Chapter 477: Never Expected Offline Competition

The official Weibo account of "Wan Wan Expected" announced the news of "Wan Wan Expected" passing the review on Weibo at the first time.

However, everyone was a little confused after seeing the information of "Wan Wan Expected".

This is actually a web drama?

The drama starring Xu Ye himself is just a web drama.

These days, although web dramas have been well known and accepted by the public, they are still at the bottom of the contempt chain in the entertainment industry.

With Xu Ye's identity, it is not a problem to play a TV series that can be broadcast on TV. Even if he plays the male lead, there will be countless capitals to pay him to play.

After all, as long as Xu Ye is in the show, the show will make a profit.

But web dramas are different. They are only broadcast on the Internet platform, so the audience will be smaller.

If you act in a web drama, you will basically miss the major awards.

Among the major awards, there are awards specially arranged for web dramas, but compared with the number of awards for traditional TV dramas, there are only a few web dramas.

"The director is so confused. After all this time, the main character is a web drama!"

"What can you achieve by filming a web drama? How popular can your web drama be?"

"My fellow patients, something is wrong. I have felt something is wrong with this drama since the beginning of its preparation."

"We still don't know what story this drama tells, and we can't understand the story outline. The patients who went to the scene to make guest appearances don't talk, as if they are autistic."

The patients in Huohua Hospital just feel that something is wrong here.

But this is already a basic operation for Xu Ye.

Do you think the drama he starred in will be a TV series that will be broadcast on TV?

As a result, he now tells you that this is actually a web drama.

Xu Ye has never played by the rules.

However, Xu Ye's opponents in the entertainment industry don't think so.

"Xu Ye's first drama is actually a web drama. Is he not confident in his acting skills?"

"I checked it out. I never expected that there is no actor in the crew who is a professional actor. It can be said that the crew is all amateurs."

"It's so hot that it doesn't even dare to be broadcast on TV. This shows that Xu Ye has no confidence in his drama!"

"Maybe this drama is just a love drama that Xu Ye made for him and Xiao Xu. As for the plot, it must be shoddy."

Major film and television companies have also speculated.

It's not common sense to act in a web drama.

If there is no blessing from "Wulin Wai Zhuan" and "Kuang Biao", it would be understandable for Xu Ye to star in a web drama.

This is also the path that many stars will take.

But you have come to this point. It shouldn't be.

There must be something wrong when things are abnormal. In the end, everyone agreed.

That is, the final film of this drama is really too bad, so bad that it can't be broadcast on TV.

If a drama wants to be put on TV, the film purchasing department of the TV station will also review the content of the film, and it is impossible for all dramas to be put on TV.

However, this is not absolute. It is also possible to use the back door to let obviously bad dramas be put on TV.

For someone like Xu Ye, if he really wants to be put on TV, some TV stations will not refuse just because of the traffic he carries.

Xu Ye and Xu Nanjia both starred in the drama. Isn't this attractive enough?

But everyone in the entertainment industry knows that although Xu Ye is shameless, he is still very serious about his work.

He doesn't use the back door of others, nor will he let others use his back door.

If Xu Ye chooses not to be put on TV, it can only be that he has no confidence in this work.

Compared with his previous two dramas, the quality of this work is too poor.

After reaching this conclusion, Song Zhengqi of Qingniao Entertainment felt that he was in high spirits again.

He waited too long for Xu Ye to turn over.

In the month when Xu Ye released his album, Song Zhengqi could not move forward with other business except for accompanying his secretary Hongchen every day.

Who would have thought that one of the four major entertainment companies in the industry would still have a vacant position for the music director.

Xu Ye would monopolize the heat of the entertainment industry.

Song Zhengqi could only hold back his anger and vent it on his secretary.

Fortunately, Xu Ye's album was finally released.

Then Bluebird Entertainment could not recruit a music director.

Originally, a well-known music producer in the industry had been scheduled to come and talk, but after the release of "Seven Miles of Fragrance", the music producer suddenly fell ill and needed to rest, and could not go to work.

