Chapter 18 Capital From China

Lazio's rebuild is a complex process.

Except for matters related to the team, Chang Sheng will intervene, and the others are handed over to Lotito. He believed that Lotito would not let him down.

This person doesn't know much about football, but he knows a lot about business.

Chang Sheng intends to stay away from club management and concentrate on cultivating his one-acre three-point land in the team.

But sometimes, it doesn't mean that he can stay away if he wants to.

A phone call from his agent Kate Gracie put his team and Lazio in touch with China.

Lazio's popularity in China is on the rise.

This is because the ever-victorious Lazio performed really well. Their performance in winning the double last season was impressive, and it also attracted Chinese fans for them.

At the same time, it also attracted Chinese enterprises...

Lazio's chest advertisements last season have been empty, and the standard was sold once for a short period of time, only four games.

Even in the Champions League final, Lazio's chest advertisement was blank.

They may be the first team to win the championship without chest ads after chest ads became a regular income for the club. Although Real Madrid won the championship without chest ads in the centennial celebration, they are not without ads in sponsors , they are because the jersey is a centennial edition, and there is no chest advertisement...

This kind of active persistence is completely different from Lazio's lack of it.

The reason why Lazio has no chest advertisement can be divided into two aspects.

On the one hand, it is natural that no big companies took a fancy to Lazio at the beginning, thinking that such a football team is not worth their money to sponsor chest advertisements.

On the other hand, Lotito looked down on those small businesses.

Anyway, Lazio's advantages are high or low.

This time the Chinese company came for the advertisement on Lazio's chest.

In fact, this summer, Lazio has been talking about chest advertisements with different companies.

Lazio won the Champions League last season,

Popularity soared, and commercial value also began to soar.

So it's not that there are no chest advertisers coming to your door this year.

But Lazio's chest ads are still streaking.

Because Lazio continues to fail to achieve high and low.

Won the Champions League. Lotito's vision has also improved, and he is no longer satisfied with a sponsorship fee of four to five million a year, although this was once his dream. Now, there is no excuse for six million.

Although Lazio's performance is good, the annual sponsorship fee of 6 million euros is also a huge burden for many companies. We also have to weigh it carefully.

After all, this contract is not signed for one year, at least every two or three years.

That's more than 10 million euros going out.

And Lazio sold people so crazy this summer, who knows what will happen to their future results? There are also examples in football of winning the Champions League once and then going crazy to death.

People are really not very optimistic about Lazio's ability to achieve good results after selling so many key players.

Even if they think Chang Sheng is very capable, they also feel that Lazio must first go through a transition period and bear the pain of changing blood. It is not easy for Changsheng to guarantee Lazio to participate in the Champions League every year, let alone a championship.

At that time, spending so much money to sponsor a team that is difficult to play in the Champions League is not worth it!

So everyone is on the official website, unwilling to meet Lotito's request. Or simply ask Lotito to lower the price. Their reason is that Lazio has been sold at such a big sale, what commercial value is there? The commercial value of Lazio is brought by those players. As a result, the most popular Falcao and Benzema both ran away.

What's the point of us spending six million to sponsor a group of unknown people whose names you have never heard of?

Besides, the economy is so difficult now, and financial turmoil is emerging. Our family's money didn't fall from the sky, we have to tighten our money...

Lotito also had a tough attitude and would not talk unless he agreed. He would rather leave the advertisement on his chest blank!

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After hearing what Kate Gracie relayed, Chang Sheng was a little surprised. But still within the acceptable range.

As a time traveler, he is well aware of the strength of China's economy in the future.

China is now the third largest economy in the world, and within a few years, it will surpass Japan and become the second largest in the world, second only to the super-hegemon United States.

The Chinese have the money to purchase from all over the world. From luxury accessories, bags and perfumes to enterprises and mines.

Let nothing go.

At the same time, rich Chinese companies are eager to go abroad and go to the world.

They want to increase their international influence and expand their territory.

There are two ways, one is to directly acquire foreign companies, which Chinese companies have been doing. But there are barriers. Due to various considerations, such as political or discriminatory, some brands are unwilling to be sold to Chinese people. One is to advertise abroad.

The second method is more convenient, but has limited influence.

You can see Chinese brand advertisements in Chinese characters on the big screen in Times Square in New York.

But ads are only for such a brief period of time.

And the effect may not be very good.

However, advertising also depends on the location.

