Chapter 143 Getafe's Advertising Star
Kate Gracie did not go directly to the United States to deal with the money that Chang Sheng handed over to him.
Going surfing on Wall Street doesn't necessarily mean you have to go to the United States yourself.
He has too many ways.
He called classmates and former colleagues he was close to. I found two trusted partners and entrusted them to handle the money. The task was to make this money generate more money in a short period of time.
In fact, among his classmates and former colleagues, there are still many people who have a good relationship with him, both in terms of ability and professional integrity. We must use their strength to make a comeback.
Because he felt that he was a loser who was kicked out of Wall Street, and he was really ashamed to see them again.
It's different now. He who almost died once let go of the knots in the past, started to face life again, and had the courage to face his friends.
In this way, he still lives in Changsheng's apartment, borrows Changsheng's computer and telephone to practice with Dayang, and pays attention to a series of economic trends such as the Nasdaq index every day, so as to make his own judgment and decide to buy What, when to buy, what to throw, and when to throw.
The 80,000 euros converted into U.S. dollars at the exchange rate of the euro to the U.S. dollar at that time was about 65,800 U.S. dollars.
At that time, the euro-dollar exchange rate was very low. It was not a good time to change to dollars, but Chang Sheng couldn't wait any longer.
He knew that he was short of time, and if he wanted to catch up with that chance to get rich overnight, he had to act now. Otherwise, the later the more difficult.
Such a sum of money is almost negligible in the story. Throw it down and you won't even see a splash.
However, because of the small number and the small target, it is not eye-catching. Kate Gracie and his friends are more simple to operate and have more room for manipulation.
Anyway, this is what Kate Gracie and his companions do best.
Usually they operate at least millions of dollars in orders. The more than 60,000 dollars is really out of hand, if it's not for Kate's sake, they don't care.
But maybe just because I don’t care too much about gains and losses, some inspirations will flash on the contrary.
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Kate Gracie stays at Getafe,
He didn't go anywhere, and while paying attention to the situation in the United States, he was still "soliciting sponsorship" for Changsheng.
Because of the successful example of Jiabao Supermarket, his work has become easier.
Many merchants come to them on their own initiative. They all expressed to him that they hoped to invite Chang Sheng to speak for them.
The only regret is that these enterprises and merchants are all local to Getafe, the money they can pay is not high, and their influence is really limited.
In fact, celebrity endorsement is a win-win behavior. Products or brands gain more attention and recognition by virtue of celebrity endorsements, enhancing their reputation and brand value. Celebrities, in turn, make use of endorsements for influential brands to improve their status and increase their popularity.
Neither party suffers, and this is a mutually beneficial behavior.
Such as some well-known brands. The endorsement stars invited are also international superstars, which not only increases the influence of the brand itself, but also highlights the status of the stars.
Now Changsheng can only attract local brands and businesses in Getafe, which shows that Changsheng's influence is very useful in Getafe. But apart from Getafe, I don't know...
After some negotiation and screening.
In the end, Changsheng got two more endorsement contracts.
They are the endorsements for a local bakery called "Colico" in Getafe for one year. Receive a 40,000-euro endorsement fee and a free supply of various breads from this bakery for a year.
Spokesperson for a fitness center called Rambler for a year. Received an endorsement fee of 60,000 euros.
Getafe is a satellite city in the Madrid region. It is an out-and-out worker's district. In Europe, anyone who has the imprint of a worker means that the city will be very poor.
In Europe, the industrial revolution and upgrading, as well as various reasons, caused many factories to close down one after another. Developed countries moved their factories to third world countries, leaving many workers in their own countries unemployed. The formerly prosperous industrial bases are now all dying.
For example, Manchester in the United Kingdom was originally a famous industrial city. It prospered because of industry and became the busiest city in the world at that time, and it was also the most prosperous place. But now many factories are closing down, workers are unemployed, and the city's economy is depressed. Many people choose to leave and go to other places. The city also lost its former prosperity and became a little deserted. If it weren't for football, it might not be worth mentioning.
So will Getafe.
As long as you have anything to do with workers, you are basically poor.
In terms of the size of satellite cities, Getafe can only rank fourth in the Madrid region. In the past two years, the zhèng fǔ has been building a new urban area in Getafe. To put it nicely, it is actually building the kind of buildings specially designed for low-income families. The densely packed rows of buildings look older than those in the south of Getafe. The randomly arranged buildings in the urban area are much more orderly.
However, this neat and uniform building seems very dull. Looking down from the air, these buildings with orange-red roofs seem to be carved out of the same mold, copied and pasted directly by people, filling one block after another.
This kind of house is called "affordable house" in China...
Most of the people living here are poor, workers, or low-income groups.
Their spending power is limited and so is the commercial potential here.
So it is really not easy to find too many suitable contracts for Changsheng.
With Kate Gracie's diligent efforts, only three were found.
Although Getafe is his hometown, he has persuaded Chang Sheng more than once. If possible, it is best to leave here. Compared with the wider world outside, Getafe is like a small puddle...
