Chapter 693: Another Invitation (Part 2)

Then Jobs asked him to help again, "Feng, apart from the bad habits of big companies, what do you think Apple needs to improve now? Can it be improved?"

"To be honest, I don't have a comprehensive understanding of the current Apple company. Based on my current knowledge," Feng Yiping glanced at this person who has a bad temper and is not very willing to accept criticism.

"Speak, speak freely," Jobs waved his hand cheerfully.

"Apple is the company that best combines software and hardware. The closed-loop system design is also a good virtuous circle. For example, the popular iPod can also drive the sales of Apple computers."

The early ipods did not support other computers and systems, and they could only use Apple's. This is also the strategy Jobs insisted on. Like ipods, so good, buy my computer to match.

"However, things always have two sides. A relatively closed system actually excludes the larger market. Moreover, such a drive is somewhat threatening. Therefore, I think it is completely possible to make the iPod compatible. Other systems, I believe, would lead to bigger sales if they could do that."

Jobs pondered for a while, "On this point, we need to do accurate market research before we can make a decision."

In fact, the sales department already had such a suggestion, but Jobs couldn't make up his mind.

Like other popular products of Apple, the ipod also seemed to be in short supply. Although the production capacity is a limitation, there are also reasons why they adopted hunger marketing. For example, in Europe, they have always adopted this strategy.

"And I think that the popularity of the ipod has brought a new, very good opportunity to Apple." Feng Yiping said.

"Oh, tell me," was what Jobs wanted to hear most.

"With the rise of the internet, the recording industry is in distress because people no longer have to pay for records as more and more content is shared online."

"They should be punished for not making changes for decades," Jobs said.

These words actually exposed another side of his personality, that is, he has never been a person who follows the rules, he has always been an anti-mainstream hippie attribute, and, in many cases, he is not a guy who thinks about others.

In fact, since the ipod was not released until now, the music industry has condemned Apple many times.

"However, this should not be a reasonable and legal phenomenon, and the rights and interests of practitioners in the music industry should be protected.

I know that you have invested in Disney and have great influence in Hollywood. It happens to be your advantage to do such a thing. "

"You mean, let's join forces with the record company?" Jobs immediately reflected, "But how should we cooperate?"

"Yes, as for how to do it? It's also simple. Relying on the huge user base of the iPod, we can launch a music library for users to download for a fee. The profit brought by the ipod is even higher, at least, its cost is low, you say it is!"

"But, there are already free ones, who will spend money?" Page questioned.

"No," Jobs put his hands on his lap and said with bright eyes, "as long as we have rich content and provide convenient download services at a reasonable price, we will definitely attract many users," Jobs said.

"This is actually a cycle," Feng Yiping said, "iPod will allow users to go to websites to download music, and music download websites with rich content will also promote the sales of iPods," said Feng Yiping.

"And it's a relatively open loop," enthuses Jobs.

"Finally, I would like to make one more point." Feng Yiping looked at Page and Jobs, and also emphasized and affirmed the following sentence with a gesture, "I think that in the near future, content will also be a very key aspect. ,"

"Content, content," Jobs suddenly stared sharply at Feng Yiping, "Feng, be my special advisor!"

I knew there might be such a thing. Feng Yiping glanced at Page, and Page acted as if you could figure it out. Anyway, there is no conflict of interest between Google and Apple. It seems that a few years later, Google CEO Shimi He was also hired by Jobs as a director of Apple.

This was not a momentary impulse of Jobs, not to mention that he is now in his forties, even in his 20s, when he first started his business, he was never impulsive, on the contrary, he has always been calm to the point of coldness.

Strictly speaking, Jobs was not an inventor, a programmer, or a designer, but he was a talented businessman. His success with Apple had a lot to do with his pursuit of product excellence, but The most important thing is his vision in the business field.

But this short meeting with Feng Yiping made Jobs discover that, just as Page said, this young man had more business vision than himself.

Moreover, he deserves to be the person who created a new management strategy, often jumping out of the existing framework, looking at problems from a new perspective, and then using new and effective methods to solve problems.

Page is right, this young man can really inspire himself a lot.

In addition, during the short period of contact, his talent in product design is also impressive.

If these talents of his can shorten the product development schedule and improve the taste and image of the product, it will not only save the research and development costs for Apple - this is not a small amount, but you must know that Apple's investment in research and development is very Huge, cumulatively, it has reached billions of dollars, and the average annual amount is hundreds of millions or even more.

Shortening the research and development schedule means that products can be launched as soon as possible, which means that profits can be generated as soon as possible.

It can also reduce costs and increase profits, so this is a very good business decision.

"Although I'm honored, I'm afraid I really don't have so much energy," Feng Yiping politely declined his invitation.

"Feng, don't refuse in a hurry. You don't need to be full-time. Your duty is to provide opinions on some of Apple's strategies and product designs when needed. Your opinions and suggestions will be directly reflected to me.

I can give you the treatment of a board member, $50,000 a year, paid quarterly, and at the same time, you get every product we launch for free, and you also get some stock.

Of course, these treatments are not very attractive to you, but I think that if you can work at Apple for a while, I believe that you can definitely find some very beneficial experience here. "

"Remuneration is not a problem," Feng Yiping explained, "I also know that as an outstanding company, Apple has a lot to learn from me. I very much hope to work in such a tasteful company as Apple. To be qualified for this position, on the one hand, my ability is limited; on the other hand, I will not be stationed in Silicon Valley, and I should return to China in the second half of the year,”

"Your ability is unquestionable. In addition, you have no problem in China. In your capital, we set up an office in 1993. Contact is not a problem,"

"Feng, didn't you say that after returning to China, you will try to come to Silicon Valley once a month?" Page heard him say this, a little nervous.

This guy, can't you see that I'm an excuse?

"Well, Feng, I once again sincerely invite you to be my special advisor," Jobs said.