Chapter 968

Now that he has received the affirmative answer from the lawyer, Li Changheng knows that the legal issues involved in TV shopping are not serious.

As for the new troubles that will arise in the future, it depends on the ability of the lawyer team.

And Li Changheng believes that his legal team is at least no worse than any other law firm.

After a while, everyone walked into the brightly lit live broadcast room. Although Li Changheng felt that the decoration was a bit rustic, considering the decoration style of this era, it was barely acceptable.

Comparing abc and other three public TV stations that cater to audiences all over the United States, the broadcast venues displayed on the TVs are still quite strong.

After driving out the idlers, there were only 5 people who knew the situation, plus Randall.

Then he ordered Barney to let the guards watch the live broadcast, and Andre started the trial broadcast.

Fifteen minutes later, Li Changheng nodded to Andre with satisfaction.

There must be a script for the first live broadcast, and it was Li Changheng who wrote the first version himself, and Andre and several people in charge negotiated and revised it before it took shape.

It took a whole day to finally get the recording and broadcasting done.

After editing, a one-hour program can be produced.

——

night.

When everyone was having dinner together, Andre hesitated for a moment before saying to Li Changheng, "Henry, you have seen today's recording, the effect should be pretty good.

But if it is a live broadcast, not only must it be repeated every day, but no matter how hard everyone tries, mistakes will inevitably be made in the end.

Also, have you ever thought about it, if the sales data of the previous issues are not good, the live broadcast cannot be concealed.

At that time, it's okay for me to be personally ashamed, but it may affect the confidence of investors and home appliance manufacturers. "

Li Changheng has also thought about this. Once home appliance manufacturers are not optimistic, it will become more difficult to get a lower ex-factory price from them.

The advantages of TV shopping, except for the convenience of making a phone call and waiting for the delivery at home.

Most importantly, it is cheaper than physical stores.

Thinking of this, Li Changheng frowned and nodded, agreeing with Andre's statement.

And unless there are new products, there is really no need to repeat live broadcasts every day, but only sell the same products.

——

On December 23rd, Li Changheng stood outside the lobby of the operator's office of the TV shopping company, looking through the huge floor-to-ceiling windows.

Watching the busy people inside, quietly waiting for the time to come to 9pm.

The TV sales tape edited half a month ago has been sent to the TV station by a special person, just waiting for the program to appear in the sight of local New York residents.

Because it was recorded and broadcast, besides Li Changheng's senior executives from the TV shopping company, Andre Rockefeller also appeared on the scene.

As for the TV station under the media group, because the main business is on paper media and lack of funds, it is not a TV station facing the whole of the United States at this time.

Another difficulty is that if you want to become a TV network that broadcasts all over the United States, you can only cancel the fees and change to a free public TV station.

Not to mention that the shareholders of the media group would not agree, even Li Changheng himself felt that it was not worthwhile or necessary.

Because in the future, no matter what TV stations are, they will all develop on cable.

Instead of spending hundreds of millions of dollars to buy the shares of the three major TV stations and still not occupying more than half of the shares, it is better to use these hundreds of millions of dollars to slowly establish a cable TV station by yourself.

Then it gradually annexed local TV stations across the United States, and finally merged to form a national TV network.

"Henry, it's on, it's on."

Li Changheng came back to his senses, glanced at Andre Rockefeller beside him, saw that this guy was flushed with excitement, and then smiled and looked at the TV beside him.

Li Changheng, who has watched the finished program, is no longer worried about the effect of the program.

It has been more than half a month since filming the first version of the program.

This time is enough to find the problem.

As for the ones that have not been discovered, we can only wait for the show to be released, and adjust it in future recordings and broadcasts according to the opinions of the audience.

So Li Changheng's attention was all on the ratings and the operator in the telemarketing department.

No matter how detailed the preparation is, the ultimate criterion for success is how many orders can be received in one hour tonight.

Even the number of inquiry calls is a measure of success in a sense.

Seeing that Li Changheng did not speak, Andre Rockefeller did not know whether he took the opportunity to show his merits or had other thoughts.

Pointing to the TV, he laughed and said to everyone, "Gentlemen, in order to be able to make people believe that I am a member of the Rockefeller family on the show.

This gold family crest worn around my neck is the result of days of begging my grandfather and father. "

The TV shopping executives, no matter how much they slander in their hearts, will not refute at this time with expressions of jealousy or contempt.

And after everyone finished expressing their thanks and praises, their eyes couldn't help but focus on Li Changheng.

And Li Changheng doesn't need to care about Andre's emotions at all. Anyway, this guy will definitely do his best to invest in the company in order to make himself famous and have money in the future.

"Diling, ringing, ringing."

A bell rang from the operator's hall, immediately quieting Li Changheng and the others.

It also made the 50 operators in the lobby and the 10 team leaders who were responsible for helping the operators with unexpected problems extremely nervous.

The bell continued to ring a few more times. The leader of the first team is also the supervisor of the operator department.

Seeing that his subordinate hadn't answered the phone yet, he hurriedly walked to seat number 1.

Looking at the rather pretty female operator, she shouted, "Take a deep breath and follow the training for this month."

"Understood", the female operator nodded, took a deep breath, picked up the phone and spoke to the first audience member who called.

Fortunately, these 50 operators are all professional announcers.

Even among the 10 team leaders, 8 were recruited by the company from the radio anchor industry. They are current anchors or have failed in competition, but they all have veterans in the industry.

Although the job of processing orders is somewhat different from that of an announcer, it has many similarities.

And these 60 people have been told before today that once the company develops smoothly, everyone will be the director of the company's future expansion in the United States and even the world.

Before the first operator and the customer who called, explained the functions of the induction cooker, and officially received the order, the phone rang all over the hall.

"FK, I knew 50 operators wouldn't be enough."

Li Changheng was not surprised by Andre's words, but he was also relieved.

Looking at the 10 team leaders, he kept looking at the stopwatch in his hand, and then cut the throats of the subordinates who answered the phone overtime, signaling that if they could not reach an agreement, they would hang up the phone according to the excuse they had negotiated.

Not to mention that it is the first time for the audience to see this sales model, it is the audience who will see it a lot in the future. When they call, they will be curious and worry about this and that.