Chapter 593: Fan Bingbing, the First Generation of TikTok Internet Celebrity, Was Watched by the Crowds to Receive Awards in North America
Chapter 593 ① The first generation of Douyin Internet celebrities ② Fan Bingbing was watched ③ Won an award in North America
The background of ByteDance's entry into the short video field is that the short video industry has formed a situation of one super and many strong players.
The super one is Kuaishou, which currently has about 200 million users.
The strong ones are Meipai, Miaopai and Xiaokaxiu, and there are also several smaller short video apps.
However, except for Kuaishou, ByteDance did not take the other companies seriously.
After all, ByteDance is not a vegetarian. At this time, the company's flagship product Toutiao already has 700 million activated users and more than 80 million daily active users!
This scale is almost the same as Weibo. At that time, as long as a little traffic is attracted, Douyin will grow very quickly.
In addition, in order to test the waters for Douyin, Toutiao app has embedded a Toutiao video program in the past two months, which is the predecessor of the future Volcano Short Video.
ByteDance's technical support makes Toutiao video run very smoothly, and the unique data model also performs very well during the trial.
Wang Quan brought Xiaotian to ByteDance and personally witnessed the launch of the software.
He and Xiaotian also downloaded the software and registered a small account, leaving some user experience.
Before the launch, Douyin had invited hundreds of people to join and shot thousands of short videos. In the future, videos will be forwarded from Toutiao videos to continuously enrich the video library.
The first batch of Douyin users are mainly Internet celebrities, Internet musicians, dance enthusiasts, and young and beautiful college students.
After all, Douyin’s current slogan is: Let worship start here, focusing on the new generation of music short video community.
At present, Kuaishou’s dominant area is the third and fourth tier cities, taking the route of surrounding the city from the countryside.
Then Douyin takes the promotion idea from young people to all age groups.
At present, the main focus is youth and vitality, because young people have a louder voice and are willing to share. When the number of users is large enough, the second generation slogan "Douyin, record a beautiful life" will be brought out.
Music is a very important element of Douyin, and the Internet has greatly squeezed the living space of ordinary musicians, so Douyin easily invited many non-famous singers.
Maybe their names are not familiar to the public, but many people have heard their songs, or think their music melodies are very nice.
For example, the singer Cui Zige ("Can Read But Cannot Say") who became popular recently because of "Go Princess Go", and Sun Zihan who became popular because of the theme song and interlude of "Good Man in Tang Dynasty".
The currently popular "Go Princess Go" has also established in-depth cooperation with Douyin, created an official account, and shared many exclusive highlights that LeTV VIP users cannot see.
Of course, Zhang Tianai, the popular fried chicken, also established a Douyin account.
However, Douyin is not keen on inviting celebrities to join at present, because the cost is too high, but the cost-effectiveness is low.
Xiaokaxiu relies on the celebrity effect of celebrities, but the effect was explosive at the beginning, but the subsequent development was very weak, far inferior to Kuaishou, which takes the civilian route.
Douyin has learned from this experience and currently does not intend to give too much traffic support to celebrities, nor does it want Douyin to become the second Weibo, a gathering place for celebrity fans and anti-fans.
ByteDance has so many brother units, such as Mishi, Shiba, Hesong, Bingcheng, and Xinsilu, and has countless celebrity resources, and can easily pull out a hundred female celebrities.
However, there was only one female celebrity who signed a contract with Douyin at the beginning, Zhang Zilin.
Zhang Zilin is a female celebrity with high status, high style, and good reputation, but her popularity and popularity are not top-notch. She usually likes to share photos and videos on Weibo, mainly about outfits and daily life.
Previously, she used Miaopai, which cooperated with Weibo. Now that she has signed a contract with Douyin, she will use Douyin to shoot videos and share them on Weibo.
Wang Quan refreshed about ten times and saw Sister Zilin's video.
It was not a serious content. She just asked her assistant to shoot a video of her wearing shorts, walking with long legs to a relaxing melody, which was very pleasing to the eye.
He took a look and found that Sister Zilin had uploaded three videos and had 500 followers. They should have been followed by internal test users during the internal test.
As one of the few female stars during the internal test, other users must have followed her first.
After the app was uploaded, the number of downloads soon exceeded 10,000.
When Wang Quan left, the number of downloads was fixed at 1.2 million.
Even if 1,000 of these people could actively post videos on Douyin, Douyin's video library would soon be enriched.