After seeing the news of "Never Expected", Song Zhengqi made a decision.

Since Xu Ye played a web drama, he also played a web drama.

Bluebird Entertainment has two web dramas to be broadcast this year. Both dramas are urban love dramas, and the production costs are not high. The actors are several new actors.

Although they are new actors, with the blessing of various exposures, the traffic has already been there.

Song Zhengqi was originally planning to release these two dramas before the end of the year, so that one of them would be released at the same time as Xu Ye's web drama.

"Our drama uses new actors, and the audience's expectations will not be too high. The quality of the drama is also OK. As long as it is broadcast, the audience will basically praise it. Xu Ye is different. Everyone has too high expectations for him. Once the quality of the web drama is a little worse, there will be criticism." Song Zhengqi thought to himself.

At that time, their drama will definitely be compared by everyone, and it can also take advantage of Xu Ye's popularity.

However, Song Zhengqi misjudged one thing.

Is it possible that this drama is not suitable for TV, rather than that it cannot be broadcast on TV?

Many people in the circle have rigid thinking. In their opinion, the drama starring Xu Ye must be broadcast on TV, and if it is not broadcast on TV, it must be of poor quality.

In fact, in Xu Ye's opinion, it doesn't matter whether it is broadcast on TV or not. If a drama is suitable, it will be broadcast, and if it is not suitable, it will not be broadcast.

What's more, now that we have entered the Internet age, the influence of TV stations will only decline year by year, and there is absolutely no possibility of growth.

"Never Expected" is a drama that fits the Chinese Internet very well.

As the news of "Never Expected" passing the review began to ferment, the official Weibo of "Never Expected" also confirmed the final broadcast time with Penguin Video.

The broadcast time of online dramas is relatively free, but because it is close to National Day and Mid-Autumn Festival, the final broadcast time is set on October 6.

This year's Mid-Autumn Festival and National Day are celebrated together, with a total of eight days off. October 6 is Friday, the third to last day of the holiday.

However, the broadcast schedule of "Never Expected" is a bit inhuman, because it only updates three episodes a week, one episode each on Friday, Saturday and Sunday.

Compared with the Earth's "Never Expected" which only updates one episode a week, three episodes a week is already very conscientious.

It's not that Xu Ye doesn't want to update quickly, but because this drama is too short.

If it is really updated like other TV series, the effect will be greatly reduced.

Penguin Video will not agree.

Lu Yuan, vice president of Penguin Video, also thought that "Never Expected" was just a TV series broadcast on the online video platform at first, but he understood it after he was pulled into the crew for a guest appearance.

"This drama is too short, so it can only satisfy the audience three times a week, so that the audience will always think about you and ignore the shortness of this drama."

Lu Yuan arranged it like this.

He was also very curious about how much impact such a special drama could have on the Internet.

At this time, in the office, Lu Yuan was handling work.

His assistant knocked on the door and walked in.

The assistant held a folder in his hand.

The assistant put the folder on Lu Yuan's desk and said, "Mr. Lu, this is the publicity plan provided to us by the Wanwan Expected publicity team. We need to cooperate."

Lu Yuan nodded and asked, "Have you read it? How is it?"

The assistant's expression was a little unnatural, and he said, "I can't say, you should take a look yourself."

Lu Yuan's face showed doubts. His assistant's business ability is beyond doubt and he is very easy to use.

He can't say, is there anything he doesn't understand about this plan?

"It seems that it's time for me to take action. I still need to give you a few suggestions."

Lu Yuan reached out to take the folder, opened it and read it.

The publicity work of a drama is very important. There are pre-heating publicity, publicity during the broadcast, and the final clean-up publicity.

There is already a set of standard procedures in the circle.

The plan in his hand is about pre-promotion.

These tasks are done by the Wanwan Expected publicity team and Penguin Video together.

