Section 242

When they arrived at the private room, the two-dimensional beauty waiter opened the wooden door and invited the two of them.

Lu Yu and Shi Lei nodded their thanks and walked in one after the other.

The box was very lively, with about six or seven foreigners sitting there.

At this moment, they were sitting in the banquet, chatting and laughing with Wang Xu and three or five staff members of Douyu, and seemed to be chatting about something.

However, due to Lu Yu's arrival, the atmosphere suddenly changed and the communication stopped instantly.

Seeing the person coming, Wang Xu stood up first and greeted him.

Several foreigners at the table did not dare to neglect. They sat up one after another with serious expressions and looked very excited.

Needless to say, the leaders, John and Jackson, also recognized the person and shook hands with Lu Yu with smiles on their faces.

"Hello Hello."

Maybe they did some homework before coming here and they deliberately learned a little Chinese.

When they heard Lu Yu speak, the two of them were not to be outdone and hurriedly showed their Chinese: "Hello! Hello!"

After greeting him, Wang Xu acted as a translator and pointed to the bald foreigner wearing overalls and introduced to Lu Yu: "This is the editor-in-chief of Discovery Channel, Mr. John Hendry."

Lu Yu shook hands with him and said with a smile: "It's a long way to go."

After thinking for a while, John said in broken Chinese: "What an honor!"

“Chinese is good.”

John shrugged and said with a smile: "Only a little bit, just for fun."

Immediately afterwards, Wang Xu introduced the bearded Jack next to him: "This is the senior director of Discovery Channel, Mr. Quinton Jackson."

"Hello, Lu Yu."

Jackson first put on a surprised expression, then nodded and sighed in English: "Oh my god..."

"Words can't express how I feel at this moment. I'm so happy to meet you! You know? I'm your biggest fan! Believe me, I'm not lying."

Wang Xu briefly translated his words, and Lu Yu thanked him repeatedly: "Thank you."

As for the remaining people, they are all accompanying staff.

In addition to reporters from related channels, there are also two beautiful assistants.

After Lu Yu shook hands with them one by one and greeted them, he sat down in his seat.

During the meal, everyone did not talk about cooperation immediately. They kept eating, drinking and keeping in touch with each other.

It wasn't until he was done drinking and eating that John revealed the purpose of his trip.

"Some time ago, by chance, we saw Mr. Lu's live broadcast on YouTube. Those difficult extreme challenges astonished us, and we became very interested in it and came up with the idea of ​​cooperation."

"I think Mr. Lu's live broadcast has many things in common with the program style of our channel: rooted in humanities, exploring nature and the world. In fact, we have also produced many programs related to outdoor sports before, such as "Snow Mountain Adventures" ", "Born to Run", this is our advantage, right?"

"Of course, in addition to our program production experience, our documentary production standards and publicity methods are also among the best in the industry. If we can reach cooperation with you this time, I believe that your popularity will definitely go further. "

John said a lot in one breath, and finally looked at Lu Yu and asked, "Mr. Lu, can you share your thoughts?"

Wang Xu's English level is very good, and he has been interpreting for Lu Yu at the same time, so there is almost no communication barrier between the two sides.

Discovery Channel expressed its intention to cooperate. Between the lines, in addition to the sincerity of cooperation, it also demonstrated the reputation and strength of the brand.

And in fact, that's exactly what happened.

The name and strength of Discovery Channel need not be explained, and everyone here will naturally understand it.

The documentaries they produce are particularly popular around the world, attracting hundreds of millions of viewers and fans.

There is no doubt about it.

However, Lu Yu is not very interested in the documentary business model.

Because he prefers live broadcast, this method is much more popular than documentaries.

Not only is it realistic and timely, but most importantly, it also has indispensable interactive links that allow viewers to participate and integrate into the live broadcast at any time.

In comparison, the documentary mode is much inferior.

It can supplement the live broadcast, but it should never take over.

After all, the two have different perceptions.

After making a plan, Lu Yu pondered for a moment and expressed his thoughts.

The general meaning is that based on corresponding needs, they can be authorized to have the documentary copyright of any live broadcast and put it online on the Discovery Channel.

His idea is quite in line with Discovery Channel’s operating model.

But obviously, Discovery Channel is not satisfied with this.

That’s right!

They are not satisfied.

Because long before they came, they had already decided to make corresponding changes for this crazy young man!

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There is no doubt about the influence and value of documentaries.

However, under the current trend of rapid development of pan-entertainment culture, its so-called influence and gold content are far less popular than more intuitive live broadcasts!

In the previous life, if Mr. Bei's Wilderness Survival had been live broadcast simultaneously around the world, its popularity would have definitely reached a higher level. It would not be the most popular, only more popular!

