Chapter 256 Game Day Income and Business Development

The new stadium needs a lot of money, which Lotito cannot afford alone, although his net worth is much more than a new stadium. M

But there are stocks and fixed assets, and there is not much real liquidity.

Besides...it was never said that the club owner paid for the new stadium for the team himself.

"We can raise money," general manager Talay said. "We released the new stadium construction plan, and then financed it externally. We can disassemble the new stadium and sell it, sell the naming rights of the main body, sell the naming rights of a single stand, and sell the naming rights of the P box. In addition, we can also sell advertising rights in the stadium. ...all of which can be exchanged for money."

Chang Sheng nodded, this is a feasible idea.

"There is one advantage of building a new stadium now. We have been quite influential in Italian politics during this period. As long as we ask, most of them will agree. Now I go to the Rome City Council to pressure the ball to give us a piece of land, which is not a big deal. Difficult," Lotito added.

They all talked about this point, and Chang Sheng would be a fool if he refused again.

So he shrugged: "As long as it does not affect my team, I will not interfere with the new stadium. I want to ensure that the team has enough budget, transfer fees and wages, all of which cost money. The transfer fee can be saved, and the wage budget We can’t go down, we can only go up. Otherwise, we won’t be able to keep any of those people.”

Seeing that Chang Sheng agreed, Lotito breathed a sigh of relief, and hurriedly replied: "It's natural, it's natural. The new stadium will be built by attracting investment, and it won't cost the club too much money."

Lotito even hopes not to spend a dime on the club, and all construction funds come from external financing. Then pay off the money by selling stadium naming rights and other methods.

Like Arsenal's Emirates Stadium.

Such a Middle Eastern name is because the naming rights were sold to Emirates Airlines in the Middle East during the construction period, worth 100 million pounds, for a period of 15 years.

The Emirates Stadium is a literal translation, and the real official name should be the Emirates Stadium.

Lazio clearly intend to follow this model.

They hope to win the favor of rich and powerful patrons. In this way, the financial pressure on the club will be much smaller.

The plan for the new stadium was negotiated, and there was another thing.

According to Deloitte's classification,

The income of European football clubs is mainly from three aspects, the first one is TV broadcasting. This plays an absolutely important role in the Italian team. The survival of Italian teams depends entirely on television broadcast fees.

The second aspect is match day income. Because of the particularity of the Italian team, this one is almost negligible.

The third aspect is business development. Italian clubs are also lacking in this regard. The business development of most Italian teams is not very good.

The second thing for Lazio is commercial development.

Commercial development is divided into many categories. For example, the sale of stadium billboards is a category of commercial development, as well as the sale of various souvenirs, peripherals, and jerseys. Also in the area of ​​business development.

Of course, the most important thing is the promotion of the club's commercial image, and commercial competitions are one of them.

In fact, Lotito had already told Chang Sheng about this matter, and Chang Sheng did not object, but now he said that it was just the result of telling Chang Sheng to contact there.

Lotito plans to go to Asia this summer to play a tour. At that time, Lazio has not won a championship this season.

He planned to use Chang Sheng's popularity in East Asia to make money.

Especially China.

The Italian Super Cup held in Beijing last year was a fire. The business response was very good, which also made Lotito more and more yearning for the Chinese market. The Italian Football Association even decided that the Italian Super Cup for the next three years will be played in China.

As the head coach of the team, Chang Sheng is very popular in China, if he doesn't make good use of this. That would not be considered a competent businessman!

For playing commercial competitions, Chang Sheng used to be very resistant.

But now he doesn't care.

Because clubs always have to survive and make money.

If economic interests are sacrificed purely for the sake of competitive performance, that is not acceptable.

No club can tolerate such unrequited pay.

This is like asking the cow to work without letting the cow eat enough.

Lotito has listened to himself enough these years. He does not allow new stadiums to be built, and he does not play commercial games. He pays as much as he wants.

Such a good chairman is hard to find nowadays.

I must also repay him with kindness.

So Chang Sheng did not refuse the request made by Lotito.

Anyway, I have to go to Beijing to play the Italian Super Cup in August. When the time comes, I will arrange the time. After playing the tour in East Asia, I will go directly to Beijing to play the Super Cup. It will be considered as a training camp in East Asia.

In this way, the impact on the team's physical fitness and pre-season training can be minimized.

"There are now four cities that have expressed interest in our commercial tour. Especially after we won the Champions League...Shanghai, Hong Kong, Seoul and Tokyo."

Hearing the last name that Ta Lei revealed, Chang Sheng was stunned for a moment.