In Lu Yuan's opinion, it is nothing more than hot marketing on major online platforms, and Xu Ye's name is posted on the hot search for a few days.

As for Penguin Video, it is directly promoted in the software with a large poster, and if it doesn't work, it can also send text messages to users.

These can basically guarantee the coverage of most users.

But when he saw the content of the promotion plan, he was stunned.

"Never expected the competition? Offline activities?"

Lu Yuan looked at the introduction of the activities below.

As a result, the first competition made him stunned.

"Cracking melon seeds but not eating them? This is fucking sick, what kind of competition is this!"

Lu Yuan can hardly imagine how strong the mental state of people who crack melon seeds but don't eat them must be.

During the competition, you have to force yourself not to eat them.

This activity is the offline promotion activity of Never Expected.

This time, Xu Ye plans to do something different.

What's the point of just playing online? It's time to do some offline activities. If you want to have fun, everyone has to have fun together.

These offline activities can also let the actors in the crew of "Never Expected" come out and meet the audience.

Xu Ye has great use for these actors.

As soon as Lu Yuan saw this offline event, he knew that it must be Xu Ye who did it.

No one except Xu Ye could plan such an outrageous event.

But think about it carefully, he is not the one who participated in the event, he is just watching the fun.

"It seems quite fun to watch a group of people eating melon seeds, but they can't eat them."

Lu Yuan thought happily in his heart, and he continued to look down. Unexpectedly, there are many types of competitions, one more outrageous than the other.

What is the lying down and not moving competition, requiring the contestants to lie on the yoga mat, not moving their bodies, turning over, and moving their buttocks.

Another outrageous one is the laughter holding competition, showing funny videos to the participating audience, but requiring the contestants not to laugh.

This is a bit too much, who can hold it back, and laughter is contagious.

At that time, if one person starts laughing at the competition site, it is guaranteed to eliminate a large number of people.

After roughly scanning the planning proposal, Lu Yuan also had the same idea as the assistant.

It's hard to say.

I have never done this kind of offline activity before, and I have never seen anyone else do it.

Thinking of this, Lu Yuan picked up his cell phone and called Xu Ye.

After the call was connected, Lu Yuan asked: "Xu Ye, how many viewers do you think this offline event can bring?"

Xu Ye asked, "Is this important?"

Lu Yuan was stunned when he heard this.

Xu Ye continued: "While everyone was happy, they remembered that five words were enough."

After hearing this, Lu Yuan immediately understood the key here.

Xu Ye didn't expect this offline event to directly bring in many viewers. What he wanted was potential viewers.

"Okay, then go according to your activity plan." Lu Yuandao.

After hanging up the phone, Lu Yuan came to his senses.

He suddenly realized that he couldn't see through Xu Ye.

Because what Xu Ye just said was to make everyone happy, instead of putting unexpected publicity at the forefront.

"Isn't he doing these activities just for fun?" A bold idea came to Lu Yuan's mind.

Xu Ye, that is a real Tuyile master.

He did many things for no other reason than to have fun.

After the event plan was finalized, the publicity team started working immediately.

The next day, Wan Wan Wan Fang's official Weibo released the theme song "Wan Wan Wan Fang", and the name of this theme song was Wan Wan Wan Fang.

This is a song that is familiar to many netizens on the planet. Even if some people have never watched "Unexpectedly", they have heard the melody of the chorus of this song in many places.

As soon as the theme song was released, Han Ran, the captain of the security team of Huohua Academy, clicked on Weibo. As someone who had made a guest appearance in an unexpected scene, Han Ran should pay more attention to this drama.

Anyway, she still hasn't figured out what this show is about.

In short, just the part of the plot she participated in was outrageous enough.

Yesterday, he never expected that after the broadcast time was announced, Han Ran felt secretly happy when looking at various discussions on the Internet.

Because all the speculations on the Internet are wrong, it feels so good to know that no one else knows, but she knows.

"Anyway, this drama is definitely not a serious drama. If it were a serious drama, how could the dean not be a star?"

