Chapter 975: Explosion Point

John Dess said with a smile: "I understand what you mean. This movie is released globally simultaneously. Everyone's time is the same, and the movies are the same. Our market is much larger than China's movie box office market. We The publicity funds invested are much more than the publicity funds of this movie in China! However, it won more than 90 million US dollars at the box office in two days in China, but only 50 million US dollars in the entire North America But, you have to know that Qian's influence in China and North America is not at the same level!"

After a pause, he smiled and said, "He is just a well-known oriental superstar with a certain amount of attention in North America, or the lead singer of a famous rock band. Audiences still don't associate him too much with the film director. But in China, you know? As far as I know, in China, he is a god!"

"He is one of the deadliest characters on that land, and he is an unparalleled god in all industries such as music, movies, and TV dramas in China!"

"His movie doesn't even have a penny of publicity funds. As long as the director Li Qian's name is marked on the posters printed by the distributor, and the label is more obvious, people will spontaneously buy tickets to see it!"

Listening to this, Glenshire couldn't help laughing.

Then, he nodded slowly.

Yes, I have to admit that during the last trip to China, although he hardly knew those people at all, the strong appeal and status of Zhongguoqian in China still left a very deep impression on him.

It is said that at that banquet at that time, the people who attended it were said to be limited to the superstars under Minghu Culture, but more than half of the big-name stars in the entire Chinese entertainment industry had already gathered!

John Dess said that he is the god of the Chinese entertainment industry, and it is not too much to think about it.

Therefore, in China, his movies have a strong advantage of crushing level, which is unmatched by anyone. Whether it is the big directors and stars of China, or the blockbuster blockbusters of Hollywood, no one can compare!

But for Colombia, the most important thing is to find a way to raise the popularity of "The Matrix" to a higher level! Just the current heat is not enough!

At least in Glenshire's view, the movie has not yet brought out the energy it should have.

At this time, after thinking about it, he took the initiative again: "This Sunday, the second part of "Jurassic Park" will be released! Although it will only have trial screenings and early screenings on Sundays, there will be no It's affecting us this week, but starting next Monday, the dinosaurs are going to be in full swing! And the legacy of its first installment is so huge! So, John, what good do you have for the rest of the film's promotion suggestion?"

John Dyce immediately sat upright when he heard the words, "That's why I'm coming here in person this time."

Glenshire nodded and said, "Please tell me."

Hearing the words, John Dess didn't seem to be in a hurry to express his suggestion, but instead asked: "Glenn, I know that after watching this movie, you spoke highly of him, and its first-week box office , seems to confirm your judgment. So, tell me, Glenn, what do you think is the most important selling point of this movie? Why are audiences willing to walk into the movie theater to buy tickets, and why do they run away after watching it? Go to the Internet to spontaneously promote it!"

Glenshire frowned upon hearing that.

The release and publicity of "The Matrix" is one of Columbia's most important tasks at this stage. Of course, it is also the job that he pays the most attention to. He also pays attention to many online film reviews. Therefore, what John Dess said Of course, he is also very clear about these situations.

After thinking about it at this time, he slowly said: "Many people say that this movie has a charming sci-fi temperament, a fascinating world structure and logic, but in my opinion, that is only 10% of the movie! It is responsible for improving In terms of word-of-mouth, although this movie has a lot of philosophical ideas, it is a commercial movie through and through. There is no doubt about it. So... its most important selling point, in my opinion, is that it is excellent And the amazing mirror image style, and its incomparably excellent fighting design from the East!"

John Days answered the call in time and said, "It's very cool!"

Glenshire nodded, and said: "Yes! It's very cool! From the camera, to the fighting, to the characters, it's all very cool! This is the most important reason why North American audiences like it!"

John Dyce laughed, "Yes! That's what I'm going to say!"

Glenshire pretended to be listening.

John Deiss said: "I think, now that we have initial word-of-mouth and good box office feedback, it's time to make a request to the Chinese side and let our hero and heroine come to promote it!"

Grenshall thought for a while, nodded slowly, but immediately frowned with some doubts.

Before and during the movie’s release, it is of course one of the best ways to promote the movie’s popularity, attention and box office by letting the male and female protagonists who are hugely popular and bear more love and attention from the audience. Columbia, as a veteran large-scale The film company is also an expert in publicity and distribution. Of course, it is impossible to ignore this. In fact, just because the male and female protagonists come to do promotional planning, there are already thick stacks on his desk. it's -

Does the hero come first, the heroine comes first, or both?

What are the benefits of each, and what promotional programs and event planning are available for each?

This is what Colombia has already made various preparations for.