He remembers the treatment he received in Japan when he led the team to the Club World Cup...

Why would Tokyo want Lazio to make money from them?

Lotito saw Chang Sheng's doubts, and he said with a smile: "For businessmen, business is business, and has nothing to do with other things. As long as there is money to be made, let them kill their own father."

Chang Sheng nodded.

Indeed.

As long as they think that Lazio can bring them a lot of income by going to the game, who cares about the previous shit!

What are the feelings of right-wing fans, what are the enemies of the Yamato nation...

These are a fart, when the wind blows, there is nothing, not even the smell.

Money is the most important thing.

Since the Japanese don't care, Chang Sheng doesn't care to make their money. Anyway, the Japanese are rich, and if they don't make money, they don't make money.

Chang Sheng nodded and said, "Then let's go to these four cities. Double games a week, two weeks of playing, and you can almost go to Beijing to participate in the Super Bowl."

Lotito was also afraid that Chang Sheng would delete a city, and if one city was missing, the appearance fee would be reduced.

Among these four cities, Shanghai has the highest appearance fee. Two million euros. Hong Kong is 1.5 million, Seoul is 1.3 million, and Tokyo is the second highest with 1.8 million euros.

Just the appearance fee for four games. Lazio can earn 6.6 million euros.

This is not counting some other business activities.

For example, they are going to attend a new car launch event held by the sponsor of the chest advertisement in Shanghai, China. Stand for the company.

This is of course paid for.

Also because of Lazio's excellent results this season, coupled with the factor of constant victories. More Chinese companies have expressed interest in sponsoring Lazio. This time they go to China, maybe they can sign a few big contracts and come back.

Lotito's trip to Lazio's East Asia... no, it should be said to be a trip to China. full of expectations.

※ ※ ※

Commercial competition is the last thing.

After confirming these two things, Chang Sheng bid farewell to Lotito and Ta Lei, and flew back to China alone to reunite with his family.

Although they have only been separated for three months, for Chang Sheng today, being separated for three days is a painful torment.

He misses his wife and children almost every day.

But they can only be contacted through the Internet.

And because of the damn jet lag. They don't meet each other very often.

Well now, he can go back to China and enjoy a reunion with them.

Then, take them back to Italy.

The Uneducable faction suffered a very heavy blow in this incident. Almost a catastrophe.

The main diehards were basically arrested and picked up soap.

No one even dared to speak for them this time.

With this threat removed, Chang Sheng's family will naturally be able to return to Italy with confidence.

Chang Sheng's itinerary is unknown to anyone except his family, he is now a celebrity, and there will be crowds watching wherever he goes.

In fact, he himself didn't care, but in order not to disturb the normal life of his parents and children, Chang Sheng had to keep a low profile.

He even disguised himself and didn't ask his parents or wife to pick him up at the airport.

Just mixed in a group of ordinary tourists and returned to his hometown.

Then I lived a clean life for more than ten days.

No phone interviews, no door-to-door visits, no commercial activities, no need to consider tactical arrangements, signing plans...

Empty your mind completely.

Chang Sheng's daily routine is to take the children out for a walk after the early days.

After nine o'clock the sun was blazing, and I came back.

Go ahead and bring the kids.

Take a lunch break for an hour at noon.

After dinner in the evening, the family took their children out for a walk.

At night, the child sleeps with his wife tenderly.

Just like an ordinary family.

Of course, there are times when people recognize him, as long as he doesn't watch too much, Chang Sheng can still respond with a smile.

And he has repeatedly stated that he does not want his life to be disturbed, so he asks these people not to tell this matter.

Anyway, we are all neighbors in the neighborhood, and we don’t see each other when we look up and see each other all day long, so we have conflicts over this kind of thing, how bad it is...

It wasn't until Chang Sheng's family left their hometown and left China that the media found out.

After all, they are a big family, just like moving house, they can't hide it even if they want to.

Naturally, everyone knows that there were more than a dozen media rushed to the airport at that time.

Many people at the airport also watched from afar.

But Chang Sheng didn't care at this time.

If someone came forward to ask him to take a photo with Avril Lavigne and sign it, the couple would not refuse.

Anyway, we're going through security right away.

Can the heat still catch up to the plane?

After satisfying the demands of many fans and fans, Chang Sheng and Avril waved to the reporters in the distance, then took their children and entered the security checkpoint with their parents.

In this way, they ended their vacation in China and returned to Italy.

But it won't be long before Chang Sheng will come back.

PS: Today is the Mid-Autumn Festival to be with my family, so there is only three more...