Chapter 925 Bombardment! (The Final Chapter)
Soon after such a data analysis came out, the domestic media, especially newspapers and online news platforms, began to exert their efforts. And the theme, there is only one——
Reflect!
What is the right way to commercialize Chinese films?
Is the way of Minghu culture worth learning and emulating?
How to follow suit?
As Li Qian's alma mater, can Suncheon Film Academy invite Li Qian back to give some lectures to those students who are still studying at the school but will definitely become the pillars of domestic films in the future? Even, can you invite him to give an open class at Suncheon Film Academy, so that filmmakers who are eager to seek but full of fog can go to his class and get some inspiration?
Also, with the arrival of Hollywood blockbusters, domestic directors have lost their usual style and film ideas, and turned to use them to make blockbuster films. Is this the correct strategy?
And to make a big movie, is it really a big director, a big investment, a big star, and a lot of publicity?
Liu Chengzhang, Du Weiyun, and Qin Wei are all big directors, and they have all achieved great success. Their movies are also full of star faces, and the investment is huge, and more and more, publicity He also spared no effort to spend money online, but one after another, he threw it again and again.
On the other hand, Zhang Zifang, the only two famous female director in China, has always insisted on keeping a small budget and making some warm stories these years. Although the box office has never exploded, she has always been making steady profits and won a lot of hardcore fans. fans.
In the face of the impact of Hollywood blockbusters, which coping strategy is better?
Just when such a big industry discussion was in full swing, under the attention of countless people, "Once Upon a Time: A Man Should Be Self-Reliant" broke through the 500 million box office mark in the fourth week of its release!
From August 4th to August 11th, I don’t know if this movie consumed the audience too much due to the various promotions in the early stage, or the potential audience group has been almost consumed. In short, in the fourth week of the release , finally ushered in the first drop of more than 30%.
Moreover, after winning the top box office list for the past three consecutive weeks, in this week, facing the impact of a Hollywood blockbuster, it finally lost its top spot, and finally became the top box office with a weekly box office of 62.42 million. Ranked second on the leaderboard.
At the same time, the total box office came to 505.14 million!
And "Golden Terrace", which was released in the third week, ranked fourth on the box office list with a box office score of 27.13 million. The total box office for three weeks was 191.75 million, and it has fallen by more than 50% every week. It is almost certain that it will not be able to break through the 300 million box office mark.
In fact, when these two films finally ended their nationwide screenings, "Golden Terrace", which was released after only 38 days of screening, finally won a national box office of 290 million yuan. However, "Once Upon a Time: A Man Should Be Self-Reliant", which was released five days earlier than it was, but eleven days later than it was, finally made the best of this year's summer season, although it was obviously weak in the later stage, making it unable to impact "Life and Death" "The Door" remained at last year's box office record of 700 million, but when it was released, its total box office still reached a high of 630 million!
At present, it ranks second in the historical box office rankings of domestic movies!
And on this list, among the top five, Minghu Culture occupies four seats!
At the same time, on Tuesday, August 13th, Jinghua Film invested 90 million yuan and directed by the famous domestic director Zhao Meicheng, the commercial blockbuster "Blood" officially held a press conference, announcing that it will launch on a certain date!
At the press conference, together with Yuan Ke and Zhao Meicheng, there were also three leading actors in the movie——Qin Jingjing, Huang Ge, and Liu Yan.
These three actors are of course big enough.
Qin Jingjing is the best actress in Berlin, and "Red Sorghum" was a big hit not long ago. Today, she, together with Fu Hongxue, He Yingyu, and Lu Lingxi, is known as the four major actresses on the domestic big screen. purple.
Huang Ge, on the other hand, achieved his status as a top comedian by virtue of "The Big Wrist".
Both of these two are the existence of the halo with more than 500 million box office movies!
As for the remaining one, Liu Yan, although the filming of "Blood" will be his big screen debut. However, the third part of "Princess Returning the Pearl" is currently being broadcast on HUNAN Satellite TV, and the ratings are second to none. In the second air, her popularity among domestic audiences is definitely top-notch.
Hu Fei and Zhao Meicheng teamed up and made a big investment. It is not surprising that such three big stars can be attracted to join, but the reporters who attended the press conference were almost all people who had been in the entertainment industry for many years. Immediately discovered a problem - these three main actors are all from the Minghu family!
