Chapter 304 The Summer Is Back

"High Energy Pioneer" is just as Kaunick said.

Word of mouth exploded.

But it was somewhat different from what he had imagined.

It really exploded.

Almost overnight!

The popularity of "High Energy Pioneer" has reached a new level on the basis of the high expectations.

After all, this time, the group of players who hadn't spoken much before also spoke up.

And as soon as he opened his mouth, there were beautiful telegrams from various countries!

As if, along with the rapid decline in word-of-mouth of "High Energy Pioneer", Kaunick's ancestral grave is about to be scolded and exploded.

‘There’s a Konik raised here, let’s all spit and leave’

'It's very kind of you to come and see mom off yourself'

'Now the evaluation of high energy is divided into extremes and peaceful groups. The extremes will use extreme words to attack Yunwei and Kaunick, while the moderates think that the extremes are too peaceful and not extreme enough'

'Today I ate a watermelon that was very sweet, so I made a bad review'

‘I don’t approve of buying a coffin for Kornik for $75. Fortunately, it’s less than two hours. Leave a bad review here and get a refund.’

'RNM money back! '

"It's too late, but it doesn't matter, 75 knives will be given to you all the high-level executives of Yunwei-Vivendi and the designers of this game"

'What about special groups? Why can't I see half of the pride flag in the comment section? '

'Yes, there is also a colorful flag below, but he said he is the Beiyang government...'

'...'

Twelve short hours!

On the Yunwei game platform, in the comment area of ​​"High Energy Pioneer", there are hundreds of thousands of player comments, of which only 9% are positive.

A game sold 3 million yuan in two weeks, and invested more than 300 million dollars in various promotions and sales.

You know, looking at the global games, it is rare to achieve such a sensational effect in the pre-sale stage.

And now!

Under the influence of multiple factors such as negative game experience, lucky wheel, forced correctness, and ELO.

"High Energy Pioneer" finally stood out from the rare and became the only piece of shit in the history of the game.

"91% bad reviews in 24 hours!"

"Players have refunded more than 1.98 million sets!"

"This is what you call thriving?!"

Boom!

The next morning!

Kaunick slapped the heart-stopping data on the table hard, his cheeks were red, and his eyes were tearing apart!

The veins on his forehead popped up, his heart beat violently, his blood pressure and heart rate soared, as if he was going to die of anger.

On the other side, Tsuna Yamamoto was buzzing.

He didn't know which step he did wrong.

Obviously, this planning proposal is a complete copy of the golden wind, right?

And this project was definitely done by Gu Sheng himself.

It is also produced by the veteran studio of Golden Wind, which once pioneered the second-generation FPS, and has a golden experience with almost all victories throughout the record.

even!

Just in order to prevent himself from drawing a tiger and not being an anti-dog, he also deliberately studied every detail of the project plan and various data, striving for a perfect 1:1 reproduction!

It can be said that, except for some character images, lines and the name of the hero, he has made changes.

The entire "High Energy Pioneer" is completely a game made by Golden Wind!

It's not that they can't fail, after all Gu Sheng is not a god either.

But it can't fall so badly all at once, right? !

This is not only tragic, it is simply tragic!

It has been 15 days since the pre-sale of the game started.

The sales data for the first 14 days is 3 million sets, 225 million dollars.

The sales data for the first 15 days is 1.02 million sets, 76.5 million dollars.

The official release of others is higher than the pre-sale, and the sales situation is more optimistic.

Fortunately for them, within 24 hours of the official release, sales plummeted, and they died suddenly at birth!

It's no wonder that Cornick was completely crazy, and his eyes were red.

A net loss of nearly 150 million in one day, no one is crazy.

"It's... uh..."

Yamamoto Tsuna licked his lips, his fingers were numb, and he looked terrified:

"We have coordinated with the platform department to urgently close the comment function and hide the evaluation system,"

"Then, we also notified the media that we have cooperated with before, and contacted representatives of various authoritative social groups to speak out for us,"

"then……"

What the hell is that good for? !

Kaunick threw the data out with a snap, and his fat face trembled with a furious roar:

"The problem now is chargebacks! We're taking massive chargeback losses! Get it?!"

Who the hell cares about word of mouth?

All I care about is money!

The voices of so many group representatives really broke the game.

But what about the result?

