Section 136

When the car started, he rolled down the window and waved to everyone:

"I'm really sorry, friends! I will definitely meet your requirements next time. I really have something to do today. Goodbye, goodbye!"

The fans were extremely disappointed to learn that their wishes could not be fulfilled.

But they were still very rational and chose to leave under the evacuation of the staff.

...

At ten o'clock in the morning.

The plane landed.

When Lu Yu walked out of the arrival hall, Huang Haitao had been waiting outside for a long time.

"Mr. Lu, welcome, welcome!"

Seeing Lu Yu, Huang Haitao hurriedly came up and shook hands with him.

"Hello, Manager Huang!"

After a few greetings, the two drove away from the airport.

Because there was a long way to go.

So in the car, the two chatted happily.

The topics were mostly about "extreme sports" and "Red Bull drinks".

Through chatting, Lu Yu had some understanding of Red Bull in this world.

It was similar to the previous life.

The founder was still the Thai beverage magnate Xu Shubiao.

In the 1990s, Red Bull was introduced to China.

Since then, it has become famous all over the country.

A can of Red Bull has facilitated a huge business of 100 billion yuan.

What is the beverage with the largest sales in China?

It is not Coca-Cola, nor Jiaduobao, but Red Bull!

Last year, Red Bull's sales were 23 billion RMB!

Coca-Cola, which is popular among all ages and both men and women, only sold 21.1 billion yuan.

It seems that no matter where, Red Bull is still as popular as ever!

Of course, the slogan is the same: Your energy is beyond your imagination!

Thinking of this, Lu Yu even looks forward to cooperating with Red Bull.

In this life, I don't know what kind of changes my endorsement will bring to Red Bull.

But one thing is certain, I should not be able to take off the hat of "Captain of the Red Bull Suicide Squad"...

PS: In the new week, I sincerely ask for votes!

Thanks to Wei Yaoyaoling I want to hold Jin for 100 coins!

Thanks to Baiyun Gulang for 1,000 coins!

Thanks to Xuexie Renscum for 100 coins!

Thanks to the book friend 141*697 for the 100 coins!

Thanks to the book friend I don't believe there are still existing ones for the 100 coins!

Thanks to the book friend 2017*272 for the 100 coins!

Thanks to the Buddha Halu for the 1,000 coins!

Thanks to the Runyan for the 100 coins!

Thanks to the left hand and the right hand girlfriends for the 100 coins!

Thanks to the love that goes with the wind for the 100 coins!

Chapter 115 Cooperation reached, a promotion plan worth 10,000!

Chapter 115 Cooperation reached, a promotion plan worth 50 million!

Half an hour later, the two arrived at their destination.

As soon as they stepped into the gate of the headquarters, Zheng Xun came over with a smile on his face and said some polite words that were not welcoming.

Afterwards, under his introduction, Lu Yu met many senior leaders of Red Bull and briefly visited the Red Bull headquarters.

Back and forth.

Finally, the mystery of this global beverage giant was unveiled, and we have a certain degree of understanding of Red Bull's origin, history, brand culture, marketing strategy, and even production process.

It's really interesting.

It feels like visiting a museum, and there is a full explanation.

At noon.

Lu Yu and his colleagues from the Red Bull Marketing Department had lunch together.

After lunch.

Everyone came to the conference room and had an in-depth discussion on the details of the contract.

The goals of both parties are very clear.

Red Bull wants to rely on Lu Yu to make its brand culture deeply rooted in the hearts of the people.

Lu Yu's ideas are even simpler and more straightforward.

In addition to the endorsement fee, he wants Red Bull to do more "things" for him.

For example, sponsorship.

As for the sponsorship, the two sides had already talked about it as early as when they were in Zhangjiajie.

This time, many details were discussed again.

Including sponsorship methods, funds, and exclusive naming rights, etc.

Finally, after a lot of deliberation and discussion, and combining the opinions of both parties, Red Bull Company specially added a project of "extreme sports" promotion plan in the contract!

During the contract period, Red Bull will work with Lu Yu's personal brand "Jidaozhe" to promote extreme sports!

For example, building skateboard parks, parkour obstacle courses, and even professional extreme sports venues.

All promotional projects, including any extreme challenges initiated by Lu Yu, are fully sponsored by Red Bull, relying on the "Jidaozhe" brand to carry out all-round development!

Seventy percent of the revenue from the venue belongs to Party B, that is, Lu Yu.

But Red Bull has the exclusive naming rights for all projects.

Everyone gets what they need, killing two birds with one stone.

With the initial idea, the company's senior management held another emergency meeting and unified their opinions.

In the end, Lu Yu and Red Bull hit it off and signed this endorsement contract.

The specific contents of the contract include:

Endorsement fee of 5 million per year!

A 50 million extreme sports promotion plan!

The right to control the funds belongs to Party B.

Red Bull will enjoy the exclusive naming rights for all projects in the promotion plan.

The above content is written in black and white.

It is reflected and marked in the contract.

This cooperation is a rare opportunity for both parties.

However, getting Red Bull involved is just the tip of the iceberg of Lu Yu's dream.

He still has a long way to go in the future.

He also has more ambitious ideas to realize.

…

The process of signing the contract was not very ceremonial.

Everyone just took a few photos.

Saved for future publicity.

Soon, the contract was signed and 5 million was deposited first.

Lu Yu took the opportunity to post a Weibo, announcing the cooperation with Red Bull to fans in advance: "I am very happy to reach a strategic cooperation with Red Bull, and I am looking forward to it!"

The Weibo was accompanied by three pictures.

One was a photo of him and Red Bull executives when signing the contract.

One was the Red Bull logo.

Another was a photo taken by a photographer when he was drinking Red Bull.

Given Lu Yu's current popularity, such things are naturally inevitable for netizens to join in the fun.

"666, you've really gotten too arrogant, you've even started drinking Red Bull!"

"No trade, no killing. To keep Yu Shen alive for another day, I'll say goodbye to Red Bull from now on!"

"Upstairs, it smells really good!"

"Yu Shen and Red Bull are a perfect match, 233333"

"The Red Bull Death Squad is officially formed today?"

"Laughing!"