1659th Two-Sided Guide

Opened a new book: The End of the World: My House Can Be Upgraded, Brothers Help Collect, Give Some Recommendations!

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In China, for some reason.

We do not have laws to protect tenants like Japan, Europe and the United States.

In this way, a phenomenon is created.

For example, if you originally rented a house to do business, you originally signed a three-year contract with the landlord.

But you did a very good business in the first year, and your business is booming.

But at this time, the landlord's eyes became red, and he insisted on increasing your rent in the second year.

Even if he signed a three-year contract with you, he would rather break the contract and give you a rent increase.

Because of breaking the contract, he is nothing more than paying you two months' rent.

But if you don't agree with his rent increase, then you have to move out.

Once you move away, the damage and loss to the merchant will be huge.

For example, you must invest tens of thousands to hundreds of thousands in the decoration of your store, right?

That must have been reimbursed.

What's more, your business has just started, and the popularity you have accumulated with great difficulty will also lose most of it because of such a toss.

If you just can't hold your breath, choose to move out.

So how can you guarantee that you will not encounter such problems in other places?

And when you go to other places, how can you guarantee that you can accumulate such popularity within a year like this store?

And if you move to another store, do you need to spend money on different decorations?

Therefore, after a final balance, many merchants can only swallow their anger and choose to accept the landlord's request for an unreasonable price increase.

And the landlords are enjoying the sweetness because of this, and in the end they will wantonly violate the interests of the tenants step by step.

Until the end, eat up all the profits of the tenants.

In order to ensure that they can continue to make profits, tenants can only play tricks on the quality of services.

In this way, there will be a phenomenon in the market where bad money drives out good money.

That is, the quality of goods sold in all physical stores is getting worse and worse, and the service is also getting worse.

In the end, the reputation of the physical store is stigmatized, and then consumers simply shop online instead of shopping in physical stores.

What's more, some landlords saw the booming business of tenants.

They will also try their best to kick the tenants away, and finally copy the tenants' business by themselves.

There are not a few such landlords.

But in our country, it is precisely because of the lack of regulations on the protection of tenants' interests.

However, such problems occur from time to time, and in the end the real economy is getting more and more depressed.

And all kinds of landlords are notorious on the Internet.

The final evil result is that not only the physical business cannot continue to operate, but even the originally valuable shops cannot be sold now.

Not only the shops next to them couldn't be sold, but even the shops in many big shopping malls couldn't be sold.

This is the consequence of the vicious circle.

On the other hand, in Japan, Europe and the United States, if a landlord dares to do this, he will definitely be sued by the tenant to lose even his underwear.

The court will definitely stand on the side of the tenant and guarantee the interests of the tenant.

People will think that if you do this, you are just sitting on the ground and raising the price, and there is no spirit of contract, and they will even directly enter you into the credit blacklist.

In this way, the landlord over there can't just raise the rent indiscriminately.

You don't have to worry about the rent rising casually, and you don't have to worry about being evicted maliciously by the landlord.

In this way, other merchants only need to check the quality of goods and services.

Even in these fields, the ultimate pursuit is the most, because only by doing the best can we stand out from the homogeneous competition.

In this way, there is a guarantee of quality and ultimate service.

And the real benefit is the majority of consumers!

At present, in most cities in China, management in this area is lacking.

But in Bincheng, Yao Zhiguang saw such management regulations for the first time.

It was released last year. From this, we can see the city's determination to revitalize physical commerce.

On the one hand, the ordinance stipulates that the landlord shall not mess with the rent under innocent circumstances.

All rising rents, whether residential or commercial, must rise and fall according to the floating interest rates set by the city every time they rise.

It is even clearly stated here that it will not only only increase, but also decrease proportionally when encountering a new year.

All shops, office buildings, and residential buildings are all like this.

If someone violates this regulation, once found out, they will be severely punished after all.

This severe punishment is not a joke with you, don't think that three drinks of wine will be enough.

People can really punish you and ruin your fortune!

Even if it is serious, you will be blacklisted, which is a huge deterrent.