This group of people are just fucking happy, but they don't actually buy games at all!

"A bunch of garbage! Garbage people! Garbage organizations! Garbage representatives!"

Kaunick roared angrily, pointing directly at Tsuna Yamamoto:

"Before the end of this month, I must see your plans and see the stability of the situation!"

This this……

Yamamoto Tsuna was stunned by the training, his mind was in a mess and went blank.

It’s not his fault, after all, he was once the chief game director of one of the three royal families of Komela. It can be said that since he took the position of director, he has never faced headwinds. Komela’s dedication to his resources can be described as It is the pinnacle, and it has always been the same scenery if you want money and money.

The only headwind may be the "Silent Hill" Waterloo against the wind of gold.

But he didn't deal with this headwind.

In other words, before he could deal with it, Ke Meila dealt with him first.

So, today's Yamamoto Tsuna felt a little numb for a while, and subconsciously asked:

"Then, then, what angle do you think it's better for us to approach..."

"You are the director and I am the director?!"

But before he could finish his stammering question, Cornick interrupted him roughly:

"Ask me what I want you to eat!"

"I don't care what method you use! As long as it can increase the sales for me! Whether it's an event or a price reduction! It's all fine!"

...

"...But the only thing that is not advisable is the price reduction promotion."

After finishing speaking, Gu Sheng took a sip of tea slowly.

Shen Miaomiao on the opposite side was writing down little by little in the small notebook, and then put down the gel pen:

"That's why we have always maintained the rule that new games will not participate in any activities and promotions within one year, right?"

The ultimate extreme diving in "High Energy Pioneer" shocked the game circle, and at the same time shocked Shen Miaomiao.

Too fierce!

Yunwei actually created a way of "refunding more than 150 million knives after the release" that has never been imagined to lose money!

Shen Miaomiao was greatly shocked!

At the same time, I have to admit Lao Gu's control over the game market, as well as the accuracy of predictions of various big thunders.

Ever since.

Shen Miaomiao studied with an open mind, and took advantage of the time after dinner to ask Teacher Gu about "What are the deep-seated reasons and the players' hearts that caused Yunwei's tragic failure this time" and "After the game is released, you must not How to deal with crisis public relations."

What he said was: learn the operating rules of the game market to help the company develop well and stably.

What I think in my heart is: collect various ways to realize losses, maybe they can be used in the future.

"right,"

Gu Sheng nodded:

"Players are averse to backstabs, and even more averse to backstabs in short bursts,"

"Even though the phrase "buy early, enjoy early" is universally applicable, the problem is that first of all, your product needs to allow players to enjoy the fun, and fully agree with the phrase "buy early, enjoy early,"

"Not all players are required to be like this, at least most players need to have a full understanding of this,"

"At that point, our game can try to participate in the event,"

"After all, to some extent, this is also a kind of respect for the players who play our games..."

What Gu Sheng said is true.

Any game manufacturer that is mature and respects players will be cautious and cautious when it comes to discounting and price reduction strategies.

but.

Yunwei is obviously not in this ranks.

It's the end of the second weekend of the high-energy pioneer's sales plunge.

More explosive news suddenly exploded in the game circle——

"On sale only 15 days! High Energy Pioneer announced the opening of -25% promotion! 》

"Is the sale price cut? Can the reduction in sales price save the decline of high-energy pioneers? 》

"Originally Overpriced? Or an emergency response strategy? High-energy Pioneer may become the game with the shortest parity time in game history! 》

"The player group generally expresses dissatisfaction, and the huge amount of refunds makes Yunwei's mixed moves frequently"

"15 days price reduction! Yunwei may be ready to completely abandon high-energy pioneers"

"..."

good!

Just two weeks after the refund frenzy erupted.

Yunwei was like a bastard wearing a vest to coordinate with Gu Sheng, he showed Shen Miaomiao on the spot why the promotion couldn't be launched in a short time after the game was released!

If!

Players who have played for more than two hours and cannot get a refund just feel angry and feel cheated.

Then when Yunwei released the news of this 25% discount purchase, the players' emotions almost reached the peak of rage!

Just like one of the comments widely circulated by players——

[Kornick first sold me a piece of shit by fraudulent means, and after I found out that this piece of shit cannot be refunded, I publicly mocked it by reducing the price: look at these idiots who bought a piece of shit at a high price , They have nothing to do with us! 】

The players were furious.

