One Thousand Five Hundred and Eighty-Six as a Standard

Even in many social occasions, the wines of this Dynasty series have become the best stepping stone to open up the situation.

For example, two merchants are discussing cooperation, but the two merchants did not know each other before, one is in the south and the other is in the north.

So this cooperation, apart from the introduction of the introducer, is to investigate each other's details.

The investigation was almost done, and the two sat together.

So at this time, how should the other party who wants to seek cooperation show his strength?

You have to know that Rolls-Royce picks up the plane, and the big G clears the way. These little tricks can no longer fool people.

After all, even small Internet celebrities who play TIKTOK know that whether it is a luxury car or a villa, they can be rented.

At best, it costs a thousand dollars a day, and if all these luxurious clothes are rented, it is only more than 10,000 yuan.

And large quantities can also be combined...

Therefore, many merchants who go out to inspect and cooperate with each other want to see whether the other party has strength. These superficial things can no longer fool them.

But if you can entertain guests with Dynasty series of drinks at the welcome banquet, it will be another matter entirely.

Because first of all, the price of this wine is very expensive, especially for special years and special grades.

Now the Dynasty series is also playing with the rating system, that is, Xiao Feng deliberately asks people to mark the rating of the drinks.

In fact, those who mixed with a lot of otherworldly drinks had a higher level, and those who mixed with less, had a lower level.

The higher the grade, the higher the price, the better the taste, and even the better the health care effect.

Therefore, the price on the market is naturally rising, and it usually starts at more than 10,000 Euros in Europe.

Even sometimes it can be hyped to 20,000 to 30,000 Euros and it is difficult to sell.

In China, it is even more rare.

If you can get this kind of wine to entertain guests, what do you think the guests will think of you?

Hundreds of thousands of bottles of wine! Isn't this more bluffing than those big Gs and Rolls Royces?

And the most important thing is that it is definitely not ordinary people who can get this kind of wine.

Because this kind of wine is rarely circulated in the market, even if it does, it must be snatched away by powerful people.

So now if the two sides are negotiating business, if one party can produce this kind of high-grade wine of the dynasty series on the wine table, then the business negotiation is basically more than half done.

It is even possible to get a discount from the other party in terms of the transaction price.

And this is the status of Dynasty series wines in the domestic high-end wine market.

Now, the reason why Cyclamen is so popular is that the bigwigs are willing to pay them hundreds of thousands, even hundreds of thousands, millions of dollars in membership fees.

It is because of this store that it can help the bosses get the drinks of the Dynasty series.

For these bigwigs, this is really important.

You must know that these bigwigs often organize high-end banquets to entertain all kinds of high-end guests.

And some guests are very important to them.

Previously, everyone knew that the wines of the Dynasty series can show B style, but unfortunately, there are too few such wines in the market.

No matter how rich they are, they can't get it easily!

And this is the nobleness of Dynasty series drinks, even if you have money, you may not be able to get it.

And everyone knows that this drink is widely circulated abroad.

But if you go abroad to buy it, you will definitely be cut by those foreigners.

Although everyone wants this kind of wine, they are not fools, and they don't want to cut leeks for gringos in vain.

In this way, we can only find a way from within the country.

And at this time, suddenly there was such a restaurant, which said that it could help Dajia get Dynasty series of drinks.

But you need to make a reservation, and it's not someone who entrusts you to make a reservation, everyone accepts it.

With this condition, those big bosses are all smart people, and they immediately understood.

Don't say anything, just become a member!

Although people's entry-level members start at 5,000 yuan, do the bosses care about those people with 1,000 yuan?

Just charge 10,000 yuan at the beginning, well, it seems that many people already feel that it is almost the same.

But when they got the membership card, they found that it was just an ordinary plastic card.

However, those who paid a membership fee of 100,000 yuan got a golden card.

And those who directly charged one million membership fees would get a black card.

Moreover, members with a black card can call to reserve a table at any time, and the most important thing is to order wine.

The pre-ordered Dynasty series drinks will definitely appear at the banquet.

And if you are a member with a golden membership card, you can reserve a table, but you have to wait until one month later.

As for you saying that you also want to order drinks from the Dynasty series, well, you can, but half of them may not be able to order.

As for whether you can become the lucky 50%, it depends on your performance.

As for those members who only paid 10,000 membership fees.

Hehe, then you guys just eat some healthy membership meals honestly and forget about pre-ordering banquets and Dynasty series drinks.