As soon as such regulations are promulgated, they will largely restrict some speculative real estate speculators.

After all, some real estate speculators who have hoarded houses for a long time, their calculations are not just waiting for house prices to rise.

Because these people are well-capitalized, they can withstand the long wait.

During this time, they intend to operate the real estate.

And this business is naturally waiting for the rent to increase every year to grab profits.

But now that this management regulation is promulgated, it shatters the dream of these rentiers playing capital operations.

Here you want to rent out houses and make money, don't even think about it.

At the same time, the managers of the family also issued regulations on the management of merchants.

That is, in the field of service and the quality of goods, strict requirements are placed on operators of commercial entities.

For example, the return and exchange mechanism requires consistency with that on the Internet.

If there are no major mistakes, all merchants must agree to return and exchange goods within seven days, just like those sold on the Internet.

Just this item alone is already risking the disgrace of the world.

You must know that there are really few brick-and-mortar merchants in the country who dare to return and exchange goods within seven days without any reason.

But in Bencheng, this is the express regulation.

At first glance, it seems very domineering, which is very detrimental to businesses.

But if you manage it seriously, you will find that it is really nothing.

Because if it is a customer who sincerely buys your product, they will really not mess around to return or exchange the product.

Those customers who come purely to take advantage are, after all, a minority.

On the contrary, if you provide this kind of service to customers, even if it is just a slogan, it will make customers feel more confident and comfortable after hearing it.

It has greatly increased people's desire to come to physical stores for consumption.

In addition, each merchant is required to guarantee the quality of its own products.

If you are complained, you bought fake products in your store.

Hehe, I'm sorry, don't believe it, the managers can't punish you to death...

People can really make you unable to continue doing business here.

At first glance, these regulations seem to be very harsh for merchants.

But if you actually think about it, if you really do business honestly and provide every customer with a good shopping experience.

So do you still need to worry about these regulations?

As for the price war, it is simply impossible for bad money to drive out good money.

Because if someone dumps at a very low price and seizes the market, then unless he is the kind of Internet giant with strong capital support behind him.

Otherwise, you can pay him to death.

Because here, no fakes are allowed to be sold.

If you think that you can rely on selling guys, reduce costs, squeeze other competitors to death, and monopolize the market, you are returning to normal.

Hehe, sorry, such an operation is absolutely not allowed here.

Because as long as you are reported as a trafficker, once it is verified, the industry and commerce department will immediately intervene.

Again, there is absolutely no such thing as being fined with three drinks and just getting by.

Not only will you be fined to go bankrupt here, you may also get a pair of silver bracelets, and then go to the cell for vacation for half a year to a year...

These laws and regulations may seem harsh, but Yao Zhiguang can see it.

This is to guide merchants to conduct business in a regular manner, and at the same time guide those landlords not to mess around and damage the overall market environment.

As long as everyone can conduct business within the rules and orderly, then you can only compete in service and product quality.

This is to guide everyone to maximize the real economy.

As for the landlord, don't think that you can't increase the rent within a few years, and you can only stare anxiously when you see other businesses making money.

But in essence, if the managers revitalize the real economy.

If the business environment is rectified, then naturally, more and more people will come to your place to rent a house and do business.

In this way, it will naturally promote the development of the local economy.

It will also drive a reasonable increase in the rent of local shops, and at the same time, the house price of your shop will also increase in value...

what does that mean?

This means that your assets are revitalized!

From the previous three generations raising a shop, it has become a shop raising three generations again!

The premise is that you can't exhaust your resources and eat up all the interest of your descendants...

No wonder, when I came to Bincheng this time, I felt so wrong.

When I came here a few times before, when I passed by many blocks, I saw a dilapidated scene on both sides of the road.

Many small shops that originally opened along the street have already closed their doors.

But this time, when I came here, I found that the whole city seemed to be full of life again.

Not to mention those big projects that often invest hundreds of millions or billions.

Let's just talk about the small shops he saw on the roads and streets in the past two days.

Every family is doing well, and even clothing stores and shoe stores, which have not been seen for a long time, have begun to reopen on the street.