Start with a Cat and Mouse Game

Chapter 314 You May Take All the Benefits

The only trouble is that after the calculator is mass-produced, it will definitely be borrowed by the islanders.

Then try their best to circumvent patents, and if they can't be circumvented, they will imitate them. While bursting production capacity to sell products, they prepare lawyers and wait for Li Changheng to sue them.

Li Changheng could think of it, and Robert's three veterans who had fought against the island country and South Korea in the storage, of course, could also think of it.

Since it is unavoidable, we should not procrastinate, but quickly distribute goods to the market before the islanders produce imitations.

After earning a year, they took the lead in reducing prices, and even handed over production to island countries to actively grab their production capacity.

And the one that will most impact the market is plastic.

Unlike the ubiquity of plastics in the future, Li Changheng checked in 1968 that the world's plastic production capacity was only 30,000 tons.

That is to say, in the car interior at this time, where wood and leather can be used, no manufacturer will use plastic.

As long as the order is handed over to the island countries, they can grab their share of plastic raw materials.

But this matter is not something that Li Changheng can solve in a short time.

Only experts who have dealt with and competed with island country companies can sign OEM contracts with island country companies in a short period of time.

"Henry, how about our cooperation?"

"How do you want to cooperate?"

Robert talked about the robbing of the production capacity of production companies in island countries.

Li Changheng's eyes lit up immediately, "Continue."

Robert said with a smile, "We will do OEM for you. When the production capacity is not enough, we will sell one for 180 US dollars first, and then slowly reduce the price when the production capacity comes up.

We will do everything for you, and I only need 10% of the sales. "

After Robert finished speaking, Li Changheng smiled and remained silent.

As soon as Andy gritted his teeth, he said, "Whether it's production, assembly, sales, or even after-sales service, it's all under our control."

"You're crazy, Andy."

Moore immediately vetoed, "The concept of service marketing has only been separated from marketing for four years.

Even GM, Chevrolet and other giant groups do not have the concept of after-sales. We don't need to follow the unformed theory proposed by Professor Rasmore. "

Andy immediately retorted, "But even if we caught the island people by surprise before the product appeared.

However, if the new calculator can lead by at most one or two years, it will face low-price competition from the islanders, and even more advanced chips will appear.

What shall we do then? "

"But how do we determine whether the product in the hands of the user is man-made damage or quality?"

Moore shook his head and said, "This will increase the return rate by at least 15%, and establish maintenance points in major cities across the country.

Light return and labor can eat up all our profits. "

Li Changheng watched Robert and the three arguing with each other in a daze.

Then agree with Moore.

If it does not make money, how can the company survive and engage in research and development?

Then he lamented that the three forty-something guys in front of him were indeed senior researchers, and they knew any cutting-edge theories related to themselves faster than ordinary businessmen.

Even the theory has not been perfected, and the after-sales service that has just been proposed by someone can be debated.

Seeing that he couldn't refute Moore and Robert, Andy looked at Li Changheng and asked, "Henry, what do you think?"

This problem is not a problem for Li Changheng at all.

In his memory, Tianchao first implemented the Three Guarantees service for all large items related to life.

Then it expanded to other electronic products, and then to anything purchased online, as long as you are not satisfied, you can return it.

"According to my speculation, the first manufacturers to apply after-sales service, that is, guaranteed repair, guaranteed replacement, and guaranteed return, to their own products should be household appliances such as TVs and refrigerators.

Then the US auto industry will be forced to follow suit. "

Not only did Andy get surprised, even Moore hurriedly asked, "Why?"

Li Changheng shrugged, "Because these products are necessities, and they will also be the products with the most intense competition in the future.

When the price can no longer be lowered, the technology of the product cannot be improved in a short time, there are too many competitors, and everyone has excess production capacity.

We can only fight for services to stimulate sales.

In the automotive industry, the first reason is that personal safety is involved, and the second is that after the price of the island country’s cars cannot be competed, if the after-sales service is not followed up, GM and other companies will almost have to close their doors. "

"You mean to say that the computer industry will at least start after-sales service when competition is fierce?"

After Moore finished speaking, Andy disagreed, "Don't wait until then, after the after-sales service regulations for household products are issued, any electronic products have to follow up."

When everyone heard it, they couldn't help but nodded.

"That is to say, from now on, although we don't need to be the first to implement after-sales service, we must always be prepared.

In order to be prepared, the company has to flow out the necessary funds to cope with future changes, and then change the sales strategy immediately to win the favor of customers. "

After Robert finished speaking, both Moore and Andy nodded.

Then there is the question of money.

And there is a benefactor who can provide a lot of income by his side.

Maybe it is because if the company develops slowly, it is likely to be eliminated.

The three of Robert and Li Changheng said 'sorry', and they walked aside to discuss in a low voice.

Then he said something that Li Changheng couldn't believe, but suddenly took it for granted.

"Henry, rather than you start a new company, you might as well incorporate calculators into Intel.

We can sit down and talk if you want. "

Li Changheng fell into hesitation for a moment.

Does this mean that more shares can be obtained?

How can this be?

And at this time, ten Intels are not as profitable as a calculator.

Coupled with the constraints of the times, even if Intel has its own side to advance, but the 8086 in 1978 is invented now, it is a waste.

There is no supporting computer component manufacturer's products that can stimulate all the functions of the 8086 chip.

Instead, it will push other chip manufacturers to update their technology.

Moreover, when Li Changheng made a calculator, he didn't just throw it away after two or three years when the market entered the Warring States Period.

But then the calculator officially entered the electronics industry, and then a series of plans.

"There's more than just a calculator in my head."

Li Changheng nodded his forehead, "First calculators officially entered the electronics industry, then games, and at the end of the 70s, officially entered the computer industry.

Then there is mobile communication, and even the combination of computer and mobile communication to form a smart phone. "

God.

Robert, Moore and Andy looked at the confident young man in front of them in disbelief.

After several minutes of silence, Moore suddenly said, "This is impossible, Henry."

Li Changheng looked at Moore with a frown, and heard him say, "Have you thought about it.

We assume that your idea can be realized, but when the time comes, what will the market value of the company you own be?

The United States accommodated a GM and almost dismembered it by itself.

Not to mention other things, once you really win all your peers, there are just countless practitioners who are unemployed because of your company.

Within a year, your company will be dismembered by antitrust laws. "

Now it was Li Changheng's turn to doubt himself.

The market can be continuously developed. After all, the Americans can't compete, so it's not just once or twice to use force.

But the market capacity is only that big.

In the 1970s, it was impossible for a company with a market value of 200 billion U.S. dollars to emerge.

In the 1990s, it was impossible for a company with a market value of trillions to appear.

This is the limitation of the times.

If the network and software that Li Changheng did not mention are also added, it seems that he will really become an enemy of relevant practitioners all over the United States.

If all the benefits are taken by you, it means that everyone is against you.

Immediately, Li Changheng thought that he couldn't stand in the foreground by himself, occupy a large amount of shares, and swallow most of the benefits.

Then use the method that you have thought about before, and spread them out as investors.

Moreover, it is not possible to use 1.8 million US dollars to acquire 45% of the shares before the company started like Intel.

Once, twice is still the past, if there are too many times, it will be a monster.

Chapter 315/1377
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Start with a Cat and Mouse GameCh.315/1377 [22.88%]