Chapter 188

Ask for monthly tickets and recommended tickets!

On Saturday morning, Rex-Reed went out of the house early, came to Central Street in Chatham Town, bought a newspaper, walked into a cafe, and prepared to drink morning tea, which was also his habit. You don't need to work in the editorial department of the newspaper, you only need to pass two days a week.

It was probably because the time was a little early. There were very few people in the cafe. Except for the clerk, as long as there was a customer at a table, Rex-Reed asked for a cup of coffee, went to the seat he was used to, sat down, and opened the newspaper. looked up.

Just after reading the current affairs news section, someone walked into the cafe outside the door.

"Hi, Rex!" Rex Reed looked up at him and nodded slightly, "Hello, John."

A man named John passed by him, stopped suddenly, and asked curiously, "Rex, are you ready?"

Rex Reed looked at him and wondered, "What preparations?"

John reminded him, "Aren't you reading the paper? Didn't you see that? It's over $0 million at the box office."

The relationship between the two parties is fairly familiar, John didn't say anything more, and swayed to the back position.

At this time, a clerk came over with the coffee he ordered, just heard the conversation between the two, put down the coffee and took Rex-Reed's tip, and asked cautiously, "Mr. Reed, you won't really to kiss the ass butt?"

Rex Reed gave him a sideways glance, and the clerk hurried away.

When two people asked the same question in a row, Rex Reed couldn't help flipping the newspaper to the entertainment section, and soon found yesterday's box-office report column, which came first!

This shows that it was yesterday's North American box office champion.

He glanced at the numbers and couldn't help but startled slightly, $300,000!

Although he was mentally prepared, Rex Reed was still a little surprised. Isn't this box office figure too high? Universal's projection for the entire weekend is nothing more than $5 million to $20 million.

On Friday, it will be $300,000 in one day. Even if you remove the $3.4 million in advance on Thursday, the single-day box office will exceed $0 million. It is very likely that it will exceed $30 million in three days on weekends. For a production cost of only $4,000. For a $10,000 movie, it's definitely quite a success.

A brainless popcorn entertainment film, is it really so good? He shook his head, knowing that he, the film critic, was too far away from the teenage audience to measure the psychology of the teens as the main body of the market.

The phone vibrated suddenly at this time, and Rex Reed took a look at it, and then answered the call, "Is something wrong, Carter?"

The person who called was Carter Hodgson, who had come to him some time ago.

"Just to remind you..." A man's voice sounded in the handset, "The box office in North America exceeded $0 million in its first week."

Rex Reed was calm and said, "I see."

Another voice came from the phone, "Don't forget to come to the TV station at night, I'll be waiting for you in the studio."

"Don't worry, I'm a very trustworthy person!" Rex Reed said one thing, "You contact the TV station and ask them to come to me to transport the donkey."

Hearing that there was an answer, Rex Reed hung up the phone, drank the coffee in the cup, and left the cafe earlier than usual, preparing to go to New York.

He will not break the appointment, and he will continue to increase his popularity without saying that it is impossible to give up just for the second half of the $300,000.

As for face, do critics need this kind of thing?

In the conference room of Universal Studios in Los Angeles, a group of executives of Universal Studios are holding a meeting.

"Although the word of mouth is not good, the early publicity effect is very good, plus the film's selling point is outstanding, the advantages are also obvious..."

Sean Daniel, who was sitting at the side of the conference table, was somewhat high-spirited at this moment, "Today's single-day box office is expected to have a significant increase compared to Friday."

Jett Breton, who is opposite him, said, "The first weekend box office is a foregone conclusion, can we continue to increase the fire in the promotion?"

"That fire will burn tonight," said an executive in charge of marketing. "If you have time tonight, you can pay attention to NB Two."

Happy laughter broke out in the conference room.

Philip Clayston, the production director who presided over the meeting, said at this time, "I didn't expect that such a film would become the first explosion of Universal Pictures this year."

In fact, everyone's expectations are relatively limited, otherwise the investment scale will not be limited to 40 million US dollars.

"The only pity is..." Jett Breton said regretfully, "The film's reputation is not very good, otherwise we can continue to launch sequels."

Everyone knows that sequels to hit movies are less risky and often more profitable for Hollywood companies.

