Eight Hundred and Thirty Fourth Energy Blowout

King for a day?

I know, of course I know!

The Grammy Awards Ceremony has given wonderful performances for two consecutive years, and broke the historical record and became the first singer in history to win the four comprehensive awards. How could it be possible not to know?

From the Coachella Music Festival to the "Departure" tour, the live performances always have a unique charm, and they have been on the hot search list many times before and after, and they also have a good reputation among passers-by and audiences. Of course they know them!

He performed well on the "Jimmy-Feather Show" twice before and after. The Grammy red carpet triggered a frenzy of three-finger salutes, and he still did not fall behind in the face of the siege of reporters. The topics were so full that they could not be ignored.

In just over a year, the exposure frequency of the name "King for a Day" has been top-notch. The three champion singles on the Billboard Singles Chart are the most direct proof that they have become the most popular and well-known singers. The young band has always stood on the cusp of the storm and won countless attentions.

but!

Does that mean the album is selling well?

Obviously not. Although the Backstreet Boys and Super Boys once achieved the feat of selling over one million albums in a single week when they were in full swing, the times are different.

Look at the Jonas Brothers, look at Justin Bieber, look at the one-way combination, any one of them is a topic maker. Social networks create storms, hot spots and controversies are intertwined into a big network, everywhere.

However, their album sales have never been able to break through the shackles. After all, their super popularity is just a carnival among crazy fans.

So is it the same for One Day King?

Objectively speaking, last year’s year-end sales of “Seven” were really eye-catching, and the long stamina has been running through. After entering 2014, the sales volume is still stable, showing the energy comparable to “21”. This year, Grammy once again won a The phonograph trophy was further evidence of the album's popularity.

However, "nine" is a whole new story.

Without the halo bonus of Grammys, relying solely on the band's own appeal to drive album sales mainly depends on how many loyal fans "Seven" has left behind, how many passer-by listeners it has attracted, and at the same time how much inspiration "Nine" has carried , Whether the band can continue to meet expectations after the blockbuster.

undoubtedly,

This is a arduous task, a severe task that has stumbled countless times. One day, the king needs to face a new round of challenges head-on.

Before the Grammy Awards Ceremony, the momentum of the troika has not yet formed. Some insiders once analyzed objectively and calmly that the One-Day King, Pharrell Williams and Shakira should all be at a relatively close level.

According to the comprehensive data of the past year, the first-week sales of King One and Farrell's albums should fluctuate between 250,000 and 300,000, and Shakira's first-week sales should be between 200,000 and 300,000. Fluctuates between 250,000.

Such data is not high, but it is not low either.

For reference, Bruno Mars's album "Mars Jukebox", which ranked last year's year-end sales champion, sold 520,000 in the first week, and the decline of rock and roll that has gradually declined in recent years can be clearly seen——

Sons of Mumford's "Babel" sold 100,000 in the first week, Muse's "The-2nd-Law" sold 470,000 in the first week, Linkin Park's "Life-Evolution-Origin ( Living-Things" sold 447,000 copies in its first week, while Maroon 5's "Overposed" sold just 26,000 copies in its first week.

All of the above are albums released in the last two years.

unbelievable?

But that's the state of the market as a whole!

The Maroon 5 band, which seems to be in full swing, has achieved outstanding results with its first title song "Payphone" of "Super Exposure", the highest ranking on the Billboard singles chart; Levine also served as a mentor on "The Voice of America", and the exposure rate exploded, but the album sales were a mess.

Similarly, Muse and Linkin Park, which have been in the music world for many years, had a huge and strong fan base early on, but the sales volume of the album in the first week still failed to explode with more energy. The achievement of breaking one million a week is too inferior.

Even Bruno is no exception-"Mars Jukebox" was able to reach the top of last year's year-end championship, relying on stamina, not explosive power in the first week.

In such a comparison, professionals' estimates of the first-week sales of the albums of One Day King and Pharrell are very calm and objective, because this is the current market situation.

Especially not friendly to rock bands like the One Day King. The success of "Seven" is more due to the flash of Grammy's history-making. "Nine" wants to continue such a feat, and the difficulty factor is doubled. doubled.

but!

The actual situation has far exceeded expectations, far, far.

On the first day of the official release of "Nine", this frenzy can be felt in every corner of the North American continent, not to mention the national heat wave created by "Today Show"——

According to the Nielsen report, the ratings of "Today Show" exceeded 9 million viewers for the first time in history, more than twice the average ratings of morning news programs, creating an incredible record in the history of American morning TV programs Record, witness the feat of 9 million people watching the One Day King's performance online at the same time.

shock! Shock! And... Shock!

Even Atlantic Records didn't expect it, and then, One Day King ushered in a blowout, a whole year of preparation, a whole year of climbing, a whole year of accumulation, all the energy is waiting for a moment to explode, and "Nine" is such a perfect moment!

Three hundred and thirty thousand!

First day sales!

The sales volume of "Nine" on the first day of Friday has easily broken the expectation, with a destructive explosion of 330,000 energy, which made the predictions of professionals feel ashamed and wished to disappear immediately, and even easily surpassed Linkin Park and Muse. Bands and other rock giants have made great achievements.

A set of numbers can show the appeal of One Day King in today's music market——

If singles reflect the popularity of the entire market, and albums reflect the enthusiasm of diehard fans, then things can reveal some clues.

In the national market, the decline of rock and roll has not been overturned in one fell swoop, so "young and hot blood" still failed to become popular with the help of the Grammy live broadcast of the accident, after all, it still lacked a sigh of relief.

But among veteran fans, music is music, regardless of genre or style. Good music has its own voice, which is intoxicating and joyful, just like faith. The three-finger salute that spread from the Coachella music festival to this year's Grammy red carpet has already predicted the sales frenzy of "Nine".

One Day King, for them, is not only a rock band, but a friend, a belief, a leader, and a king.

So, "boom", the sales on the first day ushered in an explosion!

However, this is just the beginning.