The advertisement you put on the bus on the streets of Seoul, South Korea is definitely not as effective as the advertisement you put on the large led screen in Times Square in New York.

But there's an even better way, and that's... sponsoring a team.

Chinese companies sponsor sports teams to gain more advertising exposure. This kind of thing has already been done.

As early as 2002, after the World Cup, two Chinese international players, Li Tie and Li Weifeng, were loaned to Everton in the Premier League. Because Everton's chest advertising sponsor at the time was Kejian from Shenzhen, China. Through this relationship, two players were sent to Everton.

But Li Weifeng returned to China soon, and only Li Tie persisted in the end.

Sitting in the era before Changsheng traveled, he knew more examples of Chinese companies sponsoring foreign teams.

For example, many Chinese sportswear brands have even become jersey suppliers for top European league teams.

In addition, something like Sina Weibo has also appeared on Villarreal's chest advertisement.

The Chinese automobile manufacturing company that came here is already a well-known company in China.

The sales and share of their brand cars in the Chinese market are very good.

But they are not satisfied with only being good in the Chinese market, they want to become a world-class brand.

In fact, their company's compact cars are also sold in foreign markets. As early as 2005, they sold 2,000 vehicles a year in South America. Ten percent of the vehicles are exported to the Middle East and Latin America.

But now they want to enter the European market.

So they found the Lazio club.

The main reason is that there is a Chinese head coach in the Lazio club, and they feel that this may make the cooperation between the two parties easier to talk about...

Chang Sheng did not expect that his identity as a Chinese has become a symbol of attracting Chinese capital.

But...he doesn't reject this kind of behavior.

Anyway, as long as there is money to make.

On the one hand, it solves the problems of the Lazio club, and on the other hand, it also advertises for its compatriots. It kills two birds with one stone, so why not do it?

Finally someone will feel that the brand image of this company is low or something... Who didn't start from the low level first?

Chang Sheng doesn't care.

If Chinese enterprises want to go abroad, it is a good idea to combine with European sports.

So Chang Sheng talked about it with Lotito.

Because of the constant victory. Lotito has a good impression of the Chinese now.

Of course, this is not conclusive.

The most important thing is that Chinese companies took the initiative to find him. For Lotito, who is determined to enter the Chinese market, it can be said that someone will send a pillow when he falls asleep.

Think about it, if a Chinese company advertises on an important position on the chest of Lazio's jersey, it will definitely attract the attention of the Chinese media and the market. How much will that increase Lazio's exposure in the Chinese market?

When Lazio's popularity in China is high enough, maybe we can also go to the Chinese market to make money!

So Lotito seemed to take this matter very seriously.

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Chang Sheng made a bridge, linking the two parties together. His job is done.

The next job was Lotito's.

Not long after, Lotito called Chang Sheng: "Guess where I am, Chang?"

"How would I know?" Chang Sheng didn't want to play this mentally handicapped game.

"Ha, I'm at the Great Wall!" Lotito yelled over the phone. "According to your Chinese pronunciation, the Great Wall is somewhat similar to your name!"

Chang Sheng was taken aback: "Have you gone to China?"

"Yes! I'm in China!" Lotito's voice on the other end of the phone was always loud, and it seemed that his side was rather noisy.

"Then you and that company should be..."

"The deal is over! For your sake, I made a great sacrifice!"

Chang Sheng rolled his eyes, based on his understanding of Lotito. If he made sacrifices, it was also because of the lure of the Chinese market. Instead of your own face.

"I only need a one-year sponsorship fee of 6.1 million euros, and we will sign a contract for three years! Just 100,000 more than Roma!"

"We will fly back the day after tomorrow and sign a contract in Rome. You will also be present at that time..."

"Me?" Chang Sheng was surprised. "That has nothing to do with me?"

"They asked you to attend by name, Chang. Don't you know your popularity in China? This company is willing to offer 6.1 million. I think it has something to do with you. And this is also a promotional activity for the club, so it stands to reason Said that you also need to participate..."

Chang Sheng quickly said: "Okay, okay. I see. I will go when the time comes, but you choose the time well, and don't delay the team's training. Now we have one less coach, and everyone has to keep going!"

"No problem, you have the final say!"

Lotito hung up the phone.

Chang Sheng was in a daze with his mobile phone.

I'm in China...is it very popular?

I'm not a player. How popular can it be? I can't score exciting goals on the court, I can't play fancy tricks...

Will there still be so many Chinese fans like me?

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ps, today is still the fourth update~

Four more! !

To be continued.