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On the second day after Chang Sheng signed these two endorsement contracts, Carlos Mediano also came to his door, hoping to conduct a more comprehensive and detailed interview with Chang Sheng. The content of this interview is not limited to football, but also involves all aspects of Changsheng.
The material they shot back from their trip to China last time was finally turned into a 40-minute documentary after a month of post-production. Then it was cut into two episodes, which were broadcast on a small local TV station in Getafe, and the response was very good. Everyone is eager to know more about Changsheng.
So Mediano came to Chang Sheng.
At the same time, Mediano also brought Chang Sheng an endorsement contract.
They hope that Chang Sheng can become the image spokesperson of "Getafe Local Life" newspaper. For this reason, they are willing to pay 100,000 euros to obtain Chang Sheng's image endorsement right for one year.
At this time, the endorsement contract with the highest salary ever obtained by Changsheng.
Kate Gracie was overjoyed.
Unexpectedly, he was given a surprise in the end.
As if he was afraid that the other party would go back on his word, he quickly urged Chang Sheng to agree.
In fact, Chang Sheng himself was very moved.
One hundred thousand euros a year...
One million RMB!
This is the most expensive endorsement contract he has ever received.
He is just nesting in the small place of Getafe...
If he went to a wider stage in the future, what would it be like?
Maybe the most popular head coach in the world will not have the part of Jose Mourinho...
Chang Sheng was YYing in his heart. While agreeing to Mediano's request.
In this way, the two parties signed a contract worth 100,000 euros.
The next day, Mediano invited Chang Sheng to their newspaper office for an exclusive interview and took many photos during the interview.
Finally, a picture of Changsheng Dama Golden Sword was selected to sit on the chair. Holding the photo of "Getafe Local Life" newspaper being read carefully with both hands, making the final publicity image.
Another day later, this photo appeared as a full page on the last page of the newspaper "Local Life in Getafe". When readers open the newspaper and look at the content inside, it will naturally reveal the front page and the last page. Just like Chang Sheng's posture, the image of Chang Sheng and the name of the newspaper also appeared in a prominent position.
Below the photo is the text.
"I love Getafe and I love Getafe Local Lives. I am always victorious."
Today, because of this photo. The sales volume of "Getafe Local Life" newspaper has reached a new high, and many people don't even read the newspaper. They bought the newspaper just to look at this big photo of Chang Sheng. They thought it was cool, handsome and domineering.
Some people simply choose to collect this newspaper.
Because it is so memorable.
Later facts proved. How right are these readers who chose to favorite...
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As soon as several endorsement contracts were signed, Chang Sheng immediately gained another sum of money. That adds up to two hundred thousand euros.
Chang Sheng didn't touch a cent of the money, and gave it all to Kate Gracie, allowing him to continue investing in the stock market.
And the 80,000 euros that were given to Kate Gracie before, after some short-term operations, have now doubled to 160,000 euros, which is 130,000 U.S. dollars.
After selling in batches, plus the 200,000 euros, Kate's partners re-entered the stock market, and continued to make persistent efforts to increase the amount of money little by little.
And Kate Gracie registered a shell company here in the Cayman Islands under the name of Changsheng. The address of the company is Agland House on Church Street, Georgetown, reclaimed in the Kaimen Islands. The five-story office building is dedicated to providing offices for more than 10,000 companies around the world. Including Baidu, Seagate, Coca-Cola, Oracle, Sina, China Unicom, Lenovo and other world-renowned companies.
The reason why so many companies are registered here is because of the unique advantages of the Cayman Islands - zero taxation and account confidentiality.
Almost all of the twenty-five largest banks in the world have subsidiaries or branches in Cayman. On average, more than 4,000 companies are registered here every year. The company Kate Gracie registered for Changsheng named "Victor" is just one of the very inconspicuous ones.
What makes the small island nation so attractive is largely its financial policies. There are only a few simple taxes such as import tax, stamp duty, industrial and commercial registration tax, and tourist tax on the island. For decades, no personal income tax, corporate income tax, capital gains tax, real estate tax, inheritance tax and other direct taxes have been levied. Foreign exchange enters and exits freely in Cayman, and various departments keep tight-lipped the financial information of investors.
Such convenient conditions help major companies, financial institutions and funds to evade taxes. More than 150 American companies have registered subsidiaries in Georgetown, the capital of Cayman, including Coca-Cola, Intel, Oracle, and Procter & Gamble. Usually the parent company will transfer profits to these subsidiaries through various channels, so that most of the company's income does not have to be reported to the US tax bureau, avoiding the US corporate income tax rate of up to 35%.
That's why Kate Gracie chose to register her company here.
Although he didn't know why Chang Sheng, a promising football coach, thought of registering a company. However, he knows that a small company like Changsheng's capital is very fragile, and its financial resources are not strong. If it is opened in other parts of the world, just paying taxes will be a terrible expense.
Only by driving here can we avoid a large number of taxes with various names.
Saving money for your employer means saving your own wallet.
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PS, this book will definitely not become a business war novel... But some explanations still have to be written. Don't worry, football still occupies a large proportion. (To be continued..)
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