However, he felt that it should not be that simple to make John Days come over and talk about it at this time, so he couldn't help but look at John Days at this time, and said, "John, put your Speak out all your ideas! We are partners, as long as your suggestion is reasonable, we will of course give priority to it! I know that your film planning and distribution capabilities are well-known!"

John Dyce smiled when he heard the words, and said, "Thank you! Glenn! Thank you!"

"We all know that the fact that the male and female protagonists have oriental faces is the biggest shortcoming of "The Matrix", and even, as a commercial film, this movie is so good that it has almost no shortcoming! Now, We can also be sure that what North American audiences like the most about this movie is its fighting design and its cool overall style! And we all know that this style actually affects the actors and the shaping of the hero and heroine The effect is extremely huge! So I think this is a key point! It is a key point that can be used as a breakthrough in our propaganda! We must grasp it!"

As Grenshall listened, he felt something flash in his mind.

He knew, that was inspiration!

It seems so close, so close that I can reach out and grab it at any time, but I always feel that something is missing-if I use Chinese words to describe it, it is still missing a layer of window paper!

At this moment, he looked at John Dyce, and said with some excitement, "Go ahead, John!"

John Deiss smiled confidently, and said: "Chinese audiences like Zhou and He very much. They are superstars in China, but in North America, audiences don't know them at all! According to the overall style of this movie, and It's the kind of cool fights that audiences are supposed to love because of this movie!"

Hearing this, Glenshire's eyes lit up.

He slowly said: "So, we should let the audience see them, let them become popular among North American audiences, and then, this kind of popularity will be fed back to the box office as soon as possible!"

John Dyce nodded excitedly, "Yes! That's it!"

Grenshall frowned, subconsciously making small movements with five fingers, conflicting thoughts in his mind, and said: "But...they are Chinese, they are..."

John Dyce didn't wait for him to finish speaking, and immediately said: "Yes! They are oriental faces, they are Chinese, this is their huge disadvantage! In North America, two actors with oriental faces want to be popular It’s not easy to get up! But the reverse result is that once they become popular, their unique influence and unique existence will not be available to all other white and black actors!”

A white light flashed, as if a bolt of lightning flashed from the depths of my mind!

Glenshire's heart brightened instantly.

That's the logic! That's the reason!

He suddenly understood all John Dyce's thoughts—yes, that's it! Some people should not be popular, and it is difficult to become popular, but because of this, once he becomes popular, the unique influence he brings will make him the most unique existence, thus affecting the entire market , have a great influence, and drive a huge topic!

For example, China Liao, who suddenly became popular in the European and American world a few years ago!

How difficult is it for a Chinese singer to become popular in Europe and America?

Everyone knows it's hard! It's almost impossible!

However, China Liao is red! And red to purple! So popular that as long as people talk about oriental people, oriental music, oriental singers, she will be the first to think of her!

And among all the singers in Europe and America, she is always the most popular one!

Good work, great topic!

This is the core point of her popularity!

So much so that after she became popular, Koreans, Japanese, and some singers in Southeast Asia also wanted to copy her way, but they always seemed to be missing something, so all of them together The popularity in Europe and the United States is not as good as that of a Chinese Liao!

Because China Liao is already a phenomenon!

And even for someone like Glenshire, who has limited knowledge of the European and American music markets, those other people are worse than Liao, firstly because of opportunities, and secondly because of good works.

But now, "The Matrix" is very popular in North America. It is a very good work, and of course it is also a huge opportunity for Zhou and He in China!

So, in fact, they already met the two most critical requirements for an oriental face to become popular in North America!

What they lack at present is just a breaking point!

At this time, the two looked at each other, and John Dyce leaned over his upper body, and said seriously but slowly: "Glenn, as far as I know, China Zhou is not only an actor, but also an oriental kung fu superstar, Moreover, he has really practiced Kung Fu! Amazing Chinese Kung Fu!"

"He didn't show his strengths, he didn't become invincible like in the movie because of the performance, but because of the director's various means! He is an actor who can really fight!"

At this moment, Glenshire's eyes lit up like never before.

"An actor who can fight!"

He stood up suddenly, wandered back and forth in the room for a few steps, and then suddenly turned around, "John, your suggestion is great! I think that since he is an actor who can fight, we should let North American audiences Let's see what is Chinese Kung Fu!"

John Dyce laughed haha ​​upon hearing this, and stood up.

"so?"

"So let's make various plans right away! I will personally call the Chinese side, so that China Week will end its promotion in the East as soon as possible, and come here as soon as possible!"

Hearing what he said, John Dyce stretched out his hand.

The two held hands together.

***

I just updated a post on the official account, and you probably won't guess who I'm posting this time.

Listen to it, it can be regarded as a kind of support!