That’s why the Discovery Channel later cooperated with Bilibili and prepared to change the model to make a wilderness survival IP.

Although the effect was not very good, it is undeniable that the entertainment live broadcast model is definitely more popular than the old-fashioned documentary.

Today, in this world where the live broadcast industry is developing rapidly, the Discovery Channel has long seen the benefits of live broadcast programs, but has never found a suitable partner.

The foreign live broadcast platform has too single a model.

It is very entertaining and does not apply their seriousness.

It was not until Lu Yu appeared that the Discovery Channel vaguely felt that the opportunity seemed to be coming!

Therefore, long before coming to China, the editor-in-chief John had the idea of ​​relying on the platform itself to open up a separate exploration live broadcast room for Lu Yu, and gradually formed a unique operating model with live broadcast as the main and documentary as the auxiliary, and vigorously promoted it!

After listening to Lu Yu’s words, John shook his head and smiled slightly: "Mr. Lu, we are here to have in-depth cooperation with you this time. In addition to matters related to documentaries, we also hope to get your exclusive authorization for overseas live broadcasts!"

The Discovery Channel has always given people the impression that it is a genuine TV channel.

Clear positioning, never involved in other things.

But this time, they made the decision to switch to live broadcasting for Lu Yu?

When John said this, all Douyu employees present were stunned.

The next second, before everyone could react, his next words shocked everyone:

"By then, if the cooperation is reached, we will open up a dedicated, globally synchronized live broadcast room for Mr. Lu on the Discovery Channel, completely breaking the restrictions of the network and allowing you to stand in front of the people of the world."

Exclusive live broadcast room?

Global synchronization?

Lu Yu really didn't expect that the Discovery Channel would change its long-standing strategy and video output mode for himself!

The most puzzling thing is that they actually have to build an exclusive live broadcast room for themselves?

Isn't this a big step?

Lu Yu thought that these foreigners would stop buying the copyright of a documentary, but the result was unexpected!

At this moment, Shi Lei and Wang Xu, who were sitting next to him, also had complicated expressions. They couldn't imagine how determined the Discovery Channel was to make such a decision.

A global exclusive live broadcast room is indeed technically feasible.

There is nothing wrong with this.

But for a media that has never been involved in live broadcasting, the cost of monopolizing the entire overseas market is still quite high.

Because it only serves Lu Yu, there is no other profit point in the live broadcast room except him.

After a long silence, John finally broke the silence:

"With our professionalism and relevant technology, we can fully realize this plan, and we also have great confidence in Mr. Lu. I believe that one day, young people all over the world will cheer for him and become his fans. Really, this is really not an exaggeration..."

Because the incident happened suddenly, Lu Yu didn't know what to say for a while, so he could only smile and say: "Do you really have plans in this regard?"

"Our business focus has always been on the production of documentaries, but after watching your live broadcast online, my 30 years of media experience told me that this young man will definitely become popular, so we made this decision without hesitation."

Lu Yu nodded thoughtfully, thanked John for his affirmation, and expressed his own thoughts at the same time: "Thank you for your sincerity. I am also optimistic about this cooperation, but I have to say that it is really a bit unexpected..."

Wang Xu translated his words. After learning that Lu Yu had the intention to cooperate, the stone in the hearts of all the members of the Discovery Channel finally fell.

Editor-in-chief John was especially smiling, and sighed for a long time: "Oh, thank you, thank you for your affirmation, this is what we should do, because we don't want to give up such an opportunity."

Then, the two sides had an in-depth discussion on the specific details of the cooperation.

In the end, Discovery Channel won the exclusive authorization for Lu Yu's overseas live broadcast with an annual licensing fee of 50 million US dollars.

In addition, some derivative content of its extreme live broadcast, including but not limited to documentary production, was also acquired by Discovery Channel at a price of 30 million US dollars for a period of five years.

This means that from now on, the copyright of Lu Yu's live broadcast and live video in overseas will be exclusively owned by Discovery Channel.

In order to protect his own interests, John also said that he would contact YouTube as soon as possible to remove those forwarded videos, and any forwarding behavior thereafter would be an infringement.

Of course, this does not include the two paid broadcasts of Fei Niao Satellite TV.

Afterwards, John also said that Discovery Channel will continue to have in-depth cooperation and understanding with Douyu TV in the future to ensure the smooth development of the live broadcast to the greatest extent.

Compared with platforms such as YouTube, China's live broadcast industry is second to none in the world, and its unique operating model and cultural atmosphere are very advanced.

Gift mode, UI design, and bullet screen design are all worth learning.

If cooperation can be achieved, global live broadcast may be officially launched soon.

"Mr. Lu, happy cooperation."

After the dinner, John shook hands with Lu Yu and said happily: "Thank you very much. At this moment, I really don't know how to express my feelings."