Reminiscent of the famous data analysis article that shocked the entire Chinese film circle not long ago, the reporters couldn't help but fired one after another——
"Excuse me, Director Zhao, Mr. Yuan, Jinghua Film has invited three actors from Minghu Culture to play important roles in the new film. Is the next step going to be a full cooperation with Minghu Culture?"
"Excuse me, Director Zhao. According to your introduction, "Blood" will be a historical masterpiece. Under such a serious historical theme, what kind of role will a famous comedian like Mr. Huang Ge play? His personal performance style, won’t it conflict with serious historical themes?”
"..."
Yuan Ke and Zhao Meicheng, who were accustomed to the storm, naturally dealt with such problems calmly.
But then, someone asked: "Director Zhao, recently, there have been heated discussions in China about the road to domestic commercial films. "The box office of a few films such as " is not satisfactory. We should stop and reflect on the model of large investment and increased director. But now, "Blood" with an investment of 90 million, your director, and the joining of several big stars, What do you think about it all showing that you still seem to be continuing down the path that people think you should reflect on?"
Hearing this question, Zhao Meicheng, who had been able to bear it again and again just now, suddenly looked a little bit wrong.
He took the microphone solemnly, and said loudly: "There are many good directors in the Chinese film industry, not only the ones you just listed, but also Li Qian. Some fail and some succeed. On the road, this is a very normal situation! I understand your discussion, but let me tell you, I am the expert! I am the one who makes the movie with my own hands!"
As soon as this remark came out, the audience fell silent.
This is simply bombarding the entire Chinese media circle.
In other words, what he meant was: you laymen, you know nothing!
At this time, Zhao Meicheng looked at the audience and continued: "If someone succeeds, you will try your best to promote it; if someone fails, you will launch a large-scale reflection! But in fact? Is there anything absolute in this world? ? Oh, it’s not enough for big directors to increase investment and increase stars, so what do you say? Because of a few failed examples, it’s a serious and responsible attitude to completely deny a path?”
"You are misleading Chinese filmmakers!"
"I know that many people have fallen into the pit before, but the road ahead cannot be smooth sailing! If you think of a way, everyone will do it, and it will be successful, then What do you need those outstanding people to do?"
"You all say that Li Qian has a high level, and he can play big productions with a small cost, and he can get a high box office! Of course he is high-level, but do you know? How much does he pay Qin Jingjing for a film? He is his own actor. , cultivated by myself, and the brokerage contract is also signed by my company, so of course it saves money, right? Then we invite Miss Qin Jingjing to make a movie, how much is it? Tell you, 10 million!"
"Wow!"
The media reporters were amazed, but Qin Jingjing, who was sitting next to Zhao Meicheng, was a little embarrassed.
No matter how ignorant she is of the world, she can still hear the lingering echoes in Zhao Meicheng's words - Liao Min has already mentioned to her countless times beforehand that the 10 million film salary will definitely be regarded as "Blood" The promotional focus of this play was to be extrapolated. However, he still did not expect that Zhao Meicheng would say it in such a way.
It seems that Minghu Culture is a vampire!
For internal films, he tried his best to lower the actors' remuneration, and forcibly "suppressed" the small cost, while externally he desperately asked for prices-although he didn't say that, but the meaning behind the words is not so difficult to understand!
But Zhao Meicheng obviously doesn't care about that.
After finishing these words, he looked around for a week. He seemed very satisfied with the reactions of the reporters on the scene. He felt that his goal had been achieved, and then he left the meeting angrily. Just stood up and walked away!
…………
In the afternoon of the same day, Zhao Meicheng bombarded the reporters present at the launch press conference of the new movie "Blood", bombarded the news of the Chinese media, and the news that Qin Jingjing became the first star in the entire Chinese film and television industry to step into the tens of millions of dollars in salary. It spread rapidly.
In this era, the development of the Internet is changing with each passing day. All news can be spread all over the Internet within an hour or two. The efficiency and speed of message transmission are too fast, which is beyond the reach of the era a few years ago. of.
In this regard, the media circle was in an uproar.
Does Zhao Meicheng's words make sense?
Certainly makes sense.