The players were really furious.

The extremely poor quality of the game is of course disturbing, but the subsequent price cuts and promotions are even more heartbreaking for players who bought the game at full price.

All of a sudden, a frantic condemnation of the entire Yunwei game erupted in the game circle!

Perhaps before, the players' anger towards Yunwei only existed in the game "High Energy Pioneer"!

Well now!

Yunwei's poor game experience, mistakenly catering to a small number of extreme groups, and arrogant and wanton price cuts to ridicule, undoubtedly perfectly penetrated the bottom line of the players!

Ever since!

In just a few days!

Almost all the games produced by Yunwei have been attacked to varying degrees, and some players have even jointly sued Yunwei for alleged fraud in the local state court where Yunwei is located.

And those game media who praised the high-powered pioneers before were also scolded on the spot. In order to preserve their reputation, they turned their backs in an instant, turned around and joined the players' camp, and launched a fierce verbal criticism against Yunwei.

As for the magician leaders who gave Yunwei a platform before the game was released...

What should people do, anyway, they are not the main group of players, they are just collecting money to boo them, and these people never fight against the wind.

The comprehensive word-of-mouth explosion plunged the entire Yunwei into an unprecedented public relations crisis.

even!

Even with the sales of the Yunwei somatosensory cabin, the basic version of the Yunwei game has been severely impacted!

And at this time——

...

"Precisely this is our best time to attack!"

In the meeting room of the Golden Wind.

Gu Sheng looked at Yan Sheng and Chen Guangde who were sitting opposite each other, shoulder to shoulder, intimate, excited and expectant, with complex expressions.

Seeing that Gu Sheng opened his mouth and didn't know what to say, he seemed hesitant to speak but stopped talking and wanted to speak.

Chen Guangde said:

"Mr. Gu, before coming here, Lao Yan and I had a little discussion about the current market situation."

"As you said earlier,"

"Nowadays, the domestic market and even the Asian market are the foundation for our two companies, but they are far less urgent than seizing the international market,"

"And now, almost all of the global somatosensory cabin market is in the hands of Yunwei,"

"Now that this incident happens, everyone is actually ready to make a move,"

"Not only our own products,"

"As far as we know, Comera is also researching a new generation of somatosensory cabins recently, and is planning to take advantage of this opportunity to increase publicity and grab the Yunwei market."

Speaking of which.

Yan Sheng took over the conversation:

"Yes, Mr. Gu, we don't have to care about other people's homes for now,"

"But after all, Ke Meila's skinny camel is bigger than a horse. Even though we have been bullied by us several times, her current market share in the international market is still a head higher than that of me and Lao Chen combined,"

"If they take advantage of the big deal now..."

The two looked at each other.

Then they all set their eyes on Gu Sheng:

"It's not good for our family."

Gu Sheng: ...

I'm a little messed up later.

Did these two guys take some wrong medicine today?

Why is the sun coming out from the west?

On Chen Guangde's side, there was an old Yan, and on Yan Sheng's side, an old Chen.

The two of them are our home at every turn.

I crossed again?

Gu Sheng really couldn't turn around for a while.

If I remember correctly... when you were working on "Sekiro" last year, you two were still awkward, right?

As a result, seeing the explosion of Yunwei and the vacancy in the market, the two of you who have been fighting in the somatosensory cabin market for nearly eight years... have become the fucking Lei Lei brothers?

And it is "our family" when you open your mouth and shut your mouth.

No, who the hell is with your family!

especially you! Chen Guangde! How the hell did such words come out of your mouth?

Look at the sun outside.

Yes, it rises in the east.

Look at the two people standing shoulder to shoulder.

That's right, they are indeed the Lei Lei brothers now.

Gu Sheng didn't know whether to laugh or cry, he laughed and said slowly:

"Actually, the two of you didn't have to come all the way from Zhongjing and Shenzhou. We just finished the high-level meeting, and we planned to notify you after the meeting ended,"

"On May 5th, Overwatch will be released on time."

Yes, the fifth of May.

summer solstice.

That summer, I will come back in the parallel world.

——

PS: The last two chapters are up and down consecutive chapters, and they will be released in succession at ten o'clock

PS: This month's event has started, you can participate in the book review area~