hand for the drone to follow.

The camera paid attention to privacy and security as always, and did not capture any details that might expose the address. Qin Jue thanked the courier and returned to the study with the box intact.

"I shouldn't steal the business of the official live broadcast room by live unboxing here?"

She teased, took out a blade from her fingers, and cut it lightly along the tape sealing.

The modification is complete, 6100+, 1.20~1.22 update three-in-one.