Chapter 1167 Targeting Southampton

However, Chelsea and Manchester City did not fall behind and also scored three points.

Facing the pursuers, Ferguson seemed very calm.

In the dressing room, he scorned Manchester City and Chelsea, "Look at our opponents, they think they still have hope."

"Will you give them hope?"

"No, we're going to make them desperate."

"They think the Emirates Stadium is their last hope. We may capsize in the gutter of the Emirates Stadium because Arsene Wenger's team is also competing for fourth place. Haha, they think too well."

"Boys, we must continue to use our actions to win Arsenal and tell all our opponents that we are the real kings on this land."

"But first we have to beat Tottenham in the FA Cup semi-finals and advance to the FA Cup final."

"Our goal is to win the Triple Crown. Losing any one crown is a failure!"

Tottenham is no longer the point-delivering boy it once was. It is becoming stronger and stronger, but it is still not enough to win against Manchester United. It's just that the FA Cup has always been an unpopular event. Manchester United may not be able to win against Tottenham if it fights on three fronts.

On Sunday night, Dong Fangzhuo had dinner with Sun Jihai and Mendes in a Chinese restaurant in Manchester. During the period, they mainly talked about Sun Jihai's projects.

When talking about the club he is looking forward to acquiring, Dong Fangzhuo gave his opinion.

"My opinion is, Southampton."

"Why this team? Southampton's youth training is so good. This is a perfect club, full of youthful atmosphere and vitality from top to bottom, and the club is running very well."

As someone who has been there, Dong Fangzhuo naturally knows how much Southampton is worth.

If he were to take action, he would be the first Chinese to acquire a Premier League team. In 2015, other Chinese investors had not yet entered the Premier League and English Championship, but had to wait until next year.

Now is indeed the best time to buy.

After this, West Bromwich Albion, Aston Villa, Wolves and Birmingham teams will become Chinese-funded teams, and Southampton was later acquired.

"However, the price of this team is too expensive." Sun Jihai expressed concern.

"If this team wants to become a major shareholder, it will cost at least 100 million pounds."

"I think Aston Villa, Wolves and Birmingham are all good teams. Let's start in the Championship?"

"Money is not a problem at all. And what we need is a Premier League team, not the English Championship. We can't start slowly. We want to make money when we buy it. Southampton is competitive enough in the Premier League and has great hope of relegation. They have a good chance of relegation this year. Being ranked seventh is a reflection of strength." Dong Fangzhuo was really thinking that poverty limited Sun Jihai's imagination.

"Southampton alone can get about 110 million pounds in broadcast revenue this year, but not in the English Championship, so we only consider the Premier League."

Dong Fangzhuo is familiar with the Premier League.

"Southampton's transfer revenue has been quite good in recent years. The current atmosphere in football is an arms race. If you want to make a difference, you must invest huge amounts in the transfer market. Several giants are unambiguous in this regard. Small and medium-sized teams are limited by their financial situation and can only sell stars every year. Southampton returned to the Premier League in 2013, and in the following 2013-14 season, the team achieved a good result of eighth place. But last summer, Southampton sold five key players in one go, with transfer fee revenue reaching 95 million pounds."

"After that, many people were worried that the team would fail, which is also a common problem for many small and medium-sized teams after playing good results. But Southampton not only gained a firm foothold in the Premier League, but its results have always been in the middle. This shows that team management The management's vision and team building ideas have passed the test of the Premier League, there will be no major turmoil in the short term, and there is no risk of relegation."

"In terms of ticket revenue, Southampton's match-day revenue can reach 18 million pounds. This is a terrible figure, ranking 22nd in the world. The worst thing is the sponsorship fee.

For a wealthy club, it must be a huge amount of income, but Southampton only has an income of 1 million pounds. But precisely because of this, this is exactly where our advantage lies. I believe that many domestic companies will rush in to compete, and we will definitely be able to get the same sponsorship as the wealthy companies! "

Mendes, who had been silent all the time, nodded with great satisfaction. He felt that Dong Fangzhuo seemed more reliable than Sun Jihai, and his opinion was actually the same as Dong Fangzhuo's. Dong Fangzhuo has great business acumen. As expected, geniuses are excellent in everything they do. Of course he asked the team to investigate Southampton in detail, but he didn't expect Dong Fangzhuo to be very familiar with this information.

"I also agree with you. We must choose a Premier League team, and Southampton is indeed the best choice. With an investment of about 150 million pounds, we can get 80% of their shares and become their largest shareholder. Of course, my suggestion is to buy it outright and become the sole owner. You really don’t have to worry about funds.”

The Premier League is indeed the most attractive league for foreign investment. China is far from alone in showing interest in the Premier League over the past decade. The acquisition of Chelsea by Russian oil oligarch Abramovich turned this mid-to-upper-tier Premier League team into a wealthy team in the Premier League and even the Champions League. Mansour subsequently acquired Manchester City and turned Manchester City into an upstart in England.

Why is the Premier League so popular? This is attributed to the fact that the UK has a relatively stable economic environment, and the legal and taxation environment supporting foreign investment is also very mature and clear, which can bring stable expectations to investors. More importantly, among the five major leagues in the world, the Premier League is the most open, its operations are more transparent, and its systems and rules are more complete.

The advantages of the Premier League are obvious. Its operations are highly transparent. The operations of the sports industry are very closed. Only laymen can watch the excitement, and only experts can see the door. In the football market, money may not buy good players. The mature Premier League environment can directly put the team in position.

If Dong Fangzhuo holds the mentality of long-term holding and stable operation, maintains the stability of management, and combines moderate investment with the cultivation and development of the domestic market, it is very possible to achieve an increase in brand value. Southampton's commercial operations are weak, and this revenue only accounts for about 10% of the total revenue for the fiscal year. However, once Southampton can be combined with the vast Chinese market, it will still bring a very broad imagination to capital.

If Dong Fangzhuo's team really acquires Southampton, it may really be able to create a Chinese style in the Premier League. At that time, various Chinese-funded companies are expected to invest even more crazily and acquire the Premier League one after another. It is really possible that the Premier League will become the Chinese Super League...

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