However, to really keep users, more high-quality users and high-quality content are needed. Zhang Yiming said: "Next, we plan to attract high-quality content creators from Xiaokaxiu, Kuaishou and Bilibili."
Wang Quan nodded: "Poaching is shameful, but it is useful."
He told Zhang Yiming not to rush and follow his own pace: "The golden age of short videos has not yet arrived. When the traffic fee is cheap enough to watch videos at will, it will be the real explosion period."
Nowadays, the main places for watching short videos are still homes and offices with WiFi. There are very few people who don't care about traffic and use one G a day outdoors.
After leaving ByteDance, Wang Quan and Xiaotian returned to the company. Xiaotian continued to train Meng Ziyi and Guo Xuefu. The level of these two people was too far behind Xiaotian, so Xiaotian had to pay more attention to them.
After Wang Quan was busy for a while, he went to visit Zhang Zilin.
She was wearing pajamas and applying a facial mask. Wang Quan also noticed that there was a mobile phone stand in front of her makeup cabinet.
"Are you recording a video?"
"I've finished recording it. I recorded the makeup removal techniques and will post them on Douyin later."
Wang Quan gently hugged her waist: "Thank you for your support."
"I got the signing fee, so of course I have to use my influence to help attract traffic."
"Very dedicated." Wang Quan praised, and then gave her some suggestions on video editing.
Then Zhang Zilin pinched her long hair and asked Wang Quan: "What do you think of me cutting my hair to shoulder length?"
"What, do you want to go back to high school?"
"My hair was shorter in high school," Zhang Zilin said with a smile: "Director Ning Hao sent me the script. I want to play a capable female police officer, so I need shorter hair."
Wang Quan's hands began to explore: "Your hair looks good no matter how long or short it is."
Zhang Zilin: "Be gentle, don't knock my mask off~"
...
Next, Wang Quan will go to the United States, and he will be away for a month. I don't know if he will have time to return to China in the middle.
Xianmi has not finished filming the movie yet, so Xiao Xianmi is taken care of by her mother and mother-in-law.
He wanted to take his daughter to the United States, but his family was worried.
~
At the same time, Peng Xuanzhi, a girl from Shaoxing, Zhejiang Province, who just turned 16 this year, was recommended an app called Douyin when she was watching the headlines. The logo is a shaking musical note. She downloaded it because the page looked good.
After clicking it, it felt similar to Kuaishou, both of which were short videos, but the people in it were more fashionable and beautiful, and she liked it more.
So Xiao Peng, who was a tourist, immediately registered an account. Considering that it was almost 2016 and she was 16 years old, she named it "Peng Sixteen".
Then she fumbled and posted her first video. The operation was very simple and convenient, and the filter of Douyin was really good. She was young and beautiful, and she looked even better after shooting with the filter of Douyin.
What surprised her was that in just one night, when she looked at it again the next day, the number of fans exceeded 100!
Moreover, her casually shot video of winking and playing received more than 100 likes and dozens of comments.
This significantly increased her enthusiasm for shooting videos, and she was going to shoot another dancing video today.
~
Little Pei Jiaxin is six years old this year. She was born in Chuzhou, Jiangxi Province. She is a little model and has also filmed a TV series called "The Brothers Sleeping on My Upper Bunk", but it has not been broadcast yet.
Her mother also downloaded Douyin by chance, and she was smart and immediately smelled the business opportunities in it.
So she filmed a video of her daughter eating.
Her daughter is so beautiful, and with the Douyin filter, she is like a fairy.
Moreover, Douyin is still blank in this track. The appearance of Pei Jiaxin immediately attracted a large number of college students who want to get something for nothing.
"Excuse me, what should I do if I want to have such a beautiful daughter without getting married?"
"Little friend, what color sack do you like? Tell your aunt."
Looking at the rapidly rising likes and comments, Pei's mother was overjoyed and prepared to change to a mobile phone with higher pixels for easier shooting.
~
At this time, there was a cute pet blogger on Kuaishou named "Talking Liu Erdou". She raised a British shorthair named Liu Erdou, and attracted a large number of fans with her clever dubbing.
After accidentally discovering Douyin, the blogger checked the company and found that it was the same company as Toutiao.
Toutiao was very familiar to her. Her parents and herself had downloaded it, so the cute pet blogger also set up an account on Douyin.
Every time she made a video, she would post it on Kuaishou and Douyin respectively.
Anyway, she didn't sign an exclusive agreement with Kuaishou, so she bet on both sides and leaned towards whichever side developed better.