Of course, if you voluntarily upgrade your membership card, that's OK.

Anyway, how much membership fee you pay, you can enjoy what level of service.

As for those members who paid millions or even tens of millions of membership fees, many people think that these people must be crazy.

But don't tell me, there are no such VIP members.

What people get is a diamond-level membership card.

Usually, when entering and exiting the restaurant, one would go directly to a separate elevator and directly enter the reserved VIP box.

Usually, not to mention wanting to book banquets, even Dynasty series drinks are available on call.

Moreover, VIPs can also hold receptions at home, or when hosting large-scale high-level banquets.

Directly call the chef of Cyclamen, and the waiter to go there, and Cyclamen will directly provide drinks and ingredients, and cook dishes for you at your home or the hotel you designate.

Anyway, it definitely makes you feel that the B grid is full.

In addition, for a boss of this level, the role of Cyclamen is no longer a simple restaurant.

It is a comprehensive entertainment platform, and even Cyclamen will specially prepare various activities several times a year for these VIPs.

For example, various salons, or Antarctic travel, African travel and other projects.

In fact, the purpose is nothing more than to be a brokerage platform, so that bigwigs who don't know each other can get acquainted with each other and talk about business on their platform.

After all, a boss who can recharge several million, or even tens of millions of membership fees at a time, is definitely a powerful master.

It is definitely not that easy for liars to sneak into this circle.

So don't think that this Cyclamen can dare to say that it is a high-end restaurant with a per capita consumption of only 200 yuan.

The name of this high-end restaurant is really not a trick.

It was really won by strength.

At present, in China, there is a restaurant with this strength, which can definitely be said to be the only one for Scorpion Baba.

And now Xiao Feng plans to open up this high-end restaurant, Cyclamen, to the outside world.

If it is said that the production of famous chefs is based on volume, then this cyclamen is definitely a limited-edition high-end boutique route.

Now Famous Chef Group has opened more than 100 self-operated stores in China.

These self-operated stores are almost all over Beijing, Shanghai, Guangzhou, Shenzhen, and the most prosperous commercial areas in many second-tier developed cities.

Moreover, most of these stores are not opened in shopping malls, but in individual courtyards that they either bought or rented.

Such a store can really show its B style.

But there is also a downside, that is, if you are not careful, it will scare those ordinary consumers.

This restaurant looks so tall from the outside, but many consumers dare not come in easily.

And Xiao Feng didn't intend to make Cyclamen a pure brand only for senior executives.

In fact, his idea of ​​this brand is to create a high-end restaurant that is more oriented to ordinary consumers.

That is to say, even if it is more expensive, ordinary people can still afford it.

A meal of 1,800 yuan is acceptable to ordinary people.

As a result, it is necessary to change the way of doing business.

For example, Wal-Mart will have ordinary Wal-Mart and membership-only Sam’s Club.

Those cyclamen that used to be opened in independent locations in the city center are purely restaurants for high-end customers.

As for those who are open to franchise, they are mid-to-high-end restaurants aimed at wealthy families in ordinary cities.

And this part is what Xiao Feng intends to open to franchisees such as Yida, Jintai Department Store, and Da Lecheng.

After all, the reputation of Cyclamen has already been spread, and the signboard has also been erected.

Moreover, the excessive brand image of high-end consumption like mid-to-high-end consumption is itself a blow to dimensionality reduction, and it is easier to be accepted by consumers.

In the past, consumers might pass by the door of a cyclamen store just to look at it, and then cursed secretly, "Bah! Big dog!"

But if you open these stores in big shopping malls, they will not seem so noble and mysterious.

Then what these ordinary consumers may think is: "Hey! This store used to look expensive. Is there something unique about the dishes in it?"

"When I get my salary some other day, I'll go in and have a look and have a meal. See how the meals eaten by the rich and rich are different from those of ordinary people like us."

And this is the uniqueness of Xiao Feng's first team in analyzing and grasping the consumer psychology of consumers.

It can be said that they have already figured out the hearts of most consumers.

Because of this, the famous chef group firmly believes that if the cyclamen is opened to the outside world.

This store will definitely not fail, and according to the current market trend, this store will definitely become more and more popular.

Once their concept of healthy eating spreads, it will gain fame and word-of-mouth among consumers.

Then this store will be completely accepted by consumers, and even many urban white-collar workers and fitness enthusiasts will regard this store as a standard treasure!