Han Ran thought to himself as he opened the video of the theme song.

After the video started playing, the first thing that caught my eye were the five characters "Never Expected" and the song information of the song.

The lyrics, composition and arrangement are all by Xu Ye, while the singers are Xu Ye and Zhou Dachen.

What's interesting is that I never expected that there are five characters "Legend of Wang Dachui" above the five characters, and there is a picture behind it. In this picture, Xu Ye is wearing a yellow wig, and there are two horns on his head. Kind of like a monster.

This image is indeed an image of Wang Dachui in the play.

Han Ran realized this immediately based on her experience in the crew.

"This drama is really a mixture of various styles."

At this time, the prelude of the song sounded, and the overall melody was very cheerful.

Then, the scene from the main film also appeared on the screen.

With his hair tied back tightly and his forehead exposed, Wang Dachui, unshaven and wearing ancient costume, stared at the sword in his hand in astonishment.

Xu Ye's image cannot be said to be bad, it can only be said to be too bad. Compared with his handsomeness in reality, it is completely subverted.

Anyway, Han Ran doesn't look handsome at all from this image.

But Han Ran, who had seen Xu Ye's other weird look, was already used to it.

When this image appeared in her eyes, she felt a sense of relief.

If Xu Ye really becomes handsome in this drama, something big will happen.

Then various images of Xu Ye in the drama appeared in the video one after another.

Some of them are ancient costumes, and some are modern costumes.

In the end, all the pictures turned into Wang Dachui's paralyzed face with dull eyes.

Paralyzed faces flashed by one after another, and Han Ran was dumbfounded.

"How many roles did Wang Dachui play in this drama?"

Just then, singing started.

"The pressure of life makes me forget who I am. I want to be a hero but I am still the unlucky Wang Dachui~"

This section still leans towards the rap style.

The video also showed the appearance of Wang Dachui in the episode when Han Ran made a guest appearance.

With only his thumbs in his pockets, Wang Dachui appeared in front of the audience with a swaying walking posture.

Then, the scene switched to Zhou Dachen in the recording studio.

Zhou Dachen's singing sounded.

“The way of this world makes you helpless, and you don’t know whether it’s good or bad~”

"The changes are too fast, and I'm afraid that I will miss this era~"

Although Zhou Dachen's singing skills are not very good, fortunately, this song does not require high singing skills.

It's enough to take it easy.

The lyrics are very simple, but they have a layer of connotation in them.

At this time, the screen turned and showed a man walking on the road holding a woman's arm.

However, this woman had a picture of Xiao Xu on her head.

"Hahaha! What the hell is this!"

Xiao Xu's avatar looks silly, it's so magical.

Xu Ye's singing also sounded.

"Looking around, looking around, there is so much confusion~"

"I think of, I think of, running under the sunset~"

Zhou Dachen followed closely and sang a classic line from the play.

"That's you, that's you, the lost youth~"

When this line was sung, the song entered the chorus.

The song sounded, and the picture in the video also reached a climax.

"I never expected that my moral integrity was gone~"

"I never expected that the world is so wonderful~"

"I never expected that Yo Yo Che Ke Nao~"

"I never expected that La La La La~"

In the video, there were also funny scenes from the play.

The melody of the chorus is too simple, and you can basically listen to it once.

Han Ran just felt that this part of the lyrics was too brainwashing.

However, she didn't have too deep feelings at this time, and this song must be eaten with the main film.

When the video was played to the end, the song ended, the video screen went black, and a line of words appeared on it.

"I never expected that the offline competition will be held in Ancheng, Beijing, Magic City, Hangzhou... and other places. Please click the button on the picture for details."

At the end of this sentence, there is indeed a picture of a button.

Han Ran pressed it subconsciously, and the video paused.

For a moment, Han Ran felt that her brain was insulted.

This is a video. You put a button in the video, and it didn't respond when you clicked it!

You are sick!