The executive of the marketing department answered, "But the male protagonist Mochaus has a very good reputation! Matthew Horner has been praised by the media and fans almost unanimously, and there are not many criticisms against him, but they are few and far between. can be ignored!"

Philip Clayston nodded and said, "Let's have a preliminary assessment of the sequel, a series is more in our interest."

This point has been agreed by almost everyone. With a sufficiently popular male protagonist, the sequel has the most basic guarantee.

After discussing this aspect, Sean Daniel suddenly suggested, "In the market research we conducted, Matthew Horner was praised by more than 60% of the interviewed audience. I think it is possible to make Moryos' figures and dolls ahead of schedule. It's on the market, I believe the sales will be good, and this will continue to stimulate the promotion of the film."

Philip Clayston thought for a while, agreed with Sean Daniel's suggestion, and said, "Communicate with Matthew Horner and let him cooperate with our plan."

That afternoon, Matthew received a notice from Universal Pictures, and he had no opinion on it. First, it was part of the work stipulated in the contract. Second, the figures and dolls used his image. Proceeds from portrait rights.

There are relevant laws and regulations in this regard. For example, the Ronald Spears figure in HB launched. He has a share. Although it is limited to the issue of sales, the money is not a lot, but now it has several thousand dollars.

Compared with the salary, this amount of money is not a lot, but it is also limited to the type of characters and TV series. The audience who like it, I am afraid that there are not many people who like this kind of thing.

The difference is that this is a film aimed at teenagers. Teenagers are often blind and impulsive in their consumption of their preferences.

After dinner, Matthew didn't do any more routine exercises. He turned on the computer and checked it out. On the entertainment section of many websites, he could see related news and reports. He deliberately went to Rotten Tomatoes and IDB. Turning around, with the increase in the number of professional film critics and the sharp rise in the audience who have watched the film, both the freshness of Rotten Tomatoes and the IDB rating have continued to decline.

The freshness of Rotten Tomatoes is only 57%, and the average score is only a pitiful 5.3 points. It can be said that Rotten Tomatoes has a very poor reputation.

On the IDB side, the audience's average rating has also dropped to 6.0...

No matter how you look at it, the reputation of this film can no longer be described as mediocre, and it can gradually be classified as a poor stage.

But after several years of understanding, Matthew also knows that Hollywood commercial movies, Rotten Tomatoes and IDB have a very poor reputation, and there are always a few movies that hit the box office in the first weekend. These reputations affect the film more. Later trends, not the first-week box office.

The ratings of these two sites have a less direct impact on the box office than they seem.

As the male protagonist, Matthew is relatively clear about some of the crew's strategies. What the crew and Universal Pictures strive for is the box office explosion in the first three weeks or even the first two weeks of the film.

This kind of film is originally a fast-moving consumer product. After 20 days of screening, the potential consumption of the cinema market is basically the same.

After flipping through the webpage for a while, Matthew checked that the time was almost up, turned off the computer, sat in front of the TV, turned on the TV and switched to NB Channel 2 directly. After waiting for a long time, a special temporary program appeared.

In the TV screen, the familiar host appeared first, and after a few brief opening remarks, the famous film critic Rex Reid was invited up.

"Rex..." the host said, "Yesterday's box office exceeded $0 million."

"I saw it!" Rex Reed still did not change his acerbic style, "but I still have to say, this is a bad movie!"

The host asked curiously, "In your eyes, it's rotten and useless?"

Rex Reed shook his head, "No!" He said solemnly, "I want to apologize to Matthew Horner, his role is very good, he performed very well."

The person who can agree to participate in this kind of hype is definitely not a fool without a head, he is obviously catering to the mainstream voice.

"I think Matthew Horner will be very happy to hear what you said." The host brought the topic back again, "Remember when you said last week that the box office could exceed $0 million in the first week..."

"I will kiss the ass of the donkey!" Rex Reed took the initiative to take the words, and said generously, "I can't guarantee anything else, as a critic, I always do what I say!"

The host asked in surprise, "Rex, are you really going to kiss the ass?"

"Of course, I can't break the appointment, can I?" Rex Reed said actively, "I've already had someone bring the donkey that Matthew Horner gave me..."

Soon, someone led a gray donkey into the studio, and in the eyes of countless audiences, Rex Reed firmly kissed the ass of the donkey.