Zhao Meicheng has been in the film industry for so many years, and he has always been one of the most successful directors in China. Even before Liu Chengzhang rose to prominence, he was once the most successful commercial director in China.
Such a person, a big director who dominates the box office of domestic films year after year, his thinking and summary of commercial films and the road to commercialization of domestic films must be seen to the bone. To be honest, it is far from some A few empty words from the scratching onlooker can compare.
However, he sprayed the entire Chinese media circle into it!
It is conceivable that the media who have always been hailed as the uncrowned kings cannot accept being reprimanded by Zhao Meicheng like a child.
As a result, the sharp counterattack soon began.
From Zhao Meicheng's nonsense, frivolity and arrogance, to whether Qin Jingjing's unprecedented ten-million-dollar salary is appropriate, to whether a director like Zhao Meicheng, who has been making up jokes to sell box office for many years, can make a big production with historical themes well, etc. Wait, as long as you want to open a batch, there is almost no place where you can write!
What's more, Zhao Meicheng's outspokenness has already offended countless people in recent years!
So, everyone finally waited for the right opportunity, to revenge those who have vengeance, and to complain to those who have grievances. Suddenly, Zhao Meicheng and "Blood" quickly became the target of public criticism!
Of course, what I have to admit is that "Blood" has not yet started filming, but it became popular all over the country overnight - anyone who pays attention to entertainment news will know and hear about Zhao Meicheng's upcoming filming This new movie!
And at the same time, Qin Jingjing's label of "the first actor with a salary of tens of millions of dollars" was even discussed and hyped for a time, and her influence was not inferior to that of her other "Berlin actor" in a few days. The prominent status of "Queen of the Film Festival".
In short, "Blood" became popular before it was filmed!
…………
When Qin Wei heard the news, it was already a few days later.
After more than ten days of self-cultivation and self-cultivation, he lost a lot of weight, but his spirit gradually became stronger. Finally, Xu felt that he had had enough rest and had to come out for a walk. In the afternoon of this day, he came to Huafei Film and Television.
Sitting in Hu Fei's office, drinking tea, Qin Wei couldn't help laughing after listening to Hu Fei talking about the recent big news in the domestic entertainment and film circles.
""Sword Immortal" has rushed, "Lonely Smoke in the Desert" has rushed, and my "Golden Terrace" has also rushed. Maybe Zhao Meicheng has a big problem, so can I make an exception?"
After a pause, he said again: "I hope he can succeed! Li Qian is always the one who can't succeed, right?"
Hu Fei was silent for a long time after hearing the words, but finally said calmly: "Lao Qin, next, you can rest assured for a while! But, during your absence, I have to ease the relationship with Minghu Culture You must understand what the reason is. Don't be angry, and don't think it's okay. Take a breath, let's be careful in the future, this sky does not belong to Li Qian alone!"
Qin Wei was silent for a long time when he heard this, and said, "Okay!"
…………
August 18, 2003, morning.
In the Minghu Film Center located in Shuntianfu, Minghu Culture officially held a press conference to announce the official establishment of Minghu Cinemas, with Yu Bojun as the chairman of the theaters.
The newly established Minghu Cinemas, in addition to reaching holding and investment agreements with more than a dozen small and medium-sized cinemas across the country, including those under the Yu family, Qi Jie also announced on the spot that in the next few years, Minghu Cinemas will spend 6 billion yuan successively to build, renovate and expand its cinemas. And before the end of 2006, it will completely complete the overall transformation and new construction of this series of theaters.
After this series of projects are completed, Minghu Cinemas will have more than 500 theaters with a total of about 1,800 screens.
Among them, more than 320 theaters will be equipped with 3D playback technology, and the total number of 3D screens will exceed 500.
Among them, the giant 3D screen in cooperation with IMAX Corporation of the United States will exceed 120 pieces!
The scene of the press conference was shocked.
The reporters were certainly shocked by such a large investment in Minghu Culture, and at the same time marveled at the birth of a super-large cinema chain in China, even surpassing the Oriental Cinema Chain in scale!
The name IMAX is a bit impressive, it seems that the National Science and Technology Museum is going to build one recently, it is said to be some kind of advanced audio-visual technology.
However... 3D?
3D screen?
3D-IMAX?
What is this?
***
[Volume 5: The Road to Glory, the end. 】
Stay tuned for the next volume.