~
There was also a special effects industry practitioner with the online name "Black Face V"...
...
When Wang Quan arrived in Los Angeles with two assistants, Xiaotian and Guo Xuefu, and two actors, Fan Bingbing and Wen Yongshan, the North American box office of "Rogue One: A Star Wars Story" had easily exceeded 300 million.
The box office in the first week was 182 million.
Although this result cannot be compared with "The Force Awakens", it is still no problem to reach half of the performance of "The Force Awakens" in North America.
Even if it is only half of "The Force Awakens", it is probably in the top three of the year. As a spin-off work, it is considered to have met expectations.
Dorothy told Wang Quan that after the six-part series is finished, several Star Wars TV series will be launched on Netflix to maintain the popularity and expand the boundaries.
Wait for another ten years to restart.
She thinks that as many years as China can shoot Journey to the West, Hollywood can shoot Star Wars for as many years.
The first day Wang Quan returned to Beverly Hills was a family gathering. Gadot brought Alice, Dorothy and Xiao K brought Alex, and the family of six and the dog ate together, played games together, and had fun together. Wang Quan accompanied the two children warmly.
At the same time, Fan Bingbing took Wen Yongshan and two assistant sisters to settle down in the hotel and started shopping together.
Fan Bingbing also wanted to inquire about the price of houses in Beverly Hills.
To be honest, the cheaper ones are not expensive, but there seems to be little room for appreciation. The houses I bought in China have mostly tripled or quadrupled in value, so it is still more reliable to invest in real estate in China.
Of course, if you bought a house during the subprime mortgage crisis a few years ago, you would probably still make money. It seems that Wang Quan bought all those houses at that time.
Because "Parasite" has been screened in more than 30 theaters this week, and it is basically concentrated in Los Angeles and New York, so they didn't have to run far to find a theater showing "Parasite" and bought tickets to go in.
Fan Bingbing was very surprised. The attendance rate was very high, and all the people were foreigners. It was really a wonderful feeling to watch a movie in a foreign country with Chinese subtitles.
But every time she saw her sofa scene, Fan Bingbing would get excited, as if the scene was reenacted.
The key is that when she walked out of the screening room, she was still recognized. Several blonde and blue-eyed foreign girls begged to take a photo with her.
Fan Bingbing quickly winked at Wen Yongshan, and Wen Yongshan immediately captured the scene of her boss being surrounded by "foreign fans".
Tsk tsk, this photo is enough to be the first hot search on Weibo.
Today is actually the day when Zhang Ziyi gave birth, but before giving birth, she still kept her phone in her hand. She happened to see this Weibo, and immediately snorted, and then her amniotic fluid broke.
Zhang Ziyi was happy now. I am giving birth to a child, and I will definitely suppress your limelight, good boy, mom loves you!
~
The next day, Wang Quan took Fan Bingbing and Wen Yongshan to participate in the National Board of Review Awards, one of the four major outposts of the Oscars.
This award has a very long history and is the same age as the Oscars. This year is the 87th.
This award is often the first annual award of the award season, but it is precisely because the award is given earlier that the overlap rate with the Oscars is not high.
Historically, the overlap rate between the Best Picture and the Oscar results is 25.3%, and the Best Director is 21.4%.
"Parasite" was nominated for the Best Foreign Language Film Award, but due to the rules, it was not nominated for other awards.
Previously, Chen Kaige's "Farewell My Concubine", Li An's "Eat Drink Man Woman" and "Crouching Tiger, Hidden Dragon", and Lao Mouzi's "Raise the Rock" have all won the Best Foreign Language Film.
Wang Quan has not won the Best Foreign Language Film Award of the National Board of Review, but he has won some Best Picture, Best Director, and Best Screenplay.
Today, not only Wang Quan and his friends came, but Xiao K also came to the scene. In addition, Wang Quan also met his old friend Charlize Theron at the awards ceremony.
The final winner of the Best Film was "Mad Max: Fury Road" starring Theron.
Xiao K also won the Best Actress for "Room".
In addition, "The Martian" produced by Long Taizhi won the three heavyweight awards of Best Director, Best Actor (Matt Damon), and Best Adapted Screenplay.
Needless to say, Wang Quan won the first Best Foreign Language Film of the National Board of Review in his life.
The road to the Oscars, the first battle is a success!
...
(Originally, this chapter should have been written to 2016, but I'm not feeling well today, sorry~)